How is your supermarket display? When displaying products in the store: Have you considered the customer's shopping experience? Have you prioritized a stable foundation, using displays that are easy to browse and easy to reach? Are you continuously optimizing the overall 'appearance' of your store displays? In fact, product displays in various stores originated from clothing displays Displays—known in the industry as VMD —a part of Visual Merchandising (which includes VP, PP, and IP skills) In addition, POP, the best supporting role in the store, is also indispensable!! — How to correctly display products? — Nowadays, the competitive gap in product offerings among stores is narrowing, making product display a key competitive factor. ------------- Purpose of Display: To Increase Sales Performance ------------ Today, Yipin Commercial introduces easy-to-learn and apply techniques for product display: ● Focus on products with low turnover First, place a pad or base under the product, then, according to the golden area theory, place empty boxes in the lower area with lower visibility. ▼ The golden area with the highest sales ▼ The golden area of the shelf ● Create a sense of abundance with fewer products Although the quantity is reduced, it still looks full. Remember: To enhance visibility, use POP displays and pair them with appropriate tablecloths/floor mats, etc.!!! ● This is the prime area of the store Display products at the end caps of shelves, which are located next to the main aisle and have the highest sales, commonly seen in self-service stores like supermarkets and convenience stores. ● Encourage impulse/multiple purchases End caps should display seasonal or promotional items, and related products should be added based on themes to trigger customers' associative impulse purchases. Initially, displays started from both sides of the aisle, but now, to make products easy for customers to browse, touch, and select, mobile platforms have become the most basic display method. ● Make it easy for customers to browse and reach Each mobile platform should display the same type of products; do not mix them. To facilitate customer access, place larger items further back. Additionally, place POP displays below the platform shelves to highlight the products. ▼ Mobile platform display Height is generally around 100cm Tilt angle can be adjusted based on product and packaging ● Best for rectangular products In display racks, there are often only horizontal shelf dividers without vertical dividers. For products that are not easy to display vertically or tend to fall over horizontally, box displays are very convenient. Place products in compartments separated by wooden boards. This also makes it easy to categorize products by color and size. Besides square and rectangular shapes, using diamond-shaped compartments can further increase visibility. One product per compartment Reduces display clutter Allows quick confirmation of out-of-stock situations ● Bottle necks facing forward When displaying bottled products like wine and juice, place them horizontally with the bottle neck facing forward for easy customer access. However, the downside is that customers cannot see the product labels and some trademarks, so use POP displays to supplement. On the POP, clearly write the product name, color, origin, capacity, price, and source ● Boxed and canned products In the store, platforms are arranged like terraces in a vertical layout, using multi-layer stepped stacking for display. Products displayed are mostly boxed or canned ▼ Fruits and vegetables Need auxiliary tools for display Therefore, remember to replenish promptly ● Try to expand the volume To expand the volume display, place substitutes (same specification and size as the product) at the base. Regular products should be displayed front-facing; if they are tall and narrow, they can be displayed horizontally. Additionally, to ensure customers can see the products from a distance, large POP displays must be posted. ------------- Display: Details are crucial! ------------ ● Display with boxes This display method involves placing one-liter packaged products like milk and juice in refrigerated display cases along with their shipping containers. (Containers are special delivery boxes used when transporting goods on wheeled carts via trucks.) The shipping boxes can also be used directly as display shelves, which is efficient and saves labor costs. ● Tilt the front box To make it easier for customers to take products, place the front container at an angle. Containers may get dirty during transport, so check that they are clean when displaying. This display is very effective for basic products, usually those with habitual prices (i.e., specific prices set by habit, such as milk and juice), so detailed product explanations are not needed. So-called expansion (protruding) display aims to expand the store area and highlight distinctive products, giving customers the impression that this store is different from those on either side. ● One per store This display area generally sells only high-value and high-priced products, so there is usually only one per store, and differentiation is needed to increase attention. ● Use dedicated shelves To highlight the difference between these products and others, break the uniformity with surrounding shelves to increase attention. Additionally, use POP displays to convey information and replenish promptly, letting customers understand the unique features and value of the product. ● Take it out of the cabinet for customers Displaying products in dedicated glass cases has the advantage of less dust and less risk of damage. Common display cases in stores include tall window-type vertical cases, the most common counter-type, and island-type cabinets. ▼ Meat/bakery products ▼ Premium products ● Show the interior By displaying the interior of the cabinet, the cabinet and products blend together, and mini spotlights can be used to enhance product visibility. ● Can be displayed directly after bringing in This display involves placing heavier items like rice, large bottles of juice, and eggs on hand trucks, platform carts (mini hand trucks with low casters), and cart-type trolleys (wheeled logistics carts with three sides enclosed by fences and an open front). If using a loading hand truck, after loading the goods, it can be pushed directly from the warehouse into the store. Sometimes cabinet-type trolleys are used for display, offering the advantages of both a cart and a pallet. Therefore, goods can be loaded in the warehouse for storage, transported to the store, and then unloaded directly or displayed in the store. Covering with a thermal cover allows display of refrigerated/frozen products Often used for transporting fresh meat and fish ● Appeal for low prices Hand truck display is a simple method that appeals to low prices. It should be placed in front of display shelves or at the sides of shelves for easy customer access and handling. ● In-store storage Store unsold products within the store for easy inventory management. ▼ Makes replenishment simple and quick Place within visible sight but out of customer reach If it's a platform, place it underneath But always keep it clean, tidy, and beautiful! ● Make single-item management simple and convenient Storage-type display not only reduces backroom space and handling personnel but also accurately manages product sales and inventory! ------------ Supermarket stores are alive!! ------------ Suspended display is divided into two methods:

  1. Suspended display (hanging/peg display); 2. Placing products on display shelves. ● Hanging display Hang small items on hooks for display. Before peak hours, move products to marked positions uniformly ● Hanging display — Shoulder-out, sleeve-out (side, shoulder) display Use different colored size rings on hangers So customers can see at a glance — Front-facing display Use shelves perpendicular or tilted to the wall to hang products So customers can fully understand the product ● Folded display In clothing products, as opposed to hanging display, placing them on shelves or tables is called folded display (i.e., stacking). — Stack by color layers Use hanging display methods To show products to customers — Stack by size Protruding (push-out) display Break partial balance to create differentiation On the horizontal display line of shelves/refrigerated cases, display in a deliberately protruding manner (e.g., using adjustable-height dedicated shelves, cardboard boxes, bargain display baskets, etc.), breaking spatial and visual balance to differentiate from other stores. Suitable for basic consumables, key products, advertised products, discounted products, new products, and recommended products. When displaying, note: The height of the protruding display shelf should not be higher than the lower horizontal line of the regular shelf; use this method appropriately, as excessive use will reduce attention; and maintain aisle width for effective POP display. Waterfall display Enhance product freshness and seasonality A display method that makes products appear to 'flow' like a waterfall or river. (As shown) Enhances the image of seasonality, freshness, and low prices Suitable for platform displays. To create a waterfall-like image, cover the area from high to central positions with products, and use auxiliary tools like cut barrels/buckets/cardboard boxes. Suitable for single-item, high-volume products, especially round or elongated items. (e.g., oranges, grapefruits, and other fruits/vegetables) When displaying, note: If the product quantity decreases, shorten the horizontal width of the display to make it elongated; always install a brake spacer at the front. Carton display Show the feeling of 'new arrival' Carton display involves displaying products directly in boxes or stacking them in the store after packing, commonly seen in the fruit and vegetable section. Products are usually placed on top of the carton, or the top part of the carton is removed for display. When displaying, note: On the POP, indicate the product's size, capacity, quantity, etc.; replenish promptly and note inventory and out-of-stock information on the back of the POP; do not place directly on the floor; place on a small cart with casters, a mat, or a table. Stacked display Show abundance through stacking 'Stacking' means piling up. Stacked display is a method of arranging and combining products and piling them high. It is mainly used for products with stability, to create a sense of volume and attract customers from a distance. When stacking, display the front of the product and keep the height below the customer's golden area, making it easy to reach and stable. For products that easily topple, stack them in an interlocking brick-like pattern to enhance stability. When displaying, note: Not suitable for refrigerated products; do not display directly on the floor; must use a base; or arrange products in a circular pattern with substitutes or empty space in the middle to create a sense of abundance. Linear display Show abundance in the store When displaying long products, show the front vertically, while linear display aligns products horizontally (i.e., laying them flat), suitable for cylindrical cans or canned beverages. The characteristic of this display is showing the product's abundance. When displaying, note: To make it easy for customers to browse, unify the front facing outward; leave one-third of the shelf space for easy customer access; and install brake guards to prevent products from falling. Gap display Increase visibility with rhythm Basic consumables shelves are usually neatly arranged, which can be monotonous. If you remove some shelf boards and insert boards of different widths, then place different products from top to bottom, you can break the monotony and attract customer attention. This is gap display. Gap display aims to create differentiation, so it can be done with cut-case display, linear display, or sometimes hanging display. When displaying, note: Products displayed must be related categories; to create differentiation, use a different display method from the sides. Column display Maximize the use of store limitations Flexibly use store dead corners—columns—by utilizing their characteristics for display, giving them the function of gap display. There are two types of columns in the store:
  2. Columns protruding along the wall;
  3. Columns standing in the middle of the store. Wall columns often cause discontinuity in store displays. First, place display shelves on both sides according to the column's thickness, then add boards on the column and use hanging display for related products on both sides. Use as a display corner For columns standing in the store, place display shelves around them; or surround them for pyramid-style mass stacking display. Can display products of the same type from different manufacturers Tilted display Increase visibility of products you especially want customers to notice Tilt angle of about 30 degrees is appropriate Products uniformly rise from left to right Tilted display, as the name suggests, is placing products at an angle. Most stores use square, four-corner display shelves for sales efficiency and display products parallel to them. Best for high-priced products, new products, and recommended products; to effectively use space, products with low display quantity or low inventory due to high sales are sometimes displayed at an angle. When displaying, note: This display requires space, so it is suitable for large stores; not for all categories; to avoid messy displays, be sure to organize product displays before peak sales hours. Color stripe display Increase visibility with color groups Flexibly use the product's own colors to create vertical stripes on slanted display shelves, commonly seen in the fruit and vegetable area. Pair products with strong color contrast as much as possible To increase customer attention When displaying, note: Do not use horizontal stripes; only vertical display ensures all products enter the golden area. Combination display Combine multiple related products for a proposal Combination display is a method of displaying multiple related products together, creating a unified image and breaking the monotony of the store; commonly seen in apparel/home goods areas. When displaying, note: When combining, first create a product sales plan, then combine different categories; when pricing, clearly mark each item and indicate the total price of the combination. Comparison display Easy for customers to compare products In the store, comparison display shows product differences and prices. Differences in product added value, packaging capacity, and quantity of the same product create price differences. Customers avoid the 'two ends' If you set three grades, you'll find most customers avoid the 'two ends' and choose the middle product. In behavioral economics, this is called 'edge avoidance' (as shown below), so the product in the 'bamboo' position is chosen first and runs out. 'Edge avoidance' theory Time-period display Change products according to time periods Conduct a survey Time-period display is a method of changing displays according to customer traffic at different times. First, survey and record store traffic, then tally customer visits by time period to identify peak hours for each customer segment, and promptly change products at the storefront and key corners. Change the way you receive customers Due to different age groups, besides focusing on store displays, also change the way you receive customers. For elderly customers, make aisles wider or provide chairs, etc. Remember: Install casters with brakes on display shelves to facilitate layout changes. Compression display Enjoy the process of searching and discovering products Compression display, also known as 'rainforest display' or 'bargain display'. The purpose of compression display is not to make it easy for customers to browse and reach products, but to enjoy the process of searching and discovering them. The characteristic of this display: on store aisles, products are piled onto shelves and stacked high to the walls and ceiling, creating a three-dimensional effect, and it also saves storage space. When displaying, note: Approximately 30 or more products can be stacked per square meter; not suitable for all products; use POP to supplement product feature information and unify POP formats. -END- The best learning platform for FMCG distributors in China Focuses on providing professional, practical, and applicable tutorials for enterprises and distributors Dedicated to helping Chinese FMCG distributors grow rapidly The most professional and practical knowledge base in the FMCG industry Reply with the red number below to get the corresponding content Reply with number 1 to view the complete knowledge base | 001 Excellent article selection | 002 Distributor market operations | 003 Terminal visit management | 004 Sales supervisor skills | 005 Sales improvement techniques | 006 Channel expansion | 007 Managing distributors | 008 Distributor development | 009 Distributor internal operations management | 010 Team management | 011 Efficient distribution techniques | 012 Sales manager's skills | 013 KA operation methods and strategies | 014 First lesson for new sales | 015 Internet, brands | 016 Distributor B2B transformation | [Long press QR code to follow]