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3961 articles · Page 78 of 166

Management & Methods

Employees Who Don't Care About Income Are the Most Terrifying!

In the internet age, the relationship between people has been restructured, and the relationship between bosses and employees is no longer one of employment but of cooperation. The boss provides the platform, and employees provide their talents and time. Therefore, bosses must also change traditional practices and choose to stand on the same side as employees. A cleaner at a company, usually the most overlooked role, fought desperately with a thief when the company safe was stolen one night. When asked about his motivation, his answer was unexpected: "The general manager always praised me for sweeping clean when he passed by."

New Distribution
Brand Marketing

The 'Nine Swords of Dugu' for Peak Season Marketing: Attack Only, Never Defend, Every Move Lethal!

As the weather warms, the annual FMCG consumption boom approaches, bringing fiercer competition. This period is crucial for manufacturers and distributors to drive product turnover, capture share, and build brand awareness. To stand out in this peak season battle, this article shares a proactive 'Nine Swords of Dugu' strategy across three areas: distribution channels, retail channels, and market tactics.

邢仁宝
Dealer Operations

How Can Distributors Avoid Being Busy While Others Are Idle?

Many managers often encounter situations where employees come to them with problems that should have been resolved independently, leading to wasted time and unresolved issues. The key lies in the 'monkey management' principle, which emphasizes that each person should take responsibility for their own tasks, and managers should train subordinates to solve problems themselves rather than relying on superiors.

New Distribution
Brand Marketing

In a Red Ocean Dominated by Oligarchs, How Does Le Chun Yogurt Win?

FMCG products are characterized by high consumption frequency, short usage cycles, and a vast consumer base, making the industry a huge market. However, with many players vying for a share, success is challenging. Le Chun Yogurt, a later entrant, has thrived by innovating its business model, shifting from a resource-driven to a user-driven approach, which has enabled it to sell over a million boxes monthly at premium prices.

木小豆
Management & Methods

In Sales, You Need Deep Thinking More

Where you spend your time, there your results will be. If you abandon time, time will abandon you. When seeing others succeed, you say they are lucky; when they fail, you say they don't work hard. When you succeed, you say it's your own effort; when you fail, you self-deprecatingly blame the environment. The above is from a netizen, not sure if it's right? In sales, the fear is constantly thinking about how to 'change others'! 'Know yourself' is one of the famous maxims inscribed on the stone pillars of the Temple of Apollo in ancient Greece.

土拔鼠跟我走
Capital, Earnings & M&A

News Flash | Another Price Hike Wave in May! Many Food Companies Release Q1 Reports; Black Tech! Nestlé's First Sugar-Reduction Technology Chocolate Bar Launches; Avengers × Coca-Cola Promotes Character Bottles...

Today's headlines: Paper prices surge, leading to another round of price hikes in the food industry in May. Wahaha's former executive takes helm at Carabao China with a target of 10x growth in three years. Fonterra partners with Alibaba for blockchain traceability. Liu Qiangdong donates 200 million yuan to Tsinghua University. Qiaqia Food faces transformation challenges. New products: Avengers × Coca-Cola character cans, Calbee coffee-flavored chips, Nestlé's first sugar-reduction chocolate bar. Financial reports from Moutai, Bright Dairy, PepsiCo, Weiwei, Yanjing Beer, Chongqing Beer, and Gongxiao Daji. Industry news: UK companies sign plastic reduction pact, Suning opens new retail format, and mandatory environmental disclosure for listed companies by 2020.

New Distribution
Brand Marketing

Brand Aging, Single Channel, High Costs: How Can Sanquan Save Itself?

As a leading enterprise in China's frozen food industry, Sanquan Food Co., Ltd. (hereinafter referred to as "Sanquan Food") has still failed to avoid the embarrassment of mismatched revenue and net profit, as well as a long-term low net profit margin. The company's net profit margin has continued to decline in recent years, and despite growth in 2017 and Q1 2018, it has not yet recovered to 2012 levels.

易翠爽
Management & Methods

Yijiupi Founder Wang Chaocheng: FMCG B2B Competition Is a Long-Distance Race, It's About Endurance!

Yijiupi is a prominent FMCG B2B platform, and its CEO Wang Chaocheng is known as an industry influencer. In a recent interview with Tobey.com, Wang discussed the company's development, emphasizing that B2B competition is a long-distance race where endurance and quality matter more than speed.

王朝成
Brand Marketing

News Flash | Q1 2018 Huabin Sales Exceed 7.8 Billion; Beingmate Faces Delisting Crisis? JDB's New President Makes First Public Appearance..

Today's top stories: Huabin FMCG Group's Q1 sales exceeded 7.8 billion yuan; JDB's new president Li Chunlin made his first public appearance, announcing a strategic plan for a strong comeback; Yanghe denies adjusting retail prices amid rumors of price increases; PepsiCo upgrades Quaker; Beingmate faces delisting risk after two consecutive years of losses; Lotte reportedly plans to sell 22 Beijing stores to Wumart.

New Distribution
Brand Marketing

Major News: Coca-Cola Invests in Internet-Famous Yogurt Brand LePur!

New Distribution has learned that LePur, a popular internet-famous yogurt brand in China, has received a strategic investment of several hundred million RMB led by Coca-Cola, making Coca-Cola its second-largest shareholder, with existing investors IDG Capital, ZhenFund, Dahe Capital, and Maixing Investment all following the round. This marks Coca-Cola's first strategic investment and partnership with a startup in Asia. LePur is an internet-driven FMCG company that has gained a loyal following through digital marketing and user-centric operations.

New Distribution
Brand Marketing

What Should Leading Brands Do When the Category Declines?

The instant noodle industry in China has been shrinking, and leading brands face significant challenges. Master Kong's experience and lessons over the past three years offer valuable insights. From 2014 to 2016, the industry declined, but in 2017, it showed signs of recovery, with Master Kong's revenue and profit rebounding.

陆杨
Management & Methods

Owing Suppliers, Founders Sidelined, Mass Layoffs: What's Happening with Dianshang Hulian?

Recently, a reader tipped off New Distribution that Dianshang Hulian, a well-known B2B platform, was involved in a female employee's suicide attempt due to unpaid wages. Prior to this, the company had faced multiple issues including branch closures, unpaid supplier debts, sidelined founding team, and mass layoffs.

新经销团队
Capital, Earnings & M&A

Big News! Eternal Asia Announces 2017 Financial Report: Revenue of 68.515 Billion Yuan, Net Profit of 595 Million Yuan

Eternal Asia, China's first listed supply chain company, released its 2017 financial report, revealing key insights for the FMCG industry. The report highlights the 380 distribution platform's dominance, the low-margin challenge in FMCG, the strategic push into convenience stores, and the high profitability of its supply chain finance arm.

New Distribution
Capital, Earnings & M&A

News Flash | Major! 23 Wuliangye Distributors Become Shareholders; Shocked! Business Licenses for Express Delivery of 15 Companies Including Suning Cloud Commerce Revoked; Danone Q1 Revenue Up 4.9%...

Highlights: 01 Wuliangye's 1.85 billion yuan private placement completed, with 23 liquor distributors including Yinji, Song Ning, and Jia Guangqing becoming shareholders. 02 Wahaha denies that share buyback is for IPO preparation. 03 Business licenses for express delivery of 15 companies including Suning Cloud Commerce revoked. 04 First industry standard for aged liquor to be released. 05 Kongfujia adjusts prices for three products in Shanghai. 06 Gatorade launches sugar-free G Zero. 07 Suguo fully launches on JD Daojia. Financial reports: Danone Q1 revenue up 4.9%; Heineken Asia sales up 11%; Jialebao 2017 loss of 54.29 million; COFCO Sugar 2017 net profit up 43.69%; Hengshun Vinegar 2017 revenue up 6.52%; Yantang Dairy 2017 revenue up 12.58%.

New Distribution
Management & Methods

Beyond Hongmao Medicinal Wine: 203 Other State-Approved Medicinal Wines on the Market – Are They Safe to Buy?

Following the recent escalation of the Hongmao medicinal wine controversy, the China Food and Drug Administration (CFDA) has ordered the company to explain its safety and efficacy and is considering reclassifying it as a prescription drug. The incident has raised public concerns about the safety and efficacy of traditional Chinese medicinal wines, with 204 such products currently holding national drug approval numbers.

袁茜
Dealer Operations

Anxious Distributors!

In 2018, anxiety is the buzzword, and distributors are no exception. They worry about product selection, price wars, employee retention, and profits. The article explores the causes of distributor anxiety and offers solutions such as effective management, motivation, vision, and continuous learning.

New Distribution
Management & Methods

9 Months, 80 Square Meter Tobacco and Alcohol Store Sales Increase 300%, It's Not So Easy for the Times to Abandon You

Tobacco and alcohol stores are the most common retail outlets for alcohol near urban residential areas and communities. They used to be our first choice for purchasing cigarettes and alcohol. In recent years, their business has been declining. E-commerce has taken away a large portion of customers online, as seen by the couriers from SF, ZTO, and YTO coming and going at the community gates, indicating where previous sales have gone; offline, Alibaba and JD's retail platforms and convenience stores are also encroaching step by step, forcing some struggling stores to 'sell out'; additionally, franchise chains like 7-11 and Quanshi are expanding, leveraging brand and supply chain advantages.

New Distribution
Management & Methods

Unilever Strategically Partners with Retail Link to Boost New Retail, Creating a Record-Breaking Super Brand Week

In the context of new retail, how can brands seize the opportunity to take off? Alibaba's Retail Link offers a new direction for many brands. As a one-stop purchasing platform serving millions of small retail stores, Retail Link is a key partner for brands expanding into lower-tier markets. Through precise channel marketing, Retail Link provides a shortcut for brands to embrace new retail and overtake competitors. Against this backdrop, an increasing number of leading brands are choosing to collaborate with Retail Link, with frequent in-depth cooperation.

New Distribution
E-commerce & Instant Retail

From Fire Chicken Noodles: Why Do Imported Internet-Famous Products Fade Away After a Brief Boom?

Fire Chicken Noodles, known for their extreme spiciness, went from near-zero sales in China to the top-selling instant noodles on Taobao in just 60 days in 2016, driven by online eating shows and social media. However, despite winning over Chinese consumers online, the product is now losing out to offline channels due to a lack of channel management and price control, leading to a decline in the offline market.

袁来
Dealer Operations

A Salesman Fired His Distributor Boss, and His Reason Won Millions of Likes from Peers!

Remember the saying, "The world is so big, I want to see it"? A resignation letter citing that reason once sparked heated discussion. Not long after, a salesman decisively fired his boss with just a few words. His resignation reason was even more thought-provoking, earning admiration from peers. The endless stream of resignation reasons has left many bosses overwhelmed, and "too embarrassed to chase payments" has stirred up waves, bringing dual pressures of personnel costs and bad debt losses to food industry bosses, sparking a heated debate about debt collection.

New Distribution
E-commerce & Instant Retail

How to Become a Localized Pinduoduo?

Pinduoduo grew from monthly sales of less than a few million to over ten billion in less than three years. Behind this transformation, Dong Ge identifies three key factors: social traffic diversion, consumption downgrade, and community marketing fission.

任小东
Dealer Operations

To Distributors: How Should You Treat the Business Brothers Who Once Fought Alongside You?

For trading companies, salespeople are one of the most important assets, and excellent salespeople are especially valuable. Bosses often treat them with great care, unsure how to handle them. Boss P, owner of a trading company, discovered in 2017 that a large amount of 'accounts receivable' had become uncollectible bad debts, prompting reflection on how to treat his sales team.

邓杰
Dealer Operations

What Really Hinders Distributors' Further Growth?

Many distributors hit a sales ceiling and struggle to break through for years, even a lifetime. This article explores the key factors limiting distributor growth, including leadership, product selection, market capacity, and incentive mechanisms.

王冠群
Dealer Operations

What Are the Differences in Interest Demands Between Manufacturers and Distributors?

Manufacturers and distributors have different expectations of each other. Manufacturers want distributors to reduce costs, focus exclusively on their products, invest heavily in promotion, and follow their plans. Distributors, in turn, expect manufacturers to reduce financial risks, provide more support, offer better services, and adopt lenient policies.

戈军珍