AUTHOR ARCHIVE
Articles by 黄腾飞
Browse 8 New Distribution articles by 黄腾飞.
Published articles
8 articles · Page 1 of 1
Why Industrial Chain Thinking Is Essential for Community Group Buying | Recommended Reading from 'Little Blue Book'
What is industrial chain thinking? To understand it, one must first recognize that it is a more three-dimensional and objective perspective, enabling us to establish a more professional analytical model and think more deeply. For instance, when asked 'How do you view the rise of prepared dishes?', most people would answer 'technology-driven, market demand', which is correct but fails to hit the core. With industrial chain thinking, the answer becomes: at the social level, emergency/disaster relief/military preparedness needs for living supplies; at the upstream supply chain level, product standardization, production scaling, and loss control; at the catering enterprise level, cost reduction and efficiency improvement, centralized procurement, and lower labor costs; at the industry talent supply level, chefs' heavy workload and a decline in professional chefs; at the market demand level, young people mostly don't cook but pursue deliciousness.
黄腾飞Community Group Stores Continue to Differentiate, Four Directions Gradually Become Mainstream
Since community group stores entered the industry's view, they have been accompanied by controversy. Some see them as a strategic opportunity for community group buying to break into offline retail, others as a new gimmick created by related media and service providers, and still others as a 'resurgence' of 'Dailuobo'. The existence of controversy reminds practitioners to rationally view small trends in industry evolution. The currently hot community group stores are still a subset of the community group buying industry, which itself is a subset of the retail industry. For practitioners, whether they have already achieved results or plan to enter, they must respect community group buying and retail.
黄腾飞2023: A New Wave of Community Group Buying Rises
Huang Tengfei: 2022 was the year of group store emergence, and 2023 will be the year of their explosion. Cayman 4000 predicts that the group buying industry will see over 1,000 chain group stores. With group stores as the main line, local groups will recover and group wholesalers will operate covertly, leading to a new wave of entrepreneurship in community group buying, and the grand spectacle of the 'thousand-group war' in internet history will be reenacted.
黄腾飞2023: A Thousand Groups Rise Again in Community Group Buying
Huang Tengfei notes that 2022 saw the rise of group stores, and 2023 will be their breakout year. Cayman 4000 predicts over 1,000 chain group stores will emerge, with local groups reviving and group wholesalers operating covertly, leading to a new wave of entrepreneurship in community group buying and a repeat of the internet's 'Thousand Group War'.
黄腾飞Community Group Buying Front Extends: From Online to Offline, From Group Leaders to Group Stores
Since Huang Tengfei discovered and reported on Xiaoxu Daojia in early 2022, group stores have evolved from budding to advancing and then differentiating within a year, driven by local groups' innovation and cross-sector entrants like fruit stores. Among the emerging forces, chain supermarkets entering group stores, with old players becoming new stars, aim for a second spring, and Luoyang Yikelai is the first chain convenience store to do so.
黄腾飞2022: The Advance and Differentiation of Community Group Buying
Looking back at 2022 in community group buying, it was as dramatic as a movie plot, with capital-backed groups closing, merging, and transforming while local groups revived and restarted, forming two sides of the same coin. Behind this stark contrast lies a new round of major reshuffling, where new kings rise from the margins and old kings fall from the pinnacle. The differentiation and reconstruction of the track never cease. Reviewing 2022 community group buying, we start with six key roles.
黄腾飞Divergence in Group-Buying Stores: Similarities and Differences Between the Northern and Southern Schools
As the undisputed hot track of 2022, group-buying stores have undergone a year of rapid advancement and differentiation, gradually forming different factions. The Northern school is represented by Shijiazhuang's Xiaoxu Daojia, the Southern school by Nanjing's Guofengjia, and there is also Meilintao, born in the Central Plains, which can be seen as an empowering group-buying store upgraded from the Northern school model. Using Xiaoxu Daojia, Guofengjia, and Meilintao as representative cases, we analyze the similarities and differences between the Northern and Southern group-buying stores.
黄腾飞From Group Buying 'Hot Products' to Group Buying 'Brands': Iterative Innovation in Group Buying Supply Chains
Community group buying has evolved from incremental growth to quality improvement, with capital-backed platforms like Meituan, Duoduo, Taobao, and Xingyou leading, while local platforms thrive nationwide. This has enabled the rise of 'group brands' such as Xinjiang dairy brand Tulaolao and traditional brand Lvling's new snack Huohou Roasted Walnuts, which sold 4.36 million boxes in 8 months. The article analyzes the market status, strategies, underlying logic, and future landscape of group brands.
黄腾飞