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Exclusive Report | 36% of Community Retailers Plan to Transform into Discount Supermarkets, Accelerating FMCG Industry Chain Changes
In 2023, the bulk snack industry developed rapidly. While everyone was discussing this format around 'low prices,' New Distribution conducted extensive research and in-depth analysis, releasing the 'China Snack Hard Discount White Paper (FMCG Industry Insights 2023)' in October 2023, systematically explaining the underlying logic behind industry changes. In the past nearly a year, discount retail has become the focus of retail transformation, and hard discount has become an important force disrupting the order of the FMCG industry chain, involving not only snacks but also more FMCG categories.
New DistributionExclusive Report | 2024 China FMCG Distributor B2b Platform Strategy Insights
As a senior editor at New Distribution, I've observed a growing trend of distributors pivoting toward local B2b supply chain platforms to capture new growth opportunities. Based on this, New Distribution has released the '2024 China FMCG Distributor B2b Platform Strategy Insights Report,' offering a comprehensive framework for transformation and collaboration with brand owners.
袁来Uni-President's 2024 H1 Results: Steady Progress and Continued Breakthroughs
Uni-President China Holdings Ltd. ("Uni-President", 00220.HK) reported 2024 interim results with revenue of approximately RMB 15.449 billion, up 6% year-on-year, and profit attributable to equity holders of approximately RMB 966 million, up 10.2%. The beverage business exceeded RMB 10 billion, growing 8.3%, driven by product innovation and upgrades, while the food business remained stable.
高兴CCTV 'Dialogue' In-depth Interview with Zhong Shanshan: An Idealistic Madman
In a rare one-hour interview on CCTV's 'Dialogue' program aired on the evening of August 10, Nongfu Spring founder Zhong Shanshan discussed topics such as being the richest man, online violence, and his idealistic vision. He described himself as an 'idealist' and elaborated on his efforts in agriculture, water sources, and tea, emphasizing his commitment to helping farmers and promoting Chinese tea globally.
New DistributionExclusive Report | Only 55% of Distributors Met Brand Sales Targets in H1, 63.2% Saw Profit Decline
In the past two years, business models, channel structures, and consumer demands have been changing, placing China's commercial distribution business in a state of continuous transformation. The industry has entered a knockout stage, requiring distributors to enhance their capabilities. More brand owners are shifting their approach to collaborate with local distributors to co-manage markets. However, a gap exists between distributors' operational goals and brand owners' expected value. Against this backdrop, New Distribution conducted an exclusive survey and released the "2023-2024 China FMCG Distributor Business Condition Survey Report," based on in-depth research of 302 medium and large distributors across various categories, aiming to present the true state of distributors in a complex market environment.
New DistributionTwo Sharp Blades: An In-depth Look at Panpan Food's Olympic Marketing Campaign
As the Olympics begin, athletes compete on the field while a marketing battle unfolds among consumer brands. In Paris, Chinese brands are pulling out all the stops, with Panpan Food's Olympic marketing strategy drawing particular attention. Panpan's deep roots in sports sponsorship, combined with its innovative hero product and integrated marketing approach, position it to stand out in the 2024 Olympic marketing arena.
丹序Monthly GMV Exceeds 10 Million, Single Product Sells Out in 3 Days: Food Merchants Profiting Big on This 'Dark Horse' Platform
As market conditions change and consumer demands diversify, distributors in the FMCG industry are evolving from single-agent models to platform-based service providers, local retailers, and omnichannel operators. Amid this transformation, Dewu, a platform focused on young consumers, has emerged as a new blue ocean for food and beverage distributors, offering significant growth opportunities through its young user base and content-driven marketing.
冯瑶2 Closed-Door Salons for Brand and Channel Matchmaking; 4 In-Depth Research Reports on Hard Discount, Distributors, B2b, and O2O — All Here!
The 'Brainstorming Feast' and grand gathering of a thousand attendees will be held from August 20 to 22. The 2024 6th China FMCG Conference, along with the 3rd China FMCG Hard Discount Conference and the 3rd China FMCG Distributor Conference, will grandly open in Shanghai, China. The conference will bring together all roles in the FMCG industry chain, including brand executives, top national distributors, traditional retail representatives, discount retail founders, and industry research experts, to engage in in-depth discussions and exchanges on topics such as the essence, direction, and solutions of transformation, and to efficiently connect cooperation opportunities.
New DistributionConsumption, Labor in the New Era | Qingshan Capital 2024 Mid-Year Research Report
This report redefines consumption as a form of labor in the era of commodity surplus, arguing that modern consumption involves purpose, effort, output, and standards, thus constituting a new type of work that drives economic and social value.
青山投研中心Food Market Mid-2024 Review: Recovery Breaks the Ice, Transformation Accelerates
2024 has been designated as the 'Year of Consumption Promotion,' with expanding domestic demand and boosting consumption as key economic priorities. In the first quarter, positive economic signals led to optimistic assessments of 'better than expected' and 'confidence is steadily recovering.' Online retail sales of physical goods grew 11.1% in the first four months, urban retail sales rose 4.6% in Q1, and foreign trade showed a rebound in April-May, signaling the growth of new drivers and economic resilience. However, cautious voices also note the pressure to meet annual targets. In the food and beverage market, health trends dominate, membership stores like Sam's Club and regional retail benchmark Pangdonglai perform well, discount snack stores expand rapidly, and second-generation entrepreneurs take over with a focus on internet channels. The first half of 2024 saw dense hotspots, including M&A, health-oriented products, overseas expansion, and new retail innovations.
foodatalinkAll of Today's Sorrow Is but the Prelude and Overture to a New World
This article's viewpoint may not be accepted by many, but acceptance is not what matters most—it is still worth reading carefully. Recently, many articles and videos about the difficulties and pressures faced by manufacturers and distributors have caused great resonance in the industry. Many distributors have expressed that seeing the entire industry facing the same huge challenges has helped vent emotions and provided some comfort. But after venting, the question of what the future holds and what to do remains a mess. Today's sorrow is merely the prelude and overture to a new world. We...
陈思廷Discount Retail Trends, Distributor Transformation, O2O Practical Implementation and Other In-depth Research Reports, All Here!
A 'brain-burning feast' for a thousand attendees. From August 20-22, the 'Crossing the Shrinking Volume Era' 2024 6th China FMCG Conference, the 3rd China FMCG Hard Discount Conference, and the 3rd China FMCG Distributor Conference will grandly open in Shanghai. Standing at the tail end of a consumption cycle, we urgently need to know what the future holds and what to do next. This conference will bring together all roles in the FMCG industry chain, including brand executives, top national distributors, traditional retail representatives, discount retail founders, and industry research experts.
New DistributionThe Trend of 'De-branding' Emerges in the FMCG Industry
A founder recently asked if I had seen any promising new FMCG brands this year. I said none had launched successfully, but some white-label products looked okay. Over the past year, branding in China has suffered a catastrophic setback, with the budding brand-building efforts of previous years not only extinguished but also showing a trend of 'de-branding'.
戚特Global $21.39 Billion! Who Made A2 Milk Popular?
In recent years, the dairy industry has gradually entered a downturn, with sluggish product sales and upstream farms experiencing a 'cold winter.' However, among various market segments, A2 milk has stood out. As an emerging high-end market track, A2 milk is in the early stage of rapid growth, with major dairy giants accelerating their布局 to use A2 dairy products as a differentiation breakthrough. While jointly expanding the A2 dairy cake, how to maintain differentiated competitive advantages and gain industry discourse power remains a topic that every dairy company needs to address.
追光Why Juice Is Becoming Increasingly 'Fresh'
Juice is returning to the public eye in a form that caters to health trends. After 2021, the shrinking domestic demand for juice gradually recovered. According to data from the '2022 China Shopper Report, Series II' jointly released by Bain & Company and Kantar Worldpanel, juice became the fastest-growing beverage subcategory in sales during the first three quarters of that year. Under this growth trend, the popular form of juice products on the market has shifted from the previously popular FC (From Concentrate) to NFC (Not From Concentrate). The biggest difference between the two lies in the processing technology; the latter reduces the concentration and reconstitution steps, preserving the original flavor and nutrition of the fruit to the greatest extent.
窄播A Brain-Burning Feast, A Gathering of a Thousand: Telling You What to Do Next!
The 2024 6th China FMCG Conference, along with the 3rd China FMCG Hard Discount Conference and the 3rd China FMCG Distributor Conference, will be held in Shanghai from August 20-22. The event will bring together all roles in the FMCG industry chain to discuss transformation and future directions, offering opportunities for learning and networking.
New DistributionBehind the Hot Sales of Weilong's Durian Spicy Strips: How Continuous Innovation Drives Market Breakthroughs?
In China's FMCG industry, Weilong has always been at the forefront with its innovative products and unique marketing strategies. Recently, Weilong launched a new product, Durian Spicy Strips, which quickly attracted market attention. Within a few days of launch, the product sold 500,000 packs online, with sales exceeding 1 million units. Notably, through integrated marketing on multiple online social media platforms, celebrity creative short videos, and offline pop-up store activities, this marketing combination helped the new product win the market. Weilong's bold attempt in product innovation also reflects its deep insight into consumers and precise grasp of market trends.
冯瑶Where Is the Future of China's Chain Retail?
The future of China's chain retail cannot rely solely on Pangdonglai; we need more and better Mingming Henmang, Haozhaizi, Baiguoyuan, and Guoquan. Traditional supermarkets are losing relevance, with new retail demand met by instant retail, convenience stores, and membership stores on one hand, and various vertical chain brands on the other. Leading players in bulk snack, maternal and child snack, fresh produce chain, and ingredient chain sectors have already entered the top 100 chain list. Next, hard discount and beauty chain segments may also see new stories.
徐霁Early Bird Tickets: Only 5 Days Left! 2 Industry Reports and a 200,000-Word Dealer Case Collection—All in One Ticket!
From August 20 to 22, the 2024 6th China FMCG Conference, the 3rd China FMCG Hard Discount Conference, and the 3rd China FMCG Dealer Conference will grandly open in Shanghai, China. In a shrinking market, challenges and opportunities coexist. China's consumer market is vast, deep, and diverse; as long as you find the path to segment the market by population, channel, and product, you can discover incremental opportunities. As a decade-long cycle comes to an end, we urgently need to know what the future holds and what to do next.
New Distribution10 Business Insights from Meeting 100 Distributors in the First Half of the Year
In the first half of 2024, I met with over 100 distributors across more than ten cities, engaging in deep exchanges. From these interactions, I distilled 10 core business insights, reflecting the real market conditions and offering strategic thinking for distributors navigating a challenging and changing environment.
袁来Big bottles are still trending, but Coca-Cola has set its sights on small bottles again
In recent years, large bottles have been gradually taking over shelves and becoming a mainstream consumption trend. Especially with the overall weak market consumption, large bottles with better value for money have become more favored by consumers, prompting many brands to follow suit and launch large-bottle drinks to seize the market. However, the author noticed that Coca-Cola, as an international beverage giant and industry bellwether, is thinking in the opposite direction, announcing on June 5 the launch of more portable and compact pocket-sized bottles.
AaronEarly Bird Tickets Now Available! Four Exclusive Benefits, First Come, First Served!
From August 20-22, the 2024 6th China FMCG Conference, the 3rd China FMCG Hard Discount Conference, and the 3rd China FMCG Distributor Conference, themed 'Navigating the Shrinking Market Era,' will grandly open in Shanghai, China. The shrinking market presents both challenges and opportunities. China's consumer market is vast, deep, and diverse; as long as we find ways to segment the market by population, channel, and product, we can discover opportunities for growth. Every decade marks a cycle, and standing at the tail end of a consumption cycle, we urgently need to know what the future holds and what steps to take next.
New DistributionOnly 9.1% Oppose Pre-made Dishes
Pre-made dishes remain a hot topic. In the first half of this year, topics like 'New Year's Eve pre-made dishes', 'pre-made dishes in schools', and '315 exposure of Meicai Kou Rou' frequently trended on social media, sparking extensive discussion, controversy, and criticism. Despite this, pre-made dishes continue to expand rapidly. According to iiMedia Research, the market size of China's pre-made dish industry reached 516.5 billion yuan in 2023, a year-on-year increase of 23.1%. In the future, the market is expected to maintain high growth, with projections to exceed 1 trillion yuan by 2026.
吃预制菜的DT君Earnings Report Analysis: How Did Traditional Supermarkets Make a Comeback?
Recently, traditional supermarkets have been trending, with Pangdonglai's popularity and the Q1 2024 earnings reports from Yonghui and Jiajiayue. Pangdonglai's founder Yu Donglai mentioned that the company expected to earn 20 million yuan in 2023 but ended up making 140 million yuan. Yonghui and Jiajiayue also achieved significant profits, with Yonghui's net profit attributable to shareholders reaching 736 million yuan, a year-on-year increase of 4.57%, making its quarterly profit more than five times Pangdonglai's annual profit.
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