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CFC Going Global Launch Editorial: Chinese FMCG Enterprises Have Fully Entered the Age of Great Voyages
In this launch editorial for CFC Going Global, the author reflects on the past decade of China's FMCG industry and argues that with domestic market saturation and intensifying competition, going global is no longer a choice but a necessity for survival. The article outlines three key overseas markets—Southeast Asia, Europe/US, and Belt and Road countries—and emphasizes the need for a mindset shift from trade to brand building, local adaptation, and compliance.
戚特Retailers Without a Private Brand Strategy Have No Future
In recent years, competition in the retail industry has intensified, and the traditional 'rent-collecting' model is being phased out. For retailers, how to navigate the cycle and become the true 'survivor' or even 'winner'? Developing private brands is becoming the strategic direction and core weapon for more and more retail enterprises. Private brands: a century-old path, but also a strategic choice. As early as 1924, UK's Tesco began selling private label products, a century ago. On this path, there are both successful examples like Costco's 'Kirkland Signature' growing into a global brand, and countless failures that faded away.
薛文发Coca-Cola 'Slims Down', Guozishule Launches Limited Flavors: Channel Customization Becomes New Growth Engine
In 2025, a 400ml Coca-Cola labeled 'snack channel customized' appeared in Liangpin Hemang stores, 100ml less and 0.5 yuan cheaper than the regular version. Meanwhile, young beverage brand Guozishule launched multiple channel-customized products across categories like sugar-free tea and electrolyte water, with limited flavors such as golden osmanthus white tea and Litsea lemon tea to enhance channel identity.
擎苍Ten "Helpers" for Distributor Profit
In 2025, I conducted field research on no fewer than 50 distributor owners and identified many issues in warehouse logistics, team management, and channel management. This article is the first in a series, discussing ten factors that impact distributor profit, focusing on revenue-generating strategies such as execution, store efficiency, and digital transformation.
高级研究员 海游Yu Donglai Announces Retirement, Giving His Body Back to Freedom and His Soul to the Company
On February 11, 2026, Yu Donglai, founder of Pangdonglai, announced on social media that he would officially retire after the Chinese New Year, transitioning to a consultant role, with company operations to be led by the Pangdonglai Decision Committee. The announcement has drawn industry attention, though no official人事变动公告 has been released by the company as of press time. As a recognized soul figure in China's retail industry, Yu's influence extends beyond his company, having built a tiny supermarket into a nationally renowned business model over three decades.
王军Import Whiskey Tariff Cut to 5%: How Does the Liquor Market Feel?
According to a recent announcement by the Customs Tariff Commission of the State Council, the temporary import tariff rate on whiskey will be reduced to 5% starting February 2, 2026. This adjustment, following a hike to 10% in February 2025, is expected to have varied impacts on the market, benefiting high-end brands while having limited effect on mid-to-low-end products and domestic whiskey.
思考派Prices Collapse, Channel Distribution Logic Changes!
As the saying goes, 'Seeing this letter is like seeing me.' I'm Yuan Lai from New Distribution. Over the past year, which word has been mentioned most frequently by frontline sales managers? Price, I think it's definitely number one. Although it existed before, it was more about online e-commerce and wholesale markets. But now, discount savings supermarkets, regional supermarkets, instant retail flash warehouses, and community fresh food chains are all in chaos, comparing prices with each other, with no lowest price but only lower! What to do about price chaos? Should we launch a new specification or packaging? That might only treat the symptoms, not the root cause. I think we should look at it from a more fundamental perspective...
袁来From 'Channel Distribution' to 'Winning Hearts': The Second Growth Curve for FMCG Lies in the C-End
A senior FMCG brand marketing executive recently lamented, 'We've done all the right moves, invested all the required budgets, and the team is working harder than ever—so why is growth still missing?' This is not an isolated case. From 2025 to 2026, the FMCG industry is undergoing a profound transformation: the old deep distribution tactics of 'over-stocking, over-distributing, over-merchandising, and over-promoting' are visibly failing. The market is no longer one where simply 'distributing more and filling shelves' guarantees success.
New DistributionChina Resources Beverage: A Deep 'Reshuffle'
China Resources Beverage announced a major leadership adjustment: Chairman Zhang Weitong resigned and was succeeded by Gao Li, a veteran with deep financial expertise and nearly a decade of experience at the company. This change marks the culmination of a systematic board restructuring since the second half of 2025, aimed at paving the way for strategic transformation. Facing profound changes in China's beverage market, the company is accelerating its shift from a pure packaged water leader to a 'water + beverage' dual-driven integrated group.
贾白雪Forever Flavors: Building a Global Archive of Food Memory
Lee Kum Kee and UNESCO launched a public archive of food stories to preserve living culinary heritage, support intergenerational transmission, and use flavor as a bridge for cross-cultural dialogue.
New DistributionMeituan, JD.com, and Taobao Battle in Instant Retail: How Beverage Brands Choose Platforms, Expand Channels, and Drive Growth?
As instant retail grows over 40% annually and is projected to exceed one trillion yuan by 2025, beverage brands face a critical question: how to navigate platforms like Meituan, JD, and Taobao to build supply and traffic capabilities. This article, based on an interview with Wang Meiyi, Operations Director at Qiuyu Technology, clarifies the differences between instant retail and other channels, explains why beverages are a 'golden category,' and outlines platform strategies and core competencies for brands.
品饮汇媒体中心Farewell to Blind Distribution: How to Make Consumers 'Choose You' in an Era of Oversupply?
The 11th China FMCG Conference will be held in Chengdu from March 16-18, 2026, under the theme 'Advance Toward the C-End.' As the market shifts from incremental growth to an era of oversupply, the industry must redefine the role of intermediaries and build a unified supply-demand loop centered on consumers, making it the key to the next round of growth.
New DistributionSales Are Hard, 90% of the Problem Isn't the Salesperson
At a distributor's internal review meeting, salespeople were blamed for poor B2b performance, but the real issues lie in organizational structure, management, and product assortment. To succeed, distributors must clarify responsibilities, train thoroughly, and pilot with small teams.
葛畅Boss, Why We Must Attend CFC This Time
Boss, to be precise, this email is not a simple conference application, but a battle report compiled by our marketing center. Yes, we have faced challenges this year, but it's not that our people aren't working hard enough; it's that the battlefield has changed. If our strategy this year continues to focus on expanding distribution points, pushing more inventory, increasing displays, and running more promotions, the decline this year is almost inevitable. Therefore, to find the right growth methods and path, this email is to ask for your approval—we must attend the 11th CFC Conference from March 16-18.
New DistributionDecoding Crayon Shin-chan's Pioneer Gene: An 'Innovative Living History' of the Jelly Industry
In the fast-iterating snack food market, leading a trend is already difficult. However, one company has defined and reshaped the boundaries of the jelly category three times over more than two decades. The development history of Crayon Shin-chan Leisure Food Group is a veritable innovation evolution history of China's jelly industry, making it a true pioneer and game-changer. Its innovation journey has not been achieved overnight but is a systematic transformation that starts with form, matures with value, and looks to the future. Let's use three key years as anchors to decode how this company, as a 'thinker' and 'strategist', has built a cross-cycle 'product innovation chronicle'.
New DistributionOnly 'Category Management' Is the Real Moat for Distributors!
As the year-end approaches, distributor conferences are underway. After visiting many distributors, the consensus is that business is tough, but growth comes from expanding channels and store counts. The key insight is shifting from brand agency to category management, which is what downstream retailers truly need.
袁来2025: These Internet Giants Won Big
As 2025 comes to a close, Chinese internet giants have seen their market valuations and rankings shift, with Tencent, Alibaba, and Pinduoduo maintaining their top three positions. While revenue generally grew, profit performance diverged, with companies like Xiaomi and NetEase excelling, while Meituan and JD.com faced pressure. The top 10 remained stable, but internal rankings changed, and mid-tier companies showed potential for upward movement.
定焦One团队Bottle Planet's First Address for 2026: Mainstreaming and Scaling – How to Ignite and Win the Second Half?
On January 7, the 2nd China New Alcoholic Beverage Development Conference was held in Jiangjin, Chongqing. Against the backdrop of weak consumption and the third wave of the liquor industry, Bottle Planet Group achieved a 12% revenue growth and a 31% EBIT growth in 2025 (unaudited), marking 27 consecutive months of steady growth. Chairman Tao Shiquan delivered a keynote speech titled 'Innovation with High Quality: Bottle Planet Leads the Mainstreaming of New Alcoholic Beverages,' using a 50-year business timeline to assert that China's liquor industry is undergoing a critical transition from the 'first half' to the 'second half.' After 14 years of...
New DistributionGrowth Is Poison
This article, which I have held in my heart for two full years, argues that in the era of oversupply, the traditional pursuit of growth as a goal is self-destructive. Instead, companies must focus on internal order and precise market matching, with growth emerging only as a byproduct.
任文青AndyA Guide for Chinese Brands Entering Southeast Asia: Where to Go, What to Do, and How to Sell? This Article Explains It All!
This article provides a comprehensive guide for Chinese FMCG brands entering Southeast Asia, emphasizing the dominance of offline traditional trade, the need to treat each country separately, and six critical questions to consider before market entry. It also announces the 'FMCG Overseas Channel Construction Forum' in March 2026.
戚特In 2026, Companies and Distributors Must First Think About How to 'Survive'
A sobering fact: for many beverage companies and distributors, 2026 is not about whether they can thrive, but how to survive. This is not alarmism but a conclusion based on real market feedback. From January to October 2025, the offline market, the most critical for beverages, saw a -5.6% growth compared to the same period last year, with nine consecutive months of negative growth from February to October.
AaronPackaged Drinking Water 2025: Nongfu Leads, Wahaha Rises, C'estbon Defends...
Domestic consumption upgrading has accelerated the packaged drinking water market into an era of stock competition characterized by 'one rising, another falling.' However, under high-pressure competition, higher demands are placed on companies' market execution. As the 'water war' continues, the market landscape is quietly shifting. According to a research report by Zhongtai Securities, as of September 2025, Nongfu Spring leads the industry with a 33% market share, Wahaha ranks second with a 2% year-on-year increase, while C'estbon's share dropped 3%. Meanwhile, regional brands like Quanyangquan and 5100 have achieved rapid growth in their key regions thanks to solid distributor relationships, local cultural ties, and shorter transportation radii.
让消费更纯粹的Covering 10,000+ Stores with Annual Sales Over 500 Million: How Did Chongqing Jiecang Wanggou Stand Out?
Recently, we visited Zhong Xiaoping, founder of Jiecang Wanggou in Chongqing, to discuss his insights on regional B2b. He emphasized that the company has been profitable since its inception, avoiding the common path of heavy investment for scale. Instead, it focuses on saving store owners' time through centralized replenishment, mandatory online ordering, and reliable delivery, turning supply chain into a replicable system.
周群Caught Every Time? How Distributors Can Spend Less and Reduce Risk Under Golden Tax Phase IV
A distributor client recently complained about receiving frequent warnings about mismatched cash flows and data discrepancies, despite not evading taxes. Under Golden Tax Phase IV, tax authorities now rely on system comparisons rather than manual checks, making it crucial for distributors to understand how they are being monitored and to maintain clear, compliant records across income, costs, expenses, and funds.
崔人文、张雨薇