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1-Yuan Water, 9.9-Yuan Shampoo: How Does 'Poor Ghost Paradise' Aldi Make Money?
Aldi, a German discount supermarket, has won over Shanghai consumers with ultra-low prices like 1-yuan water and 9.9-yuan shampoo, no membership fees, and a focus on quality and convenience. Its success stems from extreme minimalism, a vertical supply chain, and a high share of private-label products, though expansion beyond Shanghai faces challenges from local competitors like Hema Outlets.
宁缺All of Today's Sorrow Is but the Prelude and Overture to a New World
This article's viewpoint may not be accepted by many, but acceptance is not what matters most—it is still worth reading carefully. Recently, many articles and videos about the difficulties and pressures faced by manufacturers and distributors have caused great resonance in the industry. Many distributors have expressed that seeing the entire industry facing the same huge challenges has helped vent emotions and provided some comfort. But after venting, the question of what the future holds and what to do remains a mess. Today's sorrow is merely the prelude and overture to a new world. We...
陈思廷50,000 People to Attend! All the H2 Growth Opportunities Are Hidden in This Event!
For the entire beauty and fashion industry chain, opportunities and challenges coexist. More critical than understanding the market status quo is how practitioners can consolidate and continuously enhance their competitive barriers while achieving self-empowerment through resource integration to remove obstacles and achieve all-round growth. From August 15-17, 2024, the 14th Consumer Goods Expo and 2024 Global Beauty & Fashion Summit, organized by Yimeishang, will grandly open at the Hangzhou Grand Convention and Exhibition Center. At that time, Yimeishang will bring together 1000+ hit product exhibitors, 50,000+ precise channels and professional visitors, 100+ e-commerce platforms, 500+ industry experts, and a 10,000+ VIP professional buyer group, launching five highlight activities to jointly seek new e-commerce opportunities and business growth with industry peers.
千陌Can Wangzai Milk's Growth Only Rely on Collectible Cans?
With its formula and key raw materials unchanged for years, what new possibilities remain for the once-popular Wangzai Milk? In fiscal 2023, China Want Want reported high single-digit growth for this canned milk, driven by the return of the 56-ethnic-group cans and penetration into special channels like restaurants and gas stations. However, relying on blind-box-style can collecting to boost sales echoes the old tactic of finding cards in instant noodles—a fad that quickly faded. Wangzai Milk and its parent company Want Want face the dual challenges of brand and product aging, having been stuck in a bottleneck for a decade.
陈晓京Head Snack Chains Expand Aggressively: Should Regional Players Advance or Retreat?
On June 12, Mingming Henmang Group announced surpassing 10,000 stores, becoming the first local snack chain to achieve this scale. Since 2020, snack discount stores have entered a rapid expansion era, with head players expanding nationwide and consolidating through mergers. According to NielsenIQ, the snack discount store sector grew by 75.8% in 2023. In early 2024, Henmang introduced a 'zero franchise fee' policy, driving its store count from 6,000 to 10,000. Regional players face intense competition but are finding survival strategies such as product differentiation, fee waivers, alliances, and transitioning to discount supermarkets.
汪海Over 100 Million in Revenue but on the Brink of Losses: What Should FMCG Distributors Do?
Many distributors are asking why business is so difficult this year and when it will improve. A decade ago, bosses were already lamenting the difficulty, but back then, despite the challenges, business was barely manageable; today, it's nearly unsustainable. When growth becomes hard, large companies habitually squeeze downward—both their distributors and smaller brands through price and cost wars. One milk distributor told the author that in 2023, with revenue exceeding 100 million yuan, after deducting all expenses, they found themselves losing hundreds of thousands. With sales scale exceeding 100 million...
陈思廷A Brain-Burning Feast, A Gathering of a Thousand: Telling You What to Do Next!
The 2024 6th China FMCG Conference, along with the 3rd China FMCG Hard Discount Conference and the 3rd China FMCG Distributor Conference, will be held in Shanghai from August 20-22. The event will bring together all roles in the FMCG industry chain to discuss transformation and future directions, offering opportunities for learning and networking.
New DistributionBehind the Hot Sales of Weilong's Durian Spicy Strips: How Continuous Innovation Drives Market Breakthroughs?
In China's FMCG industry, Weilong has always been at the forefront with its innovative products and unique marketing strategies. Recently, Weilong launched a new product, Durian Spicy Strips, which quickly attracted market attention. Within a few days of launch, the product sold 500,000 packs online, with sales exceeding 1 million units. Notably, through integrated marketing on multiple online social media platforms, celebrity creative short videos, and offline pop-up store activities, this marketing combination helped the new product win the market. Weilong's bold attempt in product innovation also reflects its deep insight into consumers and precise grasp of market trends.
冯瑶First-Tier Brand Founders/Executives, Leading Hard Discount Retail Platforms, and Top National Distributors with Over 100 Million in Sales Gather in Shanghai for a Grand Event!
From August 20-22, the 2024 6th China FMCG Conference, co-located with the 3rd China FMCG Hard Discount Conference and the 3rd China FMCG Distributor Conference, themed 'Navigating the Era of Shrinking Volume,' will grandly open in Shanghai, China. As a decade comes full circle, standing at the tail end of a consumption cycle, we urgently need to know what the future holds and how to proceed. As of 2024, New Distribution has consecutively hosted the '9th China FMCG Innovation Conference' and the '5th China FMCG Conference,' serving as a benchmark for industry trends and innovation.
New DistributionYoung People Skipping Marriage Deal Heavy Blow to Candy Industry
From 2013 to 2022, the number of marriages in China dropped from over 10 million to below 7 million, only recovering last year. This decline has impacted the wedding candy industry, with shop owners reporting fewer orders for wedding banquets compared to school banquets. Additionally, attitudes toward sugar have shifted from 'sweet memories' to reducing sugar intake, with typical wedding candy packs shrinking from 28 pieces to 8. However, the industry is fighting back with new flavors and stylish designs to win back young consumers.
曾宇昕Zhao Bo of New Distribution: How FMCG Professionals Can Make Good Use of AI
AI has been a hot topic for a while, but few have applied it at the enterprise level, let alone in the FMCG industry. As a content industry professional, I use AI frequently and share my insights. First, install AI tools on your phone, such as Doubao, Wenxin Yiyan, Tongyi, Kimi, Yuanbao, and if you can, ChatGPT, Gemini, Poe, and Perplexity. AI is a powerful productivity tool for information gathering, data analysis, content processing, and copywriting, but it's like a fresh graduate assistant—you need to communicate clearly with prompts.
赵波Early Bird Tickets Now Available! Four Exclusive Benefits, First Come, First Served!
From August 20-22, the 2024 6th China FMCG Conference, the 3rd China FMCG Hard Discount Conference, and the 3rd China FMCG Distributor Conference, themed 'Navigating the Shrinking Market Era,' will grandly open in Shanghai, China. The shrinking market presents both challenges and opportunities. China's consumer market is vast, deep, and diverse; as long as we find ways to segment the market by population, channel, and product, we can discover opportunities for growth. Every decade marks a cycle, and standing at the tail end of a consumption cycle, we urgently need to know what the future holds and what steps to take next.
New DistributionGoing to the Countryside: How Beverage Manufacturers Can Find Opportunities in Lower-Tier Markets
During a business trip to Jingxi City, a border town in Guangxi with a population of 480,000, the author discovered intense competition and business opportunities in the beverage market, prompting reflection on whether brands facing performance bottlenecks can find breakthroughs in such markets. The article shares insights on market potential, existing problems, and development strategies for county-level markets.
邢仁宝Behind One Pangdonglai, a Batch of Bosses Should Have Been Eliminated Long Ago
Pangdonglai is transforming Bubugao and Yonghui Superstores, with many more queuing up for help, all for free. Its success lies not in inspirational stories but in professional standards and control systems, which are the result of long-term dedication to product and people management.
毕亚军Beverage Industry's "Star-Making Plan" Launched, Leading Industrial Innovation and Boosting Channel Growth
On May 28 at 20:00, the "Stars and All Things·2024 Pinyinhui National Brand Upgrade Launch" was held online by Pinyinhui, a channel growth empowerment platform for China's beverage industry, attracting over 50,000 viewers. At the launch, Pinyinhui founder Sister Xi analyzed the current state of the beverage industry, the pain points of brand owners in B2B and B2C, and market development trends. Combining Pinyinhui's industrial innovation momentum and resource linkage advantages, she systematically proposed the "Star-Making Plan" aimed at reshaping industrial value from the channel and market ends, and optimizing channel operation efficiency from methodological and practical perspectives to help brand owners and channel distributors achieve channel growth and market breakthroughs.
品饮汇媒体中心From Store Buyer to Distributor: Focusing on Instant Retail, How Did He Achieve Annual Sales of Over 200 Million?
“In the next five years, the only channel that can maintain growth in a shrinking market is instant retail,” a view shared by Zhao Bo, founder of New Distribution, during a recent market visit. Driven by the new retail wave, platform-based home delivery models like JD Daojia and Pupu Supermarket have emerged alongside traditional FMCG channels, while traditional supermarkets such as Walmart, Yonghui, and RT-Mart are also embracing instant retail by digitalizing local stores. Previously, distributors had weak participation in new retail channels, with most managed directly by manufacturers, but instant retail, as part of localized business, offers new opportunities for distributors.
何雯Vitasoy, Recapturing the Chinese Mainland Market?
Chen Xiaojing, the leading ready-to-drink soy milk company Vitasoy International, is emerging from the sluggish performance in the Chinese mainland market. According to the profit alert for fiscal year 2024 disclosed recently, operating profit in the Chinese mainland market surged, driving overall profit growth. However, the 83-year-old chairman, Lo Yau Lai, still has concerns. Although he promoted his daughter, Lo Ki Mei, to vice chairman last year, whether she can smoothly take over remains to be tested over time.
陈晓京Fewer Customers, More Idle Bosses
As consumption downgrades, high-end specialized stores such as hair care and hair salons are seeing fewer customers and declining revenue, leading to closures and increased competition. Even luxury retail in London is struggling, reflecting a broader trend of cautious spending.
晴山From Deep Distribution to Precision Distribution: A Strategy for Incremental Change in Brand Channel Models
Brand executives face three common challenges: difficulty recruiting quality personnel, managing teams effectively, and maintaining high service quality at retail outlets. This article explores shifting from traditional deep distribution to a precision distribution model, using Nongfu Spring's channel reform as a case study, and outlines a four-step approach for channel model transformation.
高级研究员 海游Earnings Report Analysis: How Did Traditional Supermarkets Make a Comeback?
Recently, traditional supermarkets have been trending, with Pangdonglai's popularity and the Q1 2024 earnings reports from Yonghui and Jiajiayue. Pangdonglai's founder Yu Donglai mentioned that the company expected to earn 20 million yuan in 2023 but ended up making 140 million yuan. Yonghui and Jiajiayue also achieved significant profits, with Yonghui's net profit attributable to shareholders reaching 736 million yuan, a year-on-year increase of 4.57%, making its quarterly profit more than five times Pangdonglai's annual profit.
我是庄帅Liziyuan Is Not So "Sweet"
Three years after its listing, Liziyuan's performance has stagnated, which may not have been anticipated by its boss, Li Guoping. In its early years, the company rose on the strength of its sweet milk products, but now its addiction to sweetness has become an unshakable habit, making it difficult to find new growth drivers. After 30 years in the food and beverage industry, Li Guoping has tried more than once to seek breakthroughs, launching new products such as fruit and vegetable yogurt, coconut milk, and zero-fat products, which are undeniably youthful and trendy. However, no miracle has occurred.
陈晓京Lai Yifen Chairman Shi Yonglei: In a Shrinking Market, Be Solid in Business and Meticulous in Control
NielsenIQ data for 2023 shows significant channel growth: warehouse club store count up 37.8%, content e-commerce sales up 55.7%, and snack discount store industry scale up 75.8%. The FMCG market is undergoing major channel transformation. At Foodaily FBIC2024, Lai Yifen's chairman Shi Yonglei emphasized the 'fresh snack' positioning, focusing on user experience and product innovation, and advocated for long-term value creation over short-term profits.
New DistributionDon't Convince the Customer—Make Them Feel It Was Their Idea to Buy
This issue explores how to get customers to proactively close a deal. The principle is to activate the customer's own desire to buy rather than forcing a sale, which applies to selling products, securing investments, winning over bosses, or landing a job.
梁将军Fuling Zhacai's Sharp Slowdown
In December 2023, Zhou Binquan, who had led Fuling Zhacai for 23 years, stepped down from all positions. After retirement, he remains the company's fourth-largest shareholder with a net worth exceeding 100 million yuan, achieving both fame and fortune and a graceful exit. However, what he left to his successor, Gao Xiang, is a situation of sharp slowdown: the stock price has fallen over 60% from its peak, market value has evaporated by over 25 billion yuan, and 2023 saw declines in both revenue and profit, with growth hitting a ceiling.
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