On January 6, Oriental Honghu (Beijing) Technology Co., Ltd. (hereinafter referred to as Oriental Honghu) joined hands with Guangzhou Wanglaoji Great Health Industry Co., Ltd. (hereinafter referred to as Wanglaoji) to hold the 'Meta Potential' - Wanglaoji Black Herbal Tea New Product Launch and Digital Ecosystem Summit at the Diaoyutai Hotel Hangzhou. Oriental Honghu is positioned as a new digital FMCG brand company, committed to reconstructing the entire offline transaction chain with digital methods, and recently completed an angel round financing of over 100 million yuan. This round of financing was invested by ByteDance, and the funds will be used for technology construction, product development, market promotion, and expansion of offline channels. Oriental Honghu has not only received support from ByteDance, but also recognition from beverage industry giant Wanglaoji. The two parties have reached a deep strategic cooperation, jointly developing and co-creating. (Wanglaoji Black Herbal Tea New Product Launch and Digital Ecosystem Summit) Tang Xiaotong, founder of Oriental Honghu, introduced that the newly launched Wanglaoji Black Herbal Tea is not just a new beverage, but also empowered by emerging technologies for the future of the industry. Through the circulation of Wanglaoji Black Herbal Tea in the market, it will achieve visualization of the supply chain, channels, logistics, and finance, enabling true dialogue between the brand and end consumers, and truly starting from the underlying needs of consumers to make better products and services. (Tang Xiaotong, founder of Oriental Honghu, giving a speech on site) Zhao Min, deputy general manager of Wanglaoji Great Health Company, reviewed Wanglaoji's brand journey in recent years. Through time and market tests, Wanglaoji has become a memory symbol of national herbal tea. As a major brand under the newly listed Fortune 500 company Guangzhou Pharmaceutical, Wanglaoji has never stopped its innovative exploration. The launch of the new Black Herbal Tea is a collaboration with two digital companies, Oriental Honghu and ByteDance, to jointly explore the new consumer field. (Zhao Min, deputy general manager of Wanglaoji Great Health Company) The new Black Herbal Tea launched by Wanglaoji this time targets the health needs of modern people who stay up late. Based on the classic formula, it has undergone four major upgrades: First, health upgrade, focusing on the current demand for 0 sugar, 0 fat, and 0 calorie healthy beverages, with sweetness mainly from natural sugar substitute erythritol; Second, increased concentration, the Black Herbal Tea increases the concentration of the herbal tea original liquid, making the herbal tea flavor stronger and highlighting the taste experience of natural herbal plants; Third, sweetness adjustment, three-tenths slightly sweet, with a natural sweet aftertaste in the throat; Fourth, packaging innovation, eye-catching cool black-red slim can body, paired with simple and fashionable black background with red characters, high visual memory, more loved by young people. ****(Tang Xiaotong, founder of Oriental Honghu, having a remote dialogue with NZ) At the meeting, Tang Xiaotong, founder of Oriental Honghu, introduced the virtual technology experience officer NZ of Oriental Honghu on site. Through a series of interactions with the virtual experience officer NZ, he explained the innovative model of reconstructing the industry with digitalization. Tang Xiaotong said that the newly launched Wanglaoji Black Herbal Tea is not just a new beverage, but also a carrier of Oriental Honghu's digital system. Through multi-code integration technology, the circulation of Wanglaoji Black Herbal Tea in the market will achieve visualization of the supply chain, channels, logistics, finance, and other links, enabling true dialogue between the brand and end consumers, and truly starting from the underlying needs of consumers to make better products and services. (Tang Xiaotong, founder of Oriental Honghu, participating in a roundtable discussion) In the roundtable discussion, representatives from the three parties further explored the digital transformation of the FMCG beverage industry. Lai Yunfei, deputy general manager of Guangzhou Wanglaoji Great Health E-commerce Co., Ltd., said that under the background of new situations and new opportunities, digital transformation is a major trend, which is very consistent with Wanglaoji's century-old concept of innovation and change, and this is beneficial to the entire industry and society. When talking about the development of the beverage industry, Tang Xiaotong, founder of Oriental Honghu, said that Oriental Honghu's entry into the beverage industry is not to blindly subvert the original model, but to use Internet technology to help traditional FMCG brands self-innovate and upgrade, and to be a true enabler. In the future, standing in the context of digital ecology, Oriental Honghu will continue to join hands with Wanglaoji, ByteDance, and other parties, starting from the underlying needs of consumers, and win consumer support and trust with diversified innovative products. Aggregating the strength of multiple partners to accelerate the construction of the industry's digital ecosystem, continuously deepen digital cooperation and industry technology empowerment, and promote the high-quality development of the FMCG beverage industry to a new level. Are you 'watching' me?