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Good content, differentiation, novel packaging: How many distributors have been misled by so-called good products?
Summer is the peak season for beverage sales, so both beverage companies and distributors are striving to capture a larger market. Recently, products with highly distinctive names have been preheating and spreading online, including fruit tea drinks, functional beverages, mineral water, milk drinks, and snack foods. However, many of these products are merely self-promoting with flashy names and packaging, and distributors should be cautious not to be deceived by such gimmicks.
New DistributionThe Rise of the New Generation of Consumers: Which Snacks and Beverages Do They Prefer?
Biscuits and instant noodles are the most favored snacks between meals for the new generation. The internet has given rise to a new generation of consumers, and any food category must keep pace with the times to thrive. Post-90s and post-00s, who grew up in the internet era, have become the mainstream consumer group, and pleasing them is key to grasping overall consumption trends. So, what snacks and beverages do new-generation consumers prefer?
New DistributionChinese Consumers 'Don't Care About Brand Origin, Only the Cheapest'? Check Out Nielsen's Latest Data
According to Nielsen's latest research, Chinese consumers disagree with the notion of 'not caring about brand origin, only choosing the cheapest,' ranking second highest in disagreement among 63 surveyed countries, with 70% of respondents disagreeing. This indicates that brand origin is crucial to Chinese consumers. Nielsen's newly released report, 'Competition and Progress: The Game Between Multinational and Local Enterprises,' aims to study the strengths and weaknesses of Chinese and foreign enterprises and how they can learn from each other to drive development. Chinese consumers value brand origin...
New DistributionWhy Should Distributors Build B2B Platforms?
A distributor with 1,000 employees doesn't necessarily have astronomical annual revenue, as most are in-store promoters. Distributors are increasingly focusing on terminal sales promotion as a core competency, but some argue this is off-track. B2B e-commerce platforms offer a solution by improving efficiency and reducing costs, benefiting both distributors and retailers.
New Distribution24 Product Display Rhymes with Detailed Illustrations!
Good product display leaves customers with an impression of professional management and attentive service, while helping retail departments achieve better product management, increase store sales, create a shopping atmosphere, stimulate purchase desire, and attract and retain customers. However, given the numerous display requirements and product varieties, frontline staff often find it hard to remember and master them. Therefore, basic display principles and standards have been compiled into rhymes, with illustrations to facilitate frontline staff's understanding and practical application.
New DistributionPrince Milk Founder Li Tuchun: From Hundreds of Millions in Assets to Nothing, Capital Does Not Believe in Tears!
After being acquitted, Prince Milk founder Li Tuchun often said, "Many private entrepreneurs are arrested when they grow big; going public is like going to prison." He was the first famous private entrepreneur in China to be arrested and then acquitted, while his rival, the state-owned enterprise manager Wen Dibo, was placed under investigation and later sentenced to nine years in prison for corruption and dereliction of duty. Based on these facts, Li Tuchun claimed that Prince Milk was bankrupted by this corrupt official and foreign financial institutions that withdrew funds, but the public did not fully accept this conclusion.
New Distribution【Today's News】Uni-President Chairman Actively Responds to Mainland Market Changes; Analyst Suggests Nestlé Sell All Confectionery Business; Juewei Duck Neck and Ele.me Jointly Establish Venture Capital Fund
FMCG news: 1. Uni-President chairman: actively respond to mainland market changes, future strategy is one core plus four main axes. Uni-President held a shareholders' meeting, chaired by Chairman Lo Chih-hsien. After the meeting, Lo said the overall mainland China market has no problems, and Uni-President will actively cooperate with changes. He also said Uni-President's future strategy will be one core plus four main axes, including strategic alliances and strategic M&A. According to Taiwanese media reports, Lo said that with the efforts of the management team, last year's revenue was NT$413.4 billion (approximately RMB 92.7 billion), and net profit after tax was NT$14.5 billion, up 3% from the previous year, both setting new records.
New DistributionB2B E-commerce Study Tour Visits Heading, Exploring New Ideas for Distributor Transformation and Upgrading
On June 21, the seventh B2B e-commerce study tour organized by New Distribution visited Heading for exchange, with a team of nearly 100 people. Heading shared its distribution solutions with distributors and explored development paths together.
New DistributionUni-President's Lo Chih-hsien: Mainland Performance Improves, Optimistic for Q3, Instant Noodles to Enter Fresh Food Market
At Uni-President's shareholders' meeting in Taipei, Chairman Lo Chih-hsien outlined three operational priorities, expressed optimism for Q3 following better-than-expected inventory adjustments in mainland China, and announced plans to expand into the fresh food market with instant noodles.
New Distribution[Today's News] Nongfu Spring Withdraws Lawsuit Against Beijing Times, Bears 546,000 Yuan in Filing Fees; Cainiao Network Invests 8.5 Billion in Logistics Warehousing Fund; Japan McDonald's Calpis Milkshake...
FMCG news: Nongfu Spring withdraws its lawsuit against Beijing Times, bearing 546,000 yuan in filing fees, while the court also dismisses Beijing Times' counterclaim, ending a four-year dispute. Other stories include Cainiao Network's 8.5 billion yuan logistics warehousing fund, Japan McDonald's Calpis milkshake, and more.
New DistributionHilarious! Chinese Instant Noodles Become Status Symbols for Rich Americans! "I Ate Them in the Forbidden City! Only China's Upper Class Can Afford Them!" Chinese Drinks Also Make Americans Feel They Had No Childhood!
A Chinese internet celebrity tests how Americans react to Chinese instant noodles and drinks in Beverly Hills, leading to hilarious over-the-top claims and enthusiastic responses. The video shows Americans paying top dollar for cheap noodles and drinks, sparking amused reactions from Chinese netizens.
New DistributionHow Can Distributors Achieve Sustainable Development Under the Impact of B2B Platforms?
Traditional distributors face intense competition from B2B e-commerce platforms, and to hold their ground and seek growth, they must address five key elements. These include adjusting business models, leveraging digital tools, embracing internet operations, refining logistics management, and adopting internet marketing thinking.
New DistributionUncovering Full-Rebate Consumption Platforms: Absorbing 1 Billion in a Month, Actually a New Type of Pyramid Scheme
Previously, consumption rebates were typically offered by supermarkets and shopping malls, which people had heard of and possibly participated in. Recently, however, many full-rebate consumption platforms have emerged online, some with a charitable twist. The so-called full-rebate charity consumption works like this: when you spend 100 yuan at a platform's partner merchants, such as small supermarkets or car washes, the platform returns 99 yuan to you, and the remaining 1 yuan is used for charity. This sounds like a great deal, as consumers almost get products or services for free while also contributing to charity. But is it really that good? Let's look at how a full-rebate consumption platform called 'Renren Gongyi' (Everyone's Charity) operates.
New DistributionTransformation Is Urgent: How Will Distributors and Convenience Stores Adapt?
The FMCG industry's channel transformation has reached a fever pitch, squeezing traditional distributors' profit margins and gradually replacing their value. They are both confronting e-commerce B2B platforms and attempting to build their own platforms, but such efforts are fraught with difficulties due to their lack of internet knowledge and traditional mindsets. Meanwhile, traditional mom-and-pop stores face inefficiencies and rising costs, while chain convenience stores have become a hotbed for capital, with giants like Alibaba, JD.com, and Suning entering the fray. The upcoming summit aims to address these challenges and explore solutions.
New Distribution100 Classic Management Laws That Shaped the World
Enterprise management encompasses talent development, technological innovation, marketing concepts, and teamwork, involving not only the adjustment of interpersonal relationships but also the application of physical and mental effort. Understanding and mastering classic management laws helps entrepreneurs better reflect on and address issues in enterprise management, thereby promoting corporate growth and development.
New DistributionProspect: Could Convenience Stores Become China's New Retail Format? What Do Investors Think?
Following former Qunar CEO Zhuang Chenchao's heavy investment in convenience stores, capital has focused on the sector. Why has the industry, quiet for nearly two years, attracted renowned venture capital again? How do VCs view its future?
New DistributionCoca-Cola's New Fat-Burning Cola Goes Viral, But Here's the Truth!
Following last year's sleep water, Coca-Cola has launched a new fat-burning cola that has gone viral online, with over 30,000 shares and 20,000 comments within two hours. The company claims it contains indigestible maltodextrin to inhibit fat absorption, but the reality is that it only slows down fat gain rather than promoting weight loss.
New DistributionIs Centralized Warehousing and Shared Distribution the Next Industry Trend?
Centralized warehousing and shared distribution (统仓共配) in B2B city distribution is emerging as a promising opportunity due to rising costs and the need for resource sharing. Despite challenges such as complex transaction scenarios and insufficient management capabilities, collaboration between distributors and professional third-party warehousing and distribution companies is seen as a significant business opportunity in the coming years.
New DistributionTraditional Marketing Is Dead, with a Five-Year Reprieve!
This article argues that traditional marketing is effectively dead, with a five-year transition period, due to fundamental changes in consumer decision-making and the rise of omnichannel, all-touchpoint marketing. It urges companies to adopt consumer-centric strategies that integrate online and offline channels to survive.
New DistributionMidday News: AB InBev's 'Dianping' Objectivity Questioned; Multiple Foods Including 'Ferrero' Refused Entry; Reckitt Benckiser's Mead Johnson Acquisition Approved; JML's IPO Acceleration Reason...
AB InBev's investment in Ratebeer, a craft beer rating site, raises objectivity concerns; multiple food products including Ferrero chocolates are refused entry into China due to labeling issues; Reckitt Benckiser receives final regulatory approval to acquire Mead Johnson, with the deal expected to close on June 15; JML (Jinmailang) accelerates its IPO process, aiming for a 100 billion revenue target.
New DistributionArrogant Salesmen, Deceptive Manufacturers: Get Lost if You Can't Talk Straight!
This article compares the capabilities and qualities of manufacturer sales personnel from ten years ago with those of today, analyzing the reasons for the decline in their professional standards. It highlights the shift from experienced, knowledgeable, and relationship-focused salespeople to younger, less competent, and often deceptive ones, attributing the decline to management attitudes, systemic issues, and short-term profit-driven practices.
New Distribution529.1 Billion! Wahaha's 2016 Report Card: Still the Beverage Leader!
According to the 'Zheshang National 500' list released by Zheshang Magazine, Wahaha ranked 23rd with revenue of 52.91 billion yuan in 2016, down 11 places from last year, with a growth rate of -6.5%. Despite a slight decline, Wahaha remains the top beverage company in China, while Nongfu Spring saw a 19% increase to 15 billion yuan.
New DistributionReal Cow Farm in a Shopping Mall? A Quality Experience to Better Understand Dairy Marketing
As the dairy industry expands, consumers are increasingly concerned about product quality. This early summer, QQ Star used a themed event to show that verbal claims are outdated, and experiential quality marketing is accelerating.
New DistributionDon't Let Indifference and Silence Run Through Craft Beer: China Craft Brewers Association (CBAC) is Founded!
At a craft beer bar in Beijing, a middle-aged man raises a pint, declaring 'We don't drink industrial beer.' Craft beer, known for its unique flavors, is gaining popularity in China, with a movement that began in the US in the 1960s. Now, the China Craft Brewers Association (CBAC) has been established to unite small, independent breweries and protect diversity against monopoly, defining craft beer with criteria like annual output under 20,000 tons and independence from non-craft beer companies.
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