AUTHOR ARCHIVE
Articles by New Distribution
新经销
Browse 3234 New Distribution articles by New Distribution.
Published articles
3234 articles · Page 94 of 135
Distributors Should Know How to Assess a Product's 'Sellability'
When initially selecting products, distributors naturally consider the product's inherent characteristics, commonly known as 'sellability'. Sellability refers to all factors that determine a consumer's purchase decision. At retail, consumers consider one or several sellability factors, such as taste, portion size, and price. Compared to consumers, distributors must assess sellability more comprehensively, not only evaluating the product's attributes but also understanding the target consumers' age, preferences, spending power, and purchasing channels.
New DistributionCustomer Objections? How to Resolve Them Quickly?
When customers disagree with, disapprove of, question, or reject our products or services, how can we quickly resolve the issue and gain their trust? By effectively handling customer objections, we can achieve the critical, turning-point step of customer purchase, upgrading potential customers into customers. How can we gain customer approval, help them quickly set aside objections, agree with us, and make a purchase decision? The prerequisite for effectively handling objections: adjust your mindset.
New DistributionHow Can Distributors Effectively Launch New Products and Make a Splash?
In a narrow sense, new product sales are essentially the process of unblocking the distribution chain, and how to effectively unblock this chain is the key to a successful new product launch. This article provides distributors with strategies for effectively launching new products by focusing on three key points: distributors' willingness to promote, retailers' willingness to sell, and consumers' willingness to buy.
New DistributionThirteen Pricing Techniques for Products
This article outlines thirteen pricing strategies, including same-price selling, price segmentation, premium pricing, low pricing, safe pricing, non-integer pricing, integer pricing, arc-shaped number pricing, tiered pricing, adjustment pricing, habitual pricing, clear pricing, and customer-determined pricing, each illustrated with examples and practical advice.
New DistributionThe "Seven Mouths" Salespeople Should Avoid
In communication with customers, salespeople should not only use polite language and maintain a humble attitude but also pay attention to certain details in the way they converse. They should avoid the following "seven mouths" when talking with customers: (1) avoiding "shut mouth" (silence), (2) avoiding "interrupting mouth" (interrupting), (3) avoiding "dirty mouth" (foul language), (4) avoiding "oily mouth" (glibness), (5) avoiding "chattering mouth" (nonsense), (6) avoiding "arguing mouth" (argumentativeness), and (7) avoiding "knife mouth" (sharp-tongued remarks).
New DistributionUniversal Two-Child Policy to Take Effect: Baby Diapers May Usher in a 'Second-Child' Golden Era
With the full implementation of the two-child policy, industries such as real estate, infant formula, and diapers are releasing positive signals. Baby diapers, most closely linked to the second-child policy, are undoubtedly set for substantial growth. In November 2013, the separate two-child policy directly spurred a boom in the baby diaper market. Now, the comprehensive relaxation of the two-child policy will undoubtedly further boost baby diaper production and market. With rising per capita purchasing power and changing parenting concepts, the baby diaper market is poised for rapid growth.
New DistributionHow to Solve Distributors' Problem of Soon-to-Expire Products?
This article analyzes the causes of soon-to-expire products at distributors and retail outlets, and provides countermeasures. It emphasizes prevention, proper inventory management, and avoiding illegal date modification.
New Distribution365 Business School Micro-Course | Zhu Zhiming, China's No.1 Practical Wine Marketing Expert: Ten Thoughts on Confusions about Boosting Product Sales
Why is your product slow-moving, difficult to sell, or performing poorly? Why is your market not breaking through, or growing slowly after a breakthrough, or declining rapidly after a rapid breakthrough? Why do your salespeople go through the motions despite systematic systems and strict management? Join Mr. Zhu Zhiming as he shares 'Ten Thoughts: Confusions about Boosting Product Sales'.
New DistributionThree Modernization Transformations Facing Traditional Distributors
Brand transformation is a key marker of modernization for traditional distributors. In the past, distributors merely helped brand companies sell products and brands, but future modern distributors must learn brand management to cultivate and build brands.
New DistributionSanquan Food Chairman Chen Zemin: Resigned from a Secure Job at 50 to Sell Glutinous Rice Balls, Achieved 2 Billion by 63—His Success Secret in Four Words!
Just as Colonel Sanders found success at 88, Chen Zemin, founder of Sanquan Food, became a legend by starting his venture at 50. He resigned as vice president of a hospital, sold frozen glutinous rice balls from a tricycle, and built a company with annual sales nearing 2 billion yuan by age 63.
New DistributionHow to Successfully Host an Order Conference at Year-End?
Order conferences are a common promotional tactic in the industry, used by manufacturers to boost sales and recruit distributors. Distributors also actively imitate this by collaborating with brand manufacturers to expand their second-tier wholesalers and retail channels. These events help quickly distribute products to sales points, occupy capital and shelf space, and create a strong market push. Distributor order conferences can be categorized by client type (distribution clients vs. sales outlets) and by venue (on-site vs. door-to-door). This article focuses on on-site order conferences, which, if poorly executed, can become mere social gatherings with low orders or poorly attended events. Success requires attention to details.
New DistributionBack to Basics! Supermarket Industry Revenue and Profits Decline, Winter Continues or Winner-Takes-All Pattern Emerges
The winter continues, with supermarket industry revenue and profit declines hard to curb this year, but convenience stores have emerged as a new battleground for major brands. Thanks to mobile O2O, new e-commerce approaches have emerged. Overall, counter-cyclical M&A and resource integration are trends, and with the internet re-evaluating physical retail, a winner-takes-all pattern may emerge.
New DistributionSupermarkets Have Changed, What Should Distributors Do?
As supermarket enterprises enter a crisis, distributors are facing enormous operational risks. Suppliers have deeply felt the shift in the supply chain due to the rise of chain retail, moving from difficult business and declining profits to high risks. Some distributors even lament, 'Doing business with supermarkets is suicide, but not doing it is waiting to die.' Faced with high costs and increasing risks from supermarkets, how can distributors make structural adjustments to survive this crisis? The supermarket industry itself is irreversibly entering a critical phase of survival of the fittest...
New DistributionYou Might Not Guess That a Small Bottle of Salad Dressing Can Sell 13 Billion Yen a Year
You've likely seen this pale yellow dressing with the logo of a naked Cupid in supermarkets, restaurants, or bakeries—it's Kewpie salad dressing. Produced by Kewpie Corporation, founded in Japan in 1919, the dressing has been sold since 1925, and the company still focuses on various sauces. This year marks its 21st year in China. According to Kewpie's 2013 financial report, sales reached 530.54 billion yen, with overseas sales ratio increasing by 1.2 percentage points year-on-year to 5.6%, driven mainly by growth in China, where sales rose from 5.8 billion yen in 2012 to 8.1 billion yen in 2013, with an expected 127% growth this year to 10.7 billion yen.
New DistributionChina's Consumer Market to Add US$2.3 Trillion in Next Five Years
On December 21, Boston Consulting Group (BCG) and AliResearch jointly released a report on China's consumer trends, projecting that the country's consumer market will add US$2.3 trillion over the next five years, with upper-middle-class and affluent consumers contributing 81% of the consumption growth. By 2020, private online shopping is expected to surge at an annual rate of 20%.
New DistributionFive Observations, Eight Questions, Four Checks, and Ten Key Elements of Sales Points: The Basics of Terminal Store Inspection!
This article outlines the fundamental skills for terminal store inspection in FMCG, including five observations (display, sales staff, promotions, products, and opportunities), eight questions (sales, products, promotions, store, consumers, barcodes, customer relations, and training), four checks (sales data, inventory, promotional materials, and sales staff reports), and ten key elements of sales points (product, price, location, POP, key tools, main push, inventory, store staff, periodic promotions, and competitor information).
New DistributionHow to Handle Terminal Display? Remember These 9 Words!
From the principle of simplified management, display is actually a meticulous task that requires care. If executed according to basic requirements, it can effectively enhance store image and boost sales. The nine key words are: quantity, concentration, ease, completeness, cleanliness, association, timeliness, brightness, and color.
New DistributionMake Your Employees 'Forced' to Succeed
Success is often a curiosity for recent graduates. The author argues that over 90% of successful people are 'forced' to succeed rather than actively pursuing it, and managers should push employees to grow by giving them new challenges, promoting them beyond their current abilities, and delegating authority appropriately.
New DistributionWork Habits That Excellent People Won't Tell You
Building relationships starts with remembering names, and there are three opportunities to use someone's name in a first meeting. Additionally, try meeting people in different settings, meet someone unrelated to work weekly, cultivate thinking without fixed answers, read with deep reflection, use news to develop market sense, value firm opinions over creativity, think with paper and pen, use three key points to sharpen thinking, dress neatly, manage time well, and communicate effectively.
New DistributionWang Laoji Sues JDB Again for 300 Million Yuan Over Packaging, Can Litigation-Focused Wang Laoji Drag Down Its Rival?
Yesterday morning, another infringement lawsuit between Wang Laoji and JDB opened in Daxing Court. Plaintiff Guangzhou Pharmaceutical Holdings Limited sued JDB (China) Beverage Company, claiming its packaging is substantially similar to Wang Laoji's distinctive packaging, seeking 300 million yuan in damages. Previously, the two companies have been involved in over 15 lawsuits with claims totaling 3 billion yuan.
New DistributionDon't Forget: You Are Constantly Depreciating!
With 7-8 years of work experience concentrated in one company, one industry, and one direction, the accumulation of 7-8 years shapes a deep understanding of the industry, and also begins to view the industry, career direction, and the company from a higher and more distant perspective. Suddenly, I realize that while pursuing appreciation, salary increases, and career development, I have always been constantly depreciating! First, from a job perspective, if you stay in the same position for more than a year, you learn less, give more, grow slower, and the valuable assets you can accumulate for your career growth also decrease.
New DistributionAfter Resigning and Being Retained: Should You Stay or Go?
Many people, when discussing job opportunities with headhunters, may not have a clear intention to leave, but after a good conversation, they receive an offer, resign, and then face retention attempts, leaving them conflicted. This article analyzes the possible evolution of such situations from the boss's perspective and discusses the impact of psychological noise on career decisions.
New DistributionHow Can Small and Medium-Sized Food Enterprises Break Free from the Stagnation of Product Sales?
In our interactions with small and medium-sized food enterprises, many owners have told us that over the past 2-3 years, their product sales have remained stagnant, making sales growth their biggest challenge. These enterprises range from newcomers with annual sales of a few million yuan to those with sales between 10-30 million yuan, around 50 million yuan, or even exceeding 100 million yuan. Upon further analysis, we found that they lack professional brand planning, relying mainly on product quality and effort, resulting in weak or non-existent brand support. This article summarizes ten reasons for sales stagnation and proposes corresponding solutions.
New DistributionA Comprehensive Guide to Developing Distributors: Strategies and Scripts for Handling Objections! Not Following This Will Surely Fail to Recruit!
This article provides a detailed guide for developing distributors, starting with understanding the distributor's common objections and knowing your own company, products, and market. It then outlines criteria for selecting target customers, methods for finding distributors, and strategies for addressing common objections such as high prices and inflexible policies.
New Distribution