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Browse 3961 New Distribution articles about Management & Methods.
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Three Years In: What Has New Retail Really Changed?
Amidst macroeconomic uncertainty in 2018, new retail has been a focal point, but internet giants' participation has not yet altered the highly fragmented structure of China's retail industry. The real impact lies in the digital transformation of the retail ecosystem, with data-driven systems for customer flow, merchandise, and supply chain set to reshape the competitive landscape for brands, distributors, and retailers.
贺晓青，司玉洁Making Employees 'Forced' to Succeed
A student who joined a renowned company found that its strict management and structured planning made it nearly impossible not to succeed. The article explores how excellent organizations use management, environment, and organizational momentum to compel employee success, contrasting it with individual effort and illustrating with a story about setting goals backwards.
刘春雄Countdown 5 Days | How Should Distributors, Brand Owners, and B2B Break the Deadlock Amid Channel Transformation?
A brand owner shares how partnering with a B2B platform led to explosive sales growth, highlighting B2B's value as a data source and testing ground for marketing strategies. New Distribution defines 2019 as the first year of digital transformation in FMCG channels and invites industry players to its 'Break the Deadlock' conference.
New DistributionJiangxiaobai: How to Create a Fashionable Brand in the Traditional Baijiu World
Jiangxiaobai's CEO Tao Shiquan shares how the brand found a breakthrough in the traditional baijiu market by targeting young consumers with a fashionable image, focusing on casual drinking scenarios, and building a strong brand through user insight, product innovation, and IP marketing.
陶石泉How P&G, the FMCG Giant, Is Winning Back Lost Consumers
All brand crises stem from failing to follow consumers. P&G's growth in China has followed a classic S-curve, with two stall points; the latest, starting in 2014, was due to consumers perceiving the brand as too mass-market. By applying first principles and consumer-centricity, P&G has crossed non-linear growth gaps through personalization in positioning, packaging, communication, and experience, reigniting growth.
何亚彬Wahaha AD Calcium Milk Slogan 'From A to D' Deemed Vulgar, Authorities Intervene
On March 4, Wahaha AD calcium milk bottles featuring the slogan 'Drink AD calcium milk, go from A to D' sparked controversy, with netizens suggesting it implies breast enhancement. Wahaha responded that the slogan is internet slang with no special meaning, while the Shangcheng District Market Supervision Administration in Hangzhou said it would investigate.
刘名洋Yili and Nestlé: The Gap Is Only Time
Yili's 2018 annual report shows strong growth despite economic headwinds, positioning it as a 'ocean current' enterprise. While Nestlé leads in scale and history, Yili's rapid growth and strategic advantages suggest it can catch up given time.
赵继成Cognitive Efficiency Determines Business Efficiency
The article argues that cognitive efficiency determines business efficiency, and suggests four ways to improve cognition: attending conferences, going on study tours, joining communities, and reading books. It also promotes the upcoming 2019 (5th) FMCG + Internet Conference organized by New Distribution.
任小东2019: The First Year of Digital Transformation in FMCG Channels—How Will the Industry Change?
A non-famous brand's general manager shared that partnering with a B2B platform led to explosive sales growth, from 1 million to 20 million yuan monthly in six months, thanks to data-driven product optimization and channel expansion. This highlights B2B's role not just as a distribution channel but as a database and testing ground for marketing strategies, prompting New Distribution to declare 2019 as the inaugural year of digital transformation in FMCG channels.
New DistributionA Look at Outstanding Companies That Don't Assess Sales Performance
At a New Marketing course in January, the author noticed that three of the invited companies, and four others he knew, do not assess sales performance. This article explores why these companies, which excel in new marketing, focus on process and intermediate results rather than sales targets, and how this approach leads to success.
刘春雄Distributors Say: "We're Not Making Money with Your Business!" What to Do?
When distributors claim they're not making money, it's crucial to understand what they mean by 'making money' and how they calculate it. This article explains how to analyze the situation, calculate ROI, and respond effectively to turn the conversation into a collaborative opportunity.
刘华明2019, How Should Distributors Plan for Success?
As the new year begins, FMCG distributors must plan their annual strategy to maximize market output. This article emphasizes the importance of data-driven decisions, strategic foresight, benchmarking against peers, securing core customers, and adapting to market changes.
邢仁宝Zhongshang Huimin and Ping An Bank Reach Strategic Agreement
On February 22, Zhongshang Huimin and Ping An Bank Hangzhou Branch officially signed a strategic cooperation agreement. The two parties will leverage their respective strengths in finance and FMCG industry to establish a long-term stable partnership, focusing on inclusive finance and supply chain finance, aiming to drive industry transformation.
New DistributionNew Marketing Organization Transformation: Evolving from B-end to C-end Organizations
Liu Chunxiong defines new marketing with the core theory that all 4Ps are communication. Traditional marketing organizations are B-end, while new marketing organizations are C-end. Over the past 30 years, marketing has evolved from sit-selling to mobile selling to connected selling, reflecting shifts from material scarcity to abundance and from material needs to aspirations for a better life.
方刚Nestlé 618.57B, PepsiCo 437.79B, Danone 189.28B... The Dominance of Food Giants!
After the Spring Festival, international food giants have released their 2018 annual reports. Nestlé's revenue reached 914 billion Swiss francs (approximately 618.57 billion RMB), with a net profit of 101 billion Swiss francs (approximately 67.84 billion RMB). PepsiCo's revenue was 64.661 billion USD (approximately 437.79 billion RMB), while Danone's revenue hit 24.7 billion euros (approximately 189.28 billion RMB).
New DistributionIs 'Breast Enlargement' the Only Way for Coconut Palm Coconut Juice to Advertise?
Last week, Coconut Palm Coconut Juice's 2019 new packaging sparked controversy. Although the tradition of using big-breasted beauties remained, the copy was more explicit, and the industry and commerce bureau deemed the 'breast enlargement' effect as false advertising and filed a case. This raises questions: why does Coconut Palm use such low-brow methods? Why link coconut juice with 'breast enlargement'? In my view, Coconut Palm may be facing unprecedented challenges and is trying to navigate the crisis. So what exactly is the challenge?
刘润Mondelez CEO Delivers First Full-Year Results: E-commerce in China Up Nearly 80%, Explains New Global Strategy
In 2018, the first full year for CEO Dirk Van de Put, Mondelez reported strong growth, with e-commerce sales in China up nearly 80% and overall sales up mid-single digits. The company's new strategy focuses on consumer-centric marketing, operational excellence, and a cultural shift toward long-term growth.
New DistributionHeavyweight | With Over 100 New Beverage Products Launched Annually, How Should Beverage Brands Innovate Amid Fierce Market Competition?
Consumers face dozens of beverage choices daily but have limited stomach capacity, while the market sees over 100 new products each year. To stand out, brands must innovate—whether through functional enhancements, health-focused formulations, novel experiences, or safety and purity—while tailoring innovations to specific consumption scenarios and emotional needs.
IpsosThe Original Wrigley's Gum Was Actually a Free Gift? Learn About the Tycoon's Rise!
Wrigley's founder William Wrigley Jr. started from selling soap and used free gifts to promote his products, eventually becoming the world's largest gum manufacturer. His journey from a poor student to a business magnate is a story of innovation and marketing genius.
中国糖果2019: Major Shifts in the FMCG Industry! How Should Brands, Distributors, and B2B Break Through?
2018 was a uniquely challenging year for China's economy, with trade tensions, slowing growth, and capital winter impacting businesses. In the FMCG sector, B2B platforms entered a deep-water phase, with over 20 closures, while brands and distributors faced stagnant sales and rising costs. The 2019 (5th) FMCG + Internet Conference, held during the Chengdu Spring Sugar Fair, aims to explore strategies for breaking through these challenges.
New DistributionHow Can Traditional Retailers Save Themselves Amid the Wave of Store Closures?
In the new retail era, the most valuable data is that which is accumulated around customers and products through continuous connection and transactions. Traditional retail enterprises must undergo digital transformation by establishing a digital architecture, digital customers, digital products, and digital operations to achieve precise marketing and improve efficiency.
新经销团队Reflections on Digital Yili for Consumer Goods Companies
In September 2019, Yili launched its 'Huntianyi' system, which uses digital analysis to predict market trends and assist in retail network planning. Internally, Yili also developed an MES system to build a digital factory, achieving refined, transparent, and efficient management. This shows Yili's early planning and action for the digital era, offering insights for consumer goods companies.
谭长春FMCG Winter: How to Embrace "IP" for Warmth and Unlock a Hundred-Billion Incremental Market?
As the 2019 Spring Festival approaches, FMCG brands are leveraging IP collaborations to drive sales, from the Palace Museum's cultural products to Peppa Pig merchandise. This article explores IP commercialization trends, successful cases, and strategies for brands to connect with consumers and build private traffic, while also addressing industry pain points and future opportunities.
王军Distributors: How to Win the Community Group Buying Battle?
In 2018, community group buying became the hottest trend in retail, validated by successful cases and capital. Distributors should seize this opportunity as it can achieve regional, channel, category, and profit breakthroughs. The article provides a detailed guide on how distributors can implement community group buying, covering investment, team structure, operations, procurement, warehousing, and customer service.
王怡栋&胡小印