In communication with customers, salespeople should not only use polite language and maintain a humble attitude but also pay attention to certain details in the way they converse. When talking with customers, they should avoid the following "seven mouths."
(1) Avoid "shut mouth" during conversations with customers. The so-called "shut mouth" means remaining silent, which can cause the conversation to stall and lead to undesirable outcomes. If you remain silent while the customer is speaking enthusiastically, it may be perceived as a lack of interest in what they are saying. If a conversation that was going well suddenly stops, it might be interpreted as a "protest" or boredom with the topic. Therefore, if an unintentional pause occurs, salespeople should quickly find a way to introduce a new topic or shift the old one to stimulate the customer's interest.
(2) Avoid "interrupting mouth" during conversations with customers. The so-called "interrupting mouth" means suddenly interjecting while the customer is speaking, cutting them off. Generally, salespeople should not interrupt customers; doing so is disrespectful and overbearing. If you wish to express a different opinion, wait until the customer has finished. If you want to add something, first ask for permission by saying, "Allow me to add a point," and then interject. However, interruptions should be brief and infrequent to avoid disrupting the customer's train of thought. If you must interrupt due to an urgent matter, apologize first.
(3) Avoid "dirty mouth" during conversations with customers. The so-called "dirty mouth" refers to using uncivilized language, full of profanity and vulgarity. A professional salesperson should avoid this.
(4) Avoid "oily mouth" during conversations with customers. The so-called "oily mouth" means being glib and making endless, inappropriate jokes. Humor is a sign of refinement. In appropriate situations, humor can help people relax and feel at ease. It also serves to provide aesthetic pleasure, criticism, and satire. However, humor must be used appropriately, considering the context and the audience, and one must be mindful of their own role. If you try to be funny everywhere, you may come across as slick and annoy customers.
(5) Avoid "chattering mouth" during conversations with customers. The so-called "chattering mouth" means talking too much nonsense and making inappropriate jokes. People who chatter often tease, mock, or ridicule customers. They either talk endlessly without substance or ramble on. Such behavior is both contemptible and annoying.
(6) Avoid "arguing mouth" during conversations with customers. The so-called "arguing mouth" refers to those who love to argue and quibble. They believe they are always right. Salespeople who argue are not well-received by customers; they often "make a fuss over trivialities and never concede."
(7) Avoid "knife mouth" during conversations with customers. The so-called "knife mouth" means being sharp-tongued and hurtful. Every customer has their privacy; when they deliberately avoid a topic, salespeople should not pry. Everyone has shortcomings they do not wish to expose, so avoid bringing up sensitive topics. As the saying goes, "A kind word warms the winter, but a harsh word wounds even in June." Those with a sharp tongue make enemies everywhere and violate the business principle of "harmony brings wealth," ultimately leading to negative consequences.
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