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How Heihei Light-Fat Beverage Innovates and Practices the New Retail Model for FMCG
More than a year after Jack Ma proposed the concept of 'New Retail,' it has moved from theory to practice, and the era of New Retail is now upon us. As major players across industries enter the fray, traditional FMCG companies are exploring ways to implement New Retail models. Meanwhile, traditional distributors are feeling anxious about various 'new species,' wondering whether New Retail will inevitably conflict with traditional distribution channels. Southern Black Sesame Group has charted its own path. In 2017...
New DistributionBoss, Please Set Your Employees' Tenure to Only Six Months!
In the past, parents advised their children to stay in one job for life, and bosses today still hope employees will stay long-term, ideally for life like in Japanese companies. However, with average employee tenure shrinking, especially among younger generations, bosses should consider setting a six-month average tenure and adjust HR management accordingly.
潘文富Exclusive: 2018 Strategic Insights into All Product Lines of Reignwood Group, Red Bull's Parent Company
Since 1995, Reignwood Group, the parent company of Red Bull, introduced Red Bull Vitamin Functional Drink to the Chinese market, marking 23 years by 2018. Over two decades, Red Bull has pioneered China's functional beverage era and become the leading energy drink brand. In recent years, Reignwood has introduced brands like Vita Coco, Capri-Sun, and VOSS, leveraging Red Bull's strong FMCG sales channels and brand power, achieving positive market responses. Entering 2018, Reignwood faces critical challenges including unresolved trademark disputes and new product competition.
澄韵Activating Your Team: Focus on These 3 Things!
The advancement and growth of an enterprise is a process from 'rule by man' to institutionalization. While institutionalization is replicable and scalable, the best management systems evolve internally with the company's development, like a bespoke suit. The improvement and formation of a management system involves systematically supplementing standardized, process-based rules to solve key issues in internal management and external marketing, thereby forming a systematic management system.
黄文韬What Are Chinese Consumers Willing to Pay for Now?
Over the past decade or so, we have conducted annual and semi-annual surveys of Chinese consumers to gauge their pulse. In just this short period, we have witnessed significant changes in Chinese consumers, especially in their purchasing behavior and attitudes toward what and how they buy. A decade ago, people were focused on getting the most value from every hard-earned yuan. Now, with rapid income growth, Chinese consumers are increasingly favoring higher-quality, higher-priced products and are more willing to spend on services. However, with more money comes more choices, and today's Chinese consumers have a wider range of options than ever before.
New DistributionHow Should Distributors Build an Internal Employee Entrepreneurship Platform?
Assuming that internal entrepreneurial projects are all good, the most critical factor is the people. No matter how favorable the timing and geographical advantages are, without good people and teams to operate, it won't work. All things in the world are done by people, and people with different abilities and responsibilities achieve different results, so everyone values the human factor in business operations. The concept of internal entrepreneurship platforms has been prevalent in the corporate world in recent years, and we are familiar with it. For example, Wangpin Group's Lion King Plan, Handu Yishe's small group system, and Haier's internal entrepreneurship incubation model are all successful cases, but there are also unsuccessful ones, such as Huawei's 'Harbor Bay' incident. So how exactly should an internal entrepreneurship platform be built?
马方JD.com Announces Three Business Groups: Big FMCG, More Than Just a Business Group
On the afternoon of January 11, JD.com Group Chairman and CEO Liu Qiangdong sent an internal email announcing that JD Mall will establish three business groups: Big FMCG, Electronics & Entertainment, and Fashion & Lifestyle, appointing Wang Xiaosong, Yan Xiaobing, and Hu Shengli as presidents of the respective groups, who will also be promoted to Senior Vice Presidents of JD.com Group. Liu stated that in 2017, JD.com formally established its boundaryless retail strategy, actively transforming into a provider of retail infrastructure, moving from "integration" to "integrated openness."
New DistributionHow Can a Sales Supervisor Manage Both Business Growth and Organizational Development?
Case study: Li Bin, a sales supervisor at an FMCG company producing instant noodles and beverages, was promoted to regional supervisor after turning around a struggling market into a company benchmark through hard work and strategic thinking. However, his new region was a blank market with huge potential but required significant organizational development. Li Bin quickly developed the market, even signing three clients in one month, but as his team grew to twelve people, sales became unstable and even declined, leading him to confusion and frustration.
崔自三How Should Distributors Transform into Local Logistics + B2B E-commerce?
During visits with distributors across the country in 2017, the New Distribution team found that almost all distributors shared a common feeling: business has been tough in the past two years. A distributor friend with annual sales of around 50 million yuan in food and beverages told New Distribution: the bigger the business, the less money it makes. As regulations tighten, labor costs rise. Everyone talks about B2B, but they don't know how to start or how much it can help their business. In the past, working harder and doing more tiring work could indeed earn some money, but manufacturers' tasks increase year by year while cost investments decline, leading to fines for unmet tasks and huge market investments to complete them, resulting in no profit at year-end.
赵波 袁来Sales Supervisors Should Master 'Detail Management'
As a successful sales supervisor, one must learn to practice 'detail management'—identifying issues that may affect employee performance through meticulous work and resolving them through action, achieving 'capable management, effective methods, actionable steps, and willing followership.'
戈军珍Du Guoying of Xiaoguan Tea: To Bring Chinese Tea Back to the World, Simplify the User Experience
Du Guoying, founder of Xiaoguan Tea, shares insights on tea, Chinese tea, and Xiaoguan Tea's design philosophy. He argues that Chinese tea's problems stem from a lack of standardization and branding, and that simplifying the user experience is key to making Chinese tea appealing to younger generations and the world.
New DistributionThe Basic Sequence for Distributors to Assess Employees
During normal work, companies must assess employees' actual work status and results to determine performance pay and promotions. Assessment is divided into two levels: behavior and attitude, and work quality and results. This article focuses on the work level. Traditional assessment methods often set targets from the start, but this can lead to negative cycles. The proposed sequence is: first assess technical skill mastery, then standardized execution, then work results, and finally innovation.
潘文富How Should Distributors Cleverly Handle Manufacturers' Pressure to Stock Up?
During training sessions with many manufacturer distributors, some distributors often complain about manufacturers pressuring them to stock up excessively to boost market share and meet sales targets. Since regional market capacity is limited, overstocking can lead to inventory pile-up and cash flow issues, leaving distributors in a dilemma. This article explores how distributors can tactfully respond to such pressure.
崔自三Why Is He the Boss and You the Employee? Terry Gou's Words Are an Eye-Opener
Terry Gou, founder of Hon Hai Group and its subsidiary Foxconn Technology Group, explains to an engineer why he is the boss and the engineer is an employee, highlighting three key differences: entrepreneurship vs. employment, choice vs. being chosen, and the weight of responsibility. He also provides self-assessment checklists for assistants, salespeople, and production supervisors to evaluate their work attitudes.
New DistributionJiajia Food's 'Mr. Bean': How to Achieve Differentiated Marketing in the Soy Sauce Category?
The soy sauce category, whether in the eyes of FMCG professionals or the general consumer, is the most 'traditional' and 'ordinary' product. Traditional products, traditional packaging, traditional image, like the air in people's lives, remain unchanged. Even when changes occur, they are often just 'old wine in new bottles.' However, on the last day of 2017, Jiajia Food seized the final opportunity of the year to launch a 'new era' soy sauce product—Mr. Bean. From product quality to packaging to brand image, Jiajia has endowed the soy sauce category with a completely new differentiated style from head to toe.
New DistributionFollow the Right Leader, Roll Up Your Sleeves and Work Together!
Follow the right leader, choose the right platform, and without saying anything, just "work"! 1. Don't always think about changing jobs when things don't go smoothly; every enterprise has problems, and every company has advantages. No enterprise will 100% cater to you; only your parents will. Enterprises have their rules, and bosses have their difficulties. If you think from the boss's perspective, you'll understand their challenges. Eventually, you'll find that changing your mindset helps you. 2. Following the right leader is crucial; a leader who is willing to teach you and let you take charge is absolutely someone to cherish.
New DistributionWhich Employees Deserve a Raise, in the Boss's Eyes?
A raise is what every employee hopes for, but a salary corresponds to a position and ability. Only by contributing can one gain, and only by bringing high value to the company can one earn a high salary. When you meet the criteria for a raise, the boss will naturally give it; if you do well enough, even promotion is not a problem. The following six types of employees deserve a raise in the boss's eyes.
New DistributionMarketing from 0 to 1: Do You Know These 5 Tools?
When you take over marketing for an O2O driving school platform, you need to move beyond product-centric tactics. By using tools like the ten demand templates, consumer decision model, PMO theory, and ladder theory, you can identify the core need (convenience), set a marketing goal (trial experience), and connect with users effectively.
舒华平You're Just 5 Points Away from Being a Top-Earning Sales Master!
As a sales trainer, I'm often asked, 'How can I become a sales master?' This question led me to ponder what truly distinguishes top salespeople from average ones. The answer lies in five key traits: strong ambition, resilience under pressure, diligence, continuous self-improvement, and learning from everyone around you.
New DistributionYear-End Mass Layoffs in FMCG Industry: What Options Remain for FMCG Professionals?
A former subordinate, referred to as Mr. Z, called to share his distress after his company issued transfer orders to city managers who missed performance targets, effectively a disguised layoff. This reflects the broader FMCG industry's decline, prompting a reflection on the need for traditional marketing professionals to transform and adapt to new trends like B2B and internet-based distribution.
赵波How to Break the Deadlock: What Else Can Traditional Distributors Do?
The new retail concept has swept across all retail-related industry chains, and some traditional FMCG brands well-known to consumers are also seeking transformation in the wave of new retail. Traditional FMCG brands often have a certain reputation among consumers and relatively complete systems in labor, materials, and channels. However, in the wave of new retail, with the changing proportion of online and offline consumption year by year, how to use the internet and information technology to unblock the traditional FMCG market's main channels, and how to use information and data to analyze and predict consumer demand, achieve intelligent allocation, reduce losses, and save costs through integrated inventory management, and meet picky consumers with flexible and fast services, has become a key issue for traditional FMCG brands transforming to new retail.
New DistributionThe Last Five Days of 2017, Where Do You Want to Go?
A new trend has emerged as internet companies like Alibaba's Retail Link are recruiting ground promotion elites on a large scale. This article provides a comprehensive analysis of the City Partner role, comparing it with brand sales representatives using five key parameters: mindset, income, growth, skills, and prospects.
袁来How Did These Food Industry Giants Get Their Brand Names? Do You Know?
As an intangible asset of a company, a name holds a pivotal position in the industry. Behind these well-known food brands lie fascinating stories that every food industry professional should know. From Wahaha's public naming contest to Master Kong's health and respect connotations, each name carries a unique tale.
New DistributionNestlé: Born in a Small Country of 8 Million, How to Do Business Worldwide
Nestlé, a food giant born in Switzerland with a population of about 8 million, has operated for over 150 years. Through a centralized-decentralized management model and localization strategy, it has successfully expanded globally, including in China, where it has deeply influenced generations and cultivated coffee culture.
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