Click 'Read Original' for details. Recently, while consulting on some information, I chatted with a distributor and asked how business was this year. He told me, "Anxious, it gets harder every day." What's the reason for the difficulty? Dealing with first-tier brands: low product margins, earning only from warehousing and delivery, manufacturers pressuring stock, and severe layoffs in frontline sales. Now it's not about expanding the market but defending and maintaining it. Even when new products launch, they dare not go all out; once they do well, they get taken away, so they just wait... Dealing with second- and third-tier brands: average product margins, dependent on the weather, manufacturers pressuring stock, sales policies changing daily, and chaos in expenses and management... Dealing with fourth- and fifth-tier brands: product margins are decent, but moving inventory is hard, constantly negotiating with retail terminals... When I pressed further, asking why not try transformation and upgrading, he said, "Everyone knows about transformation, but how exactly to do it? I don't know which paths suit me; I want to transform but dare not." Indeed, that's true. Many things are easier said than done, and transformation is especially difficult. For distributors, transformation is like a revolution—revolutionizing themselves—and it's bound to be painful. But in the current environment, it's reached a point where transformation is unavoidable. Regarding distributor transformation, New Distribution is hosting a grand FMCG summit from August 22-24, deeply exploring how the FMCG distribution field will evolve and what the trends are. In this process, how should distributors seize opportunities? Distributors knowing the direction is crucial. At that time, New Distribution will invite 10 distributor representatives who have transformed to share their transformation journeys. They are the first to "eat the crab" in their respective regions. One of them is the largest offline distributor for the internationally renowned brand P&G, with annual sales of 2.6 billion yuan. He will share their practical transformation experience with distributors on-site. Internet giants moving offline, opening stores, acquiring businesses, and transforming traditional business models has become an indisputable fact. New Distribution has also invited at this conference Zheng Hongyan, President of JD.com's New Channel Division; Wang Chaocheng, Founder of Yijiupi; and Jing Shi, General Manager of Alibaba's Retail Link Industry Center, along with many other B2B platform founders and executives, to share their views and insights on the transformation of the FMCG distribution field. Conference Content Summary: August 22 Afternoon - Day 1 1. Distributor Session: Keywords: Digital Distribution, Efficient Operations, Unified Warehousing and Distribution, Partners New Distribution, together with two well-known domestic distributor internal system service providers (Medline and Zhongke Shangruan), will answer questions and resolve difficulties that distributors face in actual operations, covering transformation, operations, warehousing and distribution, partnerships, and more. These two providers will also bring their successful model distributor cases to share their transformation practices firsthand. These distributors are among the top in their local areas. They have continuously explored and tried in their transformation journey, encountering many detours and losses along the way. While they may not be national innovation models, they can at least provide practical, experience-based methods for distributors wanting to transform. What You Will Gain: √ Years of practical transformation experience from leading distributors √ Opportunities for one-on-one WeChat exchanges and discussions √ Solutions to operational difficulties √ Open-mindedness to prepare for transformation based on resource situations Target Audience: √ Distributors of beverages, drinks, snacks, general merchandise, personal care, home care, etc. √ Operators of regional FMCG distribution businesses √ Post-80s and post-90s individuals about to take over their parents' distribution businesses √ Brand channel department heads looking to understand distributor trends 2. Brand Session: Keywords: New Thinking, New Marketing, New Channels, IP, Communities New Distribution, together with renowned domestic marketing expert Mr. Liu Chunxiong and the rising regional B2B platform Dian Da Mall, will share how brands should change their thinking and master new marketing in the new era. You can hear Chen Ruifen, General Manager of Uni-President's Tea Business Unit, share how Uni-President created the IP "Xiaoming Classmate"; Gu Tiefeng, founder of the new internet-famous "Answer Tea," share how to expand stores nationwide with zero investment in 60 days; and Mr. Liu Chunxiong, along with executives from Xiaoshile, share how to turn a hawthorn drink into a best-selling product with zero market foundation. As a rising star in regional B2B platforms, Rui Yun, founder and chairman of Dian Da, will share how B2B platforms can build their core distribution capabilities and empower brand channel upgrades; Mr. Ren Xiaodong, a new distribution partner and strategic consultant for digital distribution for several well-known FMCG brands, will share his thoughts on the digital transformation path for brands. What You Will Gain: √ How brands can master new-style marketing √ How brands can plan ahead during the transformation period √ Understanding the significance of B2B platforms for distribution Target Audience: √ Brand executives, sales directors, channel heads √ FMCG B2B industry practitioners √ Brand new retail department practitioners √ New brand founders and executives August 23 Morning - Day 2 1. Digital Marketing Session: Keywords: Omnichannel, New Distribution, Digital Supply Chain, IP As the main forum of this conference, New Distribution has invited executives from globally renowned first-tier FMCG brands Coca-Cola and Nestlé Greater China to share how brands should respond during the channel transformation era in the digital age and plan ahead to embrace changes. Additionally, executives from innovative companies such as Wanda Group, Focus Media, and Miduo Big Data will elaborate on how they use new technologies to help FMCG companies boost market sales. What You Will Gain: √ New channel strategies for first-tier brands in the digital era √ New growth drivers technology brings to the FMCG industry √ Black technologies that can change FMCG distribution efficiency √ Digital channels that comprehensively drive FMCG distribution Target Audience: √ Brand executives, sales directors, channel heads √ Small and medium brands seeking omnichannel development √ Internet companies deeply involved in the FMCG industry √ Traditional distributors seeking digital transformation August 23 Afternoon - Day 2 2. Brand Session: Keywords: Business Models, Content Marketing, Consumer Profiling New Distribution has invited five representative figures in brand marketing to share how these five areas—strategy, planning, data, traffic, and short video—can help a consumer brand rise. These guests are also hands-on experts, skilled at summarizing and refining methodologies. Dozens of marketing case analyses will be presented at the conference. Target Audience: √ Executives directly responsible for marketing growth, such as founders, CEOs, CMOs, and COOs √ Practitioners in brand, marketing, sales, planning, PR, product, and related fields √ FMCG practitioners who want to systematically understand scientific marketing thinking √ Executives bringing core execution teams to enhance cognition for stronger team combat effectiveness 3. Communication Session: Keywords: New Marketing, New Technologies, New Media, Whole-Network Marketing New Distribution has invited communication practice experts from various fields to analyze how brands should communicate in the current era of consumption upgrading and information fragmentation, where the foundation and origin of communication lie, how to use media power to maximize marketing efficiency, how technology empowers marketing to drive growth, and how brands can achieve counter-trend transformation and whole-network marketing tactics, rhythm, and paths in the new media environment. Target Audience: √ Core executives directly responsible for enterprise marketing growth √ Brand executives, sales directors, channel heads √ Brand marketing and planning department practitioners √ Brand new retail department practitioners √ New brand founders and executives 4. Channel Session: Keywords: Channel Reconstruction, Digitalization, Social E-commerce, Channel Innovation New Distribution has invited executives and founders from brands such as Tsingtao Beer, Mengniu, and Haojiayi to share how they are innovating channels in the current era. Of course, channels here include not only traditional distribution and catering channels but also new channels like social e-commerce. Target Audience: √ Brand executives, sales directors, channel heads √ Brand marketing and planning department practitioners √ Brand new retail department practitioners √ Regional major distributors seeking innovative channel growth August 24 - Day 3 1. Supply Chain Session: Keywords: Brand Empowerment, New Channels, Efficient Supply Chain New Distribution will jointly release the industry's first "China FMCG Brand Channel Power Index Report" with the China Electronic Commerce Association FMCG Industry Branch and 8 well-known domestic B2B platforms, systematically and comprehensively analyzing brands' omnichannel coverage capabilities, brand power, and the comprehensive competitiveness of different brands across categories. Additionally, founders and executives from leading domestic B2B platforms such as JD New Channel, Yijiupi, Alibaba Retail Link, and Zhongshang Huimin will also share on-site the new growth drivers that B2B platforms can bring to brands through digitalization in the new era. What You Will Gain: √ The most authoritative and professional "2018 China FMCG Brand Channel Power Index Report" √ New market channels for brands in the digital era √ The immense value of digital new channels for brands √ New paths for digital transformation of traditional FMCG distributors Target Audience: √ FMCG B2B industry practitioners √ Brand executives, market channel heads √ Distributors facing growth bottlenecks in traditional business and seeking transformation 2. Distributor Session: Keywords: Digital Operations, Regional Platform Transformation New Distribution has invited founders of system service providers dedicated to distributor transformation, founders of regional B2B platforms, and the operator of the largest offline P&G distributor to share the transformation trends, developments, and coping strategies in the FMCG distribution field, as well as the practical transformation case of the largest regional distributor with annual sales of 2.6 billion yuan. Target Audience: √ FMCG distributors of beverages, drinks, snacks, general merchandise, personal care, home care, etc., across regions √ Operators of regional distribution businesses √ Brand executives, market channel heads √ FMCG B2B industry practitioners This is a grand conference for a thousand merchants, launched by New Distribution in August 2018, focusing on brands seeking new growth and traditional distributors' transformation and upgrading. This is the strongest convergence of new thinking, new methods, and new tools, centered around new growth, seeking new models and new paths. There will also be big-name private board meetings, a thank-you dinner for new distributors, resource matching conferences, and more. Three days of full content—everything you want is here! This is a grand gathering for FMCG professionals; you must be there! Last week, limited-time discounted price of 199 yuan Scan the QR code to attend or click 'Read Original' to register! We are waiting for you in Shanghai!