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Can New Retail Save a Traditional Manufacturer?
The marketing situation for manufacturers is dire, with few exceptions. Many bosses are unaware of their brand's WeChat Index, and industry conferences are dominated by New Retail topics. However, New Retail alone cannot save manufacturers; they need New Marketing to gain independent traffic and avoid being at the mercy of retail platforms.
刘春雄Can Xiangpiaopiao Still Circle the Earth Several Times? The Helmsman Says: I Feel Wronged
Xiangpiaopiao, known for selling 1.2 billion cups a year and circling the earth four times, released its first earnings report after listing, showing revenue growth but a net loss of 54.586 million yuan. Chairman Jiang Jianqi expressed frustration that the market focused only on the net loss, not the revenue increase, as the company faces growth challenges after more than a decade.
郑淯心 可杨Seven Years After 'Marrying Down' to Master Kong: Pepsi No Longer 'Cola', Old Employees 'Displaced'
After selling its China beverage business to Master Kong, PepsiCo enjoys a 'carefree life' of earning money per syrup pack sold. However, former Pepsi employees, forced to leave under Master Kong's arrangements, face a 'displaced' career. 'A drop in the historical torrent'—Xiao Pan and A Wen represent just a microcosm; many versions exist, but most chose to leave. 'Pepsi is a home you can't return to; years pass, yet always in our hearts.'
快消记者 李珂Industry Leaders Gather: A Regional Distributor Development Alliance Event Just Beginning!
The FDIC2018 China FMCG Digital Innovation Conference, hosted by New Distribution and co-organized by the China E-Commerce Association FMCG Industry Branch, was held grandly at the Shanghai Baohua Marriott Hotel Conference Center from August 22 to 24. It attracted over a thousand distributors, manufacturers, and internet companies from across the country, with a full house and unprecedented scale. On the afternoon of August 22, four parallel forums were held: the New Distributor Forum, the Deconstructing New Marketing Forum, the Brand Innovation Growth Forum, and the Interpreting Regional Dominance Forum. The following content is an excerpt from the 'Interpreting Regional Dominance Forum' hosted by Zhongke Shangruan and New Distribution.
New DistributionThe Most Important Conference: Countdown 1 Day!
A distributor shares his anxiety about the increasingly difficult business environment, prompting a deep dive into distributor transformation. New Distribution is hosting a major FMCG summit from August 22-24, featuring successful transformation cases, B2B platform leaders, and brand executives to explore future trends and strategies.
FDIC2018Nestlé Greater China Chairman Rashid Aleem Qureshi: How the Chinese Market Will Continue to Grow
Nestlé Group reported total sales of CHF 43.9 billion (approximately RMB 299.925 billion), up 2.3% year-on-year in the first half of 2018. The company highlighted growth momentum in the US and China, driven by infant nutrition, and expects to meet its full-year guidance. In an interview, Rashid Aleem Qureshi, Chairman and CEO of Nestlé Greater China, discussed product innovation and channel expansion as key drivers for sustained growth in China.
阿茹汗 任利How a Distributor Turned City Distribution Convinced a 'Big Distributor' with Annual Sales of 200 Million to Join Her Warehouse?
A distributor who transitioned to unified warehousing and distribution shares her experience in recruiting other distributors to join her platform. Despite the challenge of convincing larger distributors, she successfully persuaded major local distributors of brands like Yili, Arawana, and Red Bull to join within six months of founding her company.
袁来Ten Practical Guides for Salespeople to Become a Million-Dollar Marketing General Manager! (Essential Reading for Marketing Professionals)
Every salesperson aspires to become a marketing general manager for higher returns, and every marketing general manager started as a salesperson. To achieve this, mastering the following ten essential guides will surely bring rewards: training ability, planning ability, foresight, control, distribution, execution, learning, tracking, service, and thinking.
赵正强Distributors' Dilemma: How Should We Recruit?
A 2018 article criticizing companies that avoid hiring fresh graduates sparked debate. For small organizations like distributors, balancing training costs and efficiency is key. This piece explores practical, grassroots methods for training frontline staff and mid-to-senior managers, including competitor-led training and a four-day product knowledge bootcamp.
黄润霖A Grand Event in the FMCG Sector: Countdown to Day 5!
The FDIC 2018 China FMCG Innovation Conference, organized by New Distribution and guided by the FMCG Branch of China E-Commerce Association, will gather leading FMCG brands like Coca-Cola, Mengniu, Uni-President, Bright Dairy, Tsingtao Beer, P&G, Nestlé, Unilever, Lai Yifen, and RIO, along with thousands of distributors, to explore digital transformation and growth strategies. The conference features expert sessions on digital marketing, channel innovation, and supply chain efficiency, offering practical insights for brand owners and distributors.
FDIC2018Tsingtao Wheat Beer Strategy Launch: Savor Life, Experience Upgraded!
Against the backdrop of consumption upgrading, the beer consumption structure is also changing, with consumer demands showing new trends of personalization, diversification, and specialization. 'The first sip is different' is consumers' first impression of Tsingtao Wheat Beer. Since its launch three years ago, Tsingtao Wheat Beer has broken the dominance of foreign imported brands in the domestic wheat beer category, optimized the product to suit Chinese consumer tastes, developed a unique Chinese wheat beer flavor, gained positive market response, and become a leader in China's wheat beer category...
New DistributionWhy Have Cola and Chips Barely Risen in Price for 20 Years? Uncovering the Truth Behind 'No Price Hikes'
In recent years, shrinking food portions have become a clear trend in the food industry. To raise prices indirectly, food companies have resorted to various tactics, but is this legal? This article explores the phenomenon, its causes, and the legal implications.
库叔How Can Traditional Distributors Win the Local Battle Against B2B Platforms? Defend Your Existing Market!
Facing the wave of Internet+, affected distributors clearly understand the advantages of the B2B model, yet they remain on the sidelines. Zhongke Shangruan, with over a decade in the retail industry, has found that while there are many successful cases of regional B2B platforms, many distributors who stand by are not lacking the ability to integrate resources but are constrained by their own mindsets and fail to realize the power of collective development. The success of B2B in regional markets largely depends on regional distributors uniting and sharing resources. To grow against the tide, distributors need to think and plan in three areas: brand competition, supply chain competition, and To C capability competition.
王神兵Countdown: 12 Days! On August 22, Half the FMCG Circle Goes to Learn Here...
In the first half of 2016, it was difficult for B2B platform field staff to persuade small retail stores to install ordering apps. By the first half of 2017, store owners had five or six, even seven or eight ordering apps on their phones. Now, B2B platforms have increasingly penetrated traditional mom-and-pop stores, becoming a mainstream distribution channel. The FDIC2018 FMCG Digital Innovation Conference, held August 22-24, will gather industry experts to discuss trends and methods for brand owners and distributors.
New DistributionKuailai Zhanggui Zheng Lei: Efficiency Methodology for FMCG B2B
Zheng Lei, founder and chairman of Kuailai Zhanggui, discusses the importance of efficiency in FMCG B2B, emphasizing supply chain upgrades, profitability, and a phased approach from digitalization to intelligent and ecological development.
托比朝颜What Does the P&G Alumni Network Mean for Chinese Business?
Former P&G employees, known as the P&G Alumni, have formed a network that has significantly influenced Chinese business. This article explores how P&G's training system produced top Chinese managers who moved to local companies and internet firms, shaping modern marketing and management practices.
郭苏妍Uni-President 2018 H1 Performance Sees Double Growth! No Longer Worried About Comparison with Master Kong!
On August 7, Uni-President China released its interim results for the six months ended June 30, 2018. Revenue was RMB 11.224 billion, up 6.0% year-on-year; gross profit was RMB 3.757 billion, up 11.75%; gross margin was 33.5%, up 1.7 percentage points. Profit attributable to equity holders was RMB 714.3 million, up 25.4%.
New DistributionDistributors Who Don't Understand Management Won't Succeed No Matter How Good Their Performance Is!
Why do businesses fail? Because they don't make money. For distributors, the reasons for not making money can be divided into two levels: operational and managerial. Operational reasons include market shrinkage, product accidents, and poor market fit, while managerial reasons include poor personnel management, low customer service quality, and lack of organizational structure. Ultimately, distributors often lose money due to poor management, which eats into the profits earned through operations.
潘文富Behind the Warnings to Wahaha and Prince Milk in Hunan
The Hunan Food and Drug Administration issued flight inspection warning letters to Hunan Prince Milk Group Biotechnology Co., Ltd. and Changsha Wahaha Dairy Co., Ltd., citing production irregularities. The article analyzes the problems found and the underlying corporate governance issues, suggesting that both companies need to improve management and adapt to modern market demands.
乳业优质内容平台After Consumption Upgrade, How Should FMCG Companies Upgrade Their Tactics?
Upgrading is the most important task for enterprises, as it determines survival or destruction. This article systematically explains the correct postures for upgrading, starting with how to remain undefeated, then moving to consolidation, focusing on the mass market, specialization, continuous upgrading, brand leadership, and cross-border thinking.
窦林毅How Can Distributors Efficiently Manage and Serve Their Downstream Customers?
As distributors grow stronger in capital, experience, and talent, their downstream customers (typically secondary wholesalers and retailers) increase, making proper management essential yet challenging. This article highlights common issues and proposes solutions: strengthening internal capabilities, prioritizing 'rationalizing' over 'controlling' relationships, and focusing on service as the key competitive advantage.
侯军伟50 Essential Knowledge Points for Warehouse Managers (Worth Collecting)
This article outlines 50 key knowledge points for warehouse managers, covering responsibilities, tasks, storage knowledge, inspection, classification, numbering, daily checks, quality acceptance, ABC classification, temperature and humidity control, pest prevention, safety, and fire response.
New DistributionAfter M&A Wave Closures and Post-Price-War Increases, How Are Domestic Beers Saving Themselves?
After four consecutive years of declining production and sales, the beer industry seems to be reviving with the World Cup. However, unlike past expansion and price wars, the industry is now consolidating, closing plants, and raising prices. With domestic beer sales declining and imports rising, the industry is shifting towards high-end and diversified products.
美好生活投资者Distributors Mired in the Mire: How to Save Themselves?
Lao Wang, a distributor for a top-tier daily chemical manufacturer, found himself trapped by escalating sales targets and eroding profits, ultimately quitting. The article analyzes the causes of his losses and offers five self-rescue strategies for distributors, including diversifying brands, controlling inventory, and embracing digital transformation.
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