Click image for details On February 22, Zhongshang Huimin and Ping An Bank Hangzhou Branch officially signed a strategic cooperation agreement. The two parties will leverage Ping An Bank's strong financial and credit advantages and Zhongshang Huimin's industrial advantages in the FMCG sector to establish a long-term and stable strategic partnership. They will also engage in comprehensive cooperation in risk control, account systems, credit systems, merchant support, and supply chain finance, with a focus on strengthening cooperation in inclusive finance, which is encouraged by the state, to accelerate the transformation and development of the overall industry. Zhang Yichun, Chairman of Zhongshang Huimin, and Shi Bo, President of Ping An Bank Hangzhou Branch, attended the signing ceremony and jointly signed the "Bank-Enterprise Strategic Cooperation Agreement." This strategic cooperation is a further exploration of "bank-enterprise" cooperation in the B2B industry and an important measure for Zhongshang Huimin to deepen the functions of its open Huimin service platform under the concept of "empowerment." According to the agreement, the two parties will also grant each other most-favored treatment on the basis of complementary advantages. By focusing on strategy, channels, innovation, and finance, they will improve the supply chain finance system and initiate in-depth cooperation in specific projects such as credit approval, domestic and overseas payment and settlement methods, capital management and operations, and customized financial products, providing solid financial support for Zhongshang Huimin's upcoming business development and overseas market expansion. Difficulties in financing for FMCG channels, such as high financing costs and high risks, have become obstacles to industry development. As a leading enterprise in the industry, Zhongshang Huimin has always taken it as its mission to promote the development of people's livelihood and facilitate industry upgrading. Combining the financial business scenario advantages and technological innovation advantages of its own trading service platform, and through cooperation with financial institutions such as China Construction Bank, Zhongguancun Bank, and Bairong Financial, Zhongshang Huimin has developed exclusive financial products like "Huili Loan" to fundamentally solve problems such as difficulties in stocking for small shops, production difficulties for small factories, supply chain capital flow, and long settlement cycles in the industry. During the signing ceremony, Shi Bo, President of Ping An Bank Hangzhou Branch, fully affirmed the pioneering "bank-enterprise" strategic cooperation and the prospects of the Huimin model. "Ping An of China is a financial services group with the most comprehensive financial licenses and patents and significant influence in China. Developing inclusive finance is an important responsibility of Ping An Bank in response to the national call. Zhongshang Huimin's supply chain service capability is also the best in China, directly connecting brand owners with downstream terminals and consumer channels. This 'bank-enterprise' alliance with Zhongshang Huimin is a perfect match and an important breakthrough for Ping An Bank in smart retail and technology-driven supply chain finance. The concepts, systems, and service targets of both parties are highly compatible, which will undoubtedly greatly promote the process of technological financial transformation in the industry, break the long-standing financial deadlock in the FMCG field, and achieve a win-win situation in both social and economic benefits." Zhang Yichun, Chairman of Zhongshang Huimin, stated, "Ping An Bank is a leader in domestic financial innovation. Joining hands with Ping An Bank to empower the development of the FMCG industry, we will take the opportunity to upgrade the FMCG industry ecosystem, aim for mutual benefit and win-win between Ping An Bank and Zhongshang Huimin, and by creating a development model of mutual complementarity and joint efforts, combined with the strong financial support from Ping An Bank, we will strive to build a service-oriented inclusive system guided by 'finance + technology.'" At the same time, this cooperation will also have more far-reaching impacts. Ping An Bank will also provide Zhongshang Huimin with comprehensive financial service solutions including but not limited to insurance, securities, trusts, funds, and asset management. Taking Zhongshang Huimin's adaptation to the new economic normal as an opportunity and the transformation of the FMCG industry as a foundation, through the support of the Internet and big data, leveraging the advantages of e-commerce, logistics, and financial resources, they will construct an "industry + technology + finance" ecosystem strategy, sincerely providing "all-round, multi-channel, and personalized" financial services to upstream and downstream enterprises and terminal stores, improving the efficiency of financial resource circulation, and accelerating industrial transformation and upgrading. New Distribution will hold the 2019 (5th) FMCG + Internet Conference during the Chengdu Spring Sugar and Wine Fair from March 16 to March 18. This conference will focus on the topic of "Breaking the Deadlock" and engage in in-depth discussions with numerous brand owners, supply chain service providers, distributors, and retailers. Compared with previous conferences, this summit will be fully upgraded. In addition to the original topics such as channel innovation, city distribution logistics, and distributor transformation, it will also add multiple parallel forums on new marketing cases, IP + FMCG empowerment, community group buying, and innovative retail. Through three days of ten high-density, high-quality expert sharing and exchanges, we believe that every brand owner and distributor will be able to learn the latest business models, expert opinions, and practical methods, finding new tools and methods to break the deadlock in 2019 and return to the track of rapid growth. Review of Previous Conferences -END-