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Browse 596 New Distribution articles about Supply Chain & B2B.
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596 articles · Page 7 of 25
After Warehousing and Distribution Are Stripped Away, What Else Can Distributors Do?
As national warehousing and distribution platforms grow rapidly, distributors' warehousing and distribution functions are being stripped away. Distributors must transform into operators, whose core value lies in BC-integrated operations and user reach, which cannot be replaced by large platforms.
刘春雄Community Group Buying Supply Chain: A Wave of "Barbarians" Is Coming
In 2021, community group buying continues its aggressive expansion despite penalties, with major platforms targeting 300 billion GMV. Meanwhile, a wave of new supply chain players, including TP operators, livestream supply chains, and traditional group buying companies, are entering the market, posing a threat to traditional distributors.
陈思廷Behind the SaaS Market Boom: What Tremendous Changes Are Hidden in the FMCG Industry?
On January 22, Zhoupu Data officially announced the completion of a Series B financing of 100 million yuan, led by Yunfeng Capital, with existing investors FreeS Fund and Ivy Capital continuing to follow. As a company focused on providing digital distribution channels, digital supply chain management, intelligence, and big data services for FMCG distributors, why has Zhoupu Data won the favor of the capital market? What changes in the FMCG industry do software service companies represented by Zhoupu Data reveal through their frequent large-scale financing in 2020? Behind these changes, what trends do they reflect for the future development of the FMCG industry?
刘少德B2B2C, Community Group Buying, O2O, B2C: The New Omnichannel for FMCG Manufacturers
A recent survey of FMCG brand owners reveals a common stance on community group buying: publicly banning it while privately researching it. As internet giants enter the space, FMCG companies must study these new business forms to prepare for the future, even as they maintain current stability.
New DistributionMissFresh and Dingdong Maicai Eye IPOs: Is the Front-Warehouse Model Here to Stay?
As the new year begins, major fresh food e-commerce players MissFresh and Dingdong Maicai are racing to go public, sparking debate over which will become the first listed fresh food e-commerce company and whether the front-warehouse model will prevail. The article compares their business models, funding, and the pros and cons of various fresh food retail models.
祖龙Distributors That Only Do Logistics and Delivery Have No Future!
Scan the QR code in the image to register. Research in third- and fourth-tier cities reveals many 'puffy' distributors with high annual sales but meager profits, lacking independent commercial flow capabilities. These distributors are essentially in the logistics and delivery business, not distribution, and are unsustainable. The article discusses the shift from the 'office + logistics distributor' model to empowering distributors with commercial flow capabilities, and offers strategies for preserving existing business and pursuing growth.
New DistributionFrom Product, Marketing, Channels to Supply Chain: How Do New Consumer Brands Win the Battle for Attention?
As the consumer sector becomes a thriving oasis amid a barren To C landscape, new brands are emerging rapidly. Despite the COVID-19 pandemic hitting most consumer goods companies in 2020, outstanding new brands continued to advance, such as Zihaiguo building its own supply chain and Zhongxuegao expanding offline with 500% growth.
经纬创投主页君Community Group Buying in the Storm of Public Opinion: Precarious or Booming?
This article is based on the speech delivered by Wang Qi, President of Weijie City Distribution, at the weekly meeting of the community group buying project management on December 14. He addresses concerns about the business direction, analyzes the commercial value and controversies of community group buying, and outlines the company's expansion strategy.
唯捷城配Consumer Brands Without Supply Chain Advantages Are Doomed
This article discusses the critical importance of supply chain advantages for consumer brands, arguing that the current boom in consumer brands is largely a result of decades of supply chain development. It emphasizes that brands must build robust supply chain capabilities to achieve sustainable growth, rather than relying solely on internet traffic and sales.
李倩说品牌11 In-Depth Reflections: Understanding the Logic Behind Community Group Buying
This article provides a systematic analysis of community group buying, offering 11 key insights and proposing product concepts for reference.
陈维龙“Marketing Digitalization 10 Lectures” No. 7: The Heart of Digitalization—Data Middle Platform
Marketing digitalization requires a three-dimensional connection, BC integration, and dual-line deep distribution. The front office completes the three-dimensional connection and offline deep distribution; the middle platform completes online deep distribution, online operations, and digital support; the combination of front and middle platforms achieves BC integration. The middle platform is the heart of digitalization, and for FMCG brand owners, it must support both online and offline operations, not just e-commerce logic.
刘春雄Even the Best Companies Cannot Drive Impractical Digital Transformation
The digital era, as defined by Negroponte in 1997, is a new era following the industrial and information ages. In China's fast-growing economy, Jack Ma has called digitalization the biggest opportunity, and FMCG practitioners see its huge role in business. However, digital transformation must start in top-tier markets and faces resistance from distributors and terminals who prioritize immediate survival over long-term benefits. The key is to make them feel tangible benefits through digital tools.
陈峰Less than 100 days to 2021, digital transformation: no choice, the only choice!
Click to read the original text for details. In recent years, digital transformation has been a buzzword for many. As Jack Ma said, the next decade is the last decade for traditional enterprises to undergo digital transformation. If you don't prepare for change today, in ten years you will surely be a target of digital poverty alleviation. This year's pandemic has accelerated the pace of digital transformation from government agencies to small and medium enterprises. Some companies have immediately established digital transformation departments or assigned similar departments like innovation marketing to lead the effort. So, what are the key considerations among the many enterprises undergoing transformation? Today, let's discuss my views on the FMCG industry.
高级研究员 海游Didi Enters Fresh Food Track, Opens Its First Community Fresh Food Store Nationwide
Didi's first community fresh food store, Orange Heart优选, has opened in Chengdu, marking its entry into the community e-commerce and fresh food sector. The move highlights the growing competition among internet giants in community group buying, with supply chain, technology, and fulfillment being key factors.
祖龙A Comprehensive Analysis of Shihuituan
Shihuituan is a community group buying startup focused on fresh produce, aiming to participate in all household daily purchases and supply. The company sees vast potential in the fresh food market due to high-frequency demand, pain points in lower-tier markets, and the efficiency of direct supply chains. With plans to expand to 3 million pickup points in three years, Shihuituan targets a trillion-yuan market, positioning itself as a leading fresh food distribution channel.
万德乾Meipinshu Wang Jun: Supply Chain Upgrade and Small Store Empowerment in the Trillion-Yuan Daily Necessities Market
Founded in 2019, Meipinshu is a platform enterprise providing global small commodity supply chain services to small and medium retailers. Its founder, Zha Jiulan, is a renowned serial internet entrepreneur and former co-founder and COO of Zhangxia Tianxia, a leading figure in China's FMCG B2B industry. According to Zha, Meipinshu received strategic investment from China Small Commodity Group, Lakeside Shannan Capital, K2VC, and Zhongding Venture Capital at its inception. With core competencies in 'big data product selection + global supply chain + new retail empowerment', it aims to build China's most professional and large-scale small commodity supply chain platform.
王军Unveiling the Secret of Yonghui Superstores: A Supply Chain Pragmatist
Fresh food operations have long been a challenge for the supermarket industry, as profitability is difficult without a robust supply chain. Yonghui Superstores, known as the 'King of Fresh Food,' has achieved a loss rate of only 3% through its efficient supply chain, which includes source procurement, self-built logistics, and digitalization.
联商1.5 Million Mom-and-Pop Stores 'Go Cloud': Alibaba's Retail Link Reconstructs China's Commercial Capillaries
On August 28, Alibaba's Retail Link (零售通) unveiled the 'W Plan' to fully open its digital operating system to the 1.5 million community retail stores it covers. Notably, this year's Retail Link 828 strategy conference shifted from the previous theme of 'Combining trees into a forest, merging streams into the sea' to 'Renewing ten thousand stores, starting from zero'—where 'zero' refers not only to the millions of scattered retail stores but also to Retail Link itself.
New DistributionHas FMCG B2B Gone Quiet? How Is It Doing?
Despite the reduced buzz, FMCG B2B is not failing but entering a deep operational phase. The industry is consolidating, with platforms focusing on category and store operations, while brands and distributors adapt to digital transformation.
袁来How Brand Owners Can Host a Blockbuster Dealer Ordering Conference via Live Streaming
Traditional ordering conferences pose health risks due to large gatherings, while canceling them risks operational continuity. Live streaming, a hot new traffic trend, also holds great potential in the B2B sector. "Live streaming + ordering conference" has become a new model that brand owners are eager to try. A successful ordering conference helps brand owners achieve three goals: 1. Boost sales, 2. Develop new customers, and 3. Strengthen partnerships.
365商学院Community Group Buying: The Midfield Battle - It Starts with Group Leaders, Ends with Supply Chain
The battlefield has shifted: early community group buying relied on group leaders' private domain traffic and physical stores to achieve low-cost customer acquisition in an era of increasingly precious traffic. However, under the dominance of a 'traffic-centric' mindset, platforms over-relied on group leaders and missed the golden opportunity to build supply chains. The black swan event has brought a new spring to the fresh produce industry—can players seize the opportunity? If you had asked a VC a year ago to predict the hottest investment track in China in 2020, community group buying would not have been their answer. But now, the seemingly impossible has happened.
陈凯乐On the Frontline | How to Run a Successful Order Conference for the Dragon Boat Festival?
With the Dragon Boat Festival approaching, manufacturers and distributors are holding order conferences. Seven or eight years ago, a single conference could collect payments for at least a quarter's worth of goods, simply by offering promotions and treating key clients to a meal. Order conferences serve three purposes: launching new products quickly, securing channel funds, and thanking long-term retail clients. However, as competition in the stagnant market intensifies, downstream clients have limited funds, making it harder to collect advance payments.
高级研究员 海游Push and Pull, Up and Down Linkage: JD New Channel's B2B2C Full-Chain Penetration Empowers Multi-Party Win-Win!
Another 618 has arrived, and the JD 618 promotion has become a national shopping festival. As the first national shopping festival after the pandemic, reviving physical retail stores has become a focus. This year, JD New Channel's 618 actions are worth exploring. Through its external communications, it's clear that the B2B2C full-chain value proposition is becoming increasingly clear and firmly implemented.
New DistributionE-RTM in Practice: Is E-RTM a Channel or a Tool?
The article discusses the definition of E-RTM, arguing that it should be viewed as a tool for digitizing existing channels rather than a new channel, and explores its value in improving efficiency, visibility, and data-driven decision-making for FMCG brands and distributors.
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