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What's the Difference Between Yili and Moutai's Business Models? Interpreting Yili's 2018 Interim Report
No matter how excellent a company is, performance cannot grow linearly forever, so there's no need to overreact to short-term fluctuations; otherwise, it's just technical analysis chasing short-term results disguised as fundamental analysis. However, if short-term performance reveals long-term factors like business attributes and competitive advantages, we must pay attention. Yili released its interim report on August 31, with revenue of 39.943 billion yuan, up 19.26% year-on-year, and net profit of 3.469 billion yuan, up 3.00%. The market considered this report below expectations...
静逸投资Breaking News | Dali Foods Issues Another Price Increase Notice! Weilong Issues Statement Against 'Unqualified Inspection' Incident; Bottled Water Landscape Changes Again! Ditching Master Kong, Ganten Enters Top Three...
Dali Foods has issued another price increase notice following the August hike for Lehu, citing rising costs. Weilong has issued a statement refuting the 'unqualified inspection' finding. Ganten has overtaken Master Kong to become the third-largest bottled water brand with a 9.6% market share.
New DistributionSu Xiaoxin, Executive President of Zhongshang Huimin: Channel Digital Operations, Industrial Data-Driven Future
At the FDIC2018 China FMCG Digital Innovation Conference, Zhongshang Huimin was awarded the '2018 China FMCG Supply Chain Recommended Service Provider' award. Executive President Su Xiaoxin delivered a keynote speech on channel digital operations and the data-driven future of the industry, sharing insights on data standardization, deep insights, and ecosystem applications.
苏小新Liu Zhao, Founder of Field 365: Power Comes from the Barrel of a Gun; the Market Must Be in Your Own Hands!
This article is a transcript of Liu Zhao's presentation on "New Trends in Consumer Goods Supply Chain" at the FDIC 2018 China FMCG Digital Innovation Conference. From an internet industry perspective, Liu Zhao interprets new changes in the FMCG industry, emphasizing that brand owners must control their own supply chains and markets.
刘昭Can Xiangpiaopiao Still Circle the Earth Several Times? The Helmsman Says: I Feel Wronged
Xiangpiaopiao, known for selling 1.2 billion cups a year and circling the earth four times, released its first earnings report after listing, showing revenue growth but a net loss of 54.586 million yuan. Chairman Jiang Jianqi expressed frustration that the market focused only on the net loss, not the revenue increase, as the company faces growth challenges after more than a decade.
郑淯心 可杨Industry Leaders Gather: A Regional Distributor Development Alliance Event Just Beginning!
The FDIC2018 China FMCG Digital Innovation Conference, hosted by New Distribution and co-organized by the China E-Commerce Association FMCG Industry Branch, was held grandly at the Shanghai Baohua Marriott Hotel Conference Center from August 22 to 24. It attracted over a thousand distributors, manufacturers, and internet companies from across the country, with a full house and unprecedented scale. On the afternoon of August 22, four parallel forums were held: the New Distributor Forum, the Deconstructing New Marketing Forum, the Brand Innovation Growth Forum, and the Interpreting Regional Dominance Forum. The following content is an excerpt from the 'Interpreting Regional Dominance Forum' hosted by Zhongke Shangruan and New Distribution.
New DistributionForeseeing the Future: A Grand Event in the FMCG Sector, Are You In?
The FDIC2018 China FMCG Digital Innovation Conference, hosted by New Distribution and co-organized by the FMCG Industry Branch of the China Electronic Commerce Association, was grandly held from August 22 to 24 at the Shanghai Baohua Marriott Hotel Conference Center. It attracted over a thousand distributors, manufacturers, and internet companies from across the country, with a full house and unprecedented scale. On the afternoon of August 22, four parallel forums were held: the New Distributor Forum, the Deconstructing New Marketing Forum, the Brand Innovation Growth Forum, and the Interpreting Regional Dominance Forum. The following content is an excerpt of the wonderful speeches from the 'Interpreting Regional Dominance Forum' co-hosted by Medline and New Distribution.
New DistributionIs COFCO's Kamchatka a Good Card in COFCO Coca-Cola's Hand?
On August 15, COFCO Coca-Cola Beverages Co., Ltd. announced the launch of its new premium bottled water 'COFCO Kamchatka' on JD.com, following its offline rollout a month earlier. The product, sourced from Russia's Kamchatka Island, targets the high-end water market, but faces challenges in brand recognition and market competition.
陈兴华 一鸣McKinsey's Latest Report: These 12 Trends Are Disrupting the FMCG Industry
The FMCG industry has long enjoyed significant commercial success, creating 23 of the global Top 100 brands and maintaining a 15% overall return on investment over 40 years. However, recent growth has slowed to just 2.7% organically, as 12 technology-driven disruptive trends are reshaping the market, rendering traditional value-creation models obsolete. McKinsey recommends a new model centered on a three-step portfolio strategy and agile operations.
麦肯锡咨询公司FMCG Channel 'De-Flattening': An Isolated Case or a New Trend?
The FMCG channel is witnessing a 'de-flattening' phenomenon, where manufacturers reduce internal sales layers and distributors become larger, with 'new provincial agents' or 'new city agents' replacing former 'county agents' or 'small regional agents'. This is a correction after flattening, but unlike the past, these new agents do not appoint sub-agents but set up branches to directly serve terminals, marking a shift from the previous multi-tier distribution model.
刘春雄Lift, Cut, Stick, Move, Arrange, Stuff: Standard Actions for Beverage Merchandising in Mom-and-Pop Stores
Every spring, beverage manufacturers launch their annual sales push, and frontline sales reps must master six standard actions—lift, cut, stick, move, arrange, and stuff—to maximize product visibility and sales in small retail outlets. This article details each action, offering practical tips on everything from cutting boxes and posting posters to positioning products and filling coolers.
赵波Zhao Bo, Editor-in-Chief of New Distribution: Digital Transformation of Channels Is the Mainstream Trend in the FMCG Internet Era
At the event 'Unveiling New Marketing: Restoring Seven-Day Raw Pulp', Zhao Bo, Editor-in-Chief of New Distribution, shared insights on the digital transformation of channels as the mainstream trend in the FMCG internet era. He highlighted the shift from traditional multi-tier agency models to digital marketing, driven by consumer sovereignty, fragmented brands, and the rise of B2B supply chain platforms.
New DistributionThe Scam That Victimized Over 50,000 Stores and Defrauded Over 10 Billion Yuan: A Recap of Yatang Xiaochao's Shocking Fraud!
Chengdu Yatang Group, led by legal representative Yang Dingping, was introduced to Tianfu New District in September 2016 as a key investment attraction. Its core subsidiary, Yatang Finance (formerly Sousuodai), was suspected of self-financing and later orchestrated a massive financial fraud, defrauding investors of over 10 billion yuan and affecting more than 50,000 stores.
New DistributionDoes the Old Playbook for FMCG Still Have a Future?
Marketers, planners, and SME owners—the backbone of traditional enterprises—are largely lost and anxious. This article explores whether traditional low-level operational tactics in the FMCG industry still have a future amid new market conditions, and how different roles are coping with the shift.
冯云飞Trend | 80% of Consumers Believe Craft Beer Will Maintain Good Momentum!
A DSM study found that four out of five consumers believe the craft beer trend is not a passing fad but will continue. The survey of 3,300 consumers across the UK, US, Belgium, Spain, France, Italy, and the Netherlands revealed that taste and sustainability play key roles in craft beer preferences.
杨睿星2018 China Shopper Report Released: FMCG Sales Growth Rate Exceeds Previous Year for the First Time!
The 2018 China Shopper Report Series 1, released by Kantar Worldpanel and Bain & Company, shows that China's FMCG market sales growth rate rose from 3.6% in 2016 to 4.3% in 2017, marking the first time since 2012 that growth has accelerated. The report highlights premiumization, e-commerce expansion, and the continued dominance of local brands over foreign brands.
凯度、贝恩VOSS Fursi Premium Bottled Water from Huabin Officially Launches: Can It Reshape China's Premium Water Market?
According to the latest research on China's packaged water industry released by Nielsen, in 2017, both sales value and volume of packaged water in China achieved double-digit growth, outpacing the overall food and beverage industry. The rapid growth and premiumization trend have attracted major domestic and international players to China's premium water market. Yesterday (June 17, 2018), VOSS Fursi, a premium bottled drinking water brand from Norway, held its launch event in Wuhan, Hubei, marking its official entry into the Chinese market.
New DistributionTop 10 Events in the FMCG Industry in the First Half of 2018
As 2018 reaches its midpoint, the FMCG industry has witnessed significant events. This article reviews the top ten industry events of the half-year, including the first collective price increase in the beer industry in a decade, Alibaba's acquisition of RT-Mart, price hikes by Master Kong and Uni-President, Tencent's strategic partnerships with Carrefour and Better Life, and more.
澄韵Niche Products in Vogue: Are Big Brands Doomed?
As more beverage and snack companies launch personalized products, some industry insiders claim that the future FMCG market will be dominated by niche products, signaling the end of the big-brand era. However, Chen Siting, founder of Wanchaobang, argues that big-brand strategy remains key to success, and that all niche products either grow into big brands or die.
袁来Insights into China's Consumer Market
Accenture's latest report on China's consumer market identifies five new consumerist trends driven by digital technology, including dual-channel purchasing, social shopping, experience-centric consumption, fitness consumption, and embracing the value economy. The report also highlights the significant purchasing power contributed by digital side jobs, internet finance, and mobile payments, as well as opportunities in the post-95s and silver-haired segments.
New DistributionWu Xiaobo: In the Next Decade, the Abilities We Think We Have Will Be Gone
There are no so-called traditional industries, nor emerging ones; what matters is whether you can keep up with the pace of change and continuously reinvent yourself. Looking back from May 2018 to May 2008, many changes were unimaginable a decade ago, such as the rise of smartphones, WeChat, and e-commerce giants, and the fall of Nokia.
吴晓波The Millennials You Can't Afford to Ignore: What Are Their Consumer Preferences?
Whether you like it or not, the post-00s have entered the scene, while the post-90s and post-80s are heading into their thirties and forties. As people lament their youth, they realize that the Millennials have matured and are becoming the main consumer force and the 'cash cows' for businesses. A series of consumption trends centered around Millennials are undergoing new changes. This article explores the formation of Millennial consumption habits, their consumer profile, and three emerging consumption trends.
付一夫Fang Gang: New Beer, New Marketing, New Future
My topic today is six words: new beer, new marketing. Of course, the keyword for today's forum is "craft beer." I didn't use "craft beer" in my title because the definition of this term is interesting. Many media, consumers, and even employees of large companies have a similar question: What is craft beer? Why has the concept of craft beer surged in China in the past two years? More interestingly, during this year's Chengdu Spring Sugar Fair...
方刚2018 Consumption Trends Report: How Different Are the 70s, 80s, and 90s Generations?
The 70s generation contributes the most to consumption, while the 90s generation is growing rapidly. The 90s lead mobile internet trends, while the 70s and 80s still rely on offline consumption. Consumption in second-, third-, and fourth-tier cities is rising quickly, with Guangdong, Beijing, and Shanghai leading in total contribution.
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