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News Flash: Channel Expansion, Shuanglu Battery Chooses JD New Channel
Shuanglu Battery, a well-known domestic alkaline battery manufacturer with sales networks in over 80 countries and regions, is also striving to deepen its domestic market. In 2016, Shuanglu launched the 'Hundred Cities, Ten Thousand Stores' plan to create a new Shuanglu within five years. At that moment, JD New Channel entered Shuanglu's view, and Shuanglu saw a good partner for channel expansion.
New DistributionGreen Company Annual Meeting Live! Jack Ma Says: Killing the Landlord Doesn't Necessarily Make the Farmers Rich (Full Video Attached)
The Green Company Annual Meeting is considered one of the most influential business forums in China, an annual gathering organized by entrepreneurs for entrepreneurs. Founded in 2006 by the China Entrepreneur Union, the club has 60 members, including 47 directors whose companies generate combined annual revenues exceeding 2 trillion RMB. The club is chaired by Liu Chuanzhi, with Ma Weihua as director-general, and executive directors including Jack Ma, Wang Jianlin, Liu Yonghao, Liu Huadong, Yu Minhong, and Guo Guangchang. At the 2016 meeting, Jack Ma predicted that the BAT landscape would change within two to three years and stated that if he could start over, he would not take his company public.
New DistributionDealer 2.0 Era: From Manufacturer to End Customer, Changing the 'Romance'
Dealers clearly feel that business is tough now, with declining sales and rising costs for wages, rent, and operations. Many are confused about how to innovate and where to start. This article summarizes eight successful experiences for dealers to reference.
New DistributionAre Second-Tier Distributors Destined to Be Disrupted and Bypassed? Here Are 10 Ways to Turn the Tables!
1. Become a first-tier distributor: Successful second-tier distributors often have a high chance of becoming first-tier, as manufacturers may proactively approach them. This transformation is like a raven turning into a phoenix, requiring the right qualities and mindset. 2. Clarify your positioning and develop into a specialized second-tier distributor: Just as not every good soldier can become a general, not every second-tier distributor can achieve the dream of becoming first-tier. In such cases, it's crucial to calmly analyze your situation, clarify your positioning, and aim for specialization, which can be more lucrative than being a first-tier distributor for a single brand.
New DistributionThe Self-Employed Approach to Staffing: The Root of Distributors' Failure to Grow
Because of a few capable people, a small success is achieved; because there are only these few capable people, the business cannot grow. This is the biggest challenge for distributor bosses before they transform from businesspeople into managers.
New DistributionFour Charts to Understand: How to Communicate with Your Boss and Subordinates?
Effective communication is crucial in management. This article emphasizes the importance of respect, clear goals, and avoiding information filtering. It provides practical advice on how to communicate effectively with both superiors and subordinates, using examples and strategies.
New DistributionSmall Problems Reflect the Infinite Wisdom of FMCG Operations
A series of humorous anecdotes illustrate key business lessons for FMCG distributors, such as understanding customer needs, effective communication, choosing the right partners, persistence, focusing on key points, creating pleasant purchasing experiences, being specific in management, addressing core interests, and maintaining a sense of crisis. The article also promotes a B2B platform study tour for distributors.
New DistributionWhy Procter & Gamble Is Declining and Will Never Recover
Personalized demand is sweeping the market. Companies that recognize this change must adapt their products to meet customers' individual needs and build shorter, more flexible supply chains to stay relevant. Procter & Gamble, a 179-year-old giant, has seen declining performance globally and in China despite various自救 measures. Its market share in China continues to fall, and its CEO admitted that no core category is growing in China.
New DistributionA Hit Product's Awkward Position: Bentley vs. Ruilin—Blackberry Juice vs. the Black Water Crowd
Just as Bentley and Ruilin logos are strikingly similar yet distinct, blackberry juice and the many 'black water' drinks flooding the market look alike but taste completely different. Despite the market confusion, quality and differentiation will ultimately prevail, as seen in past FMCG battles.
New DistributionAlcohol Confirmed as Carcinogen: Baijiu Industry Caught in the Crossfire
For a long time, few cancers were directly linked to alcohol, leading people to underestimate its carcinogenic effects. However, recent research has shown that alcohol can cause cancers not only in the liver but also in the digestive tract, respiratory tract, and skin. According to a 2014 World Cancer Report, 3.5% of cancers were caused by alcohol, and one in every 30 cancer deaths was alcohol-related.
New DistributionHow Can Manufacturers Make Distributors Indispensable?
Distributors are the first ticket for manufacturers to enter the market. It is no exaggeration to say that the quality of your distributors determines the quality of your market! Given the importance of distributors, how can companies retain them in the actual marketing process? This article shares the following ten tips: First, make distributors feel that following you is profitable. Chasing profits is the nature of businessmen, and distributors are no exception. Whether your product can make money for distributors is the fundamental way to retain them! Telling distributors the "profit story" and prompting them to move from heart to action is always the most important part of distributor management.
New DistributionThe Most Practical Way for Salespeople to Succeed: 'Bold, Meticulous, Thick-Skinned'
At a high school graduation party, we asked our Chinese teacher how he won over his beautiful wife. He replied without hesitation: 'I'll tell you a secret in seven words: bold, meticulous, thick-skinned.' These seven words are not only a winning formula in romance but also the golden rule for successful salespeople.
New DistributionSmall Distributors Rely on Intuition, Medium-Sized on Professionalism, Large on Management
The elimination and mortality rates among distributors are extremely high. How many distributors from 10 years ago have survived to this day? The wealth accumulated often follows the pattern of 'where did the money come from, and where did it go?' A cycle repeats every five years. In this cyclical process, do you see a strange fate or a clear path of business management?
New DistributionEven if you are Master Kong! Without product innovation, you are doomed!
Uni-President and Master Kong have been engaged in a prolonged price war. Ultimately, consumption upgrading helped Uni-President turn the tables with its rapid innovation capability.
New DistributionHow Can Manufacturers Make Distributors Indispensable?
Distributors are the first ticket for manufacturers to enter the market. It is no exaggeration to say that the quality of your distributors determines the quality of your market! Given the importance of distributors, how can companies retain them in the actual marketing process? This article shares the following ten tips: 1. Make distributors feel that following you is profitable; 2. Provide distributors with the 'magic bullet' to make money; 3. Let distributors make money 'steadily'; 4. Make distributors feel your 'devotion'; 5. Make distributors 'admire' your professional expertise; 6. Make distributors 'respect' your refined management; 7. Make distributors 'moved' by your sense of responsibility; 8. Make distributors 'respect' your staff's ethical standards; 9. Let your service 'warm' distributors; 10. Let distributors embrace your corporate culture.
New Distribution8 Tips for Posting Promotional Posters at Retail Outlets (Easy but Not Simple)
To compete with rival products at the retail level, FMCG companies frequently run consumer promotions, making posters a crucial tool for conveying promotional information on the ground. During peak promotional periods, poster space at various retail outlets becomes as crowded as a train station during Spring Festival travel rush. Many companies and distributors complain that despite distributing nearly 2,000 posters in a small county, they are barely visible at retail, while competitors' posters remain prominently displayed. Moreover, mom-and-pop store owners are reluctant to post them on their storefronts.
New DistributionExcellent People Are Paragons of Detail
The author reflects on the habits of successful people he met in his early thirties, noting their common ability to interact with others through smiles and proper etiquette. He emphasizes that true excellence lies in humility, courtesy, and considerate behavior in public spaces, contrasting this with the arrogance of some patrons at a restaurant.
New DistributionShi Yuzhu: Quarterly 10% Bottom Elimination to Transform Giant from Rabbit Hole to Wolf Pack
Shi Yuzhu, in his first employee meeting after returning to Giant Network, announced a 'wolf culture' transformation, including quarterly 10% bottom elimination, to replace the complacent 'rabbit' mentality. He emphasized crisis awareness, opportunity seeking, aggressive initiative, and teamwork, and plans to increase salaries and recruit new talent.
New Distribution7 Signals from Manufacturers That Spell Trouble for Distributors
Distributors should be alert to seven warning signs from manufacturers, including the resignation of the marketing director, changes in regional managers, frequent policy changes, delayed expense reimbursements, excessive new product launches, unstable product quality, and increased pressure to stock up. Each signal indicates potential problems that could negatively impact the distributor's business.
New DistributionHow to Achieve Dynamic In-Store Displays?
China is a super manufacturing and copying powerhouse; once a product sells well, numerous imitations appear overnight. Therefore, it is crucial for manufacturers to capture consumers' attention through effective in-store display merchandising, as improved displays can boost sales by over 20%.
New Distribution2016 FMCG Channel Transformation Year: Transform or Die!
China's current logistics and distribution system is backward, chaotic, and lacks integration. No modern, professionally managed large-scale logistics distribution enterprise has yet emerged in the Chinese market. It is inevitable that the post-WTO landscape will bring about new changes. But will we change through internal awakening, or only after suffering heavy blows and paying a painful price? Let's wait and see. In the channel network, wholesalers at all levels have low quality, poor management, and backward business awareness. Many distributors were originally operators in wholesale markets, made heroes by the times, but the heyday of wholesale markets is over. Many wholesalers fail to transform their functions, change from sedentary merchants to itinerant ones, lack corporate management awareness, focus only on immediate gains, have no brand awareness, do not build networks, do not maintain terminals, and lack scientific inventory management, data management, and customer information management, let alone regional strategic planning.
New DistributionNew-Style Pyramid Schemes: More Powerful Than You Can Imagine! Do You Still Believe in Free Lunches?!
This article exposes new-style pyramid schemes, which are more powerful than you can imagine, and asks whether you still believe in free lunches. It reveals common types of pyramid schemes, including financial, tourism, e-commerce, national project, counterfeit direct selling, fake charity, and elderly care schemes, and provides guidance on how to identify them and distinguish them from legitimate direct selling.
New DistributionSalespeople: See, Listen, Play – 'Three Skills to Win'
Salespeople are often told to master 'three skills': seeing, listening, and playing. While these are common catchphrases, not every salesperson knows how to apply them effectively. Drawing on years of practical experience, the author focuses on the second skill – listening – and provides detailed guidance on whom to listen to, what to listen for, and how to listen, to help sales professionals gather valuable information and ultimately win.
New DistributionRegional Manager Solving Problem Markets: One Goal, Two Priorities, Three Transformations, Four Basic Requirements, Five Key Tasks, Six Marketing Links
A regional manager is someone who can plan, develop, manage, and strategize a regional market, lead the sales team to meet challenges, solve market problems, and achieve sales targets as required by the company. A problem market arises from company policy or guidance errors, poor attitudes of market personnel, or wrong working methods, leading to unresolved issues that accumulate. The boss judges a regional manager by results: regardless of approach, the one who catches mice is a good cat. For problem markets, risks and opportunities coexist; if the manager fails to solve issues within the boss's expected timeframe, the boss may replace the manager, but success can be a springboard for promotion.
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