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Browse 596 New Distribution articles about Supply Chain & B2B.
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596 articles · Page 6 of 25
Swire Coca-Cola's Practical Case: Digital Transformation Is Not Magic, but Marketing Elevation
What is the future of business? There may be hundreds of answers, but digitalization will surely provide the most imaginative one. This article explores how Zhengzhou Swire Coca-Cola achieved a remarkable transformation through deep distribution digitalization and B2B2C integration, as shared by its Managing Director Xu Yonggang.
销售与市场Nine-Year-Old Field 365 Upgrades to 'Qince': Multi-Product Portfolio Empowers Enterprise Digital Transformation
On December 20, Field 365, established nine years ago, held an online brand upgrade launch event under the theme 'Renewal and Depth'. CEO Liu Zhao announced the new brand name 'Qince' and redefined it as a 'digital service provider for the consumer goods industry'. The event revealed the company's nine-year development journey, its understanding of SaaS, and launched five new products, explaining the reasons behind the brand upgrade.
品牌升级为勤策Pupu Supermarket Secures New Funding, Dark Horse of Front-Warehouse Model Aims for Top Spot
Pupu Supermarket recently completed a new round of strategic financing led by IDG Capital, bringing renewed attention to the front-warehouse model in fresh food e-commerce. Despite ongoing profitability debates, the company's steady growth and nearly 10 billion yuan in annual revenue position it as a strong contender to lead the sector.
生鲜榜作者Jingxi 11.11: Multiple Measures to Reduce Costs and Increase Efficiency, Combining Long and Short Chains to Boost Rural Revitalization
Just after 11.11, while most consumers were happily opening their packages, through Jingxi 11.11, we noticed some differences from previous years. Not only good, but also economical. Besides traditional big-name products, this year's 11.11 saw new domestic brands from industrial belts and specialty agricultural products become consumer favorites. Many items in shopping carts came from industrial belts such as Yiwu daily necessities, Chengdu paper products, Quanzhou snacks, and agricultural belts like Sichuan citrus, Jilin rice, and Yunnan Weishan red snow pear.
刘少德What Is the First Step in Enterprise Digital Transformation?
At the China FMCG Conference held by New Distribution in September, we concluded that the first step in digital transformation for FMCG companies is not studying digital patterns or making decisions based on numbers, but ensuring authentic data collection. Without authenticity, having data is more dangerous than having none. If the team doesn't love the terminal system, pause the digital transformation.
高级研究员 海游Multiple Measures to Build a New Community Retail Ecosystem: Jingxi 11.11 'More Than Just Savings'
Since the beginning of this year, China has successively formulated and issued the 'Guidelines for Building a 15-Minute Convenient Living Circle in Cities', aiming to construct multi-format community business districts within a 15-minute walk for residents, meeting both basic and quality consumption needs. The concept of the 'urban 15-minute convenient living circle' is significant for developing diverse community commerce, enriching shopping scenarios, and enhancing consumer experience. As JD.com's lifestyle consumption mall, Jingxi has implemented a series of measures ahead of 11.11, upgrading supply chain capabilities and integrating long and short chain business layouts to activate the 'capillaries' of the economic microcirculation, building a community commerce and lifestyle that covers all scenarios, integrates multiple channels, and meets various timeliness needs, bringing consumers quality goods at low prices and a worry-free shopping experience.
刘少德Research Report: Reviewing Community Group Buying Over the Past Year: How to Return to the Essence of Supply Chain Upgrades?
Community group buying is the intersection of community retail and fresh food e-commerce. From a product structure perspective, it currently focuses on the family kitchen; in the long term, shifting from 'traffic generation' to 'differentiation' is the cultivation process for users and a key strategy for platform product selection and profitability.
New DistributionTrends of Separation of Commerce Flow and Logistics Flow from the Perspective of Community Group Buying Fulfillment System
At the 2021 (4th) China FMCG Conference hosted by New Distribution on September 24, 2021, Wang Qi, CEO of Weijie City Distribution, delivered a keynote speech titled "Trends of Separation of Commerce Flow and Logistics Flow from the Perspective of Community Group Buying Fulfillment System." He analyzed the unique value of community group buying, the advanced nature of its fulfillment system, and the inevitable trend of separation of commerce flow and logistics flow in the era of channel fragmentation.
王琦FMCG B2B Platforms Have Fallen One After Another—Is It Really Not Working?
In recent years, as e-commerce has accelerated its penetration into various industries, channel digitalization has become an unavoidable topic in the FMCG industry. From earlier B2B, to later unmanned retail, convenience stores, video live-streaming e-commerce, and more recently community group buying, all reveal the desire of 'outsiders' to digitally 'transform' the traditional FMCG industry. However, after rounds of entrepreneur turnover, we suddenly find that the changes in the traditional FMCG industry do not seem as dramatic as the outside world claims. Regardless of how digitalization accelerates, expense management, product distribution, and terminal merchandising remain the magic weapons for FMCG companies to win the market, and the impact of digitalization on FMCG companies does not seem that significant. But is this really the case? What changes has digitalization brought to FMCG companies? And how has digitalization started to change the business models of traditional FMCG companies from the perspective of business thinking? All of this starts with FMCG B2B.
君子不器Where Does the 'Momentum' of Fresh Food E-commerce Front Warehouses Lie?
Dingdong Maicai's successful NYSE listing, with shares surging 70% on the second day, has validated the front warehouse model in fresh food e-commerce. Despite ongoing losses, the key to profitability lies in achieving economies of scale through improved efficiency, repeat purchases, and supply chain optimization, as well as expanding into broader markets and developing private label products.
李清乐重磅 | 《2020-2021年中国快消B2B平台研究报告》发布
Since 2016, FMCG B2B has become an important channel for digital distribution and omni-channel coverage for FMCG companies. The cooperation between brand owners, distributors, and B2B platforms has entered a new stage of development in both breadth and depth. However, unprofitability or even losses remain the norm for several leading platforms, while regional platforms are expanding into surrounding markets. What changes will occur in the industry landscape of FMCG B2B in the future? Will the business model and fulfillment methods of B2B change?
New DistributionSupply Chain Omnichannel Partnership: The New Retail Dance of 100-Year-Old Nestlé and 8-Year-Old Cainiao
Recently, senior executives from Nestlé and Cainiao CEO Wan Lin held a secret closed-door meeting. Although the meeting was repeatedly extended, it was filled with warm applause and laughter. The two parties did not disclose specific details, but Tony Domingo, Senior Vice President of Supply Chain and Procurement for Nestlé Greater China, told China Business Journal reporters with excitement, "The cooperation between the two parties is about the future, how consumers will change, and how to maximize user satisfaction through new brand strategies, technology, and talent." This is a unique moment for both parties.
李立Enterprise Digital Transformation Starts with Digital Sales, and Digital Sales Starts with Regional Managers!
In the current era, digital transformation is a journey without a final destination, but a key milestone is the smooth implementation of digital systems in the sales department. For FMCG companies, regional managers are pivotal in this process, and this article discusses the significance of digital sales and the challenges regional managers face.
曹扬Jukun Supply Chain Launches Major Initiative—Corporate University 'Jukun University' Established!
On June 25, 2021, Jukun Supply Chain, China's first logistics alliance company formed by FMCG distributors, launched its first major initiative just 36 days after its establishment—the corporate university 'Jukun University' was officially founded. The university aims to foster learning, innovation, and collaboration among distributors to navigate industry changes.
New DistributionCommunity Group Wholesale Has Arrived! Is It Redoing B2B or Community Group Buying?
Community group wholesale (团批) is emerging, and the author argues that for it to succeed, it must redo both B2B and community group buying simultaneously, making them twin brothers. The key is that without 2C, 2B has no hope; the starting point may be 2B, but the way out is 2C.
刘春雄JD Logistics' Enemy Is Not SF Express
JD Logistics listed on the Hong Kong Stock Exchange on May 28, 2021, after about 14 years of development. Unlike SF Express and the 'Three Tong One Da' courier companies, JD Logistics focuses on B2B integrated supply chain services, leveraging its unique pre-positioned warehousing model. Despite its growth, it remains unprofitable, raising questions about when it will achieve profitability.
有趣有料有深度Digital Transformation: Maybe It's Not a Good Idea for the Boss to Drive It?
Click 'Read Original' or scan the QR code in the image to register. As digitalization becomes a recognized key part of future business, digital transformation is something almost every company is doing. In this process, a widely accepted view has emerged: digital transformation is a 'top leader' project. However, if this is simply interpreted as having the boss initiate and drive the transformation, that's a misunderstanding. Recently, a service provider CEO told New Distribution in an interview that among the many FMCG companies they serve, they observed a phenomenon: the difficulty of implementation shows a clear polarization.
陈峰Anniversary GMV Exceeds 800 Million, Shihui Tuan Accelerates Order Fulfillment Amid High Growth
During its third anniversary celebration on May 20, Shihui Tuan's overall GMV surpassed 800 million yuan, with fresh produce orders reaching 33 million and accounting for 50% of sales. Compared to the same period last year, GMV alone grew by over 400%, showcasing remarkable growth. Additionally, the number of merchants on the platform increased by 110% year-on-year, with merchants selling over one million yuan surging by 251%.
新经销刘少德Marketing Digital Transformation Needs a Correct Start
Recently, the New Distribution team was invited to attend a high-level meeting themed around digitalization at a well-known brand, where executives including the president, channel VP, and marketing and HR personnel discussed how digitalization could bring more customers and business growth. Despite deep discussion, no clear results emerged, reflecting the widespread anxiety about digital transformation in enterprises.
陈思廷Heavyweight | Full Version of the "2020-2021 Research Report on B2B2C Cooperation of Retail Small Stores in Lower-Tier Markets" Released
As competition in first- and second-tier markets intensifies, lower-tier markets have become a breakthrough for consumer goods companies and internet companies seeking new growth. Major internet companies are also laying out strategies to seize the dividends of lower-tier markets through sharing and community group buying. Meanwhile, brand owners and distributors are actively seeking more store coverage and consumer reach through cooperation with new business formats such as B2B and community group buying. Correctly understanding lower-tier markets and their consumers has become a crucial prerequisite for FMCG companies and internet giants to win the battle in these markets, and the digitalization of retail stores in lower-tier markets has become a key lever.
New DistributionConsumers Are the Starting Point and Endpoint of Digital Transformation for FMCG Companies
Digital transformation is a hot topic among executives at major FMCG companies, with many making it a key project for 2021. The three unavoidable questions are: where to start, where to end, and how to measure success. Consumer behavior is the starting point, consumer value is the endpoint, and the total cost to consumers is the ultimate measure of success.
吴建荣Tian Hao, Vice President of Dmall: Retail Digital Transformation Empowers the FMCG Industry, Focusing on Place, Coordinating Product, and Connecting People
At the 6th China FMCG Channel Innovation Conference, Tian Hao, Vice President of Dmall, shared insights on how retail digital transformation can empower the FMCG industry. He emphasized the importance of digitizing people, products, and places to improve efficiency and drive growth for both retailers and brands.
New DistributionAnnto Smart Link's 'One Inventory' – A New Engine for Supply Chain Upgrades of FMCG Enterprises in Omni-channel Context
The 6th China FMCG Channel Innovation Conference, hosted by New Distribution, a professional FMCG new media platform, was held grandly from April 1 to 3 in Chengdu. The event attracted 3,000 industry professionals including distributors, community e-commerce platforms, brand owners, and internet companies. On April 1, at the main forum, Shi Kunliang, Industry Director of Annto Smart Link, delivered a keynote speech on the transformation and upgrading strategies of logistics supply chains under omni-channel branding.
史坤良Heavyweight | Release of the "2020-2021 Research Report on B2B2C Cooperation of Retail Small Stores in Lower-Tier Markets"
From April 1 to 3, the "2021 (6th) China FMCG Channel Innovation Conference" was successfully held in Chengdu, hosted by New Distribution, co-hosted by Innovation Retail Society, Community Forest, and Teacher Liu's New Marketing, and guided by the Distributor Branch of China Condiment Industry Association. The conference attracted over 3,000 brand owners, distributors, community group buying platforms, and related industry practitioners from across the country, with a full house and unprecedented scale. At the main forum on the morning of April 1, Zhao Bo, founder of New Distribution, released the "2020-2021 Research Report on B2B2C Cooperation of Retail Small Stores in Lower-Tier Markets."
New Distribution