When store sales fall far short of ideal targets or lag significantly behind competing brands, what actions have we taken? Or what excuses do we give for poor performance? Common excuses for poor sales:

  1. Weather too cold;
  2. Weather too hot;
  3. Bad weather (rain or snow);
  4. Low foot traffic, low entry rate;
  5. Low viewing rate;
  6. Low conversion rate;
  7. No promotions;
  8. Promotions not attractive enough;
  9. Staff in poor condition;
  10. Staff lacking sales skills; Don't these excuses sound familiar? Of course, these factors do affect business, but they are merely results, not methods. Therefore, they are not the root causes. The real cause is that we lack corresponding strategies to address them. Are these factors truly beyond our control? Certainly not. How many of these truly effective methods to improve sales have you implemented? 1: No matter how harsh the weather -- as long as there are people on the street, there is demand. Do our store and products cater to customers' needs? Have you carefully observed at the store entrance and window displays? Do you have an adjustment plan? 2: Low entry rate, big gap with competitors -- give yourself twenty minutes, step out of the store, enter competitors' stores, and see what customers are buying. Also, check if female shoppers are wearing makeup. Finally, return to your store entrance and see if your main products meet customer needs. If not, adjust immediately. If they do, customers will definitely enter. 3: Low conversion rate, weak purchasing power -- ask yourself: how much time each day do you spend training staff skills? Or are you standing in a row with staff waiting for business, or even chatting? 4: Significant decline compared to the same period last year -- have we carefully analyzed last year's reports? Do we know what the bestsellers were? Do we have these products this year? If so, are they placed in prime store locations, and is inventory sufficient? If not, have we found alternative styles? 5: After adjustments, the gap between sales and ideal targets remains -- seek resources and additional business opportunities. Have you done VIP development, VIP maintenance, event notifications, new product information alerts, SMS and phone invitations? Aren't these extra breakthroughs? Attracting customers with special sale items as a final add-on—isn't that extra business? 6: Will business improve after implementing the above five points? -- The answer is yes, but we must strive for better. So details also matter, such as target breakdown, staff shifts, busy-time deployment, idle-time arrangements, inventory management, and hourly target tracking. Everyone knows these, but only when applied do they truly count. 7: What if business still doesn't improve after trying all the above methods? -- How could that be? If all are implemented, business will not fail. Besides following the steps, it's about how much heart and mind you invest. The more effort and thought you put in, the more business will reward you in return! 8: Planning is important, but execution is even more critical. A beautiful plan without execution equals zero. This platform will soon organize several experience-sharing salons titled "How Distributors Should Operate the Platform." We will invite domestic distributors who have practical experience in operating to share their insights and discuss how they operate in their local markets. Interested distributors can long-press the QR code below to add the author's WeChat and participate: When adding, please reply with the keyword: 操盘 (Operation) - END- China's best FMCG distributor learning platform Dedicated to providing enterprises and distributors with professional, practical, and actionable tutorials Committed to helping Chinese FMCG distributors grow rapidly The most professional and practical knowledge base in the FMCG industry Reply with the red numbers below to get corresponding content Reply with number 1 to view the complete knowledge base | 001 Excellent Article Selection | 002 Distributor Market Operation | 003 Terminal Visit Management | 004 Sales Supervisor Skills | 005 Sales Improvement Techniques | 006 Channel Expansion | 007 Managing Distributors | 008 Distributor Development | 009 Distributor Internal Operations Management | 010 Team Management | 011 Efficient Distribution Techniques | 012 Sales Manager's Eighteen Skills | 013 KA Operation Strategies | 014 First Lesson for New Salespeople | 015 Internet, Brands | 016 Distributor B2B Transformation | [Long press QR code to follow]