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Articles by New Distribution
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3234 articles · Page 88 of 135
The Era of Distributors Is Not Over, but the Distributor Mindset Must Change
When we talk with distributor friends in the market, many report that business is getting harder, with increasing pressure from sales, capital, warehousing, personnel, terminals, channel costs, and even the internet, leaving some feeling breathless. A common question is whether the era of distributors is coming to an end. In fact, while the entire Chinese economy is undergoing transformation and upgrading, it has not yet reached the point where the distributor era ends; the channel model operated by intermediaries may still have room for further development and will not easily come to an end. However, for traditional distributors, if they fail to change their mindset, it is highly likely that their own companies will reach the end, so distributor friends must have a sense of urgency and prepare for transformation and upgrading.
New DistributionCore Resources Flock to B2B, Total Funding Soars 699%, B2B to Produce BAT-Level Stars
A series of signs indicate that To B is one of the few areas retaining a spring-like atmosphere in the capital winter, and is the most likely to become the biggest internet trend after O2O. Big names have recently spoken out in favor of To B. In early 2016, several notable events in the internet sector showed special trends. One was Zhaogang.com's 1.1 billion yuan financing, the highest since Meituan-Dianping. Another was the well-known host Lang Yongchun resigning from CCTV to join Zhaogang.com. A series of signs indicate that To B (enterprise-oriented internet services) is one of the few areas retaining a spring-like atmosphere in the capital winter, and is the most likely to become the biggest internet trend after O2O.
New DistributionI'm Not Polishing Shoes, I'm Polishing Dreams! ---- A Story That Moved Countless People! A Viral Article!
A story about a young shoe polish salesgirl who kneels to polish strangers' shoes, inspiring us to pursue our dreams with confidence and passion. Her motto: 'I'm not polishing shoes, I'm polishing dreams!'
New DistributionTang Guangliang: FMCG B2B without Commerce Flow and Logistics is Nothing but Hooliganism
In this article, Tang Guangliang, CEO of New Distribution, argues that FMCG B2B platforms without commerce flow and logistics are nothing but hooliganism. New Distribution will follow the principle of 'FMCG B2B regional dominance' by expanding into prefecture-level cities, building logistics centers there to shorten delivery radii and improve service quality, thereby building future competitive barriers. As FMCG B2B becomes an industry trend, the battle between asset-heavy and asset-light models may determine who goes further.
New Distribution"Some People Will Always Be Wronged; the Bird That Survives the Fire Is a Phoenix"
This article compiles the reflections of Chinese entrepreneurs like Liu Chuanzhi, Ren Zhengfei, and Ma Yun on how they faced and overcame grievances and setbacks in their careers. It emphasizes that success often brings more grievances, and the key is to endure, release, and transform them into strength.
New DistributionA Comprehensive Look at FMCG Sales Visit Procedures at Coca-Cola, P&G, Unilever, and More: Key to Efficient Terminal Visits and How SMEs Can Apply and Adapt
International FMCG giants like Coca-Cola, Pepsi, P&G, Unilever, and Colgate require their salespeople to conduct standard terminal visits, yet most salespeople merely go through the motions. This article outlines the systematic visit procedures of these multinationals, highlights the key to efficient terminal visits, and offers practical advice for SMEs on how to apply and adapt these methods.
New DistributionWhy Isn't Your Market Growing? Find Out with These 7 Questions
Successful experiences are similar, but failures have various reasons. For distributors, why do sales not grow in their region despite the same products and promotions? This article reveals seven key reasons for stagnant regional sales and offers solutions.
New DistributionTerminal Visits: Three Steps to Quickly Build Trust with Small Stores!
To build trust with small store owners, salespeople should first make themselves memorable by dressing neatly, avoiding long pitches, and helping out in the store. Then, they should learn about the customer's personnel, products, and customer flow to understand their needs. Finally, they must earn trust through sincerity, professionalism, considering the customer's interests, knowing when to refuse unreasonable requests, keeping promises, and showing loyalty.
New DistributionDissent: Is the B2B Business Model Unreliable?
The article argues that B2B e-commerce platforms may not be as reliable as they seem, as many rely on subsidies to inflate transaction volumes, similar to the O2O bubble. It highlights challenges in traditional industry supply chain upgrades, such as buyer/seller markets, intermediary dealers, and SKU complexity, and suggests that rational investment should focus on team strength, market size, timing, and sustainable models.
New DistributionPractical Guide: What Standards Should a First-Class Terminal Display Meet? Can You Recite the 9-Character Product Display Principle?
This article discusses the key considerations for terminal displays, including attracting consumer attention, enhancing brand image, intercepting target consumers, and rational comparison with similar products. It also covers the selection of display locations, display principles, and strategies to secure better display positions, concluding with the nine-character display principle: quantity, concentration, ease, completeness, cleanliness, connection, timeliness, brightness, and color.
New DistributionBy the Time the Market Matures, Where Will Your Opportunity Be?
Great people are great because of their extraordinary insight, decisiveness, and execution. A fisherman hesitated to cast his net until he was sure fish were present, but by the time he checked, the fish had fled. The lesson: don't wait for perfect conditions; act boldly on your instincts, as opportunities are lost when you delay.
New DistributionAlways Talking About Transformation, Do Distributors Really Know How to Do It?
Why should traditional distributors transform? Because of e-commerce? Because the wolf is coming? Wrong! Wrong! Wrong! Because the times have changed, users have changed, business models have changed, and manufacturing models have changed! 1. The change in business models—from division of labor to distribution. Have you ever thought about why you could make money before? Because of channels? Because you encountered good products? Because of high management level? ... In the author's view, these are only the necessary conditions for traditional distributors to make money, but in essence, it is the value brought by the business model. Starting from Adam Smith's 'On the Division of Labor'...
New DistributionOld Rival Uni-President Strikes Back with Rich Gains, Master Kong Loses on Innovation and Faces Quality Scandals
One company rejoices, another worries. On March 22, Master Kong Holdings (Master Kong) released its 2015 annual results, showing revenue of about $9.1 billion (RMB 59.15 billion), down 11.09% year-on-year, and profit attributable to shareholders of $256 million (RMB 1.664 billion), down 36%. Meanwhile, rival Uni-President China Holdings (Uni-President) reported a 192.3% surge in net profit, highlighting a stark contrast in performance.
New DistributionDo You Know How to Distribute? 3 Strategies and 10 Tips for Mastering Terminal Distribution Details!
Terminal sales begin with distribution. Whether you're a seasoned FMCG veteran or a newcomer, everyone talks about 'terminal success' and 'channel success,' but overlook that 'without a solid foundation, everything shakes.' Distribution is the most basic market groundwork. Do you know how to distribute? Have you encountered difficulties? Do you know how to solve them? Strategy 1: Preparation before distribution.
New Distribution68 Taboos Every New Salesperson Must Know
This article outlines 68 common mistakes that salespeople should avoid when dealing with customers, ranging from forgetting names and improper dress to poor listening and inadequate after-sales service. It emphasizes the importance of professionalism, customer respect, and effective communication to build trust and close deals.
New DistributionBlank Outlet Distribution: Rejection Is Inevitable, but a Salesman with No Solutions Is Incompetent!
Terminal owners face many salesmen daily and respond mechanically, so they often repeat phrases like 'business is bad,' 'can't sell,' 'not needed,' 'already have this,' 'not interested.' To handle this, reflect on the following: Before entering a store, pay attention to your image, which gives the product character; details like opening doors, smoking, and rain matter. After entering, observe licenses, the owner, competitors, and practice silence. When speaking, focus on profit and address common objections with strategies like comparing advantages, leveraging brand and support, and maintaining control over policies.
New DistributionThe Essential Daily Management Course for Distributor Owners
When it comes to management, the most important aspect is managing people. A company is made up of individuals, each with their own unique thoughts, so regardless of company size, managing people is an unavoidable required course. This article covers recruitment, managing the post-80s and post-90s generations, retaining key employees, selecting middle managers, and promoting department heads from within.
New DistributionIs WeChat Business Dead? Some Say 2016 Is the Decisive Year After the Shakeout!
What exactly has happened to WeChat business over the past few years? It is no longer a new industry. Compared to the crazy agent stockpiling of 2013 and 2014, WeChat business now seems to be drifting away from people's lives, especially as many irregular, small, or unbranded operators who relied on agent stockpiling and recruiting downlines have gradually faded out. WeChat business started in 2012 with small garment factories and workshops, whose operators generally had low education, indirectly leading to many chaotic practices at its birth. It flourished in 2013 and 2014 with the nationwide craze, but 2015 was the year of shakeout.
New Distribution42 Tips to Save Time and Work Efficiently
Efficient work brings fulfillment, but trivial tasks often reduce self-efficacy. This article selects 42 practical tips on saving time and working efficiently, encouraging readers to adopt a few that suit them.
New DistributionWho Profits? Who Loses? A Table Reveals Big Data from 50 Listed Food & Beverage Companies in 2015!
As of April 1, 2016, except for a few food companies like Bright Dairy, the 2015 annual reports of listed food companies on the Shanghai and Shenzhen stock exchanges, Hong Kong stock market, and the New Third Board have been basically released. Based on the 2015 performance announcements of listed food companies, the editor summarized their core revenue and net profit data, and arranged them in descending order of annual revenue. Here is the statistical table of 2015 annual report data for 50 listed companies compiled by the editor! It is definitely valuable and worth collecting for food traders!
New DistributionWhy Are FMCG Giants All in Decline? What Exactly Is Going On?
During the 2008 financial crisis, traditional FMCG industry maintained strong double-digit growth and was hailed as a necessity. However, a strange phenomenon is that those once-thriving companies are now collectively declining, such as China Agri-Industries' stock price falling to a historic low of 2.03 yuan, and Mengniu Dairy's stock price dropping from a high of 45 yuan in 2015 to the current 11 yuan. The declines are extremely alarming. Why is this happening? The impact of diverse brands: In fact, the total market demand for FMCG has not decreased, but competition has intensified dramatically...
New DistributionThe Midlife Crisis of Retail
The decline in retail has been evident since around 2011, though not initially obvious, but has accelerated in recent years, with some small retailers reaching the end by 2015. Many companies are desperately adding online components like websites, apps, official accounts, and micro-malls, but fail to sustain them. With rapid economic growth over the past 20 years, physical retailers, especially supermarkets and electronics chains, experienced wild growth, becoming regional 'commercial warlords' and going public, but their recent performance has been deteriorating.
New Distribution2016 Is Tough: How Can Distributors Turn Crisis into Opportunity and Transform Themselves?
Amid an economic downturn, a distributor expressed his anxiety: "Now even in some townships, there are big-box stores, and there are logistics distributors without physical stores that take orders by phone or online, with only warehouses and delivery. This has a big impact on traditional brick-and-mortar distributors. What should we do?" Making money is hard, and they are eager to change but unclear about the future. These are indeed challenges, but every problem has a solution. Recognizing the current crisis is the first step to resolving it.
New DistributionSince You Work for a Company, This Is How You Should Do It!
1. No matter who you work for, learn for yourself and objectively create value for the company. I never felt I was working for others; I was working for myself, focusing on what I could learn. 2. Rewards are proportional to investment; coasting is wasting life. Learn to do ordinary things better than others.
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