For the entire beauty and fashion industry chain, this is a time of both opportunities and challenges. However, more critical than understanding the current market situation is how practitioners can consolidate and continuously enhance their competitive barriers, while achieving self-empowerment through resource integration, removing obstacles, and realizing all-round growth. From August 15-17, 2024, the 14th Consumer Goods Expo and 2024 Global Beauty & Fashion Summit , organized by Yimeishang, will grandly open at the Hangzhou Grand Convention and Exhibition Center. At that time, Yimeishang will bring together 1000+ hit product exhibitors, 50,000+ precise channels and professional visitors, 100+ e-commerce platforms, 500+ industry experts, and a 10,000+ VIP professional buyer group, and will launch five highlight activities to jointly seek new e-commerce opportunities and business growth with industry peers. Highlight 1: 6 Thematic Summits Comprehensive Insight into Industry Trends Today, omni-channel operation has become an industry consensus, but for merchants who have long focused on a single platform, quickly adapting to multi-channel strategies is not easy. To this end, Yimeishang will launch six thematic summits during this expo, helping merchants become familiar with mainstream platform playbooks while gaining precise insights into product trends and easily winning competition. Yimeishang's previous Consumer Goods Expo concurrent summitspart1 New Channel Traffic Growth Main Summit (August 15) Traffic is getting more expensive, and customer acquisition is getting harder, leading to two major pain points: first, how to do a good job of existing customer management and leverage asset accumulation to further drive incremental growth; second, how to find traffic oases and master growth methodologies amid fierce traffic competition. On August 15, at the New Channel Traffic Growth Main Summit exclusively sponsored by Foreverkey, over ten heavyweight guests will bring in-depth discussions on these topics.part2 The 2nd Xiaohongshu KOL Marketing Conference (August 15) Xiaohongshu, with over 300 million users' life experiences, is constantly seeing the emergence of new IPs that reflect new community trends and unique expression styles. It is foreseeable that 2024 is a stage of accelerated commercialization for Xiaohongshu, and a new opportunity for brand marketing to gain increments. However, how should brands plan their layout? How can influencers engage in commercial co-creation with them? On August 15, the 2nd Xiaohongshu Marketing Conference, exclusively sponsored by high-end skincare brand BeauEver, will provide answers.part3 The 2nd Video Account Live E-commerce Conference (August 15) The emergence of powerful带货 influencers like Guo Yiyi and Baicai GG has further shown the industry the huge commercial potential of Video Account. In Yimeishang's past interviews, multiple guests have also bluntly stated that "Video Account is the last traffic oasis in the e-commerce industry." However, facing the huge dividends released by the platform, how should brands, influencers, and other ecosystem roles undertake them? On August 15, at the 2nd Video Account Live E-commerce Conference exclusively sponsored by Bloomage Biotechnology, dozens of industry experts will provide in-depth analysis.part4 The 2nd China Good Products Conference (August 16) Marketing is an aid, but products are the foundation. With the 1 of the product, the 0s accumulated by marketing become meaningful. As market education deepens, consumers' expectations for products have also qualitatively improved, which undoubtedly places higher demands on product R&D. As important factors constituting good products, ingredients and technology are crucial. On August 16, at the 2nd China Good Products Conference strategically co-organized by Hezhong Group and Nox Bellcow, multiple top industry R&D engineers will gather to deliver exciting sharing on innovative concepts and scientific research achievements in cosmetics production and R&D.part5 The 1st Offline Retail Growth Conference (August 16) In recent years, the hand-to-hand combat in online channels has intensified, leading many brands to re-focus on offline channels. However, although offline channels help build brand foundations, they also face the troubles of low foot traffic and difficulty in attracting store visits. So, where is the way to break the deadlock? How should the slogan of integrating online and offline be practiced? On August 16, representatives from multiple leading offline retailers will gather at the 1st Offline Retail Trend Seminar Conference exclusively sponsored by AKF to discuss with everyone.part6 The 2nd Cross-border E-commerce Conference (August 16) As the domestic market becomes increasingly saturated, going overseas has become a key word in the strategic layout of beauty companies. However, practitioners should note that the overseas journey is not smooth; it means crossing cultural differences, adapting to unfamiliar markets, dealing with complex regulations, and building a new supply chain. So, is there ready-made experience to refer to? What preparations should merchants make to face going overseas? On August 16, at the 2nd Cross-border E-commerce Conference, multiple experienced overseas operators will provide answers. Highlight 2: Four Thematic Exhibition Halls, Massive High-quality Exhibitors Over 10,000 Hit Products Connected with One Click In addition to outputting operational dry goods, Yimeishang has always been regarded by both supply and demand sides as an efficient docking channel. This expo sets up a three-day (August 15-17) Consumer Goods Exhibition , covering 1000+ exhibitors in beauty, food, lifestyle, and other fields. At that time, they will bring their star hit products, major new products, latest scientific research achievements, and ordering mechanisms to facilitate efficient cooperation. Yimeishang's previous Consumer Goods Expo siteAccording to internal information, this expo will set up four thematic exhibition halls: "Traffic Trends, Source Premium Goods, Global Good Things, and Word-of-Mouth National Products." Among them, the Traffic Trends Hall is specially designed for traffic trends such as the Global Summit, Beauty & Fashion Night Banquet, Influencer Exhibition, and Channel Exhibition. Retail merchants and professional visitors with needs are welcome to lock in in advance. Yimeishang's 14th Consumer Goods Expo thematic exhibition hallsIt is worth noting that as an industry-original beauty and fashion full-category expo, at the 14th Consumer Goods Expo site, there will not only be excellent brand exhibitors covering all categories of the beauty and fashion industry, but also high-quality raw material, OEM, and packaging supply chain enterprises, as well as service provider representatives offering filing, testing, logistics, financial, and other services, ensuring that visitors have a worthwhile trip and connect with precise resources across the entire industry at once. Highlight 3: Multiple Special Activities Creating Efficient Immersive Docking Scenarios To help all business parties efficiently connect with the precise resources they need, Yimeishang has specially launched multiple special activities during this expo. Among them, the highly anticipated Global Traffic Big Shot Product Selection Fair will be held on August 16 , where 500 leading channel merchants will set up booths, and brands can face-to-face promote and explain products, which is conducive to efficiently starting distribution and achieving business growth. Yimeishang's previous Traffic Big Shot Product Selection Fair siteIn addition, the recruitment fairs (August 15) for mainstream e-commerce platforms including Douyin, Kuaishou, Xiaohongshu, Pinduoduo, Taobao, and Tmall will also be held concurrently. Platform representatives will share platform playbooks, policy support, and category trends to help merchants efficiently settle in and win at the starting line. What's more, during the expo, Yimeishang will also hold Beauty & Fashion Night·2024 Industry Awards Ceremony and Social Banquet (August 15), Yimeishang 2024 Annual Special Planning | Omni-channel Traffic Awards Ceremony (August 16) and other ceremonies. At the scene, not only will over 800 well-known online influencers walk the runway, but over a hundred annual awards will also be heavily unveiled; additionally, celebrity and KOL meet-and-greet sessions (August 15-16) will be held surprisingly, with many exciting moments not to be missed~ Yimeishang's previous Beauty & Fashion Night site Highlight 4: 50,000+ Precise Channel Buyers & Influencers Live Streaming Effortlessly Achieving Brand and Performance Integration As a high-quality annual event, the 14th Consumer Goods Expo has also attracted the attention of a large number of channel merchants, KOLs, and buyers. According to internal registration information, currently about 50,000+ precise channel buyers and KOLs from online and offline channels have registered to visit the expo , with channels including but not limited to mainstream domestic e-commerce platforms (such as Taobao C-stores, Pinduoduo stores, JD POP stores, etc.), domestic and foreign带货 influencers, live streaming bases and MCN institutions, community group buying platforms, group leaders and micro-businesses, as well as cross-border e-commerce platforms and service providers (such as SHEIN, LAZADA, SHOPEE, etc.). At the same time, offline chain stores (including top 100 chains, premium beauty stores, medical aesthetic hospital lines, and other retail stores) will also participate. Moreover, Yimeishang will also create a "Live Streaming Influencer Training Camp" throughout 2024 , recruiting a hundred带货 influencers, KOLs, and group leaders to select products on-site, walk and broadcast through the expo, and strongly promote sales, achieving efficient exposure, helping exhibitors truly achieve brand and performance integration, and enhancing brand influence and sales results. Yimeishang's previous buyer group and live streaming shopping tour site Highlight 5: Global Treasure New Product Discovery Journey Heavy Launch Yimeishang has always relied on keen business acumen to explore emerging development channels, repeatedly accurately seizing internet trends, helping channels and influencers continuously discover new brands, and also helping brands successfully expand new consumer groups. Thanks to this, Yimeishang's Consumer Goods Expos have always been regarded by international and domestic brands as the first stop for entering China and the main battlefield for new product launches. Some new products to be released at Yimeishang's 14th Consumer Goods ExpoTo more deeply match the needs of brand good products and channel influencers, Yimeishang has specially launched the "Global Treasure New Product Discovery Journey" IP project for this expo. Through the form of new product unboxing + expo experience + live streaming/group opening, it will jointly build industry endorsement with brands, help channels discover niche treasure new products and good products, while achieving efficient brand seeding and conversion, realizing mutual benefit and win-win for both parties. "Global Treasure New Product Discovery Journey" gift box precisely matching five types of brand BOXCurrently, the project has entered the warm-up stage, and subsequent related content will be released one after another. In addition to exposure at the expo site, it will also form long-tail exposure, bringing sustained heat to brands. "Global Treasure New Product Discovery Journey" IP project is coming soonCurrently, registration for the 14th Consumer Goods Expo has opened enthusiastically. Friends in the beauty and fashion industry are welcome to click the mini program below to register for the expo and jointly pursue business growth with the entire beauty and fashion industry chain!