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Consumer & Categories articles
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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 8 of 82
Major Price Cuts in the Beverage Industry!
Amid the wave of consumption stratification, China's beverage industry is undergoing a notable price 'earthquake.' Distributors in South and North China report that consumer spending has become more cautious, high-priced beverage sales have shrunk, and the overall price band has shifted downward, with mainstream products dropping from the 6-8 yuan range to 3-5 yuan or even lower.
田静Major Shakeup in China's Dairy Industry: Farms Dumping Milk and Culling Cows, Yili and Mengniu Slow Down, the Golden Era Is Over
Over the past year, China's dairy industry has sent a clear signal: transformation is imperative. On the demand side, the performance of the two dairy giants has sounded the alarm. Domestic leader Yili experienced its first revenue decline in nearly 20 years in 2024, while Mengniu also saw a double-digit drop. The core issue lies in the liquid milk business, with statistics showing that Yili and Mengniu each saw sales in this category decrease by about 10 billion yuan—a figure nearly equivalent to the annual revenue of a second-tier dairy company. Meanwhile, the supply side is also under pressure. Since 2023, farms have frequently reported incidents of dumping milk and culling cows, directly due to raw milk prices falling to a 15-year low, severely impacting farm operations. Weak demand and oversupply are forcing rapid structural transformation across the entire dairy industry.
刘颖Frozen Food Distributors Are Abandoning Frozen Dumplings, Turning to These Three Categories!
Source: Whole Food Online. A question for those in the frozen food business: do you think frozen dumplings still sell well? Recently, Sanquan Foods released its 2024 financial report, showing declines in both revenue and net profit. The company attributed this to a slowing industry and intense competition. Meanwhile, data from Mayingying shows that in Q1 2025, the market share of frozen dumplings, buns, and wontons all declined, while categories like hand-grabbed pancakes, sausages, and frozen pizza are growing rapidly.
百万食饮人都在看Coconut Beverage Market on the Verge of Change: The New Wave Pushes the Old
Coconut tree Group and Huanlejia, once dominant players in the coconut beverage market, are now facing growth stagnation. Huanlejia's 2024 annual report shows a 3.53% revenue decline and a 47.06% profit drop, with its flagship coconut juice revenue falling 3.66%. In Q1 2025, the decline widened, with revenue down 18.52% and net profit down 58.27% year-on-year. Meanwhile, new entrants like Qinglan, Chanbao, and KOKO Coconut are gaining momentum with innovative products and strategies.
AaronYear-on-Year Growth Turns Negative: Is Unsweetened Tea Accelerating into a 'Decline Phase'?
Compared to most categories, tea beverages have been a 'evergreen' in the FMCG market. However, with intense competition over the past two years, the category has rapidly entered maturity and shows signs of premature 'decline.' Data from offline retail tracker Ma Shang Ying shows that the ready-to-drink (RTD) tea category saw negative year-on-year sales growth in both February and March this year, with unsweetened tea declining 5% and sweetened tea 7% in March.
让消费更纯粹的Scene Increment Big Model Iterates to 2.0!
The article discusses how brands can achieve growth by identifying and occupying consumption scenes, and by creating matching labels to influence consumer choices. It introduces the 'Increment Big Model' (STAG model) and provides examples like red wine, instant noodles, Huiren Shenbao, and Chagee to illustrate the application of scene and label strategies.
空手Douyin's "Female Drinkers" Propel a 40-Year-Old Henan Beer Brand to Fame
In a monopolistic market where the CR5 exceeds 90%, and in an industry that peaked in production and sales in 2013 and has since entered a stock competition, a local 40-year-old brand has risen abruptly, securing the top spot in the beer sales ranking on Douyin's Double 11 Good Things Festival, and driving a new category's transaction value on JD.com's Double 11 supermarket to grow by 5324%. This is what Jinxing Beer has achieved in the past six months. Behind this story are many "female drinkers" on Douyin (nickname only, no inappropriate guidance), who, with sentimental love songs as BGM, have pushed Jinxing's tea-flavored beer to the top of the charts.
刀法行研Multiple Distributors in One Region, Nationwide Channel Crossing: Who Is Destroying the Last Line of Defense in the Beverage Industry?
China's beverage industry is undergoing unprecedented structural divergence. While leading brands like Nongfu Spring, Genki Forest, Dongpeng Beverage, and Wahaha are conquering markets with double-digit growth, small and medium-sized brands are seeing declining survival rates, with most struggling to stay afloat. Behind this divergence lies the collapse of regional protection systems for small and medium-sized brands. The question of whether to firmly implement 'long-term strategy' or address the immediate 'survival crisis' has become a key issue for many such brands. Wen Zhibing, partner at Pinyinhui, stated: 'For most small and medium-sized beverage brands, 'sales growth' and 'market stability' cannot be achieved simultaneously; they must choose one.'
穆宇Beer Giant Brought to Its Knees by Chinese Rivals
Global beer giant AB InBev is facing a tough period in China, with declining sales, layoffs, and a change in leadership. Its Hong Kong-listed unit, Budweiser APAC, saw revenue and profit drop in 2024, and it has appointed its first Chinese CEO to reverse the trend.
财经天下Will Drugstores Overrun by Snacks and Beverages Become the Next Convenience Stores?
Last winter, the author noticed a chain drugstore at their community gate selling ice cream from a freezer, a sight that seemed ill-advised in winter. By spring, the freezer remained with more varieties, prompting the author to explore the store and discover a wide range of non-pharmaceutical products, leading to reflections on the trend of drugstores diversifying into snacks and daily goods, and whether this could make them the next convenience stores.
百万食饮人都在看Mizone: Struggling to Bounce Back?
As spring temperatures rise, electrolyte drinks are entering their peak sales season. Recently, Danone's Mizone launched a limited-edition 'refreshing grass flavor' drink for outings, aiming to meet consumers' hydration and recovery needs during spring travel. After peaking at 9.8 billion yuan in 2015, Mizone's sales halved, but have recently shown signs of recovery, with double-digit growth for two consecutive years in China.
付艳翠Electrolyte Water Surges, Vitamins Target Singles: Functional Drinks Heat Up the Beverage Peak Season?
Throughout 2024, China's functional beverage market gained significant momentum, with brands like Want Want and Genki Forest entering the segment. In 2025, the category continues to show strong potential, with electrolyte water experiencing explosive growth and vitamin drinks beginning to target single nutrients, signaling a shift toward precision nutrition and functional evidence in the upcoming peak season.
饮品营销China's Beverage Market Shake-up: Cola Falls from Grace as Ready-to-Drink Tea and Energy Drinks Rise
In 2020, among China's seven major beverage categories, only carbonated drinks saw growth, while all others declined. By 2023, the situation reversed: carbonated drinks were the only category in decline, while the other six grew significantly. China's market has ultimately turned its back on carbonated beverages, with market share shifting from cola to ready-to-drink tea and energy drinks.
刘颖Three Decades of Turmoil in the Condiment Industry: Capital Never Sleeps
The nearly 700 billion yuan condiment market is undergoing a new wave of mergers and acquisitions, driven by newly emerging local condiment companies. Over the past 30 years, the industry has gone through three major phases: foreign-led acquisitions, a collective listing wave of local companies, and the current new M&A wave led by local enterprises.
陈晓京Two Growth Paths for Brands: Either Dominate a Category or Dominate a Scenario
This article argues that brand growth follows two paths: one is to dominate a category (stock growth), and the other is to dominate a scenario (incremental growth). Using the example of OATLY's success in China, it illustrates how scenario-based marketing and labeling can create new demand and break through category limitations.
空手Spring Sugar Fair Concludes Successfully, Jinsha Distillery Amplifies Presence with 'Exhibition + City + Conference' Strategy
The 112th National Sugar and Wine Fair and 2025 Spring Sugar Season concluded successfully in Chengdu on March 27. As the chief partner, Jinsha Distillery impressed the industry and market with its 'Strive Upstream' brand narrative, delivering a multidimensional event covering product experience, cultural interaction, and industry dialogue, celebrating the upstream genes of the Chishui River and declaring its commitment to the industry's future.
金沙酒业From Distributor to Category Operations Service Provider
The core value of intermediaries will no longer be limited to the physical transfer of goods, but will evolve into a hub for value exchange in the digital world. At the 10th China FMCG Innovation Conference held in Chengdu from March 17 to 19, Chen Yixin, founder of Haocheng Pet, delivered a keynote speech on this transformation, sharing insights on how distributors can evolve into category operations service providers.
陈一鑫Scene Revolution: Reconstructing the Golden Moments of Alcohol Consumption through Emotional Resonance
From copywriting marketing to brand renewal and multi-brand matrix upgrade, how did Jiangxiaobai achieve this? At the 10th China FMCG Conference, Yan Hongjian, Deputy General Manager of Bottle Planet (formerly Jiangxiaobai), shared insights on 'Scene Revolution: Reconstructing the Golden Moments of Alcohol Consumption through Emotional Resonance.' He detailed the practice from scene reconstruction to mind-share capture, revealing the core logic of 'precise depth' in a stock market—creating demand through emotional resonance and driving brand value leap through scene-based experiences.
颜红坚Dewu Fee Rates Cut by Up to 16%! FMCG and Personal Care Merchants Like Coca-Cola and Blue Moon Are Flocking In
Over the past six months, New Distribution has published many articles guiding distributors on transformation, such as building regional supply chains or offering category operations services for supermarkets. Some distributors ask if e-commerce is viable now. Based on past research, distributors' e-commerce efforts have been less than ideal. However, New Distribution has recently learned that Dewu, an e-commerce platform popular with young users, is attracting distributors with impressive growth numbers.
桑榆仁Lemon Tea 2.0 Era: How Youyi C Stands Out with a Probiotic Lemon Tea?
From 'one sip of lemon tea, refreshing to the max' to 'zero-sugar warrior', the shift in internet buzzwords reflects changing preferences among young consumers regarding beverage ingredients. However, as sugar is essential to 'happy water', merely controlling sugar is no longer sufficient. New Distribution interviewed numerous distributors after the New Year, summarizing star products in 2024, and found that emerging beverage new products focus more on taste, packaging design, and health trends. At the peak of brand launches in March-April this year, the author noticed that Youyi C's new product...
冯瑶Why Do the Chinese, Who Know Best How to Eat, Lack a World-Class Snack?
The Chinese are renowned for their culinary prowess, yet despite a snack market exceeding 1.4 trillion yuan, no Chinese snack brand has achieved global prominence. This article explores the potential of the braised chicken feet category, exemplified by Wang Xiaolu, to become a world-class snack through product innovation, channel expansion, and brand building.
韩思齐New Chubang Shines at Spring Sugar Fair, Leading the New Era of the Condiment Industry with Innovation
On March 25, 2025, the 112th National Sugar and Wine Fair opened grandly at Chengdu Century City New International Convention and Exhibition Center and Western China International Expo City. Against this backdrop, Chubang, the core brand of Zhongju Hi-Tech, made a strong appearance with an innovative and transformative stance, heralding the arrival of a 'New Chubang' era driven by innovation and change.
墨廷Hsu Fu Chi's Four-Part Portfolio Innovation Strategy
Hsu Fu Chi used emotional color, savory premiumization, aroma, and nutrition as four innovation platforms, applying manufacturing depth and channel knowledge to extend classic Chinese snack categories.
New DistributionWhy Do Brands No Longer Emerge in the Internet Era?
Regardless of the consumer goods industry you are in, you will notice that the top ten most influential brands in your industry were likely established more than a decade ago, mostly between the late 1990s and around 2010. In the past fifteen years, almost no influential new consumer brands have emerged, and the internet has made it extremely difficult to build strong brands due to fragmented information and the loss of traditional sources of brand 'potential energy'.
苗庆显