Distribution & Channels
Waterfall, Gap, Compression... Basic Product Display in Hypermarkets Should Be Done Like This!!!
How is your supermarket display? When displaying products, have you considered the customer's shopping experience? Have you prioritized a stable foundation with easy-to-browse and easy-to-reach displays? Are you continuously optimizing the overall 'appearance' of your store displays? In fact, product displays in various stores evolved from clothing displays—known in the industry as VMD (Visual Merchandising)—which includes VP, PP, and IP skills. Additionally, POP (Point of Purchase) displays are indispensable as the best supporting role in the store.
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