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Why Are Wahaha and Nongfu Rushing into the Vending Machine Sector?
China's vending machine market is still operator-led, but as Wahaha and Nongfu Spring increase their involvement, how will the market landscape change? Behind the large-scale investment, what is the original intention of brand owners entering the market? The future vending machine market structure—will it be the operators' 'show' or the brand owners' 'game'?
袁来Competitiveness Analysis of FMCG B2B Platforms in the Chongqing Market - Market Research Report
From August to November 2017, the New Distribution team selected 22 cities from China's top 40 economic cities to conduct a market survey on the current state of FMCG B2B platforms, and released the '2017 China FMCG B2B Industry Competitiveness White Paper' at the '3rd China FMCG + Internet Conference'. This report focuses on the Chongqing market, analyzing the coverage, penetration, supply chain organization, platform operations, delivery capabilities, and service visits of various B2B platforms, and provides a comprehensive evaluation of their competitiveness.
新经销团队2018: Five Major Opportunities You Can't Miss! In-depth Analysis!
This article analyzes the five major opportunities for 2018 as discussed in New Year's speeches by Wu Xiaobo and Luo Zhenyu, including the rise of central China and second- and third-tier cities, buying good assets and investing in poor countries, a retail revolution, robots reshaping manufacturing, and 5G commercial use reviving sunset industries. It also offers four insights for entrepreneurs: shifting to super-user thinking, cooling down entrepreneurship, improving efficiency, and competing for talent and capital.
罗振宇、吴晓波Suggestions from Wahaha, Master Kong, Coca-Cola, and Pepsi for the Development of the Soft Drink Industry over 18 Years
According to data from the National Bureau of Statistics, from January to September 2017, China's soft drink output reached 158.956 million tons, a cumulative increase of 6.7%. Where is the future of China's soft drink industry? In this article, four leading companies in China's beverage industry share their food and beverage development plans and their current judgments on China's beverage industry, while financial and economic experts analyze China's current economic environment and industry policies.
荣格Year in Review: The Top Ten "Mosts" in China's FMCG Industry in 2017
As 2017 draws to a close, we are about to welcome the new year of 2018. In the FMCG industry, what impressive events occurred in 2017? Today, we have compiled the top ten "mosts" in China's FMCG industry for 2017 to share with our readers. The "most daring" move: Uni-President implemented a zero-inventory strategy, not requiring shipment growth in 2017.
新经销团队The Catering Channel in the New Era Deserves a Fresh Approach
Once hailed as 'those who win the catering channel win the market' 15 years ago, the catering channel is now fiercely contested by numerous liquor brands. It's time to reassess its value. With changing consumer behavior and the rise of group-buying channels, the catering channel has evolved significantly, and brands must adapt to new dynamics.
牛恩坤Exclusive | Riding the Wave, Leading the Charge: An Interpretation of Qingfeng Paper's 2018 B2B Strategy
With the explosive growth of FMCG B2B platforms over the past three years, the internetization of the FMCG industry has become a focus for brands and society at large. On December 15, a New Distribution reporter interviewed Dustin, General Manager of Sales Operations Planning, Hu Tao, General Manager of Eli, and other channel marketing staff at APP's tissue marketing headquarters for nearly two hours. Dustin fully elaborated on the practical strategies of APP's tissue sales COO Pan Jiahong and the sales operations department for Qingfeng and FMCG B2B platforms.
袁来Year-End: To Jump or to Stay?
The article discusses the decision of whether to change jobs at year-end, offering ten signs that indicate it's time to leave and seven situations where staying is advisable, emphasizing the importance of opportunity cost and self-awareness.
高杰Wang Laoji to Open Offline Stores, First Four to Launch Mid-Month! Plans 5,000 Stores in Four Years
After launching new packaging, Wang Laoji is challenging 'Heytea' and 'Sang Tea' by opening offline stores selling freshly brewed herbal tea. According to Southern Metropolis Daily, Wang Laoji will officially enter the ready-to-drink tea market mid-month with four initial stores, planning to open 3,000-5,000 stores nationwide within four years.
New DistributionHema's Ambition for Its Own Brand Fresh Milk: Breaking Through with a 'Mega Product'
Since the Yunqi Conference last year, Alibaba has accelerated its offline acquisition spree, from Suning, Intime, Sanjiang, Bailian, Xinhua, to RT-Mart, showing its determination to integrate online and offline retail. As Alibaba's new retail sample, Hema Fresh has drawn industry attention. Recently, Hema founder Hou Yi and Fonterra's Cao Hui announced the official appointment of Hema's CMO (Chief Milking Officer), jointly launching the 'Hema-Anchor' Daily Fresh milk.
王某Current Status and Development Trends of Pet Markets at Home and Abroad: The Industry is About to Enter a 'Blowout Era'
China's pet industry has been growing at an annual rate of 12%, making it the world's third-largest market. Over the past decade, the industry's scale has expanded more than 12-fold, with a compound annual growth rate of 49.1% from 2010 to 2016. In 2016, the market for pet dogs and cats alone reached 172 billion yuan, and it is expected to surpass 200 billion yuan by 2020, ushering in a 'blowout era' for the industry.
谢哲强Decoding the Viral Marketing Events of 2017: Can Marketers Still See Hope?
Despite the economic downturn and harsh environmental regulations in 2017, marketers can find opportunities in the coldest times. This article reviews the year's most notable marketing events, from deceptive advertising to new retail, and argues that true marketing is just beginning.
苗庆显Coca-Cola: You May Not Have Realized How Much the 131-Year-Old Company Has Quietly Changed...
There was once a saying that if there is a brand more famous than the United Nations worldwide, it would be Coca-Cola. However, in an era of great change in the retail industry, even the world's largest beverage company is trying to become faster and lighter. Coca-Cola, the globally renowned 131-year-old company, is undergoing its own century-long transformation. For Coca-Cola, continuous innovation and capturing consumer trends and changing markets are essential to face today's strong competition.
New DistributionChina Want Want Interim Report: Revenue Up 6.3% YoY, Net Profit Down 10.0% YoY
On December 5, China Want Want released its latest interim results, with revenue of approximately RMB 9.01 billion for the six months from April to September 2017, up 6.3% year-on-year; net profit of approximately RMB 1.27 billion, down 10.0% year-on-year; and gross margin of 43.7%, down 4.2 percentage points year-on-year. The company has three main business segments: rice crackers, dairy and beverages, and leisure foods.
刘宸妍What Can Save You: My Year-End Report?
As the year draws to a close, many in the FMCG industry are preparing their annual summary reports. At this time, the overall performance for the year is largely set, but it's also a period of final sprint and planning for the new year's "good start." With time tight and sales pressure still high, how to efficiently complete the annual report, highlight the year's achievements, identify market opportunities, and summarize lessons learned becomes a key concern for many sales supervisors and managers. "Everything has a routine," and the routine here refers to conventional problem-solving approaches—not necessarily the most innovative, but comprehensive, reliable, and unmissable. This article discusses the "Five Steps to a Year-End Report."
邢仁宝Vending Machines Poised to Take the Top Spot in 'Unmanned Retail'
Did you know that as early as the 1st century AD, the ancient Greek Heron's device for dispensing holy water is considered the world's earliest vending machine? Modern vending machines began in 1925 when the United States developed a machine to sell cigarettes, followed by various modern machines for stamps, tickets, and beverages. Today, vending machines cover a wide range of products, from drinks and snacks to adult products, fruits, and fresh food, with payment methods evolving from coins to bank cards, and now WeChat, Alipay, and Best Pay. In China, the market gap for vending machines is estimated at over one million units, and with the support of the Ministry of Commerce and the trend toward self-service, vending machines are set to thrive.
许景涵Top 10 Food Trends for 2018: The Rise of Figs, Pistachios, Sweet Potatoes...
Packaged Facts, a well-known market research firm, recently released its top 10 food trends for 2018. Diverse food cultures, vibrant colors, emerging flavors, and ingredients are expected to be hot topics in the food industry over the next year. Let's explore them with Foodaily!
Hazel LiSpotlight on High-End Bottled Liquor: 8 Power Players Above 20 Yuan, Each with a Fresh Twist—Which One Is Your Pick?
From a price perspective, with 20 yuan as the threshold, many bottled liquor products meet this standard, including upgraded new products from veteran companies like Niulanshan, Laocunzhang, and Longjiang Jiayuan, as well as high-end bottled liquors from famous brands like Yanghe Lanyou. This article highlights 8 such products that represent new forces in the category.
酒说团队What Have We Experienced in This Year's Consumption Upgrade?
With waves of express deliveries, the 2017 Singles' Day shopping spree has officially concluded. Data from major e-commerce platforms shows that in its ninth year, consumers remain enthusiastic with increasing purchasing power. Among the 167 brands in the '100 Million Club', Apple led in sales, while domestic brands like Midea and Xiaomi each exceeded 2 billion yuan in daily sales. This reflects an upgrade in consumption attitudes, quietly driving changes in business consumption patterns and business models.
New DistributionYonghui Chairman Zhang Xuesong's First Public Speech: The Birth of a Super Species
Zhang Xuesong, chairman of Yonghui Superstores, delivered his first public speech at a talk co-hosted by Zaochu and Tsinghua PBC School of Finance on November 28, 2017, discussing the company's new 'Super Species' business model, its evolution, and its philosophy of shared entrepreneurship and ecological balance.
张轩松Dairy Expert Song Liang: Why the Rise of 'Milk Bars' Is Inevitable and a Trend
Song Liang, a senior dairy analyst, argues that the rise of milk bars is both inevitable and a trend, as they meet the objective needs of China's dairy industry, expand consumption channels, satisfy consumer demand for fresh milk, increase dairy farmers' income, and invigorate the market. He emphasizes their role in promoting pasteurized milk in third- and fourth-tier cities and suggests that standardization and regulation are key to their sustainable development.
宋亮A Rundown of Popular Beers: If You Haven't Tried More Than Half, You Can't Claim to Know Beer!
People often say that wine varieties and flavors are dazzlingly diverse, while beer, a common drink on streets and alleys, gets far less discussion. In fact, beer, as a more down-to-earth alcoholic beverage than wine, offers various tastes due to different recipes and brewing methods. We've gathered 15 best-selling beers from 15 countries, each with distinct flavors and nationalities, but all sharing a notable label: famous, tasty, and affordable.
New DistributionZhanghe Cloud Warehouse's Zha Jiulan: Shared Cloud Warehousing, Following the Trend
On November 9, at the 3rd 'FMCG + Internet' Conference, Zha Jiulan, co-founder of Zhanghe Tianxia and CEO of Zhanghe Supply Chain, proposed building localized Zhanghe shared cloud warehouses. Based on the transformation trends of the FMCG industry and the dual upgrades in consumption and technology, the initiative aims to deepen regional supply chain operations, fostering collaborative win-win outcomes across the entire industry chain involving brand owners, distributors, and terminal stores. Shared cloud warehousing is a strategic move aligned with future trends.
New DistributionDianchi Founder Qiu Hao: In the Mobile Internet Era, Empower Retailers!
The 3rd 'FMCG + Internet Conference' hosted by New Distribution was grandly held at Chongqing Yuelai International Conference Center on November 8-9, 2017, attracting thousands of distributors, manufacturers, and internet companies from across the country. The following is the speech delivered by Dianchi founder Qiu Hao at the conference, organized by New Distribution for readers.
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