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State Banquet Cola Returns to the Market, Losing 30 Million Yuan in Two Years—What Is 'Nostalgia' Worth?
Two years after its comeback, Tianfu Cola, once a state banquet beverage, has suffered cumulative losses exceeding 30 million yuan, prompting a mixed-ownership reform to seek change. The brand's nostalgic appeal has failed to sustain consumer interest, and its outdated marketing and channel strategies have hindered its revival.
快消记者 李珂After M&A Wave Closures and Post-Price-War Increases, How Are Domestic Beers Saving Themselves?
After four consecutive years of declining production and sales, the beer industry seems to be reviving with the World Cup. However, unlike past expansion and price wars, the industry is now consolidating, closing plants, and raising prices. With domestic beer sales declining and imports rising, the industry is shifting towards high-end and diversified products.
美好生活投资者The 'Six Walnuts' US Lawsuit: Who Breached the Contract?
A $10 million lawsuit filed two years ago brought Hebei Yangyuan Zhihui Beverage Co., Ltd. (Yangyuan), the producer of 'Six Walnuts', into the spotlight. The case, initiated by Golden State Food Company (Golden State) over a contract breach by Hong Kong Bingo International Trading Co., Ltd. (Hong Kong Bingo), has now been settled, with Yangyuan paying $1.65 million in compensation to Golden State in exchange for a withdrawal of the lawsuit.
New DistributionVying with Mengniu's Slow Burn for Market? Wahaha Reportedly to Launch a Weight-Loss Milkshake
Wahaha is reportedly planning to launch its second beverage after returning to the health industry—a weight-loss milkshake, following Mengniu's Slow Burn milkshake. Industry insiders believe this indicates Wahaha's continuous adjustment of its business philosophy, with success hinging on whether channels can effectively promote the product to target consumers.
New DistributionWanchaobang's Chen Siting: Who Will Salvage the Hundred-Billion Waste in a Trillion-Yuan Industry?
The article discusses the plight of FMCG distributors in China, who face immense pressure from manufacturers to maintain growth, leading to financial ruin and even suicide. Wanchaobang, a fourth-party logistics platform, aims to reduce waste in the supply chain through centralized warehousing and distribution, helping distributors save costs and improve efficiency.
王晨Fresh Century: How This FMCG B2B Platform Secured Two Rounds of Funding in Four Months During the Capital Winter
Fresh Century, a Shanghai-based FMCG B2B platform, has secured two rounds of funding in just four months, standing out in the capital winter. Its founder, Liao Chuan, attributes this success to a relentless focus on supply chain efficiency, which he believes is the core value that many B2B platforms overlook.
新经销刘少德JDB Takes a Sudden Turn! Another Major Player Calls Out JDB, and ORG Joins the Fray!
On July 6, COFCO Packaging revealed plans for arbitration against JDB, and on the evening of July 8, ORG, known for packaging for Red Bull, issued a notice urging JDB to fulfill its obligations. JDB faces mounting pressure from two major partners, raising questions about its stability.
New DistributionJDB and COFCO Fall Out!
The partnership between COFCO and JDB, once seen as a lifeline, has hit a snag. Due to JDB's failure to inject its trademark as agreed, COFCO Packaging has filed for arbitration against JDB and related parties.
方京玉等News Flash | Bright Food Welcomes New President! Nongfu Launches Bubble Tea! Chengde Lulu Defends Trademark, Claims 90 Million! Domestic VOSS Goes on Sale! Kedi Launches 'Super Spicy Fire Noodles'!
This issue covers Bright Food's new president, Chengde Lulu's trademark lawsuit, Jingzhi's partnership with Alibaba, domestic VOSS water launch, and new product releases from Nongfu, New Hope, Calbee, and Kedi.
New DistributionNews Flash | Master Kong Launches New Iced Tea; Mengniu Launches Fermented Milk to Counter Yili; Alibaba Retail Link Partners with Jing Brand...
Today's top stories: Jiangzhong Food Therapy receives 575 million yuan investment; Bright Dairy acquires two subsidiaries; Jing Brand and Alibaba Retail Link sign strategic cooperation; new national standards for natural mineral water and packaged drinking water released; Suntory products denied entry; Yangyuan's wealth management products reach 16.1 billion yuan. New products: Master Kong's tropical flavor iced tea, Mengniu's Smooth Day yogurt, and more.
New DistributionExclusive | Interview with Jili Founder Huang Xiongwei: How Can a Traditional FMCG Company Secure Three Rounds of Financing Totaling Over 100 Million Yuan in Two Years?
Zhejiang Jili Food Co., Ltd., founded in May 2016, has secured three rounds of financing within two years, including a Pre-A round from Hongtai Fund (investors Yu Minhong and Sheng Xitai) and an upcoming A+ round exceeding 100 million yuan. Founder Huang Xiongwei explains why venture capital favors a traditional offline distribution company and shares Jili's unique business strategies.
袁来VOSS Fursi Premium Bottled Water from Huabin Officially Launches: Can It Reshape China's Premium Water Market?
According to the latest research on China's packaged water industry released by Nielsen, in 2017, both sales value and volume of packaged water in China achieved double-digit growth, outpacing the overall food and beverage industry. The rapid growth and premiumization trend have attracted major domestic and international players to China's premium water market. Yesterday (June 17, 2018), VOSS Fursi, a premium bottled drinking water brand from Norway, held its launch event in Wuhan, Hubei, marking its official entry into the Chinese market.
New DistributionLi Xufu of Bull Capital: Evolution of the Consumer Goods Industry Chain and Transformation of Supply Chain Structure
At a themed salon held in Shanghai on June 12, Li Xufu, founding partner of Bull Capital, shared insights on the evolution of the consumer goods industry chain and the transformation of supply chain structure, highlighting changes in channels, supply chains, marketing, and brands, and emphasizing the rise of supply chain management platforms and the role of urban distribution.
李绪富Five Experts Diagnose: Is PepsiCo's Entry into the Apple Cider Vinegar Market an Opportunity or a Disaster?
After nearly two decades of development, apple cider vinegar drinks remain a niche beverage, but PepsiCo's sudden entry at this moment raises the question: can it stir up this lukewarm market and create waves? Five experts—Zhu Qiming, Zhang Ji, He Mu, Zhu Danpeng, and Zhang Feng—jointly 'take the pulse' of the situation.
松露Jianlibao Prepares for Domestic Listing!
Jianlibao, once known as 'China's Magic Water,' was the first beverage in China to contain alkaline electrolytes and introduced the concept of sports drinks to the nation. After experiencing dramatic ups and downs, it is now preparing for a stock market listing, hoping for a turnaround and a return to glory.
就怕用心Performance Has Nothing to Do with Price!
1% of sales are completed over the phone, 2% after the first contact, 3% after the first follow-up, 5% after the second follow-up, 10% after the third follow-up, and 80% after the 4th to 11th follow-ups! Follow-up work makes your customers remember you, and when they take action, they think of you first. The greatest gain in sales is not the commission, not the promotion, not the capital for showing off, not completing tasks; the greatest gain is that you...
New DistributionFallen Beingmate: From 'Leading Domestic Milk Powder Maker' to 'Biggest Loser in Dairy Industry'
China's new milk powder policy has accelerated industry reshuffling, putting former leading domestic milk powder stock Beingmate under multiple pressures. After two consecutive years of net losses totaling 1.8 billion yuan, Beingmate has entered a difficult battle to maintain its listing status. From the former 'leading domestic milk powder maker' to the 'biggest loser in the dairy industry', founder Xie Hong, who had previously stepped down due to illness, has returned, but time is running out for him and Beingmate.
陈琼News Flash | Coca-Cola and Pepsi Launch New Products; Wahaha's 2017 Revenue Released; Yili and Master Kong on the List...
Today's top stories: Wahaha's 2017 revenue was 46.45 billion yuan, down 6.46 billion from the previous year; Beibingyang (Arctic Ocean) soda expands nationwide with its East China base; import tariffs on daily consumer goods are reduced, with Nestle and Danone assessing the impact; Wumart launches a new community fresh food store brand; Coca-Cola introduces a new fiber+ cola, Pepsi launches a vinegar-based drink, Yili upgrades its Zhenxi ice cream line, and FamilyMart introduces a beer-flavored soft serve; Forbes releases the Global 2000 list featuring Chinese food and beverage companies; and more industry news.
New DistributionJianlibao's Many Woes: A Tragic Battle Between 'Biological Mother' and 'Wet Nurses'
Jianlibao, once a beverage giant that overshadowed Coca-Cola and Pepsi in China, fell into tragedy as its 'founder' Li Jingwei failed in restructuring and died with grievances, and after several changes of ownership, the company was left in tatters, staging a tragic battle between the 'biological mother' and 'wet nurses'.
金梅Giving Up Agency for First-Tier Brands Like Red Bull and JDB, Transforming into Unified Warehousing and Distribution, Now Listed on the NEEQ: Who Says Distributors Can't Do B2B!
In March 2017, Jiangsu Huashang City Distribution Network Co., Ltd. was listed on the NEEQ, becoming a pioneer among FMCG city distributors entering the capital market. Previously, Huashang was one of Wuxi's largest distributors, representing brands like Mengniu, JDB, C'estbon, Nongfu, and Red Bull. However, in 2015, Huashang proactively de-emphasized its agency business to focus on logistics distribution for FMCG, a move seen as incredible by others but considered by Huashang as seizing future development trends. Recently, New Distribution exclusively interviewed Wuxi Huashang's Chairman and General Manager, Rong Jun.
新经销100人News Flash | Want Want's "New Fiscal Year" Results Released with Net Profit of 3.1 Billion; Watsons Enters the Alcohol Market; Nongfu Spring Invests in Major New Projects; Danone Launches New F4 Idol Bottles...
Today's top stories: Want Want's first new fiscal year results show revenue exceeding 20 billion yuan and net profit of 3.1 billion yuan. Nongfu Spring plans to build two production lines with a combined annual output of 1.939 million tons. Watsons opens its first digital concept store, introducing nearly 100 wine products. Danone launches new F4 idol bottles. Other highlights include new product launches and industry news.
New DistributionCOFCO's Mixed-Ownership Reform in Progress: Some Businesses Expected to See Revenue Decline, Human Factor or Fate?
As one of the first central enterprise reform pilot units, COFCO Group is accelerating its mixed-ownership reform. On May 28, Jiugui Liquor, one of COFCO's five A-share listed platforms, announced that its acquisition offer by COFCO Wine Co., Ltd. (hereinafter "COFCO Wine") had been approved by the CSRC. As a pilot for state-owned capital investment company reform, COFCO has been restructuring its businesses since last year, forming 18 specialized company platforms including COFCO Coca-Cola. Currently, 14 of COFCO's subsidiaries have completed mixed-ownership reform, with plans to complete all 18 by the end of this year.
消费日曝News Flash | Coca-Cola Unveils Its First Alcoholic Beverage "Lemon-do"; Pepsi Acquires a Vegan Snack Company; Yili's 5 Billion Brand Launches New Product; 3.4x Premium, 1.5 Billion Valuation
Today's headlines: The Ministry of Commerce and the Ministry of Finance issued a new policy for pilot cities in modern supply chain construction in the circulation field. Yili's YouSuanRu brand launched a new product called "Guoguo Xi". Forbes released the 2018 Global Brand Value 100 list. Telunsu organic milk won the only dairy gold award at BIOFACH CHINA. Jiugui Liquor announced a share transfer. Pepsi acquired vegan snack company Bare Foods. A survey shows strong demand for imported goods. Qiaqia collaborated with TanChe for a marketing campaign. Nestlé announced further sugar and salt reduction. JD Fresh plans to open 50 stores this year. New products include Weilong's spicy strip zongzi, Coca-Cola's first alcoholic drink "Lemon-do" in Japan, and Chuyuan's fruit-flavored soda. Financial reports: Kedi Dairy's acquisition plan with a 3.4x premium and 1.5 billion valuation, and Jinzi Ham's formal implementation of its dual main business.
New DistributionWhat's Wrong with Fujian Crayon Shin-chan? Poor Performance Leading to a Sale?
Crayon Shin-chan (Fujian) Food Industry Co., Ltd., a Hong Kong-listed company, has announced its intention to sell land and buildings in Jinjiang's food industry park, raising questions about its future. With declining revenue and heavy losses, the company's move to sell assets may be aimed at raising funds, but its lack of innovation and market challenges remain concerns.
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