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Articles by 刘少德
Browse 33 New Distribution articles by 刘少德.
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Annual Review | Wahaha Returns to 70 Billion, Yonghui Overhaul, Snack Chains Hit 10,000 Stores, and More: Top 10 FMCG Industry Events of 2024
2024 was an extraordinary year for the retail industry. Baijiu lost its luster, Wahaha founder Zong Qinghou passed away and his daughter Zong Fuli took over, leading the company back to its peak. Traditional supermarkets faced closures, while new models like snack chains and instant retail surged. This article reviews the top 10 events that shaped the FMCG industry in 2024 and their implications for the future.
刘少德Store Closures and Declining Foot Traffic: Will Warehouse Membership Stores Become a Lifeline for Traditional Supermarkets?
The warehouse membership store track looks booming, but succeeding in it is not easy. With RT-Mart's recent entry, this model is seen as a potential transformation path for traditional supermarkets, yet challenges remain in localization and differentiation.
刘少德Xingsheng Youxuan Withdraws from More Cities, Community Group Buying Star Suffers Setback
Recently, Xingsheng Youxuan, a leading community group buying platform, suddenly announced the closure of its markets in Henan, Shandong, Sichuan, and Chongqing, with all stations and stores in these regions receiving urgent notices to close and clear inventory. This move has sparked industry discussion. As one of the earliest entrants in the community group buying sector, Xingsheng Youxuan was once seen as synonymous with the industry, praised for its stable business model and robust warehousing and logistics. The withdrawal raises questions about its strategic shifts and the future of the industry amid a capital winter.
刘少德From Instant Retail to Tomorrow-Arrival Supermarket: Meituan E-commerce Has No Boundaries
Meituan Youxuan has upgraded its brand positioning to 'Tomorrow-Arrival Supermarket' to expand its business scope and improve efficiency. This move reflects Meituan's strategic adjustment in community group buying, facing both opportunities and challenges in the new competitive landscape.
刘少德Five Common Problems in Enterprise Digital Transformation
Digital transformation is not just a strategic choice for Chinese enterprises but a matter of survival. According to a survey, 43% of executives believe the pandemic accelerated their digitalization by 1-4 years, and 50% say it accelerated by 5-15 years. However, many companies mistakenly think that implementing a system or building complete IT infrastructure equates to digitalization, leading to common pitfalls.
刘少德Jingxi 11.11: Multiple Measures to Reduce Costs and Increase Efficiency, Combining Long and Short Chains to Boost Rural Revitalization
Just after 11.11, while most consumers were happily opening their packages, through Jingxi 11.11, we noticed some differences from previous years. Not only good, but also economical. Besides traditional big-name products, this year's 11.11 saw new domestic brands from industrial belts and specialty agricultural products become consumer favorites. Many items in shopping carts came from industrial belts such as Yiwu daily necessities, Chengdu paper products, Quanzhou snacks, and agricultural belts like Sichuan citrus, Jilin rice, and Yunnan Weishan red snow pear.
刘少德Multiple Measures to Build a New Community Retail Ecosystem: Jingxi 11.11 'More Than Just Savings'
Since the beginning of this year, China has successively formulated and issued the 'Guidelines for Building a 15-Minute Convenient Living Circle in Cities', aiming to construct multi-format community business districts within a 15-minute walk for residents, meeting both basic and quality consumption needs. The concept of the 'urban 15-minute convenient living circle' is significant for developing diverse community commerce, enriching shopping scenarios, and enhancing consumer experience. As JD.com's lifestyle consumption mall, Jingxi has implemented a series of measures ahead of 11.11, upgrading supply chain capabilities and integrating long and short chain business layouts to activate the 'capillaries' of the economic microcirculation, building a community commerce and lifestyle that covers all scenarios, integrates multiple channels, and meets various timeliness needs, bringing consumers quality goods at low prices and a worry-free shopping experience.
刘少德Behind the SaaS Market Boom: What Tremendous Changes Are Hidden in the FMCG Industry?
On January 22, Zhoupu Data officially announced the completion of a Series B financing of 100 million yuan, led by Yunfeng Capital, with existing investors FreeS Fund and Ivy Capital continuing to follow. As a company focused on providing digital distribution channels, digital supply chain management, intelligence, and big data services for FMCG distributors, why has Zhoupu Data won the favor of the capital market? What changes in the FMCG industry do software service companies represented by Zhoupu Data reveal through their frequent large-scale financing in 2020? Behind these changes, what trends do they reflect for the future development of the FMCG industry?
刘少德Community Group Buying 2020: Against the Wind, Toward the Sun
Driven by capital and catalyzed by the pandemic, community group buying experienced explosive growth in 2020. Industry reports show the market size reached nearly 100 billion yuan, with major platforms like Shihuituan and Xingsheng Youxuan surpassing 15 million and 12 million daily orders respectively. This article explores the challenges and opportunities for brands and distributors, emphasizing the need for adaptation and the broader societal value of this new retail channel.
刘少德New Consumption, New Scenarios, and New Channels Emerge Endlessly: Ann's "One Pallet of Goods" Helps FMCG Enterprises Build Core Competitiveness
As the year draws to a close, "restarting 2020" has become a topic of discussion. Looking back on the past year, the impact of the pandemic on work and life is undeniable, and for many, 2020 will be an unforgettable year for the next five, ten, or even longer. If time could rewind to the beginning of 2020, setting aside the pandemic's effects, would our industries and businesses truly be better off than they are now?
刘少德Why Are Chain and Brand Development the Ultimate Destination for Retail Small Stores?
1. What capability blind spots do traditional retail small stores have? 2. What problems did the COVID-19 'black swan' expose in traditional supply chains? 3. Why is chain and brand development the inevitable path for retail small stores? Recently, New Distribution officially released the '2019-2020 FMCG Retail Small Store B2B Competitiveness Report' (hereinafter referred to as the 'Report'), which, through a sample survey of 6,030 stores in 112 cities nationwide, provides a clearer and more comprehensive understanding of the survival status and procurement channel structure of China's 5.8 million small stores, and more importantly, enables us to judge and predict the development trends of millions of retail small stores and future channel changes in China based on the data changes.
刘少德Beyond Traditional Mom-and-Pop Stores: Can JD New Channel Also Help Mother-and-Baby and Liquor Stores?
As the demographic dividend fades, traditional retail stores face increasing challenges, with many closing down in recent years. JD New Channel offers a comprehensive digital solution, including product assurance, additional services, and unified store standards, to help these stores thrive in verticals like mother-and-baby and liquor.
刘少德Baidu Brain: Leveraging EasyDL and Ecosystem Partners to Upgrade the FMCG Industry
Baidu Brain recently launched EasyDL Product Detection Professional Edition, China's first AI model training platform tailored for the FMCG industry, to address issues like shelf display checks and expense verification. By partnering with ecosystem players, Baidu Brain aims to help FMCG companies reduce costs and improve efficiency.
刘少德Why Even Distributors Themselves Dislike Middlemen?
This article explores why middlemen, or distributors, are often looked down upon in China, tracing historical and cultural biases, and identifies six fatal weaknesses of traditional distributors. It argues that before any transformation, distributors must first upgrade their mindset, and offers four directions for business upgrading.
刘少德Amidst the Melee of a Thousand Groups, the Matthew Effect Emerges: How Can Second- and Third-Tier Community Group Buying Enterprises Break Through?
Capital is aggressively entering the fray, with various players taking turns on stage, creating a lively scene. As for who will last until the end and finally see the clouds part, perhaps everyone has a different answer in mind! In the capital winter, community group buying is exceptionally hot. Nearly 5 billion yuan in funds, with internet giants like JD.com, Meituan, and Meicai entering the fray, and top-tier capital firms such as Sequoia, GGV, IDG, Hillhouse Capital, and Jinshajiang Venture Capital expressing their enthusiasm for this new retail format with real money. After more than half a year of explosive growth, there is no doubt that the overall competitive landscape has already taken shape...
刘少德The World's Largest Foodservice B2B: What Does Sysco, the Benchmark for Meicai, Really Look Like?
In China's food supply chain sector, everyone is telling the story of becoming the Chinese Sysco. In recent years, with a massive influx of capital, numerous entrepreneurs have targeted the huge track of foodservice B2B, but companies and investors soon discover it's a bottomless pit of cash burning. Among the many participants are giants like Haidilao, Meicai, and Ele.me Youcai. So how can one grow into China's Sysco? Before answering that, let's look at Sysco's history.
刘少德Zhongshang Huimin Supply Chain Headquarters Base Lands, with Projected Transaction Volume Exceeding 30 Billion Yuan in the Next 5 Years
On November 17, Zhongshang Huimin's Supply Chain Headquarters Base and IoT Industrial Park officially opened in Chengyang District, Qingdao. With a total investment of about 5 billion yuan, it is the largest FMCG supply chain headquarters base in China, significant for achieving diversified industrial integration, improving retail efficiency, and building smart new retail. It is expected to reach an annual transaction volume of over 30 billion yuan within 3-5 years. Chairman Zhang Yichun and Qingdao subsidiary chairman Jiao Weiwei attended the launch, along with Qingdao Chengyang District Party Secretary Wang Bo and District Mayor Li Hongbing.
刘少德You Didn't Do Anything Wrong, It's Just That You're Too Old
The article discusses how even tech giant Tencent fears consumer changes, and uses the decline of Jianlibao and the rise of Jiangxiaobai as examples to illustrate the importance of adapting to new consumer trends. It then promotes the FDIC2018 China FMCG Digital Innovation Conference, featuring five brand marketing experts who will share insights on brand marketing in the new consumption era.
刘少德Adapt or Die: A 20+ Year P&G Veteran Reveals the Real Way Out for Distributors
As operational costs rise and market growth slows, traditional FMCG distributors face shrinking profits. This article interviews Jiang Xiaoyun, GM of Shanghai Haige Trading, a former P&G veteran, on how her company transformed from a traditional wholesaler to a nearly 1 billion yuan online distributor, and discusses the opportunities and challenges for brands and distributors in the digital era.
刘少德Relying on B2B Instead of Traditional Channels: Can Kotex's 'Curve Overtaking' Succeed?
B2B development offers brand owners opportunities to overtake competitors on curves. Kotex achieved over 10 million in sales in one day and directly reached nearly tens of thousands of stores, a feat unimaginable for brands relying on traditional channels. During the 612 brand event, Kotex sold over a million products within half an hour, breaking platform records. More importantly, Kotex achieved a breakthrough from zero to one in traditional retail small stores. This case provides valuable references for other brand owners and distributors.
刘少德From CAS PhD to Huawei Senior Consultant: Why Did He End Up Willingly Becoming a 'Handler'?
1. From a PhD at the Chinese Academy of Sciences to a senior consultant at Huawei, why did he finally willingly become a 'handler'? 2. Why did this B2B platform take over a year to expand from one market to another? 3. Why was it able to become the first B2B platform to hold regional outsourcing rights for Coca-Cola? In 2017, New Distribution organized a survey visit to 22 major cities across China, systematically investigating the coverage, penetration, supply chain organization capabilities, platform operations, delivery capabilities, and service visits of various FMCG B2B platforms in different regions.
刘少德Mixed Fortunes: Where Is the Way Out for FMCG B2B in the Second Half?
Facing a 70-trillion-yuan retail market, internet giants like JD.com, Alibaba, and Tencent are sharpening their knives and entering the arena with great fanfare. In stark contrast, early entrants such as Yatang Xiaochao, Bang Xiaodian, and Dianshang Hulian have gone bankrupt or liquidated due to various problems. We can't help but ask: is FMCG B2B just a game for giants? After nearly 20 years of development, the traditional FMCG distribution system has gradually formed and improved. However, as the industry deepens, the drawbacks of the traditional FMCG circulation system are also being exposed. In this context, voices advocating the digitalization of traditional FMCG distribution channels are everywhere, and a large number of B2B platforms claiming to compress the circulation layers of FMCG have emerged.
刘少德Why Does New High Bridge Insist on 15,000+ Stores Despite the Loose Franchise Model Being Called 'Connected but Not Locked'?
Community mom-and-pop stores are considered the retail format closest to consumers. In recent years, as online traffic costs have peaked, more internet companies are moving offline to capture the trillion-yuan offline traffic entrance through this seemingly unremarkable retail format. In 2017, with Alibaba and JD.com entering the fray, this traditional product-selling format was pushed to the forefront of capital. Before that, many companies had already begun to lay out retail small stores, and New High Bridge is one of them. "I started doing convenience stores ten years ago, which are now in the spotlight," said Tang Guangliang, founder of New High Bridge.
刘少德Four Years, 300 Million Invested, Obsessed with Convenience Store Supply Chain: How Does No.1 Life Achieve Its Goal of Not Leaving Guangdong Until 10 Billion in Sales?
Not only does it open convenience stores, but it also 'irrelevantly' opens supermarkets. Is this B2B platform, which claims 'no 10 billion, no leaving Guangdong; no 10,000 convenience stores, no national expansion,' just bragging or secretly preparing a big move? In the movie 'Avengers: Infinity War,' Thanos snaps his fingers after collecting all six stones, seemingly effortlessly, but in reality, half of all life is wiped out, showcasing immense power. But movies are movies; in reality, transforming the trillion-yuan traditional FMCG retail market is not as simple as a snap, and market expansion is not just talk. And No.1 Life, which once claimed...
刘少德