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Exclusive | A Comprehensive Overview of Promotional Activities on Mainstream FMCG B2B Platforms!
In the past, upstream brand owners had to rely on regional distributors and sales staff to communicate promotional activities to retail stores in person, which often led to information loss or miscommunication. FMCG B2B platforms, as information aggregation hubs, break this traditional one-on-one communication model, enabling one-to-many, 100% precise reach. This article reviews the various promotional formats currently used by mainstream FMCG B2B platforms, offering a reference for brand owners, B2B platforms, and distributors.
新经销团队Alibaba VP Recalls Early Store-Visiting Experience: No One Can Succeed Casually
On April 27, Alibaba Vice President and General Manager of Retail Link Lin Xiaohai shared his early experience of delivering goods by tricycle at the first Retail Link City Partner Conference, encouraging partners to persevere and achieve new success in the new fiscal year. Retail Link is the world's largest one-stop store procurement platform, with one million small stores purchasing through it, meaning one in every six stores in China is a Retail Link contracted user. With over 4,000 staff, Retail Link carries forward the 'Alibaba Iron Army' spirit, tasked with expanding small stores, selling selected products, and providing value-added services.
林小海FMCG Terminal Channel Classification Overview! Understand 10 Major Categories and 60 Segmented Markets in 3 Minutes!
Multi-channel distribution has always been at the forefront of the FMCG market. This article details the 10 major categories and 60 terminal channels in the FMCG sector, providing a comprehensive reference for sales and distributor teams.
New DistributionGionee's Debt of 10 Billion: The Layoff Notice Reveals a Company's Character!
In his endorsement, Xue Zhiqian claimed Gionee phones were 'absolutely great,' but in 2018, Gionee couldn't seem to get better. According to Southern Metropolis Daily, Gionee is facing an unprecedented cash flow crisis, with suppliers taking it to court, assets frozen, and debts reaching 10 billion yuan. Of course, as is often the case, when a company is in crisis, it must cut its losses, making 'layoffs' the HR department's most important task. Gionee is laying off 50% of its staff, but its final act of kindness is a dignified separation.
New DistributionHas the Winter of Convenience Foods Passed? Overall Market Sales Up 0.3% in 2017
Instant noodles, long criticized for health concerns, finally saw a recovery after years of downturn. Meanwhile, another convenience food perceived as high in oil and salt has become a sensation, prompting the question: are convenience foods experiencing a spring revival? The industry is recovering, with instant noodle sales up 0.3% in 2017, and product upgrades are driving growth.
淮纯菊Interview with Wang Chaocheng of Yijiupi: The Future FMCG B2B Platform Will Be National, Not Regional!
Wang Chaocheng, founder of Yijiupi, asserts that in the internet era, B2B entrepreneurs must rapidly expand their territory or risk dying out. He argues that future FMCG B2B platforms will be national, not regional, and that they will eventually disintermediate traditional distributors, though it may take time.
新经销团队Practical Tips | Three Aspects and Four Reasons Why Distributors Can't Break Through Sales
Profit is the core of business operations and the most concerning issue for distributors. Every distributor tries to make their products popular, sustain business growth, and achieve profitability. However, in actual operations, many things fall short, and most distributors face the dilemma of stagnant sales. When facing a difficult situation, it's necessary to think comprehensively about where the problem lies.
New DistributionSuning's 'Smart FMCG' Revolution: Investing Hundreds of Millions in 'Smart Brands'
After integrating Suning Online Supermarket, Su Xiansheng Premium Supermarket, Suning Red Kids, and Suning Xiaodian, Suning.com's FMCG business group made its first public appearance on March 21 in Chengdu, unveiling its 'Smart FMCG' strategy. Vice President Bian Nong announced plans to become China's No.1 in convenience stores and mother-and-baby sectors within three years, and to excel in fresh food. Suning will also open inclusive policies to brands and launch a 'Smart Brand' incubator.
New DistributionKuang Xianming: New Retail Brings Five Major Changes in the Sales Sector
In recent years, new retail has emerged rapidly in China, not only profoundly transforming the traditional retail industry but also reshaping the traditional retail landscape, becoming an important pathway to unleash China's huge consumption potential and shift towards high-quality development.
匡贤明Heavyweight | A Comprehensive Review of 11 Top Brands' New Products in 2018!
As March approaches its midpoint, the beverage sales season is imminent, and for companies, the new product war is about to begin; for distributors, it's a critical time for product selection, which will affect the achievement of annual business goals. Today, New Distribution has reviewed the strategic new products (beverages) of 11 top brands, offering insights into the new trends and directions of the beverage market in 2018.
袁来Decoding the Logic Behind Wahaha's 'Open and Shared' Vending Machine Strategy
As China's economy undergoes a unique transition, the high costs of traditional FMCG models are pressuring companies, making vending machines a cost-effective way to control terminal channels. Wahaha has been exploring this avenue for years, and through Zongsheng Technology, it is now promoting an open platform to share costs and enhance consumer experience.
New DistributionKey Takeaways: 5 FMCG Keywords from the Two Sessions Government Work Report
The 2018 Government Work Report, released during the Two Sessions, outlines key directions for China's socio-economic development, with five keywords directly impacting the FMCG industry: consumption upgrading, supply-side structural reform, Internet+ integration, food and drug supervision innovation, and the Healthy China strategy. These keywords signal both challenges and opportunities for FMCG companies as they navigate transformation and upgrade.
New DistributionThe Rise and Fall of Yili and Mengniu: Where Is the Future of China's Dairy Industry?
After the 2008 melamine scandal, China's dairy industry has recovered and flourished over the past decade, with milk becoming a staple food. This article reviews the industry's 20-year development, the rivalry between Yili and Mengniu, and outlines future trends including product innovation, channel diversification, and growth in low-temperature milk and rural markets.
蒙奇How Much Room for Survival Do Distributors Really Have in the Future?
Distributors are increasingly squeezed by modern logistics, direct manufacturer-to-retailer delivery, and the rise of e-commerce. The key to survival lies in maintaining cost advantages through specialization, which involves focusing on specific product categories, customer segments, or sales methods, despite the challenging transition period.
潘文富Six Walnuts Rings the Bell for Its IPO Yesterday! It Got the Gift It Wanted, but the Road Ahead Still Depends on Itself
On the morning of February 12, 2018, the parent company of Six Walnuts, Hebei Yangyuan Zhihui Beverage Co., Ltd., held a bell-ringing ceremony at the Shanghai Stock Exchange, officially listing on the A-share market. The company, with securities code 603156, issued 43.05 million new shares for trading starting that day.
New Distribution2017 Food & Beverage Industry Performance Forecast Roundup! Modern Dairy Losses 900 Million, Black Sesame Up 941.67% Year-on-Year!
Performance is a key measure of a company's success. As February arrives, listed companies are entering the peak season for releasing their 2017 annual reports. So far, dozens of food companies have issued performance forecasts, with some like Haoxiangni showing impressive results and others like Modern Dairy experiencing significant declines. This article compiles the 2017 performance forecasts and express reports from companies in the food and beverage sector, offering a first look at how these listed food companies performed over the past year.
New DistributionTencent Joins Forces with Carrefour via Yonghui Partnership, Signaling a Shift in New Retail Landscape?
On January 23, Carrefour signed a preliminary agreement with Tencent for strategic business cooperation in China, with Tencent and Yonghui potentially investing in Carrefour China. The long-rumored "sale of Carrefour China" is no longer just a rumor. This deep collaboration between Carrefour and Tencent could significantly impact the retail landscape.
刘少德NFC Juice 2017 Review: Who Can First Open Up Household Consumption, and Who Has the Chance to Become a Food Giant?
This article is authorized for reprint by FoodPlus (WeChat ID: FoodPlusHub), the first community for food entrepreneurship. We want to summarize the NFC juice market in 2017, why growth has slowed, and where future opportunities may lie. For 2017, NFC juice brands may be disappointed. Compared to 2016, growth slowed in 2017, and the way to expand the market was to increase the number of cities covered, but if city coverage is saturated, how can growth be achieved?
FoodPlus海枫2017 Beverage Brand Reputation Research Report Released: Did Your Favorite Brand Make the List?
Recently, the Big Data Laboratory of the China Statistical Information Service Center released the "2017 Beverage Brand Reputation Research Report." Based on data mining technology independently developed by Homepage Big Data and the HOME BA big data collection system platform, the report selected 20 prominent brands from 135 in the beverage category, including Pepsi, Fanta, Red Bull, Huiyuan, JDB, Scream, Master Kong, Coca-Cola, Six Walnuts, Lulu, Mizone, and more.
New DistributionCompetitiveness Analysis of FMCG B2B Platforms in the Nanjing Market - Market Research Report
In 2017, the New Distribution team selected 22 cities from China's top 40 economic cities to conduct a market survey on the overall situation of FMCG B2B platforms, and released the '2017 China FMCG B2B Industry Competitiveness White Paper' at the '3rd China FMCG + Internet Conference' during the Chongqing Autumn Sugar and Wine Fair. This report focuses on the in-depth research of the Nanjing market, evaluating the competitiveness of various platforms from multiple dimensions.
新经销团队The B2B Gene of the Salt Reform Breaker
Salt reform plus B2B equals rebirth. An interview with Nantong Salt Industry Chairman Mo Zongqiang reveals how the company embraced B2B platform Dianda to transform from a monopoly operator to a market player, achieving 20% revenue growth in 2017.
钱研究Don't Panic, the Unmanned Shelf Foundation Is Solid
On January 17, TalkingData's 2017 Unmanned Shelf Industry White Paper showed that, according to incomplete statistics, cumulative financing for dozens of unmanned shelf startups exceeded 3 billion yuan, and the market prospects are widely optimistic. The white paper provides data on financing, with companies like Miss Fresh leading the first tier with over 1 billion yuan in cumulative financing, and Xingsheng Bianli, Guoxiaomei, etc., in the second tier with 100 million to 1 billion yuan.
刘旷How Heihei Light-Fat Beverage Innovates and Practices the New Retail Model for FMCG
More than a year after Jack Ma proposed the concept of 'New Retail,' it has moved from theory to practice, and the era of New Retail is now upon us. As major players across industries enter the fray, traditional FMCG companies are exploring ways to implement New Retail models. Meanwhile, traditional distributors are feeling anxious about various 'new species,' wondering whether New Retail will inevitably conflict with traditional distribution channels. Southern Black Sesame Group has charted its own path. In 2017...
New DistributionWhat Are Chinese Consumers Willing to Pay for Now?
Over the past decade or so, we have conducted annual and semi-annual surveys of Chinese consumers to gauge their pulse. In just this short period, we have witnessed significant changes in Chinese consumers, especially in their purchasing behavior and attitudes toward what and how they buy. A decade ago, people were focused on getting the most value from every hard-earned yuan. Now, with rapid income growth, Chinese consumers are increasingly favoring higher-quality, higher-priced products and are more willing to spend on services. However, with more money comes more choices, and today's Chinese consumers have a wider range of options than ever before.
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