Recently, many distributors and industry insiders have focused their attention on Jinan, Shandong, where a new product launch event that is enough to ignite the market is about to be held—the Hao+1 Super New Product Launch. 2020 Hao+1 Super New Product Launch For many distributors, Hao+1 is not unfamiliar. Liaocheng Haojiayi Biological Dairy Co., Ltd. is a well-known enterprise in Shandong Province. The new product launch, themed "Super Product, Super Traffic, Super Communication, Super Sell-through", will be held online at 20:00 on April 25. Hao+1's carefully crafted Quanneng Xiaotiexia (All-Round Little Iron Hero), One Piece series, Lingtangjun series, and other series IP products will debut at the Super New Product Launch. This launch has caused a huge response in the FMCG industry, drawing industry focus and indicating that this super launch will be the best time for distributors to select products. Super Endorsement: Many Industry Big Names Speak Up As soon as Hao+1's carefully crafted series of beverages came out, they attracted the attention of industry leaders and caused a stir in the industry. Leaders of retail giants such as Wumart, Biyoute, Sinopec Easy Joy, and Dennis; authoritative media experts from New Distribution, Sales and Market, Sugar Tobacco Wine Weekly, Retail World, and Distributor Home; and world-leading suppliers such as Cargill Asia Pacific have all spoken up to cheer for the industry. This rare level of enthusiasm indicates that Hao+1's series of beverages will surely become the latest hit product in the industry. 2020 is undoubtedly extremely tense for beverage distributors' planning. The sudden outbreak of the pandemic pressed the pause button on all this. The peak season for beverages is coming soon, and the time left for distributors to select products is getting shorter and shorter. The purpose of business is to have sustained and healthy profits, and the foundation of profit is that the products operated must have product logic. So how can beverage distributors make the right product selection in limited time? Today we recommend the Youxiaojun Quanneng Xiaotiexia series products launched by Haojiayi Biological Dairy Co., Ltd. -01- Product Logic One: Category Market Capacity Category market capacity refers to the overall sales capacity and profit capacity of the category in which the product is located. Distributors should understand a truth: Putting in the same effort and sweat, the results of making money in a category with existing stock (red ocean market) versus a category with incremental growth (blue ocean market) are vastly different. It is the best strategy for distributors to select products targeting the blue ocean market. A blue ocean market of 300 million children needing iron supplementation. More and more authoritative data confirm that in the survey of trace elements most lacking in Chinese babies, the first place is not calcium or zinc, but iron. The "China 0-6 Years Old Children's Nutrition Development Report (2012)" points out that anemia, especially iron-deficiency anemia, is the most common nutritional deficiency disease among Chinese children. We have sorted and classified the Chinese children's beverage market and found that there are products for zinc supplementation, such as Wahaha Zinc Shuangwaiwai; for calcium supplementation, such as Wahaha AD Calcium Milk; for prebiotics, such as Want Want; for phospholipids, such as Six Walnuts; and children's milk from Yili and Mengniu mainly focuses on calcium supplementation, balanced nutrition, and DHA for brain health. Facing the problem of iron deficiency among 300 million Chinese children, there is no brand in the market dedicated to iron supplementation. This is a huge blue ocean market, and Youxiaojun Quanneng Xiaotiexia series products were born for this. -02- Product Logic Two: The Category Has High Growth Characteristics If the category has high growth characteristics, distributors will achieve twice the result with half the effort in promotion. High growth includes high growth in past sales and high growth in future sales. Let's recall: First, the children's beverage market has become a hot spot that beverage companies are competing to pursue. Second, with the call of "A glass of milk a day, strengthens the Chinese people," children's beverages are mostly dairy drinks. Finally, the series of children's "calcium supplementation," "zinc supplementation," and "phospholipid supplementation" products have all achieved great success. In the past, products that supplement trace elements for children have had high growth genes, and now and in the future, these categories will continue to grow at a phenomenal pace. Children's beverages are ushering in a trend. According to statistics, there are about 300 million children under 14 in China. China has the traditional concept of "suffering yourself but not your children," so the children's consumer market is trillions in scale. Now, various favorable factors have pushed children's beverages to the forefront. On the one hand, we are at the peak of consumption upgrading, and parents are willing to spend on their children's food and drink without hesitation. According to analysis by Qianzhan Industry Research Institute, the scale of China's beverage industry is expanding year by year, and the children's beverage industry alone is expected to reach 66 billion yuan in 2020. On the other hand, affected by the pandemic, the whole nation's health awareness has increased unprecedentedly. Immunity is the hard truth, and nutritious, easily absorbed daily children's beverages are the most direct choice for parents to improve their children's immunity. Based on this, the Youxiaojun Quanneng Xiaotiexia series products made a splendid debut. -03- Product Logic Three: Absolute Competitiveness Where does product competitiveness come from? It comes from the super product power of the product itself. The super product power of the Quanneng Xiaotiexia brand, which focuses on iron supplementation, is specifically reflected in the following five aspects. 1. Super Selling Point—Imported Lactoferrin Hao+1's brand philosophy is to only make good products. The development of products has always adhered to the creed of "regardless of cost, only make fine products." To focus on iron supplementation, you must choose the best—imported lactoferrin! 2. Super Name—Quanneng Xiaotiexia The main target consumers of the product are children. Children all like to watch Peter Pan and GG Bond. It can be said that every child has a "hero" dream. Lock on the keyword: hero! The main buyers of the product are young parents who hope their children develop comprehensively. Lock on the keyword: all-round! "Quanneng Xiaotiexia"—a good name! It intuitively expresses the category attribute of supplementing iron for children, and also has the beautiful meaning of children developing comprehensively and becoming heroes! Quanneng Xiaotiexia, as a brand name, is very vivid and has a sense of imagery. Quanneng Xiaotiexia brand positioning: Focus on iron supplementation! Quanneng Xiaotiexia's advertising slogan: Don't let your child lose on iron deficiency! 3. Super Image—A Cute and Strong New Image Quanneng Xiaotiexia has an image in its name. It is naturally powerful and strong, but also very cute. A set of playful actions fully expresses its mischievous personality, deeply loved by children. 4. Super Color—Chinese Red Color is an important element of a brand. Every brand has its brand standard color. What color does Quanneng Xiaotiexia use? Quanneng Xiaotiexia focuses on iron supplementation, so the brand color should occupy the essential attribute of the category. That is Chinese red, representing that the product is for iron supplementation, a big brand, from the red planet of iron, specially designed for babies' iron supplementation. Super color—Chinese red! More importantly, this is the most popular color in the market—the color that sells! 5. Super Slogan—Don't Let Your Child Lose on Iron Deficiency Recently, there is a joke: During the pandemic at home, eat and drink as usual, otherwise when you go out, others have gained ten pounds, and you only gained five, as if our family conditions are not good. Parents first value their children's growth and are willing to spend money on them; with better living conditions, they also like to compare, to compare the conditions they create for their children, not to be worse than others, and not to let their children lose on iron deficiency. This is a typical way to create conflict, also called a "salt-sprinkling" advertising slogan, sprinkling salt on parents' psychology of fearing their children losing at the starting line—suffering anyone but not the children. Multiple Super Products Gather, All at the Hao+1 Super Launch Super Product Power, Super Appearance Power, Super Sell-through Power Super IP Power, Super Traffic Power, Super Communication Power What are distributors waiting for? April 25 at 20:00, we'll be there! (Long press the QR code to inquire) Once the tip is adopted, a reward of 400-2000 yuan will be paid.