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Brand Marketing

68-Year-Old 'Lulu' Is Restless

68-year-old Chengde Lulu is striving for 'self-rescue,' but turning things around seems difficult. Despite launching new products and restructuring, its performance continues to decline, and it faces challenges from brand limitations and legal disputes.

New Distribution
Capital, Earnings & M&A

Why Is Wanglaoji's Herbal Tea Shop Not Reliable?

After a five-year legal battle with JDB, Wanglaoji officially announced in December 2017 that it would open physical herbal tea shops. While many praised this move, the author argues that despite the logical category extension, Wanglaoji's herbal tea shops are not reliable due to overambitious expansion plans, supply chain challenges, and a mismatch with young consumers' preferences.

袁来
Capital, Earnings & M&A

Alibaba Completes Acquisition of RT-Mart Parent, Retail Integration May Be Faster Than Expected!

Alibaba's tender offer for Sun Art Retail has been completed, securing 71.98% of its shares, fully integrating RT-Mart and Auchan into the Alibaba ecosystem. The offer closed on January 12, 2018, with Alibaba and its concert parties holding approximately 71.98% of issued shares.

李又寻欢
Capital, Earnings & M&A

Before the Collapse! Unmanned Shelf Companies Must Transform or Die

The unmanned shelf sector has seen major moves recently, from acquisitions and mergers to business integrations. After a year of development, the low-barrier positioning game has ended, and issues like high loss rates and profitability challenges have surfaced, with 'more shelves, more losses' becoming common. Companies are now pivoting to technology upgrades or model transformations to survive.

螃蟹 启明
Capital, Earnings & M&A

Collection: Nine Models of Sales Commission, Each a Winning Strategy!

All commission methods are here. Currently, the industry commonly uses nine methods for calculating sales personnel compensation: 1. Pure Commission System, 2. Pure Salary System, 3. Basic System, 4. Sharing System, 5. Floating Quota System, 6. Year-on-Year Comparison System, 7. Lagging Punishment System, 8. Negotiation System, and 9. Ranking Remuneration Method. We will introduce these nine calculation methods in detail from aspects such as definition, calculation formula, applicable conditions, and advantages and disadvantages.

New Distribution
Capital, Earnings & M&A

AB InBev's Sales Decline Poses Risks; Cross-Industry Acquisitions Uncertain

Recently, global beer giant AB InBev announced an order for 40 Tesla Semi autonomous trucks to cut transportation costs, a move consistent with its pattern of 'acquire, cut costs, acquire again.' However, its acquisition spree carries risks, including uncertain prospects for cross-industry deals and a decline in global sales.

Molly
Capital, Earnings & M&A

Inventory, Distribution, Observation, Assessment, Attack, Activation, and Protection: A Deep Dive into Key Issues in FMCG Product Launches

New product launches may appear to be a strategic and tactical issue with ever-changing rules, but they deeply reflect a company's overall business strategy. For FMCG, speed is paramount, followed by systematic marketing, regional focus, and single-point breakthroughs. This article provides practical insights into managing the dynamic process of a new product launch—covering market inventory, distribution, observation, assessment, attack, activation, and protection—to help FMCG companies navigate critical issues.

王传才
Capital, Earnings & M&A

After Talking to a Dozen Unmanned Shelf Startups, We Want to Pour Cold Water on This Trend

According to incomplete statistics, at least 50 players have entered the unmanned shelf market, with over 2 billion yuan in funding. Founded in June 2015, Xiao e Weidian pivoted to unmanned shelves in the second half of last year, and founder Rong Guang predicted that many would soon notice this business model. However, the influx of capital, giants, and players quickly compressed that timeline. This article offers several responsible cautions and a few irresponsible predictions about the industry.

崔荪亚
Capital, Earnings & M&A

7 Principles You Must Understand to Rise from Employee to Director!

To get promoted, you must first increase your value. Career success is never one-dimensional but multifaceted, involving ability, connections, mindset, character, and more. A full cup overflows, and a full moon wanes; for those who have achieved some success, maintaining an 'empty cup mindset' is crucial. In my three years as an employee, I received seven raises (many colleagues who joined at the same time got no more than two), and I rose smoothly from employee to director, making me the fastest-growing employee in the company. I am sure that among those who read this article, there are certainly people better than me. But for those friends who are more eager for help, I still hope to write down my experience and share it with you.

New Distribution
Capital, Earnings & M&A

Cash Flow Tightens, VV Group Sells Subsidiaries, Land, and Bank Stake to Shore Up Finances

Revenue reached 3.4 billion yuan, and net profit attributable to shareholders exceeded 100 million yuan again. If only revenue is considered, VV Group appears to have achieved its best performance for the first three quarters in four years. However, a closer look at its financial data reveals that the rosy results may not be normal. Net cash flow from operating activities turned negative again, dropping from 246 million yuan in the first three quarters of 2016 to -287 million yuan in the same period this year. The company attributes this significant change to increased cash payments for grain acquisitions. Further analysis shows that the cash flow deficit is largely due to the acquisitions of Zhijiang Liquor and Guizhou Chun in previous years.

范建
Capital, Earnings & M&A

China's First Channel Marketing SaaS Platform Dinghuobao Secures 150 Million RMB in Series B Funding, Leading the New Blue Ocean of Internet Distribution

On December 18, Chengdu Ashang Information Technology Co., Ltd., operator of Dinghuobao, China's first SaaS-based internet channel distribution management platform, announced at a press conference in Beijing that it had completed a Series B funding round of 150 million RMB, led by China Digital Information Co., Ltd. The funding will be used to enhance product development, expand sales networks, and explore supply chain finance.

New Distribution
Capital, Earnings & M&A

The Fall and Struggle of Wahaha: What Did "Grassroots Emperor" Zong Qinghou Do Wrong?

Wahaha, once a staunch member of the "no-IPO" club among well-known private enterprises, has reversed its stance and become a hot topic in the capital market. At its 30th anniversary celebration, the 72-year-old founder Zong Qinghou expressed interest in the capital market, signaling a potential major move for the company.

谢伟
Capital, Earnings & M&A

1 Year, 5,000+ Outlets, Tripled Performance, Annual Revenue Over 100 Million: How Did He Do It?

A year ago, a few salespeople served 300 outlets with annual revenue of just over 30 million; a year later, 20+ salespeople serve 5,000+ outlets with annual revenue exceeding 100 million. In just over a year, how did he achieve this? In 2017, New Distribution conducted a survey of 22 major cities across China, systematically investigating the coverage, penetration, supply chain organization, platform operations, delivery capabilities, and service visits of various FMCG B2B platforms in different regions.

刘少德
Brand Marketing

Troubled by Negative Publicity and Seven Years of Failed IPO Attempts, What Does the Cash-Rich 'Six Walnuts' Want?

From 2014 to the first half of this year, the parent company of 'Six Walnuts,' Yangyuan Drinks, has invested nearly 2 billion yuan in advertising and marketing. Plagued by negative news and lawsuits, can 'Six Walnuts,' which lacks sustainable development capability, win favor from capital? With annual profits of 2.7 billion yuan and a strong desire to go public, the fourth IPO attempt of its parent company, Hebei Yangyuan ZhiHui Beverage Co., Ltd. (hereinafter 'Yangyuan Drinks'), was met with a 'deferred vote.'

李文贤
Capital, Earnings & M&A

Doubendou Exceeds 200 Million in Two Months, Xiaobai Milk Sells 3 Million Tons Daily, Yinlu Premium Porridge Annual Sales Reach 160 Million... How Did 2017's Hot Products Perform?

As 2017 draws to a close, the food industry has seen many significant new products. From Yinlu's premium eight-treasure porridge, to Dali's Doubendou soy milk, to Kedi's Xiaobai milk, these products have shown the industry's innovation. This article investigates their sales performance.

New Distribution
Capital, Earnings & M&A

Southern Black Sesame Paste, a 30-Year Staple, Struggles to Sell! Where Does the Former "Paste King" Go From Here?

No enterprise lasts forever, and the once-renowned Southern Black Sesame Paste is no exception. In the past two years, the "paste industry leader" and "best-seller for over 30 years" has hit a bottleneck, with declining sales and sluggish growth. Attempts to reverse the trend by expanding into beverages and acquiring an e-commerce company have shown little effect. Amid the broader trend of consumption upgrading, where does the former "paste king" go from here?

任思
Capital, Earnings & M&A

China Want Want Interim Report: Revenue Up 6.3% YoY, Net Profit Down 10.0% YoY

On December 5, China Want Want released its latest interim results, with revenue of approximately RMB 9.01 billion for the six months from April to September 2017, up 6.3% year-on-year; net profit of approximately RMB 1.27 billion, down 10.0% year-on-year; and gross margin of 43.7%, down 4.2 percentage points year-on-year. The company has three main business segments: rice crackers, dairy and beverages, and leisure foods.

刘宸妍
Capital, Earnings & M&A

Vending Machines Poised to Take the Top Spot in 'Unmanned Retail'

Did you know that as early as the 1st century AD, the ancient Greek Heron's device for dispensing holy water is considered the world's earliest vending machine? Modern vending machines began in 1925 when the United States developed a machine to sell cigarettes, followed by various modern machines for stamps, tickets, and beverages. Today, vending machines cover a wide range of products, from drinks and snacks to adult products, fruits, and fresh food, with payment methods evolving from coins to bank cards, and now WeChat, Alipay, and Best Pay. In China, the market gap for vending machines is estimated at over one million units, and with the support of the Ministry of Commerce and the trend toward self-service, vending machines are set to thrive.

许景涵
Brand Marketing

Performance-Driven Deep Distribution Is a Poison to Brands!

The formation of China's FMCG giants has always been built on the dividends of a channel empire where terminals reign supreme. Once, many domestic experts loudly proclaimed that channels were not king, but brands were; however, the JDB case of changing its brand name slapped these experts in the face. Looking back at thirty years of marketing in China's FMCG industry, before 2013, almost no one thought that performance growth was difficult; at worst, three moves would work every time: first, use big guns; second, tighten the spring; third, launch new products.

方刚
Brand Marketing

10 Lawsuits in 1 Year: Three Squirrels Faces Three Hurdles on Its IPO Path

Due to the lack of comprehensive whole-industry-chain safety control, food safety issues are highly likely to occur; over-reliance on online channels and a single homogeneous product category may lead to a cliff-like decline in performance in the event of unexpected situations. These potential risks will, to some extent, become obstacles to its IPO.

代秀辉
Brand Marketing

Today, Xiangpiaopiao, After Three IPO Attempts in Six Years, Finally Lists!

Xiangpiaopiao milk tea, which sells hundreds of millions of cups a year and could circle the earth several times, finally listed on the A-share market (stock code: 603711) after three IPO attempts, with an issue price of 14.18 yuan. The company issued 40.01 million new shares, planning to raise 748 million yuan for two projects: liquid milk tea construction and automatic production line for cup milk tea. Compared with its first IPO attempt six years ago, the milk tea industry is now a red ocean, squeezed by internet-famous milk tea shops like Heytea and Yidiandian...

New Distribution
Capital, Earnings & M&A

At 18, She Managed a Company, Rivaling Laoganma; With a Box of Lozenges, She Turned a Loss-Making Factory into an 800 Million Yuan Annual Revenue Business!

Jiang Peizhen, founder of Guangxi Golden Throat, overcame a difficult childhood to become a factory director at 18, transformed a candy factory into a pharmaceutical company, and led it to become an industry leader with annual sales exceeding 800 million yuan. In July 2015, at age 69, she took the company public on the Hong Kong Stock Exchange, making it the second Liuzhou enterprise to do so after Guangxi Automobile Group.

New Distribution
Capital, Earnings & M&A

The Succession Mystery of Wahaha's 'Second-Generation Entrepreneur' Zong Fuli: She Hopes to Acquire Wahaha

Wahaha chairman Zong Qinghou publicly stated that 'private enterprises may not necessarily be succeeded by children'; his daughter Zong Fuli has repeatedly sought independent entrepreneurship, saying she hopes to 'acquire Wahaha'. This time, the princess's fate has become the focus again.

朱玥怡
Brand Marketing

Can Wahaha, Propped Up Solely by Zong Qinghou, Withstand the Impact of the New Economic Environment?

It is both the best and worst of times, with new economy giants like Alibaba and Tencent soaring while traditional giants like P&G and Coca-Cola struggle. Wahaha, led by three-time China's richest man Zong Qinghou, saw its 2016 performance halve from its peak, with continued declines in the first half of 2017, prompting Zong to announce a foray into unmanned retail in June 2017.

高京君