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Do This as a Subordinate, and You Will Surely Become a Leader in the Future!
Every leader has experience as a subordinate, but not every subordinate can become a leader. Instead of thinking about how to become a leader, first think about how to be a good subordinate. Before becoming a general, you must first be a good soldier.
New DistributionYear-End: Did Your Boss Give You a Raise?
At the very least, there are two basic points for a salary increase: 1) Inflation, around 5% annually, meaning purchasing power erodes, so a minimum 5% annual raise is needed; 2) Basic income increment for employees, recognizing their tenure. These are just the basics; adding performance and value contributions, the annual raise should be at least 10%.
潘文富The Boss Is Stunned: Only 1 in 5 Employees Is Efficient!
A common phenomenon in companies is that only 20% of employees are high performers, while 60% do not produce normal performance. This waste stems from incorrect management views, such as valuing effort over results, overemphasizing attitude, and misallocating power. Management should be based on responsibility and serve business operations.
New DistributionWei Chuan Goes All In: "Hello, You're Perverted. Don't Hug Me." How to Play Bottle Marketing?
This article is reposted from Brand Vista (ID: brand-vista) with permission. It discusses Wei Chuan's new "spelling bottle" campaign for its Daily C juice, which features 42 bottle designs with Chinese characters that can be combined to form phrases. The article explores the effectiveness of bottle-based marketing, emphasizing the importance of consumer insight and creativity beyond just packaging.
品牌几何Channel Operations in Three-Character Verses
To help channel supervisors quickly get into work mode and facilitate memorization, Shengchu Consulting has compiled the following key points and methods for various channel operations based on years of experience: County-level supervisors should understand their region, total market capacity, and product volume; gather competitor and industry information; know customer and consumer needs; be familiar with channel structure and core stores; strengthen professionalism and assist in sales; plan comprehensively and control key points; guide and develop market plans; be familiar with all channels and have clear targets.
盛初团队Feng Lun: Making Money Depends on Four Skills Beyond Money
In Chinese historical tradition, there is no way to do things quickly; most teachings advocate doing things slowly. By being slow, one can do things well, hence the saying 'things slow then complete,' using slowness to find methods and completeness as the ultimate goal—this is Chinese wisdom. Feng Lun observes that successful entrepreneurs like Li Ka-shing and Bill Gates initially had many wealthier peers, but they succeeded due to abilities beyond money, such as humility, values, perseverance, and accurate judgment of the future.
冯仑How to Create a Year-End Summary PPT? (In-Depth Guide)
As the year ends, while some have gained weight and others have become more beautiful, for professionals, the only constant is the need to create a year-end summary PPT. A well-crafted year-end summary not only helps with self-reflection but also serves as a great opportunity to showcase yourself to your boss. Of course, most of us are forced into it. To help you save time for dates, movies, and meals, this article shares tips on creating an effective year-end summary PPT.
三顿How Can FMCG B2B Platforms Accurately Define Their Positioning?
Currently, FMCG B2B models can be categorized by developer into manufacturer-led and distributor-led, and by operation mode into closed self-operated and open matchmaking. Analyzing the rationality of a business model requires a full industry chain perspective, considering manufacturers, distributors, logistics providers, and retailers. This article analyzes the development trends of FMCG, identifies defects in current B2B models, and proposes seven directions for building a sound B2B model.
鲍跃忠A Little Plain-English on Sales Terms Goes a Long Way!
This article, authorized for republication by the WeChat account 'Weizhi', is a series of informal essays on sales English originally written by Mobius for internal use at SMI Consulting. The editor found renewed value and enjoyment in rereading them, and shares them here for everyone's benefit.
墨比斯Has the Herbal Tea Market Really Gone Cold? Who Owes an Apology?
It seems this winter is no calmer than previous years, nor does it promise the expected warming. In fact, some brands are already shivering at the threshold of winter, deeply chilled. In the herbal tea market, two fiercely competing brands, Wanglaoji and JDB, are seeing further sales declines, indicating the market has truly cooled, with JDB possibly suffering the most. JDB has had a rough month, scurrying around with PR activities to maintain an image of 'doing just fine' and claiming it 'fears no darkness'...
New DistributionOn Par with Laoganma, a Beverage Sold for 29 Years, Now Stagnant but Not Dead, How to Save Itself?
The success of Coconut Palm is a classic tale: a failing state-owned enterprise, a tough leader, a series of desperate reforms, and first-mover advantage made it the leading coconut juice brand. After 30 years of reform, Coconut Palm transformed from a small factory with five consecutive years of losses into a beverage company with an annual output value of over 5 billion yuan, with its coconut juice product selling well for 29 years both at home and abroad. The company insists on not going public, but now with fierce competition and giants surrounding it, how will the old brand Coconut Palm respond?
胡二伙In-depth | How Will Wine Distributors Develop in 2017?
On December 1, 2016, Tian Zhuopeng, chairman of Zhuopeng Strategic Consulting and a practical marketing expert, delivered a practical training session on the overall trend of the wine industry at the New Food Lecture Hall. This will basically provide you with comprehensive and systematic thinking guidance and specific practical guidance in the fierce market competition.
酒文化守望者How Will FMCG Distribution Channels Transform in 2017?
After nearly four decades of evolution, China's FMCG distribution has formed a pattern with offline channels as the mainstay and online channels developing rapidly. The current system shows serious incompatibility with the scale development of manufacturers, the transformation of retailers, and the upgrading of consumer demand, necessitating urgent reform.
鲍跃忠When You Want to Complain or Quit, Read This True Story
Two cousins came to Beijing together five years ago and worked as waiters in a restaurant. The stricter cousin quit in anger, while the other stayed, improved himself, and eventually became a store manager and then a vice president. The complainer, however, drifted through jobs and ended up unemployed, showing that hard work and gratitude lead to success.
New DistributionWhy Do Top Salespeople Perform Well? Because They Do These Things!
Top salespeople excel in every aspect, which is not only valuable to the company but also crucial for their own career development. But how can one become a top salesperson? This article outlines the five principles and six abilities that top salespeople possess, including taking responsibility, being proactive, maintaining high standards, and continuously improving.
New DistributionThe Last Month! Do You Know the Issues in Salt Management and Operation Under the Salt Reform?
Many distributors have been concerned about the salt reform for a long time. As the reform date approaches, some salt manufacturers may build channels in advance for next year's reform. Distributors planning to invest in the salt industry should carefully identify and avoid being exploited by lawbreakers. Today, we have compiled ten frequently asked questions for your reference.
New DistributionPerformance Is Dignity, Profit Is the Future
This article outlines ten workplace rules emphasizing that performance is the ultimate measure of an employee's value, and that problems are opportunities for improvement and growth. It stresses that employees must solve problems, create results, and contribute to the company's profits to secure their position and salary.
New DistributionUni-President Layoffs: How Can FMCG Companies Save Themselves in 2017?
In the second half of 2016, Uni-President made significant moves, replacing two top executives in a single day, with Hou Ronglong succeeding Lo Chih-hsiung as president, and then Liu Xinhua taking over Hou's role as general manager. In the post-Lo era, Uni-President's transformation continues, including selling off Jianlibao and Jinmailang to focus on its core business, followed by internal restructuring and layoffs. The article discusses the challenges and strategies for FMCG companies in 2017, emphasizing the importance of the Spring Festival as a sales opportunity and the need to develop internal resources rather than relying solely on new product launches.
老纳How to View China's Beer Industry under the New Normal?
China is the world's largest beer consumer market, and the rapid growth of imported beer has drawn widespread attention. How to objectively analyze this phenomenon? What trends will the beer industry show in the future under the new normal? What implications does the beer industry's development have for other FMCG sectors in China?
New DistributionHow to Determine Maximum and Minimum Inventory Levels in a Warehouse?
Both insufficient and excess inventory are caused by negligence in ordering, operations, and storage, so they should be avoided in inventory management. To prevent this, it is generally necessary to set standard inventory levels and maintain them. These standards are the "minimum inventory level" and "maximum inventory level." To prevent stockouts, the minimum standard is the "minimum inventory level (safety stock)." Conversely, to avoid excess inventory, the necessary standard is the "maximum inventory..."
New DistributionHow Does Salt Reform Ensure Supply Security? Liberalizing Salt Prices Does Not Mean Liberalizing Monopoly
According to national requirements, from January 1 next year, China will liberalize ex-factory, wholesale, and retail prices of salt, allowing enterprises to set prices independently based on production and operation costs, salt quality, market supply and demand, and other factors. How does the salt reform ensure salt quality and supply security? In response, the Guangdong Provincial Salt Administration, the Provincial Food and Drug Administration, and the Provincial Administration for Industry and Commerce recently jointly issued the "Notice on Strengthening the Management of Salt Market Operations in the Province." The Notice clarifies that any unit or individual engaged in salt production or wholesale without a designated salt production license or salt wholesale license is considered unlicensed illegal operation.
New DistributionHow to Communicate So Others Understand and Want to Listen?
“In the 21st century, what skill could be more important than maintaining a coherent, confident conversation?” This is a question raised by TED speaker Celeste Headlee in her brief 15-minute talk. Reflecting on this, we realize that communication ability might be the most overlooked and under-taught skill. We spend hours each day engaging with ideas, information, and others through screens, but rarely do we develop our interpersonal skills. How can we become good conversationalists? We certainly...
New DistributionA Frontline Entrepreneur Tells You How to Play the FMCG Channel in 2017
As a startup in the FMCG channel e-commerce platform, we have been operating for a year and would like to share our views and feelings about the FMCG channel. We believe that 2017 will be a breakthrough year for FMCG B2B, and various platforms will reach more consensus on the path of seeking common ground while reserving differences. To this end, Pi Duoduo has summarized three trends in the future development of FMCG B2B, hoping to exchange ideas with peers.
郭德苍The First Snow of 2016: A Salute to Frontline FMCG Workers
The first snow of 2016 arrived unexpectedly, bringing joy to poets and farmers but posing the greatest challenge to FMCG businesses. Despite this, many frontline workers remained at their posts, striving for the Spring Festival. This article pays tribute to their dedication and perseverance.
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