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3215 articles · Page 91 of 134
In Practice: Just These 12 Steps, a Novice Sold New Products Worth 3 Million!
Zhang, a food distributor in Nanjing, primarily handles Mengniu milk and local snacks, with annual sales around 30 million yuan, 70% from milk. Due to short shelf life and low profits, he chose a sauce-flavored liquor brand from Maotai Town, Guizhou. With effective market promotion and manufacturer support, he achieved sales of 3.68 million yuan in the first year.
刘杰At Wahaha's 30th Anniversary Celebration, What Big Revelations Did Zong Qinghou Make?
On November 18, Wahaha Group held its 30th anniversary celebration in Hangzhou. Thirty years ago, Zong Qinghou personally hung the sign for Wahaha's 'Hangzhou Shangcheng District School-run Enterprise Distribution Department' in front of a small building on Qingtai Street. Over time, the once obscure roadside shop has grown to have nearly 80 production bases across 29 provinces, municipalities, and autonomous regions, with total assets nearing 40 billion yuan, ranking first in the beverage industry for 19 consecutive years, and a brand value of 53.386 billion yuan. At this milestone, Wahaha also initiated multi-faceted cooperation with Alipay.
New DistributionMistaking B2B for a Channel Is the Biggest Misconception Among Brand Owners!
In the past two years, all FMCG companies have struggled with rising labor costs and declining sales, forcing them to cut marketing budgets and lay off staff. In this harsh environment, brand owners are seeking lower-cost, higher-efficiency distribution models, and B2B platforms have emerged as a new force. However, many brand owners mistakenly treat B2B as just another distribution channel rather than a new distribution model, leading to conflicts and inefficiencies.
赵波Expert Discussion: How Should Brand Owners Complete Channel Transformation?
The 3rd 'FMCG + Internet Conference' hosted by New Distribution was grandly held at Chongqing Yuelai International Convention Center on November 8-9, 2017, attracting thousands of industry distributors, manufacturers, and internet companies from across the country. The following is the roundtable discussion on the morning of November 8, where marketing expert Liu Chunxiong, Youqingxu Technology founder Li Qian, JD Business Unit's Wu Shuangxi, Dinghuobao CEO Jiang Tao, and Yili Group Liquid Milk Business Unit Channel Director Zhang Zhenhua discussed 'How Should Brand Owners Complete Channel Transformation?'
New DistributionAlibaba's Lin Xiaohai: Retail Link is Doing Two Things: Building an Intelligent Distribution Network with Brand Owners and Distributors, and Enabling a Million Small Stores to Embrace the DT Era
At the recent Third FMCG + Internet Conference, New Distribution released the 'China FMCG B2B Competitiveness White Paper', in which Retail Link ranked first in comprehensive competitiveness among 124 B2B platforms in 22 major Chinese cities. During this year's Tmall Double 11 Global Shopping Festival, Alibaba Retail Link achieved impressive results with 600,000 small retail stores participating and a 177-fold increase in transaction value. Behind this, what exactly has Alibaba Retail Link done to become the preferred choice for brand owners, distributors, and small store owners?
New DistributionOverturning Brands, Becoming Asia's No.1! The New Version of "Win in China" Reveals Feihe's Counterattack Strategy
The new version of "Win in China," recommended by Jack Ma, Liu Chuanzhi, and Shi Yuzhu, explores corporate competitive strategy in an era of overcapacity. It documents real business battles, offering inspiration on how domestic brands can overturn foreign brands in global competition. The Feihe episode reveals the logic behind the company's successful transformation, leading to its rise as Asia's No.1 infant formula brand.
New DistributionFrom Transforming a Piece of 'Stinky Soap' to Ranking Among the Global Top Five: This Man Brought Pride to Chinese Brands!
This article tells the story of Zhuang Qichuan, who led his small factory to become one of the world's top five in the daily chemical industry. Despite offers from international giants, he insisted on maintaining his own brand and revitalizing the detergent industry.
小创君Discount Promotions: How to Do Them Without Hurting Your Brand?
A tea merchant found that sales surged after a holiday promotion, leading to an addiction to discounts. However, repeated promotions trained customers to buy only when discounted, making normal-price sales impossible. After calculating the ROI, the merchant cut the product line and gave away inventory as gifts. With year-end holidays like Double 11, Thanksgiving, Double 12, Christmas, New Year, and Spring Festival approaching, marketers have many reasons to plan discounts, but some promotions boost brands while others self-destruct. This article analyzes when discount promotions work best and how to avoid brand damage.
包思成JDB Wins! Can Reuse the 'Fear of Getting Heaty' Slogan!
On the 13th, JDB's official Weibo announced that it received a final ruling from the Guangdong High Court in the case against Wanglaoji and GPHL regarding the 'Fear of getting heaty' slogan. The court ruled that JDB's use of the slogan pattern 'Drink XXX if you fear getting heaty' on its 'JDB Herbal Tea' product does not constitute unfair competition, overturning the first-instance judgment and dismissing all claims by Wanglaoji and GPHL. This is another major favorable ruling for JDB following the Supreme People's Court's final decision on the red-can packaging in August.
New DistributionLiu Chunxiong: The Key to Peaceful Coexistence Between Brand Owners and B2B is Finding the Distributor's Position
At the 3rd FMCG + Internet Conference, marketing expert Liu Chunxiong shared his views on B2B, arguing that B2B platforms should not try to replace all channel functions but instead focus on one dimension and cooperate with brand owners and distributors. He emphasized that normalized orders, not subsidies, drive B2B success, and that the key to long-term harmony is repositioning distributors as strategic promoters.
刘春雄From Channel Power to Brand Power: Beyond Efficiency, Consumers Need Better Products
The 3rd 'FMCG + Internet Conference' hosted by New Distribution was grandly held on November 8-9, 2017 at Chongqing Yuelai International Conference Center, attracting over a thousand distributors, manufacturers, and internet companies from across the country. The following is the speech by Li Qian, founder of Hetun Youqingxu, at the conference, organized for readers.
李倩In the Era of Concentrated Rise of Channel Brands, Where Are the Dangers and Opportunities for Distributors?
In recent years, two trends have been evident in the marketing world: first, distributors are increasingly forming voluntary alliances and associations, independent of manufacturers, signaling a channel awakening. Second, new brands that have risen and grown in our lives, such as Liangpin Shop and Xianyu, are more focused on integrating other brands or categories, or on information matching, and they excel at channel management rather than manufacturing. This can be seen as a second signal of channel awakening.
黄润霖Da Ma Bang on the Ancient Tea Horse Road: Besides Red Bull, It's Him! Why?
Da Ma Bang, a beverage brand from the Ancient Tea Horse Road, positions itself with selected quality fruits. Its founder, Li Qiwei, traveled the road dozens of times to source exotic fruits from Southeast Asia, launching the brand in 2001. The company focuses on fresh fruit juice, targeting special channels like restaurants and tourist attractions, and aims to partner with distributors for mutual growth.
老纳Vita Lemon Tea on Quality Inspection Blacklist; 'Shanshuiqing' Sued for Copying 'Ganten'; Want Want Remakes Classic Ad
China's AQSIQ blacklisted Vita lemon tea products for September 2017 due to expired labels and quality issues. A Hainan court mediated a settlement where 'Shanshuiqing' paid 180,000 yuan to 'Ganten' for packaging similarity. Want Want released a nostalgic remake of its classic ad for Double 11.
New DistributionAlibaba Retail Link Partners with Master Kong to Embrace Big Data-Driven New Retail
As November begins, the world enters the Double 11 shopping season, and Retail Link, together with 600,000 small retail stores, ushers in the Double 11 store carnival. Just before Double 11, FMCG giant Master Kong, along with its national distributors, joined Retail Link to embrace new retail. On October 31, Alibaba Retail Link and Master Kong's instant noodle division signed a national cooperation agreement at Alibaba's Binjiang campus, aiming to leverage Retail Link's channel and technology advantages to build a data-driven management system and enhance brand penetration.
New DistributionHow a Promising Brand Textbook-Style Ruined Itself
A distributor's complaint about a brand's quality issues and market chaos leads to an analysis of how the brand's own actions, including squeezing its OEM and tolerating gray market sales, caused its decline.
你好凯蒂Nongfu Spring, Jingtian, Wahaha, and C'estbon All Enter the One-Time Bucket Water Market
The bucket water market has become lively again as Jingtian launches 14.8L one-time large-pack drinking water, and Nongfu Spring is about to launch 15L one-time bucket water, targeting the household and catering water market. With consumer upgrades, the one-time bucket water and household water market are expected to see new opportunities.
New DistributionInvesting in JDB: 14 Official Answers from COFCO Packaging
COFCO Packaging will invest 2 billion yuan in Qingyuan JDB, in the form of cash and can supply, acquiring a 30.58% stake upon completion, with the investment to be made within one and a half years. In an investor Q&A, COFCO Packaging clarified its role as a financial investor, the rationale behind JDB's choice, expected returns, and future cooperation possibilities.
New DistributionWhat Kind of 'Bawang' Do the Market and Consumers Want?
The article discusses the recent viral topic 'The boss of Bawang anti-hair loss shampoo is also balding' and Bawang's successful crisis management response. It analyzes the changing demographics of hair loss sufferers, with more young people (post-90s) experiencing hair loss, and how Bawang is adapting its marketing to appeal to younger consumers through self-deprecating humor and memes, while also highlighting the brand's position as a domestic champion in the anti-hair loss market.
五月Suffering a Massive Loss of 7.2 Million, the Nearly 50-Year-Old 'Temporary Worker' Turned the Tide and Built a 5 Billion Empire!
In 1991, Wang Guangxing, nearly 50, finally slept well after the tasting conference for Coconut Palm coconut juice in Beijing. He had turned around a failing factory, overcoming immense challenges to build a leading brand in the coconut juice industry.
New Distribution14 Years Ago It Earned 1.8 Billion from Selling Laundry Detergent and Toothpaste; Now Even Li Ka-shing Can't Save It
In China's daily chemical sector, if seniority were the criterion, the protagonist of today's story would likely sit at the top. How impressive was it? The first pack of Gongnong brand laundry powder, the first bottle of liquid dishwashing detergent, and the first tube of toothpaste in China were all produced by it and its subsidiaries. It pioneered China's detergent industry and was once the leading local daily chemical enterprise. Its name is White Cat, and you've certainly heard of it or used its products. Founded in 1948, White Cat (then known as Shanghai Yongxin Chemical Industry Co., Ltd.) initially was a small private factory producing soap, glycerin, and stearic acid. Two years later, with the help of the Shanghai Municipal Finance and Economics Committee, White Cat, facing funding and operational difficulties, transformed into a state-owned enterprise.
石薇What Will It Take for Mengniu to Reclaim the Top Spot in the Dairy Industry? It's Still a Mengniu Behind Yili
Despite similar asset scales, revenues, and market shares, since the melamine incident, Mengniu's market value has lagged behind Yili's by the size of one Mengniu, with profits only one-third of Yili's. This is closely related to frequent management changes and industrial layout adjustments at Mengniu.
孟楠Three Squirrels Suspends IPO Amid Growth and Investor Pressures
As of October 19, 2017, the latest IPO review status from the CSRC shows that Three Squirrels is under suspension of review, marking a temporary halt to its listing process. The suspension falls under circumstance four, where the issuer voluntarily requests suspension or other reasons prevent the review from proceeding. Notably, Three Squirrels had signed agreements with investors regarding the listing timeline; if the IPO remains suspended after two months, these agreements will automatically trigger, granting investors rights such as repurchase options.
程鹏飞 文刀Why Aren't Products as Good as Seeyoung and Saky Still Not Popular? What Should They Learn from Master Kong?
This article discusses the impact of a missing department on enterprises. As emerging products of the past two years, Seeyoung and Saky have gained some fan attention and quickly risen to occupy a certain market share. However, when trying to advance to a higher level, they find themselves powerless. The article argues that both brands lack a crucial promotion department, which is essential for building brand loyalty and driving sustainable growth.
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