What is industrial chain thinking? To understand it, one must first recognize that it is a more three-dimensional and objective perspective, enabling us to establish a more professional analytical model and think more deeply. For instance, when asked 'How do you view the rise of prepared dishes?', most people would answer 'technology-driven, market demand', which is correct but fails to hit the core. With industrial chain thinking, the answer becomes:
Social level: emergency/disaster relief/military preparedness needs for living supplies;
Upstream supply chain level: product standardization, production scaling, and loss control;
Catering enterprise level: cost reduction and efficiency improvement, centralized procurement, and lower labor costs;
Industry talent supply level: chefs' heavy workload and a decline in professional chefs;
Market demand level: young people mostly don't cook but pursue deliciousness. Similarly, whether it is a community group buying platform, a manufacturer's supply chain, or a third-party service provider, to seize the industry dividend of community group buying, one must not only be familiar with one's own field but also establish 'industrial chain thinking.' The so-called 'industrial chain thinking' in community group buying refers to building a three-dimensional understanding of key elements such as the supply chain system, warehousing and distribution system, group leader community, platform organizational structure, promotion model, and expansion model, forming a 'point-line-surface-body' cognitive framework, and thereby developing an accessible analytical model. Establishing 'industrial chain thinking' helps channel platforms continuously discover new growth points and find new engines to drive platform growth;
Establishing 'industrial chain thinking' helps manufacturers' supply chains continuously discover new demands, sustain product upgrades and innovation, and seize new business opportunities;
Establishing 'industrial chain thinking' helps third-party service providers such as community group buying self-media practitioners continuously discover new opportunity points and capture new industry dividends. The "2023 Community Group Buying Industry Chain Blue Book" (hereinafter referred to as the "Little Blue Book") helps entrepreneurs and participants in the community group buying track establish 'industrial chain thinking.' The editorial team has long been involved in the front lines of the community group buying industry, focusing on main lines such as 'channel platform operations, brand market development, and national model market research.' From project preparation, market research, in-depth interviews, practical summaries, writing and drawing, to polishing the manuscript, it took over a year to present a feast of knowledge to the community group buying industry. Introduction to the main creative team: Chief Editor: Chen Haichao - Leader of the first value community in community group buying, "Group Buying Circle"; Chief Consulting Advisor of Guangzhou Mai Marketing Planning Agency; Visiting Professor of Peking University Boya Business School; Chief Advisor of the first self-media in community group buying, "Kaiman 4000"; Academic Guidance Advisor of "Sales and Market" journal; Author of the bestseller "Understand FMCG Marketing in 5 Hours"; Co-author of the hot book "Just Do Community Group Buying Like This." ****Deputy Editor: Pan Zi - Co-founder of the empowering group store benchmark "Doudou Selected"; Initiator of the Hubei Community Group Buying Alliance; Former Senior Expert in Supply Chain Management at Meituan Select Headquarters; Originated from Alibaba's China Supply System (external). ********Deputy Editor: Huang Tengfei - Industry researcher at the first self-media in community group buying, "Kaiman 4000"; Columnist for community group buying in "Sales and Market"; Special articles included in the academic journal "Marketing" of Renmin University of China; Previously worked at Douyin (media market cooperation). To ensure the broad representativeness and rigor of the "Little Blue Book" within the industry, the main creative team specially invited and formed an "Expert Advisory Group." What content does the 'Little Blue Book' cover? The "Little Blue Book" consists of 6 chapters, from 'Macroeconomic Policy Analysis,' 'Community Group Buying User Research,' 'Capital Group Platform Research,' 'Supply Chain and Group Leader Research,' 'Local Group Platform Research,' to 'Community Group Store Model Research.' The content covers various segments of the community group buying industry chain, from macro to meso to micro, introducing readers to the industry ecosystem and operating models of the community group buying industry in an accessible way. Below is the table of contents of the "Little Blue Book": Community group buying leaders endorse the 'Little Blue Book' The first report in the community group buying industry, "2023 Community Group Buying Industry Chain Blue Book," is officially on sale! Designated must-read for executives at Xingxing Youxuan; Designated must-read for executives at Youjing Youtian; Designated must-read for executives at Daqing Jiubai Street; Designated must-read for executives at Xiaoxu Daojia; Designated must-read for executives at Beijing Tongrentang; Designated must-read for executives at Mengniu Shengmu; Designated must-read for executives at Ximai Co., Ltd....