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3961 articles · Page 81 of 166
Everything Is Changing: How Should Individuals and Organizations Respond?
Professor Xin Rong, Professor of Management and Associate Dean at CEIBS, discusses how new business models and economies are bringing unprecedented changes, and explores the future forms of organizations and the new era of knowledge workers, urging individuals and organizations to adapt to these changes.
忻榕Zeng Guofan: Those Who Achieve Greatness Are Those Who Endure
This article uses the story of a successful employee and a failed one to illustrate that success comes from enduring hardship wisely, not just suffering. It introduces the concept of 'endurance quotient' and distinguishes between foolish, bitter, and wise endurance, emphasizing that wise endurance is a form of cultivation and strategy.
东方赢How Should Distributors Face the Upcoming War?
The FMCG industry today can be aptly described as 'turbulent times.' In this chaos, distributors seeking a 'way out' face no easy task. Yet, regardless of the outcome, our distributors will resolutely choose to join this war, for not joining means 'waiting for death,' while joining offers a glimmer of hope—after all, 'courting death' is better than 'waiting for death.' However, since we've chosen to join, how do we win? As everyone knows, winning a war requires a sound strategy...
陈晓明Why Is Mengniu Continuously Trying to Deepen Its Internet Channels?
The internet and new retail are profoundly impacting the dairy industry. Mengniu, which rose from a traditional offline distributor system, has never stopped trying to transform itself, continuously adapting to channel changes and making innovative attempts. It launched a WeChat-exclusive product 'Slow Burn' and signed a three-year, 10 billion yuan deal with JD.com.
New DistributionIncreasingly Anxious Traditional Chinese Liquor: How to Seize the Youth Trend?
During the Spring Festival, gatherings are indispensable, and liquor is a must-have for every household. Whether it's a family feast or a romantic candlelit dinner, different occasions call for different types of alcohol, from champagne and baijiu to imported spirits like Hennessy and Remy Martin. This article explores the advantages and anxieties of the traditional Chinese liquor industry, including market trends, consumer psychology, and the need to adapt to younger generations.
SylviaCounty, Township, and Village Market Tactics: First 'Ambush', Then 'Draw the Sword'!
The potential sales in county, township, and village markets are tantalizing, but hidden traps abound. This article outlines ten key scenarios for market development and maintenance, emphasizing the need for thorough research and planning before launching a swift, decisive attack.
刘建恒How Much Have Manufacturers Improved Over the Years?
After two decades as a distributor and dealing with manufacturers, the author reflects on how much manufacturers have actually improved in their treatment of distributors. While management tools have advanced significantly, the fundamental mindset and management approach towards distributors remain largely unchanged, with distributors still viewed as sales tools or subordinate units.
潘文富Laiken Cloud Business and Zhanghe Tianxia Reach Strategic Cooperation to Jointly Drive Information-Based Transformation and Upgrading of the FMCG Industry
On January 30, 2018, the national FMCG supply chain e-commerce platform Zhanghe Tianxia and SaaS ERP enterprise service provider Laiken Cloud Business signed a strategic cooperation agreement in Chengdu. The two parties will join forces in supply chain innovation services to jointly promote the development of the FMCG industry supply chain services into a new stage.
New DistributionThe Adverse Effects of Selecting Outstanding Employees
At year-end, companies hold annual meetings and often select outstanding employees. While bosses intend to recognize and reward top performers and set an example for others, this practice can backfire, as many non-selected employees feel denied, question the selection's fairness, and even ostracize the chosen ones. The article suggests alternative recognition methods to avoid these negative effects.
潘文富Confused Small Shop Owners in Mom-and-Pop Stores
From 24-hour chain convenience stores to unmanned convenience stores, from O2O to office unmanned shelves, consumer touchpoints in first-tier cities are everywhere. However, the consumption environment in third-tier and below cities is not as ideal. Small shops face difficulties in sourcing goods and slow sales, while new platforms face challenges in role transformation and subtle games among participants.
New DistributionCollection | SWOT, PDCA, 6W2H, SMART, WBS, Time Management, Pareto Principle!
This article introduces seven essential management tools: SWOT analysis for strategic planning, PDCA cycle for continuous improvement, 6W2H for thorough task definition, SMART criteria for goal setting, time management matrix for prioritization, WBS for task decomposition, and the Pareto Principle for focusing on key drivers. Each tool is explained with its components and significance, providing a practical guide for improving work efficiency and effectiveness.
New DistributionAnnual Work Report: A Comprehensive Guide for Seasoned Sales Professionals
The annual summary report for sales positions demands your full attention. This guide covers the unique challenges of sales reporting, from presenting key data and handling tough questions to addressing unmet targets and setting next year's goals, ensuring you deliver a concise, complete, and logical presentation that impresses your boss.
New Distribution2017 GDP Data for 31 Provinces Released: Guangdong, Jiangsu, Shandong Top Three; Chongqing Surpasses Tianjin
On the 27th, with the opening of the first session of the 13th Liaoning Provincial People's Congress, all 31 provinces disclosed their 2017 economic data. The top three GDP rankings are Guangdong, Jiangsu, and Shandong. In 2017, many regions' economic aggregates reached new milestones: Jiangsu's GDP crossed the 8 trillion yuan mark for the first time, Shandong exceeded 7 trillion, Zhejiang surpassed 5 trillion, Fujian and Shanghai broke 3 trillion, Shaanxi, Jiangxi, and Guangxi exceeded 2 trillion, and Xinjiang surpassed 1 trillion.
New DistributionHow to Make Employees Willingly Do the Dirty Work? (Unveiling Yonghui's Partnership System)
Supermarket management is often the most rigid, as it requires low skill levels and experiences high turnover. However, Yonghui's partnership system has carved a remarkable path, motivating employees to willingly take on rough and tiring tasks. This article shares insights into Yonghui's approach, emphasizing that in this era, relying solely on wages is insufficient; equity incentives are essential.
yanjinshaThe Core Issue for Salespeople: Customer Needs
Sales is about understanding and leveraging needs to boost performance. While it seems obvious that customers must have needs, many salespeople struggle because they misunderstand needs, relying on customers to define them. The key is that professional salespeople, not customers, are the judges of needs, and they must build 'benefit-for-them' solutions to convert desire into purchase.
New DistributionTencent Joins Forces with Carrefour via Yonghui Partnership, Signaling a Shift in New Retail Landscape?
On January 23, Carrefour signed a preliminary agreement with Tencent for strategic business cooperation in China, with Tencent and Yonghui potentially investing in Carrefour China. The long-rumored "sale of Carrefour China" is no longer just a rumor. This deep collaboration between Carrefour and Tencent could significantly impact the retail landscape.
刘少德2017 Total Retail Sales of Consumer Goods Released! Online Retail Sales Exceed 7 Trillion Yuan, Up 32.2%
The e-commerce transformation of traditional brand sales channels indirectly led to high growth in online retail. In the future, the impact of the demographic dividend stage will diminish, and consumption upgrading will bring greater growth space. Under the background of 'Internet+', online consumption continues to heat up. On January 18, data from the National Bureau of Statistics showed that in 2017, total retail sales of consumer goods reached 36.6262 trillion yuan, up 10.2% year-on-year. Among them, retail sales of consumer goods above designated size were 16.0613 trillion yuan, up 8.1%. National online retail sales...
New DistributionSales Personnel: Year-End Sales Push, Three Insights and Experiences on Distributor Management!
As the year draws to a close, sales personnel typically need to arrange distributors' shipping plans for the Spring Festival in advance. Only by paying and shipping early, and stocking up adequately, can distributors and sales personnel enjoy a happy New Year. Every year before the Spring Festival, pushing inventory to distributors' warehouses is routine: it's for performance needs, market needs (to avoid stockouts, which is crucial), and to occupy distributors' funds and inventory. Of course, inventory pushing isn't only done during the Spring Festival; for many sales personnel, it's a monthly task...
蒋军When the Market Is Tough, Distributors Must Do a Better Job of Customer Relationship Management—Here Are 5 Tips to Take Away!
In 2015, the domestic economy slowed down, and the current overall macro environment is highly challenging. Manufacturers are having a hard time, and distributors are also struggling. In this new competitive landscape, not only is the pace of industry reshuffling accelerating, but it also represents a life-and-death test for distributors. So, how can distributors survive the winter and still develop under the pressure of "survival of the fittest" and "survival of the remaining"? In a sluggish market, customer resources will be even more fiercely contested. To outmaneuver competitors and win a new round of victory, distributors must, under the guidance of manufacturers—or even on their own initiative—proactively and consciously manage customer relationships.
崔自三All Set! Following Beverages, Master Kong and Uni-President Noodles Also Rise in Price! What Do They Say After the Price Hike?
According to New Distribution, Master Kong and Uni-President have also raised prices on their noodle products. Master Kong's bowl noodles saw a factory price increase of 1 yuan per case, while bagged noodles rose by 2 yuan per case; a Master Kong distributor told us that internal price increases have been in place for a long time. Uni-President raised factory prices by 1 yuan per case across all products, effective from the 23rd, with retail prices yet to be announced but certain to rise, as a regional manager told New Distribution, including notices sent to Alibaba and JD.com for e-commerce platforms.
澄韵“Dear, how have you been?” What do you think when a former colleague sends this?
In workplace interactions, showing more goodwill and professionalism is the best way to pave your own path. When a former colleague sends a casual greeting, it could mean they want a favor, want to recruit you, seek information, or propose cooperation. How you respond depends on your past relationship and trust.
蔡不蔡How Distributors Manage Their Teams, Vehicles, Warehouses, Finances, Assessments, and Territories
Distributors often work on the front lines, resembling mountain-bandit-style warriors. Many small and medium distributors are versatile, handling delivery, payment collection, negotiation, and unloading, but they often struggle with management. This article outlines eight key aspects for improving distributor management, including vehicle sales visits, business processes, salary structures, territory division, assessment results, commission orientation, bottle return commissions, and driver-salesperson wage structures.
New DistributionThe Upgrade Challenge of Liquid Milk
The milk powder formula registration system has standardized the infant formula industry, while another dairy category, liquid milk, is also undergoing upgrade challenges. The melamine incident not only affected milk powder products but also drastically reduced consumer favorability towards domestic liquid milk, allowing imported liquid milk to enter and capture market share. Currently, imported brands continue to flow in, while recovering domestic brands aim to regain lost ground, with 'upgrade' becoming a common goal for both sides. From ambient milk to low-temperature milk, and from regular milk to organic milk, categories are expanding. How to cultivate consumers...
New DistributionAs Long as You Take It Seriously, No KPI Can't Bring Down a Company
Why does Wang Shi say that performanceism is the pus of an enterprise? This article tells the story of a small company owner, Zhang, who faces the dilemma of implementing KPI assessments. Initially, he avoids KPIs, but after problems arise, he adds more and more indicators, leading to a situation where the company's revenue stagnates while sales managers' performance scores increase. The article explores the pitfalls of KPI-driven management and suggests that high pay might be a better alternative.
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