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How to Quickly Turn New Employees into Business Backbone! Distributors Must Master These 3 Rules!
Many distributors report that after finally recruiting a few new employees, they quit within days, and even those who stay develop many bad habits. Why is this? Many distributors are deeply troubled. Due to work reasons, the author contacts a large number of distributors every year and finds that most distributors cause the above problems for the following reasons: First, some companies adopt a unified training method for new recruits, thinking it is more economical than individual training, so they conduct centralized training for convenience. Second, some companies assign new employees to department heads or veteran employees for training, but these mentors are often busy and only assign trivial tasks, leaving new employees to fend for themselves. Third, some companies assign new employees to mentors who themselves are problematic employees, setting a bad example.
师顺宽What to Do When Terminal Owners Refuse to Stock Up? 10 Core Distribution Strategies to Motivate Salespeople to Hit the Market
When launching new products or conducting routine visits, persuading terminal customers to stock up is a headache for many salespeople, especially newcomers who speak bluntly and often hit walls. In actual sales, we need to employ certain strategies and master sales techniques to effectively stimulate terminal customers' enthusiasm for stocking, increase the probability of orders, and lay a solid foundation for later sell-through.
New DistributionManaging Distributors Requires Real Competence
Conquering others is difficult because you must surpass them significantly; if you are not as good as them, trying to conquer them is overestimating yourself. The fundamental purpose of managing distributors is to help them enhance their core competitiveness, and the ultimate goal is to create positive influence among end users, achieving win-win value. Only when distributors understand this and see the company act accordingly will they truly trust the company.
戈珍军Has the Winter of Convenience Foods Passed? Overall Market Sales Up 0.3% in 2017
Instant noodles, long criticized for health concerns, finally saw a recovery after years of downturn. Meanwhile, another convenience food perceived as high in oil and salt has become a sensation, prompting the question: are convenience foods experiencing a spring revival? The industry is recovering, with instant noodle sales up 0.3% in 2017, and product upgrades are driving growth.
淮纯菊Plot Twist: Former Yili Chairman Zheng Junhuai Denies Allegations, Sues Zhang Jianqiu for Defamation!
On April 9, in response to Yili's Zhang Jianqiu's accusation, Caixin reported that Zheng Junhuai had commissioned lawyers to issue a statement denying the allegations. The statement claims Zheng had no knowledge of the rumors about Pan Gang's disappearance and threatens legal action against Zhang for defamation. On the same day, Yili issued another announcement stating that Chairman Pan Gang is receiving treatment abroad and that the company's operations are normal.
New DistributionNew Product Launched in 3 Townships in March, Sold 1.08 Million by June! How Did This Distributor Do It?
A prefecture-level city selling over 10 million is not surprising, but now a township market can sell over 10 million a year, and in heavy baijiu consumption markets like Jiangsu and Anhui, some brands achieve annual sales of around 100 million in township markets. With increasing industry concentration, how can ordinary distributors seize township markets and create a 'small area, big sales' comeback? This article details such a case, showing how a new brand achieved over a million in sales in a short time in a township market.
赵海永Over 20% of Companies Die Here? How to Survive This Life-and-Death Crisis
In 2017, amid soaring raw material costs, Haitian raised prices across its product lines by about 7%, and its profits grew nearly 30% year-on-year. Raising prices seems simple and beneficial, but in reality, it is a game involving manufacturers, distributors, and consumers; only by balancing the interests of all three can everyone be satisfied, and a slight misstep can lead to total failure.
木棉How Distributors Can Boost Sales and Profits During the Peak Season
Recently, many distributors of instant noodles, liquor, biscuits, and other products have contacted the author to discuss how to increase sales volume and profits during the peak selling season. They face many misconceptions and confusions regarding balancing sales and profits, as well as planning for the peak season market, which are common issues among FMCG distributors. Indeed, the peak season is the last 'bet' distributors can make in a year, often the last chance to turn around after a loss-making off-season.
崔自三Whose Approval Killed the Market?
The sales team kept retreating, hoping to hold the line with approval forms, but it backfired. If approval forms can't hold the market bottom line, what can?
胥忠进3.78 Million Yuan 'Sky-High' Moutai Goes Viral Online: Who Authenticates It?
A recent online listing of a 3.78 million yuan bottle of aged Moutai on a major e-commerce platform has sparked widespread attention and debate, with netizens questioning its authenticity and who would verify it. Experts from the China Collectors Association warn consumers that the aged Moutai market is fraught with counterfeits, and advise against entering the collection field without professional knowledge to avoid financial losses.
New DistributionControlling 15,000 Outlets with 700 Vehicles: How Did He Do It Without Leaving Guangdong Before Reaching 10 Billion?
Tan Xiaoping, founder of No.1 Life, shares his strategy for B2B in Guangdong: focusing on survival with 12-hour delivery and 90% one-stop procurement, then scaling regionally with heavy infrastructure, and finally expanding into convenience stores and city distribution. He emphasizes regional dominance over national expansion, aiming for 10 billion yuan in revenue before leaving Guangdong.
谭小平Mengniu Fully Enters the 'Lu Minfang Era': Mengniu Must Win, or Die; Behind Second Place Is a Cliff!
On the evening of March 27, Mengniu released its 2017 annual results: total revenue was RMB 60.1556 billion, up 11.9% from RMB 53.7793 billion in 2016; net profit was RMB 2.0478 billion, compared with RMB -751.2 million in 2016. This means that in China's dairy industry's 600-billion club, Yili is no longer the only dominant player. Mengniu once set records as the first domestic dairy company to break through 20 billion and 30 billion in revenue, surpassing Yili, which had over 30 years of history, to become the champion of China's dairy industry. But since 2009, Mengniu's growth rate began to lag behind Yili, and in 2011, Yili's revenue surpassed Mengniu, returning to the top position. In 2012, Mengniu was again embroiled in a food safety incident, widening the revenue gap between the two.
New DistributionDeep Insight | "I'll Destroy You, It's Nothing Personal," "Nonsense! If I Don't Make Mistakes, No One Can Destroy Me"
Fools are blind to what's happening, but the wise see what's coming. Before the era abandons you, it will give you a few hints. People tend to blame their failures on the times, but in reality, the signs of decline are always there if you look.
苗庆显How Alibaba Retail Link Helps Brands and Distributors Seize the Opportunity to 'Fly'?
At the 4th FMCG + Internet Conference, Yuntong, General Manager of Alibaba Retail Link Marketing Center, explained the business model of building an intelligent distribution network. From the perspectives of brands, distributors, and retail stores, he detailed how Retail Link creates precise channel marketing for brands, reduces costs and increases profits for distributors, and empowers millions of small stores.
云通How Can Trading Companies Resolve the Contradiction Between High Growth and High Costs, Low Profits and Low Efficiency?
At the 4th Fast-Moving Consumer Goods + Internet Conference held by New Distribution, Huang Yizhi, Operations Director of Shenzhen Chengpu Henghe Information Technology Co., Ltd., shared his experiences and lessons from transitioning a trading company into B2B platforms and third-party logistics. He emphasized the importance of internal management upgrades before transformation, avoiding common pitfalls, and leveraging information flow to improve efficiency and profitability.
黄意志How Do Community Marketing Distributors Implement?
Distributors today face three major challenges: the traditional distribution model based on product price differences is becoming increasingly difficult due to information symmetry; brands and consumers are gaining power in the interconnected era; and the application of big data and rapid iteration of internet tools have left traditional-thinking distributors struggling to adapt. This article proposes the concept of community marketing distributors as a solution, emphasizing the need to leverage community and internet tools to build a stable triangle of community, channel, and service platform.
牛恩坤Why Did a High-Performing Professional Manager Suddenly Get Fired by the Boss?
A professional manager who worked at a company for three years and achieved remarkable results was suddenly replaced by the boss without warning. From a management perspective, his dismissal was not unjust, as he made several fatal mistakes similar to those of Yue Fei, a famous general who was executed despite his loyalty and achievements.
王冠群Sales Is About Results, Not Effort!
In sales, only by delivering results can you speak with confidence and secure your position, your team, and your subordinates; otherwise, many things become difficult. Sales is a profession aimed at achieving results, and effort without results contributes nothing to the company.
New DistributionHeiniu Food Pushes into Ready-to-Drink Soy Milk: Why and How? A 'Small Goal' of Several Hundred Million?
Chen Gengcheng, a veteran in the FMCG industry with 18 years at Heiniu Food, is leading the company's push into the ready-to-drink soy milk market. After successful market operations since 2017, Heiniu is launching an upgraded bottled soy milk product in 2018, aiming for over 200% sales growth.
New DistributionGe Junzhen: Why Is Your Team's Execution Poor?
Some bosses say 'We should learn from Lei Feng,' but I say from an economic perspective, the boss should be the first to learn from Lei Feng, because the boss is richer than the employees. If the boss doesn't learn from Lei Feng but asks employees to do so, how can the work be done? It definitely won't succeed. Therefore, in a team, don't always advocate 'learning from Lei Feng.'
戈军珍In an Era Where Traditional Rules and Experience Fail, How to Ignite Regional Sales of New Products?
Whether it's distributors selecting products or brands selecting channels, the most concern is sales, which is the foundation of cooperation. Without sales, there is no profit, and without profit, cooperation cannot last. Sales of new products often determine profit margins, making them a touchstone for distributor-brand cooperation. So, how to ignite regional sales of a new product? In the past, it was a two-pronged approach: one was air bombing through centralized media like TV to occupy consumer minds; the other was deep distribution...
丁丁How Should FMCG Companies Choose a Logistics Service Provider?
In recent years, the internet has had an increasing impact on all industries. Taking FMCG as an example, consumers now can buy goods online or at convenience stores near their homes, making products closer to consumers and requiring higher distribution efficiency. Data shows that products are moved an average of 7 times before reaching end consumers, adding over 10 percentage points to costs, with 95% of distribution time spent in logistics. Some large FMCG companies are improving efficiency and reducing costs in logistics, as illustrated by the cases of Yihuodi serving Coca-Cola, Boniya, and Zhiweiguan.
New DistributionBaijiu Sales from 61.26 Billion in 2016 to 56.54 Billion in 2017: What the National Bureau of Statistics Says: Growth of 14.42%
The data changes reveal the truth behind 'squeezing water' from the baijiu economy? According to the National Bureau of Statistics, in 2017, the baijiu industry saw a 14.42% increase in sales revenue, but compared with 2016 data, there are apparent contradictions in production and sales figures, suggesting possible data adjustments.
New DistributionIf You Ruin the Price, You're Not Far from Death!
The soul of marketing is how to sell the price. Kotler said marketing is not selling products, but selling prices. Jin Huanmin put it more bluntly: sales sell products through price, while marketing sells price through products. Price tactics are efficient but addictive and can lead to a price collapse, which is more dangerous than a sales collapse. The article argues that price should be set firmly and value should be created to justify a premium, as value is a lasting means while price is not.
刘春雄