Yesterday (March 4), the slogan 'Drink AD calcium milk, go from A to D' printed on Wahaha AD calcium milk bottles drew attention. Some netizens believed the slogan hinted at breast enhancement. In the afternoon, Wahaha stated that the slogan is internet slang with no special meaning. Staff from the Shangcheng District Market Supervision Administration in Hangzhou said they would investigate the matter. Reporter visits multiple supermarkets in Beijing selling the beverage Recently, a Weibo user discovered that in supermarkets in Beijing, Guangdong, Yunnan, and other regions, Wahaha AD calcium milk packaging featured slogans implying breast enhancement. Photos posted by netizens showed two young girls wearing red scarves playing a string game on the packaging. Additionally, the bottle carried the text: "In high school, someone said that drinking AD calcium milk could turn you from A to D, and it became a trend; all the girls in class started drinking it." Regarding this, some netizens felt that since AD calcium milk is a children's drink, the slogan was somewhat vulgar and hinted at breast enhancement. One consumer who had purchased AD calcium milk said she bought it for her younger brother, who saw the slogan and asked her what it meant; she didn't know how to explain it. This morning, a Beijing News reporter visited several supermarkets in Beijing and found that Wahaha AD calcium milk was displayed in the beverage and dairy section, priced at 8.1 yuan per pack. Some bottles carried the above slogan, while others had phrases like "Wahaha really brings back childhood memories, old houses, old alleys..." and "When I was little, I ran wildly to prevent other kids from taking my AD calcium milk; now I attend a famous national sports university." Wahaha says the slogan was provided by netizens "The AD calcium milk with nostalgic quotes is the latest packaging; the old packaging is no longer available for purchase. No one has reported any issues with the nostalgic quotes on the bottles," said the owner of a small supermarket in Dongcheng, Beijing. Wahaha AD calcium milk is very popular among children, selling over 30 bottles every day or two. During the conversation, a customer came to buy AD calcium milk. Regarding the nostalgic quotes on the packaging, the customer said they usually buy it for their children and hadn't noticed the slogans. This afternoon, a Beijing News reporter called Wahaha Group's after-sales service line. The representative explained that the quote "Drink AD calcium milk, go from A to D" was provided by a netizen and is internet slang. "People just laugh and move on; it has no other meaning." When asked if drinking Wahaha AD calcium milk could enhance breasts, the staff member said it had no such effect. Regarding netizens' criticism of the slogan as vulgar, the staff member said they would report the situation to headquarters. Staff from the Shangcheng District Market Supervision Administration in Hangzhou said they would investigate the controversy over the slogans on Wahaha AD calcium milk bottles. Source: Beijing News New Distribution will hold the 2019 (5th) FMCG + Internet Conference during the Chengdu Spring Sugar and Wine Fair from March 15 to March 18. This conference will focus on the theme "Breakthrough", with in-depth discussions involving brand owners, supply chain service providers, distributors, retailers, and others. Compared to previous conferences, this summit will be fully upgraded. In addition to original topics like channel innovation, city logistics, and distributor transformation, it will add parallel forums on new marketing cases, IP + FMCG empowerment, community group buying, and innovative retail. Through three days of ten high-density, high-quality expert sharing sessions, we believe every brand owner and distributor can learn the latest business models, expert insights, and practical methods, finding new tools and approaches for their own breakthrough in 2019 and returning to a path of rapid growth. Review of previous conferences -END-