Zhoupu Data, a provider of digital intelligence upgrades and big data services for the FMCG industry, recently completed a Series B financing of over 100 million yuan, with the raised funds primarily for enhancing the company's technology R&D and market expansion. This round was led by Yunfeng Capital, with existing investors FreeS Fund and Ivy Capital continuing to follow on, and Yuewei Capital serving as the exclusive financial advisor for this round.
Zhoupu Data was established in January 2016, and all three core founding team members graduated from Tsinghua University. Founder Miao Jiangbo graduated from Tsinghua University and CMU, and before founding Zhoupu Data, he worked at Facebook and Microsoft for a long time.
In February 2016, the company received angel investment from FreeS Fund and Kunlun Wanwei, and in 2017, it received a Pre-A round from Danhua Capital. In May and September 2019, Zhoupu Data received an A round from Everbright Fuzun and an A+ round from Ivy Capital, respectively.
▲ Zhoupu Data Founder/CEO Miao Jiangbo
Zhoupu Data is committed to providing digital and intelligent solutions and industry big data services for distribution channels and supply chain management in the FMCG industry. Over the past five years, the company has completed a full suite of solutions for the digital upgrade of FMCG supply chains.
Core solutions include "Zhoupu Cloud Manager," "Zhoupu Store (Group) Manager," and "Zhoupu Cloud Warehouse," which are positioned to provide full business process management solutions, store connection and transaction solutions, and intelligent warehousing and distribution (including unified warehousing and distribution) technical solutions, respectively. In addition, Zhoupu Data's core products also include a big data service platform based on FMCG industry big data and AI technology, providing big data-assisted support for production and operation decisions at all levels, including brand owners, distributors, warehousing, logistics, and stores.
At the end of 2020, Zhoupu Data established a Data Intelligence Business Unit and opened a second office in Beijing CBD to further gather outstanding talents in AI technology and big data, providing a more powerful data intelligence engine for the upgrade of the FMCG industry.
▲ Photo of the inauguration of Zhoupu Data's Beijing Data Intelligence Business Unit
Currently, Zhoupu Data has over 10,000 FMCG distributor customers, and in 2020, the GMV of the distributors it served approached 100 billion yuan, making it a leading provider of comprehensive digital solutions for FMCG supply chains in China. Zhu Yikai, partner at Yunfeng Capital, the lead investor in this round, said: "In the evolution of new retail, the integration of online and offline channels is a definite trend. Zhoupu Data has already built a strong customer base of offline distributor networks and formed a data-centric advantage, gaining the ability to better connect upstream and downstream FMCG players and integrate online and offline. The Zhoupu team has demonstrated profound industry insight and clear strategic planning throughout the company's development, constructing a development path from tools to data, and from data to platform. We believe Zhoupu's efforts will bring structural changes to the channels and retail of the entire FMCG industry, significantly improving industry efficiency." Weng Jiyi, founding partner of Ivy Capital, said: "Over the past year or more, we are delighted to witness Zhoupu's rapid iteration of team and products to deeply serve distributors, achieving leapfrog growth from tens of billions to hundreds of billions in GMV, laying a solid foundation for connecting the entire process data of FMCG circulation and enabling data-empowered business decisions. We are optimistic about the market opportunities and efficiency changes brought by the digitalization of trillions of offline retail, and firmly believe that the forward-looking and diligent Zhoupu team will play an irreplaceable role in this process." Yao Yuan, vice president of FreeS Fund, believes: "In the circulation channels of FMCG, offline distributor channels still dominate, and there is a platform-level infrastructure opportunity here. In addition, compared to brand owners and retailers, distributors' informatization and dataization are still at a low level, urgently needing digital upgrades. This is exactly the value Zhoupu currently provides. We believe that with the digitalization and networking of distributors, Zhoupu will gradually build a digital distribution network that can serve brand owners upstream, reducing circulation costs and accelerating circulation efficiency for them."
Li Feng, founding partner of FreeS Fund, added: "As an angel investor in Zhoupu Data, over the past five years, we have witnessed Zhoupu's deep cultivation of the industry. Throughout the company's development, the entire team has shown strong determination and resilience, which is very valuable."
Miao Jiangbo, founder and CEO of Zhoupu Data, said: This round of financing coincides with the company's second five-year plan. The company will continue to improve technical services while accelerating the R&D and implementation of data intelligence services for the entire FMCG industry. Through better data intelligence services, it will practice the company's mission of "Let data intelligence empower every business person," aiming for precise "product-store matching," so that upstream and downstream of the entire FMCG industry can achieve precise collaboration through Zhoupu's services, reduce industry waste, improve overall circulation efficiency, and create greater value for society.
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