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Supply Chain & B2B articles
供应链/B2B
Browse 596 New Distribution articles about Supply Chain & B2B.
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596 articles · Page 8 of 25
S2b: Mom-and-Pop Stores vs. Big Chains: From O2O to B2B, What's the Endgame?
For small shops, the most pressing need is to make more money. This article categorizes small businesses into supply-chain-oriented and service-oriented types, analyzes their pain points (customer acquisition, cheaper goods, capital, branding, SaaS), and argues that while O2O failed due to efficiency loss, B2B and S2b models can empower these small businesses by improving supply chain efficiency and providing services, ultimately returning to the fundamentals of business: cost reduction and profitability.
思维浓汤 张帆Under the Impact of the Pandemic, How Has FMCG B2B Become a Mainstay for Ensuring Livelihoods and Promoting Development?
Under the pandemic, how has B2B become a mainstay for ensuring livelihoods and promoting development? What opportunities has the pandemic brought to the development of digital supply chains? The sudden outbreak caught all FMCG companies off guard at the start of 2020. During the Spring Festival, 'fast-moving' turned into 'slow-moving,' with all categories under immense inventory pressure, and FMCG manufacturers facing unprecedented operational strain. Amid the heavy blow, many consumer goods companies actively 'fighting the pandemic' also began to reflect: What deficiencies exist in the current market channel layout? In response to future uncertain 'black swan' events, how should companies respond?
New DistributionHeavyweight | 2019-2020 China FMCG B2B Platform Research Report (with download)
With the accelerated nationwide penetration of e-commerce giants Alibaba Retail Link and JD New Path, the Matthew effect in the B2B industry has become more pronounced, intensifying competition and squeezing the living space of small and medium-sized platforms, thus speeding up the survival of the fittest. According to incomplete statistics from New Distribution, as many as 108 FMCG B2B platforms ceased operations or transformed in 2019 alone, with industry resources and attention converging on leading platforms. On the other hand, under competition, we see regional B2B platforms represented by Kuailai Zhanggui, Wanquan Mall, and Rongcheng Yigou, while based in their regions, continuously expanding their reach to surrounding areas, enhancing their comprehensive competitiveness, and carving out a unique development path in an industry landscape already dominated by Alibaba Retail Link, JD New Path, and Yijiupi.
新经销咨询团队Weijie City Distribution Completes Hundred-Million-Yuan Series B+ Financing: Is Spring Coming for Third-Party City Distribution?
Recently, New Distribution learned that Weijie City Distribution, a B2B warehousing and distribution logistics company, has officially completed a Series B+ financing round of over 100 million yuan, strategically led by China Resources Runxiang United Fund, with existing shareholder Falcon Capital following on. The new funds will be used to expand and improve the national warehousing and distribution network and continue upgrading the intelligent operation platform.
New DistributionReport | 2019-2020 FMCG Retail Store B2B Competitiveness Report (Download Included)
With the rapid development and penetration of digital tools, e-commerce has become an indispensable part of people's lives. As a new procurement method for traditional retail stores, B2B platform ordering is increasingly accepted by small store owners. Especially after the entry of Alibaba's Retail Link and JD's New Path, the FMCG B2B industry has gained unprecedented attention from brand owners. To help FMCG professionals better understand the current development of the B2B industry, the procurement proportions of traditional retail stores across different channels, and the comprehensive competitiveness of platforms in various regions, the New Distribution research and consulting team has compiled this report.
新经销咨询团队Under the Epidemic, Why Did Their Sales Increase Instead of Decrease?
The epidemic caught many trading companies off guard, but some distributors saw sales rise by leveraging online ordering, channel diversification, and prior digital transformation. This article summarizes the experiences of several partners during the crisis to offer practical insights.
尚普贺Heavyweight | 2019-2020 Brand FMCG B2B Cooperation Survey Report (Download Included)
Since its emergence in 2013, FMCG B2B has developed over six or seven years into a distribution force that cannot be ignored in the FMCG industry. Most domestic brand manufacturers are also cooperating with B2B platforms. Although B2B business accounts for a relatively small proportion of overall sales for FMCG brands, B2B's strong supply chain management and digital distribution capabilities have shown many brand manufacturers prospects for further growth and development. To better understand the actual cooperation between brands and B2B, from November 2019 to February 2020, New Distribution conducted a survey of senior and mid-level managers from 65 well-known FMCG companies.
新经销咨询团队Online Ordering Surges Amid Pandemic: How Can Companies Accelerate Digital Transformation?
During the pandemic, FMCG manufacturers and distributors are shifting focus to online channels such as community group buying, social communities, and delivery platforms. Dong Yang, from Waiqin 365, emphasizes the need to identify and manage these new channel owners, integrate online and offline operations through digital platforms, and adopt an early and playful approach to digitalization to stay competitive.
365商学院Yijiupi's Strategic Acquisition of Zhangshang Kuaixiao: The Changing B2B Market Behind It
On February 11, Yijiupi announced a strategic merger with Zhangshang Kuaixiao, a leading FMCG B2B company in South China, after which Yijiupi will hold 100% equity in Zhangshang Kuaixiao. The news quickly sparked heated discussions among industry insiders. To this end, New Distribution organized a live discussion on the topic 'During the epidemic, Yijiupi strategically acquires Zhangshang Kuaixiao: Is the spring of FMCG B2B in 2020 coming?' The following is a transcript of a conversation between Zhao Bo, founder of New Distribution, and Zhou Bin, co-founder and COO of Renwoxing Technology, which has been edited and released.
New DistributionMajor Move | Yijiupi Strategically Merges with South China B2B Leader Zhangshang Kuaixiao, Accelerating Industry Consolidation in FMCG Industrial Internet
Recently, Yijiupi announced a strategic merger with Zhangshang Kuaixiao, a leading FMCG B2B company in South China, and will hold 100% equity of Zhangshang Kuaixiao after the merger. Concurrently, following the D+ round financing from Warburg Pincus earlier this year, Yijiupi also announced a D4 round of special financing for this merger, jointly invested by Meituan Longzhu Capital, logistics asset management giant GLP, and existing shareholder Source Code Capital. LightSource Capital continued to serve as the exclusive financial advisor for this merger.
New DistributionThe Second Path for Distributor Transformation: Embracing B2B Platforms, Thriving Under the Big Tree
As business becomes increasingly difficult across the entire trade and distribution sector, distributors are seeking transformation. Beyond the three common paths, some are now partnering with national B2B platforms like JD New Channel's Joint Warehouse, gaining extra income, improved management, and expanded business opportunities.
袁来Yijiupi Partners with Global Snack Giant Mondelez, Sales Up 500% in 3 Months
Recently, Yijiupi and Mondelez executives met in Shanghai to review 2019 business and plan 2020 cooperation. Nick Zhou, Mondelez's Sales Development Operations Director, noted that three years of EB2B business has accumulated operational experience and they will continue to explore more efficient distribution models. Tao Guangya, Mondelez's B2B channel head, said that since officially joining Yijiupi in September 2019, sales have grown 500% year-on-year, and they will deepen cooperation in promotions, store penetration, and data sharing.
New Distribution8 Years in a 5th-Tier City: How He Used Equity + B2B to Grow Sales from 0 to 500 Million
Fan Xiaocai, a distributor in Tongren, a 5th-tier city with only 4.3 million people, has grown his company's annual sales to an expected 500 million yuan in 8 years. By leveraging a betel nut brand to secure 12,000 retail outlets, then expanding into FMCG with a large sales force, employee equity incentives, and a B2B platform, he achieved remarkable growth.
李青林Sales Revenue Tripled, Yet Delivery Drivers Halved: How Did She Do It?
Liaoning Anshan Hongye Hengda Trading Co., Ltd., founded in 1996, became the general agent for Arawana (under Yihai Kerry) in 2004, and by 2009, it was the first distributor in Northeast China to exceed 10,000 tons of small-pack oil. From 2013 to 2019, annual sales grew by 350% and average net profit by 500%. Despite being in a third-tier city, it ranks first in sales of Arawana Vitamin A Pure Fragrant Soybean Oil among hundreds of cities nationwide, and first in rice, flour, and dried noodles in Northeast China.
新经销公开课Empowering Enterprise Growth with Digital Wings: What Kind of B2B Platform Do Brand Owners Really Need?
The development of information technology has brought increasing challenges to the distribution channels of traditional FMCG products. On one hand, changes in information dissemination have diversified consumer access to information, leading to more personalized consumption demands. On the other hand, the emergence of e-commerce, B2B, O2O, and other new shopping methods has weakened the traditional channel-centric mindset, making it difficult to reach all consumers through centralized channels. How should FMCG companies respond to these market changes and leverage new channels like B2B to drive new business growth?
新经销刘少德Achieving 300 Million in Sales in 2 Years: How One FMCG B2B Platform Grew Against the Tide in the 'Deep Water' Period
In 2019, distributors faced a tough year as market downturn and internet disruption forced transformation. While many traditional distributors failed in their B2B pivot due to incomplete product ranges, weak customer loyalty, and poor logistics, Xi'an-based Jiapin Yunshi achieved over 300 million yuan in sales in just two years by focusing on product strength, efficient supply chain, and excellent store service.
李青林B2B Platform vs. Community Group Buying: Angel or Disguise?
At the Alibaba Retail Link annual meeting on August 28, 2019, and with Tencent continuing to invest heavily in Yijiupi, the two giants once again demonstrated their ambition and persistence in targeting 6.8 million small retail outlets. This article examines the challenges of FMCG B2B, the rise of community group buying, and whether it serves as an angel or a disguise for B2B platforms.
陈海超Refusing to 'Surrender': When Will Manufacturers and B2B Platforms 'Cease Fire'?
Amid China's economic slowdown, fragmented consumer demand, the impact of online e-commerce, and a market entering squeeze-style competition, the traditional channel model in the FMCG industry is under assault, with sales generally hitting bottlenecks. Against this backdrop, New Distribution, in collaboration with Professor Gao Song from the Business School of East China University of Science and Technology, launches the 'Gao Song: Channel Empowerment' column to explore new models, strategies, and methods for manufacturer and distributor channels in the new era. What does the future of FMCG channel evolution truly look like? As the B2B platform revolution cools, this question weighs on brand owners and distributors alike.
高松JD New Distribution's 'Growth Flywheel' for 11.11: The More Supply, the Stronger Sales; the Stronger Sales, the More Supply!
This 11.11, while attention is on online promotions, the offline battlefield is equally intense, led by JD New Distribution in the FMCG sector. On November 1, JD New Distribution launched its 'JD ZGB 11.11 Good Products Fair', with a simpler and more direct internal slogan this year, focusing on 'omni-channel supply and sales' to empower various offline retail scenarios.
袁来Founded 4 Years, Annual Sales 15 Billion, FMCG Maternal and Infant B2B2C Platform - Haipaike's Practice!
In just 4 years, Haipaike has established the largest B2B2C deep distribution maternal and infant platform in the FMCG vertical category. As of now, Haipaike has cooperated with more than 8,000 maternal and infant brands, covering 170,000 maternal and infant stores, with 2018 GMV of 10 billion, and is expected to achieve 15 billion GMV in 2019. Founded in 2015, Haipaike uses internet technology to aggregate a maternal and infant supply chain platform integrating brand owners, service providers, distributors, and retailers. Recently, New Distribution had a dialogue with Haipaike's founder...
袁来FMCG B2B Platforms Shrink Dramatically: Returning to Rationality After the Hype!
FMCG B2B has entered a period of rational development. During this period, brand owners, distributors, and platform operators all need to think more rationally about what the core value of B2B is and how to do B2B well. What is B2B? In the early stage, the concept of B2B was somewhat confusing. When B2B was mentioned, it was often associated with platform operators like Retail Link, New Access, and Yijiupi, with the belief that they were B2B or represented B2B. This understanding is incomplete. Literally, B2B is business-to-business transactions, that is, transactions between enterprises.
鲍跃忠Managing Warehousing and Logistics: How Can Cross-Border E-Commerce Be Efficient?
Cross-border e-commerce has become increasingly popular among consumers. For platforms and related enterprises, cross-border e-commerce logistics involves multiple links, long lead times, and high costs, making supply chain management a bottleneck that must be overcome. How can cross-border e-commerce enterprises efficiently manage warehousing and logistics? As a pilot city for cross-border e-commerce, Pingtan in Fujian has successively launched bonded import and direct purchase import businesses in recent years, attracting a large number of upstream and downstream enterprises in the industry chain. As of now, Pingtan has over 90 e-commerce enterprises, with an increasingly prominent industrial clustering effect. In the first half of 2019, the value of goods entering the bonded import zone for cross-border e-commerce in Pingtan Comprehensive Experimental Area exceeded 300 million yuan, a year-on-year increase of 64%, while the value of goods leaving the zone exceeded 420 million yuan; international express parcels totaled 1.67 million items, up 90.6% year-on-year, with a value of approximately 450 million yuan, up 154% year-on-year.
New DistributionCase Study | What Kind of System Support Does Unified Warehousing and Distribution Need?
Unified warehousing and distribution is a hot topic among distributors. Intensive and scaled transformation of warehousing and distribution is a recognized way to increase revenue and reduce costs amid slowing market growth. However, it demands high operational capability; without information system support, the result may be 1+1<2. Distributors need a reliable, practical supply chain management system.
百智会Multi-Consumption Scenarios: How Brand Owners Collaborate with Distributors for One-Warehouse Delivery in Urban Logistics
As professional division of labor deepens, many brand owners have outsourced logistics to third-party companies, but most distributors still handle both sales and logistics. This article explores whether distributors should also outsource logistics or become third-party logistics providers themselves, based on Best Supply Chain's insights into urban-level logistics delivery trends under multiple consumption scenarios.
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