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Articles by 陈思廷
Browse 124 New Distribution articles by 陈思廷.
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124 articles · Page 5 of 6
100,000 Group Leaders and 1,000+ Livestreamers in One Matchmaking Event: See You in Shanghai on September 23!
In 2021, FMCG industry players face unprecedented challenges as traditional channels decline. The article highlights the rise of community group buying and livestream e-commerce as key growth areas, and announces that the 4th China FMCG Conference will provide a platform for brands and distributors to connect with 60+ community group buying platforms (representing 100,000 group leaders) and top livestreamers from Douyin and Kuaishou.
陈思廷In-depth | Using Zhejiang as a Sample to Examine Snow Beer's Path to Premiumization
On August 18, China Resources Beer (00291.HK) announced its interim results for the six months ended June 30, 2021. In the first half of the year, sales revenue reached RMB 19.634 billion, up 12.8% year-on-year; sales volume was approximately 6.337 million kiloliters, up 4.9% year-on-year; net profit was RMB 4.291 billion, up 106.4% year-on-year. Notably, in the premium segment, the premium strategy has been effective, with sales of sub-premium and above beer exceeding 1 million kiloliters, a significant increase of 50.9% year-on-year, indicating a structural upgrade.
陈思廷Just Won a Lawsuit, Then Got Reported: Is Luzhou Laojiao's Rights Protection Worth It?
Luzhou Laojiao's recent rights protection actions have sparked heated debate. After winning a lawsuit against a woman for a parody video, the company faced backlash and was later reported for allegedly misusing the Communist Youth League emblem in a promotional video, raising questions about brand communication in the internet age.
陈思廷Special Report | China Resources Beer's First Battle in Premiumization Wins, Mid-Year Results Highlights
China Resources Beer's interim results were excellent, with premium growth being the biggest highlight. On August 18, China Resources Beer (00291.HK) announced its interim results for the six months ended June 30, 2021, with all key indicators exceeding industry expectations. According to the interim report, H1 sales reached RMB 19.634 billion, up 12.8% year-on-year; sales volume completed 6,633.7 million liters, up 4.9%; net profit reached RMB 4.291 billion, up 106.4%.
陈思廷Chinese Beer Has Imagination Again
After two decades of intense competition, China's beer market has entered a new phase of high-end development, opening up new possibilities for growth and innovation.
陈思廷Establishment of Huading Club: China Resources Snow Brewery Demonstrates Determination to Win the High-End Market
On July 28, China Resources Snow Brewery held a launch event in Shenzhen for its high-end key account platform, the Huading Club, marking a strategic shift towards a channel model centered on high-end key accounts. The event, attended by top executives and 56 major distributors, underscores the company's commitment to transforming its high-end market approach, with membership criteria requiring annual sales of over one million cases of high-end products.
陈思廷Channel digitalization without dealer participation is not true channel digitalization
This article reviews the history of channel digitalization in the FMCG industry, analyzes why previous attempts led by manufacturers and internet giants failed, and argues that dealers must be the main drivers of digitalization. It predicts a surge in dealer-led digitalization in the coming years and suggests that system service providers should focus on dealers' needs.
陈思廷In-depth | Wusu Beer, Unwilling to Be a Mere Internet Sensation, Begins Fine-Tuning Its Market Strategy—How Long Can It Stay Popular?
Wusu Beer has capitalized on the counter-mainstream trend in China's beer market, achieving nationwide popularity. However, its future depends on whether it can transition from a viral brand to a lasting one, with key questions about its brand strategy and market cultivation approach still unanswered.
陈思廷Marketers: Post-80s Step into the Spotlight, Post-70s Remain the Pillar
Two recent age-related news stories have sparked heated discussions: one about a 48-year-old unemployed executive's midlife crisis, and another about young post-80s executives being promoted at Luzhou Laojiao. This article argues that while companies favor younger talent, post-70s marketers are still the backbone of FMCG enterprises, possessing valuable experience, stability, and wisdom.
陈思廷Reflections on the Zhong Xue Gao Incident: User Love and Hate in an Instant
Zhong Xue Gao unexpectedly went viral again, but in a way no one anticipated. On June 16, a clip of its founder saying 'the most expensive Zhong Xue Gao is 66 yuan, take it or leave it' sparked a hot search, leading to public apologies for past false advertising and a massive online backlash, illustrating the double-edged sword of internet-famous brands.
陈思廷After Burning Tens of Billions, Community Group Buying Remains Half-Baked
Community group buying, despite massive capital investment, remains an unformed model. Head platforms see order declines, regional platforms pivot to niche strategies, and the future direction is still being explored.
陈思廷China Resources Snow Breweries Launches Ultra-Premium 'Li', Initiating the First Cultural Renaissance Movement in Chinese Beer
On May 24, during the Chinese lunar calendar's April 13th, China Resources Snow Breweries officially launched its ultra-premium new product 'Li' at the Guanfu Museum in Beijing. At the launch event, CEO Hou Xiaohai presented a certificate of 'Li Culture Ambassador' to renowned cultural figure Ma Weidu. What is Li? Ma Weidu explained at the event that Li is China's own oldest 'beer'. The Chinese character '啤' (pi) is a coined word, a transliteration of the English 'beer', and has only been in use for about a hundred years. In contrast, Li has a history of over three thousand years, primarily fermented from grains, essentially identical to traditional beer brewing techniques.
陈思廷Marketing Digital Transformation Needs a Correct Start
Recently, the New Distribution team was invited to attend a high-level meeting themed around digitalization at a well-known brand, where executives including the president, channel VP, and marketing and HR personnel discussed how digitalization could bring more customers and business growth. Despite deep discussion, no clear results emerged, reflecting the widespread anxiety about digital transformation in enterprises.
陈思廷Community Group Buying: A Tough Summer
In 2020, community group buying saw explosive growth due to the pandemic and heavy subsidies from internet giants, but faced regulatory crackdowns. This summer, suppliers, platforms, group leaders, and service providers are all struggling with declining orders, profits, and margins, raising questions about the model's sustainability.
陈思廷Distributors Entering Community Group Buying: Learn to Come Armed to the Feast
As community group buying becomes a major channel innovation, distributors must face this 'Hongmen Banquet' by partnering with brands, securing exclusive products, and building strong fulfillment capabilities to negotiate from a position of strength.
陈思廷Community Group Buying Supply Chain: A Wave of "Barbarians" Is Coming
In 2021, community group buying continues its aggressive expansion despite penalties, with major platforms targeting 300 billion GMV. Meanwhile, a wave of new supply chain players, including TP operators, livestream supply chains, and traditional group buying companies, are entering the market, posing a threat to traditional distributors.
陈思廷Sun Mengge: I Want to Bring a Bottle of 'Hope Water' to the World
In 2018, inspired by Bruce Lee, former model Sun Mengge founded Hope Water, a brand of sparkling fruit juices made from traditional Chinese ingredients, with the mission of bringing a bottle of Chinese beverage to the world. The brand focuses on the foodservice channel, starting with its flagship product 'Wang Shan Zha' (Hawthorn), and has achieved over 100 million yuan in sales by 2020.
陈思廷Wusu Beer Pilots Platform Distributor Model in Beijing: A Trend or a Flash in the Pan?
On March 6, New Distribution exclusively published a case study of Wusu Beer's upgrade from 'distributor' to 'platform distributor' in the Beijing market, sparking numerous inquiries from distributors on how to make this transition. This article clarifies the concept of the platform distributor model, its underlying logic, and key success factors, emphasizing that its future depends on brand manufacturers and requires careful consideration.
陈思廷Distributors, Be Willing to 'Throw a Stone' to Test the Waters
This article discusses the importance of opportunity thinking for distributors, using a story about throwing a stone at a bird to illustrate that taking small actions to test opportunities is better than inaction. It argues that opportunity is not luck, and that distributors should stay curious, engage in external communication, and be willing to try new things to achieve sustained success.
陈思廷Dealers, It's Time to Get into Community Group Buying
A clear-headed person would not think that closing their eyes makes the world disappear. Yet many dealers, due to inner resistance, choose to stay away from community group buying. This article argues that dealers must embrace this rapidly growing channel and provides a course to help them do it from zero to one.
陈思廷Exclusive Investigation: Instant Noodles Suddenly in Short Supply, Will They Run Out During Spring Festival?
“Instant noodle supplies in our Xuzhou region have recently become tight, and distributors' warehouses are basically empty,” a distributor reader reported to New Distribution on January 26. New Distribution quickly conducted a market survey covering distributors and brand sales managers in Beijing, Hebei, Jiangsu, Shaanxi, and other regions. The survey found that instant noodle supply in multiple regional markets experienced a certain degree of shortage at the channel level. Many distributors in various regions saw their warehouses empty, but new stock was hard to order or still in transit...
陈思廷Channel Digitalization Running with 'Toxins'
Digitalization is a hot topic, but most brands and distributors are still in the primitive stage of channel digitalization, with data fraud being a persistent problem. Experts suggest that without clean and real data, any digital system is just a castle built on sand.
陈思廷Community Group Buying: Beyond Anger, What Should We Do?
Negative public opinion about community group buying has been escalating, reaching a climax recently. On December 11, People's Daily criticized internet giants for entering community group buying, saying they only care about the traffic of a few cabbages and fruits. Meanwhile, a Politburo meeting document emphasized strengthening anti-monopoly efforts and preventing the disorderly expansion of capital. On December 12, rumors about Alibaba, Meituan, and Pinduoduo withdrawing from community group buying circulated online but were denied by the companies that evening. The internet has seen waves of condemnation against community group buying.
陈思廷Who Is New Urban Distribution For?
At the 2018 China FMCG Urban Distribution Logistics Conference, Chen Siting, founder of Wanchaobang, discussed the foundations and goals of new urban distribution, arguing that it is not suitable for dealers but should be embraced by brand owners, and shared lessons from his company's experience.
陈思廷