【Preface】 Internationally, products made in China have long enjoyed a strong reputation, but counterfeits always follow like a shadow. Many enterprises survive by imitating or even counterfeiting products, lacking creativity, which indeed brings many negative effects to Made in China. Therefore, at the State Council executive meeting held on June 17, Premier Li Keqiang emphasized that the key to advancing 'Made in China 2025' is to promote 'Intelligent Made in China.' This is also why Premier Li mentioned 'Intelligent Made in China' twice within three days. Blind imitation in production has brought China's manufacturing industry to a critical bottleneck. To break through and develop, China's manufacturing must innovate and upgrade.
I. The Brutal Red Ocean: Are You Tired?
Fierce Competition: Following and Imitating Products Will Lead Nowhere. Imitation is very common in the beverage industry. The market is flooded with identical products, leading to intense competition. When salespeople take ordinary products to retailers, the store owners often pull out several identical products and say, 'Sorry, there are too many of these products already. Please come back another time.' After a round of visits, they can only secure a few outlets, leaving salespeople exhausted with no results. The biggest feature of homogeneous products is price transparency! The profit margins offered by manufacturers seem much larger than those of big brands, but when visiting retailers, they will pull out identical products from other brands and say, 'This one is at this price, what price can you give me?' The result of competing on price alone is that retailers make no money, and their hearts bleed. This is the reality of the red ocean! Choosing to compete with imitative brands means facing dozens of competitors with the same quality. Unless you invest huge amounts of capital, the odds of winning are generally slim.
Dark Horse Products Always Rise. When a dark horse suddenly appears on the market, it always catches people's attention, and Shanlong is one such product. It completely breaks away from the shadow of other beverages, pioneering the DHA Brain Gold beverage category. Its appearance also departs from ordinary industrial design, with a bottle shaped by dragon claws! Even abroad, there is no such design. This is the Shanlong DHA Brain Gold beverage from Guangdong Fengsheng Company!
II. The Uniqueness of Shanlong DHA Brain Gold Beverage
Unique Product Function. Brain Gold, scientifically known as DHA, accounts for up to 20% of the human cerebral cortex. The first to reveal the mystery of DHA were Professor Croft from the British Brain Nutrition Research Institute and the famous Japanese nutritionist Professor Oyu Zhanmei. Their research results show that DHA, as one of the important substances for brain development and growth, is an essential substance for the formation of the human brain and the development of intelligence. DHA deficiency can lead to a series of symptoms, including growth retardation and intellectual disabilities.
Packaging Differentiation. In addition to DHA Brain Gold, Shanlong Brain Gold beverage is also rich in zinc gluconate, ferrous gluconate, and other intelligence-boosting growth elements, which play an important role in the brain and physical development of adolescents! In terms of appearance, to better attract consumers' attention, the company introduced a fashionable sports cap developed and produced in the United States, which is cooler and more convenient than ordinary beverage caps! The dragon-claw bottle, developed at great expense, goes beyond ordinary industrial design, directly bringing Shanlong's appearance into a magical world!
Thus, Shanlong is completely unique in both its functionality and its appearance!
III. Huge Market Space
A good product alone is not enough; the size of the market space is the key!
On June 15, 2015, according to the 'Health News,' the malnutrition rate among middle school students in China reached 24%, and brain nutrition is even more lacking! According to the 2014 population survey, the total number of primary and secondary school students in China reached 210 million. They face enormous academic pressure, and their bodies and brains are in a stage of intense development, making their need for Brain Gold more urgent than that of adults! This is a huge need, a market of tens of billions!
Ask yourself: Which parent doesn't want their child to be more adorable? Which teacher doesn't want their students to be smarter? Which student doesn't want their brain to be more agile? This is the fundamental reason for Shanlong's hot sales!
These adolescents are active, curious, and their brains are in a developmental stage. They gather in large numbers in schools, internet cafes, sports venues, and amusement parks, making these channels extremely easy to trigger product sales.
IV. What Is the Foundation for a New Category to Explode?
Any leading beverage brand that sells well on the market must have a strong, first-mover functional support for its growth. For example, Red Bull—refreshing! Wanglaoji—reducing internal heat! Nutrition Express—rich in nutrition! Hai Zhi Yan—sea salt! Hougu biscuits—nourishing the stomach! Shanlong also has this explosive gene: the DHA Brain Gold intelligence function!
People in marketing know the importance of selling points. Products without selling points have no future. If the selling point is unique and easy to resonate with consumers, marketing becomes effortless, and consumers simply cannot resist! So, marketing experts, have you figured out how to leverage Shanlong's unique selling points: the only DHA Brain Gold beverage in China, the only dragon-claw bottle, and the cool sports cap?
V. Results Are the Only Criterion for Testing Truth
With carefully designed quality and packaging differentiation, Shanlong immediately sparked a craze in various regions upon its market launch! A beverage with such avant-garde and magical packaging! A beverage that can supplement Brain Gold, zinc, iron, and other trace elements to aid brain development! A beverage that is thirst-quenching and fun to drink! Consumers' choice is: I want to try it, I want to drink Shanlong, my Shanlong is unique!
More importantly, parents and teachers also support them drinking Shanlong: This is a beverage that can supplement brain nutrition for children! This is a beverage that can aid their physical development!
With support from all sides, Hebei is selling well, Jiangsu is selling well, Yunnan is selling well, Henan is selling well... The unique Shanlong is selling well across the country, and the brand is growing rapidly!
VI. Is It the Right Time to Become a Shanlong Distributor?
In recent years, many products have been rushed to market, with everyone making the same thing. These copycat products, if they follow well, may achieve good sales in the short term, but the fatal issue is that in the midst of a craze, everyone thinks they can win in the homogeneous war. Looking back at the history of products like herbal tea, functional beverages, rock sugar pear, coconut juice, etc., how many distributors have laughed first and cried later? So, short-term following can be done, but long-term potential stocks are even more necessary. This is the healthy path of development.
Agenting new products is mainly about controlling risk. Shanlong is currently promoting and recruiting distributors nationwide. To seize the market as quickly as possible, the initial threshold is low (supporting small trial orders), the potential is huge (unique category, massive audience), and the risk is low (no competitors in the market yet). This is the best time for distributor friends to join.
As China's first Brain Gold beverage, Guangdong Heyuan Fengsheng Food and Beverage Company will engage in deep cooperation with CCTV and other major media in the future. At the same time, regarding the intelligence function, it will sponsor more TV programs or games. In March 2015, the company was strictly approved to join the 'China Student Nutrition and Health Promotion Association,' and will hold more national school promotion activities with the association in the future. Additionally, Heyuan Fengsheng Food has introduced significant capital to support the growth of the Shanlong brand, which will soon boost Shanlong into a national brand!
Naobaijin, Huangjin Dang'an, Huangjin Jiu... Every time the word 'gold' appears in China, it triggers a wave of wealth. This time, Shanlong Brain Gold is here. Are you ready?
To learn more about Shanlong, please watch the following video: