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Browse 1957 New Distribution articles about Consumer & Categories.
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1957 articles · Page 79 of 82
Perfection in One Thing Moves the Heart
In this restless era, many people fail not because they lack talent or opportunity, but because they have too many resources and choices, leading to nothing accomplished. The article argues that focusing on one craft with dedication can lead to extraordinary achievement, as illustrated by historical and modern examples.
张 勇Zong Fuli of Wahaha: A Bold, Diligent, and Rebellious Little Princess
Zong Fuli, daughter of Wahaha Group chairman Zong Qinghou, has made a name for herself as a decisive and independent leader. This article explores her achievements, management style, and her differing views on strategy and diversification from her father.
New DistributionSuntory Exits Tsingtao Brewery Joint Venture, Adding New Uncertainty to China's Beer Market
Tsingtao Brewery suddenly suspended trading at noon yesterday, citing 'major asset acquisition matters under planning.' Suntory Holdings plans to exit its joint venture with Tsingtao Brewery, selling its 50% stake in the equally-owned company to Tsingtao for 10-20 billion yen (approximately RMB 533 million to 1.066 billion). The news has not been officially confirmed by Tsingtao Brewery, which stated, 'Please refer to the official announcement.'
New DistributionA Seasoned Sales Veteran's Practical Insights: Better Than 10 Sales Training Sessions
1. When chatting with clients, salespeople should avoid excessive technical and theoretical topics; instead, focus on current news, weather, etc. Therefore, salespeople must regularly read books and magazines on economics and sales, especially daily newspapers, to stay informed about national and social news, which often serve as the best conversation starters, preventing them from appearing ignorant or shallow. 2. Regarding the four hours in the evening for salespeople: a salesperson's success largely depends on how they spend those four hours.
New DistributionWhich Beverage Is Most Refreshing? You'll Be Shocked After Reading This...
With the National Day holiday approaching, many are planning leisure activities, but some may still be working late. This article explores the effectiveness of common energy drinks, based on netizens' experiences. The refreshing effects come from caffeine, taurine, B vitamins, and menthol, and drinks are ranked by their potency.
New DistributionRed Bull's Dominance Proven Unshakeable! Followers Still Have Much to Learn!
Market data shows that Qili, launched by Wahaha in 2012 with high hopes, has underperformed, with sales and reputation falling short of industry expectations. Other energy drinks like Lehu from Daliyuan and Dongpeng Te Yin from Dongpeng Industrial have also struggled. Meanwhile, Red Bull remains the undisputed leader with over 70% market share. Why have these followers failed, and how long will Red Bull's reign last?
食经济Ambient Lactic Acid Bacteria Beverages: Where to Go After the Hype
Since 2013, the domestic ambient lactic acid bacteria beverage market has experienced explosive growth, with numerous small and medium-sized manufacturers quickly entering the market. Nielsen data shows that in 2014, there were as many as 79 brands in this category, leading to intense competition and frequent price wars, signaling an imminent industry shakeout. The question is whether this sector will become the next 'old yogurt' and how companies should respond.
林靖Will Apple Cider Vinegar Become the Biggest Winner in the Beverage Category in the Next Decade?
The beverage industry has experienced unprecedented growth through carbonated drinks, purified water, tea drinks, juices, and functional beverages. However, after 2008, leading companies like Wahaha and Master Kong saw consecutive declines in performance, leading to industry-wide confusion. This article analyzes the root causes, including channel changes and economic factors, and argues that apple cider vinegar, with its unique taste and health benefits, is poised for explosive growth in the next decade.
余华卫What to Do When Beverages Enter the Off-Season: 6 Strategies to Keep Sales Strong
As autumn arrives, beverages and other FMCG products are about to enter the off-season. This article provides six key strategies for sales personnel to maintain sales momentum during this period, including shifting mindsets, integrating product lines, expanding channels, strengthening customer relationships, conducting training, and enforcing market assessments.
崔自三Using Courtship Experience for Marketing and Gaming Experience for Team Management
A few days ago, I had coffee with an entrepreneur who adheres to the 'Three Refusals' principle—refusing interviews, research, and visits. In just four years, he has captured about 60% of a niche female consumer market, achieving a 60:40 sales split between online and offline channels, both profitable. His marketing insights come from courtship, and his team management from gaming, proving that business is ultimately about human nature.
李天田Southern Black Sesame Enters Beverage Sector: Triumphant Return or a One-Way Trip?
After nearly 30 years in the black sesame paste market, Southern Black Sesame Group is venturing into the highly competitive plant-based beverage sector. Despite the low margins and intense competition, the company believes that entering this 'ocean' is necessary for long-term growth, as the paste category alone cannot sustain its performance.
陆琨倩FMCG Professionals, Brace Yourselves: Another Wave of Layoffs Is Coming
Yesterday, someone told me that if I worked at a foreign company, I would have been purged for writing freely on WeChat, as individuals represent their companies. Fortunately, I don't work for one, so I clarify that my writings don't represent any corporate stance. Recently, Alibaba reduced its campus recruitment from 3,000 to 400, sparking talk of an internet winter, but the FMCG industry is facing a real cold snap. This year, I've exposed Blue Moon's disguised layoffs and Want Want's restructuring, but more layoffs are coming, leaving many wondering what's happening in the FMCG circle.
老纳Yili's Internet Thinking Lets Consumers Touch 'Intelligent Quality Milk'
On September 8, Yili Group, a global top 10 dairy company, and Baidu, the world's largest Chinese media platform, reached a strategic agreement. As leaders in their respective industries, Baidu and Yili have both driven development and innovation in their marketing fields. The cooperation strategy was announced at Baidu's annual event, the Baidu Conference, aiming to jointly promote the panoramic and intelligent development of the global dairy industry chain with internet thinking. Consumer interaction models will also be fully upgraded, allowing consumers to touch 'intelligent quality milk' through the internet. It is reported that this project and its latest technologies mark Baidu's first and only cooperation with an FMCG and dairy brand.
New DistributionFood and Beverage Has Become a Key Battlefield for E-commerce, with a Compound Annual Growth Rate of Over 34%
From 13%-14% in Q1 2012 to 4.3% in Q1 2015, the growth rate of China's FMCG market has slowed significantly. According to Kantar Worldpanel, the compound annual growth rate of food and beverage e-commerce sales is over 34%, making food and beverage a key battlefield for e-commerce development. Based on Kantar Worldpanel's monitoring of over 100 sub-categories of food and beverage sold online, in the past year or so, although the market share of food and beverage in e-commerce is only 3.3%, the compound annual growth rate has exceeded 34%...
New DistributionAnalysis of China's Lactic Acid Bacteria Market in 2015: 9-Fold Growth in 8 Years!
Lactic acid bacteria are probiotics found in the human body, named for their ability to ferment carbohydrates into lactic acid. They aid digestion and intestinal health, often added to yogurt. Over the past 8 years, China's yogurt and lactic acid bacteria beverage markets have grown rapidly, with annual sales growth rates of 19% and 37% respectively. In 2013, the lactic acid bacteria market exceeded 5.7 billion yuan, a 9-fold increase from 2006.
New Distribution2015 Beer Industry Decline Is a Foregone Conclusion: Mid-Year Performance Review of the Top Five Giants
With the release of Tsingtao Brewery's financial report, the mid-year results of all major beer industry giants have been published. According to data from the National Bureau of Statistics, domestic beer production in the first half of this year reached 24.57 million kiloliters, a year-on-year decrease of 6.2%. This article compiles the financial reports of the major giants and relevant NBS data for comparison.
New Distribution2015 Beverage Market Sluggish: Is It Really the 'Cool Summer' to Blame?
A recent article in Sugar, Tobacco, and Wine Weekly attributed the 2015 beverage market downturn to a 'cool summer,' but the author argues this is not the main cause. Instead, the decline is driven by category shifts, price band upgrades, channel saturation, and ineffective promotions.
赵波Uncovering the 11 Companies That Control Global Food
The agriculture and food industry employed over 1 billion people globally last year, accounting for one-third of the world's workforce. China Candy has compiled a list of the 11 most influential food companies worldwide, which have a huge impact on human dietary habits and the environment. Notably, most of these giants have a presence in the confectionery and chocolate sector, with companies like Mars and Mondelez having it as their core business. Engaging in the confectionery, chocolate, and snack industry could also lead to becoming a giant.
New Distribution18 Unspoken Rules of Drinking at Banquets Every Salesperson Must Master
This article outlines 18 unspoken rules for drinking at business banquets, emphasizing proper etiquette such as not bragging about drinking capacity, respecting hierarchy when toasting, and maintaining composure after drinking. It also includes practical tips like keeping your glass full and using peanuts to stay sober.
New DistributionMid-Year Review of the 2015 'Beverage Year': What Changes Have Occurred in the Beverage Market?
2014 was widely regarded as a 'small year' for the beverage industry, with giants like Wahaha and Master Kong, as well as small and medium enterprises, reporting declining performance. However, Mizone achieved enviable results with its light beverages, reaching 8 billion yuan in sales in 2014, setting the stage for a major convergence of light beverages in 2015 as Suntory, Wahaha, Uni-President, Coca-Cola, Pepsi, and Evergrande launched their own versions, igniting a light beverage war.
New DistributionComparing Old Village Chief and Jing Jiu: Similarities and Differences
Old Village Chief, a low-end baijiu product, and Jing Jiu, a health wine brand, seem incomparable at first glance, but a dialectical view reveals many similarities and differences worth exploring. This article aims to find what these two brands have in common and where they differ, offering insights for the sluggish baijiu market by examining how these 'small brands' achieved remarkable market scale and sales.
New DistributionWho Are the No.1 Brands in 25 Food and Beverage Subcategories? (Data-Rich!)
The China Brand Power Index (C-BPI), guided by the Ministry of Industry and Information Technology and implemented by Chnbrand, is China's first brand value evaluation system. Based on independent and unbiased research from Chinese consumers' feedback, it measures brand power influencing purchase behavior. This article lists the top brands in 25 food and beverage subcategories from the 2015 C-BPI.
New DistributionTwo Red Bulls? A Remake of the JDB and Wanglaoji Story?
The article explores the differences between Austrian Red Bull and Chinese Red Bull, including their origins, formulas, and marketing strategies, and questions why Chinese Red Bull's second-generation product closely resembles Austrian Red Bull's packaging.
New DistributionAttention Beverage Makers: Tired of the Brutal Red Ocean? Minor Differentiation Is No Longer Enough—Check Out This Groundbreaking New Beverage Category! | Promotion
This article introduces Shanlong DHA Brain Gold beverage, a pioneering product in a new category that combines DHA, zinc, and iron for brain and body development in adolescents. It highlights the product's unique dragon-claw bottle design and sporty cap, and argues that its distinct functional and visual differentiation, coupled with a huge market of 210 million students, positions it for explosive growth, making it an ideal opportunity for distributors.
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