Click 'Read Original' for details. Here we talk about the provincial sales manager, a sales position that combines management and execution. Above the provincial sales manager is the management level, and below is the execution level. Therefore, the provincial sales manager must excel at both management and execution, with timely and effective role transitions. Hence, we provide a systematic thinking tool for provincial sales managers: the Six Dimensions. Practice has found that the Six Dimensions theory is most applicable under the following conditions: in a province with a population of 50 million, when a brand's monthly sales are below 3-5 million, achieving the following six items can establish a basic platform. Especially for domestic milk powder, which focuses on channel construction and terminal distribution, and where bosses typically prefer quick and direct methods, focusing on these dimensions can make it feasible to achieve certain sales targets monthly. For foreign brands, a different perspective is needed, as they emphasize brand building and consumer communication, requiring efforts in consumer communication and increasing consumer numbers. However, regardless of whether it's a domestic or foreign brand, as a provincial sales manager, regularly thinking from the following six dimensions is beneficial for sales improvement. The Six Dimensions Theory for Provincial Sales Managers: Always Think in Six Dimensions First Dimension: Monthly Sales Plan

  1. Team Building: How many people to add this month? Who recruits? From what channels? When will they be in place?
  2. Channel Construction: How many new clients to open this month? Who opens them? In which regions? When will development be completed?
  3. Terminal Layout: How many ordering meetings this month? When and where? Expected order amount?
  4. Sales Progress: What is this month's target? How much achieved to date? How much short? When to achieve? Second Dimension: Market Fundamentals
  5. Market Capacity: How many people in the province? What is the birth rate? How many newborns x 3 years = how many potential milk powder customers?
  6. Market Grading: How many prefecture-level cities, counties, and townships in the province? To which city level has channel construction reached? Where are the gaps? When to fill them?
  7. Market Coverage: How many clients and terminals in the province? On average, how many people does each client cover? How many counties and towns does each client cover? Third Dimension: Monthly Sales Achievement
  8. Target to Point: Divide the provincial target by prefecture-level cities to get monthly/ per city volume; by counties to get monthly/ per county volume; by townships to get monthly/ per town volume.
  9. Target to Person: Divide the monthly provincial target by the average per salesperson, per client, and per terminal store.
  10. Target Analysis: Why do some salespeople fail to complete? Why do clients fail to achieve? Why no terminal sales? Please think and reply! Fourth Dimension: Key Points of Channel Construction
  11. Channel Promotion: What promotional activities were done this month? Which regions participated? Which didn't? Why?
  12. Channel Organization: Which clients organized promotional activities themselves this month? How did they invest? How did you convince yourself and then persuade clients to invest proactively? What were the results? Why?
  13. Channel Improvement: Facing the current situation, the company requires one product to break through one million per month. How do you implement this? What support do you need from the company? Please list them.
  14. Channel Innovation: What innovative work have you done in your region? Is it effective? Why? Please think and reply! Fifth Dimension: Achieving Sales Breakthrough
  15. Brand Breakthrough: Which brand is your focus this month? How do you plan to do it? Why choose this brand as the focus?
  16. Regional Breakthrough: Which prefecture-level city is your focus this month? How many days will you spend on-site coaching? From which brand to break through? Why?
  17. Channel Breakthrough: Who is the key person to support this month? What are their problems and countermeasures? How to solve them?
  18. Terminal Breakthrough: What is the purpose of this month's investment promotion meeting and ordering meeting? What methods will be used? Sixth Dimension: Tracking Key Work
  19. Customer Promotion Actions: Have the methods to effectively promote terminals been implemented? Have they been checked? There should be pictures and evidence.
  20. Customer Assistance Actions: What methods effectively promote client distribution? How to ensure distribution is in place?
  21. People Monitoring Actions: Where is the team, including individuals, every day? What are they doing? What difficulties do they have? Have they been helped to solve? Have promotions and replacements been done? Have incentives and supervision been checked?
  22. Volume Monitoring Actions: Where will the difference in this month's task be supplemented? Do you have a clear idea? Is there a plan of action? Has synergy been formed? Can it be ensured to achieve? From August 22-24, the '2018 FMCG China Digital Innovation Conference (2018FDIC)' with the theme 'Finding New Growth Engines' will be held in Shanghai, hosted by the China FMCG Industry Association and organized by New Distribution. The conference will last 3 days, focusing on two main themes: marketing and supply chain, with six parallel forums: brand, channel, communication, B2B, same-city logistics, and innovative retail. We will invite industry experts, CEOs, and senior brand executives to deeply interpret the trends and drivers of digital transformation in the FMCG industry. We will invite over 500 FMCG enterprise executives, 200+ B2B industry CEOs, and 1000+ FMCG industry leaders to gather and discuss how the FMCG industry can use digital tools to achieve rapid growth again in the digital era. This conference will build a bridge for brand owners, distributors, retail enterprises, and marketing agencies, helping FMCG manufacturers obtain the latest information, understand best practices, and master more transformation practical skills. Proposed Invited Companies Conference Time August 22-24, 2018 Conference Venue Shanghai Baohua Marriott Hotel Conference Content 8.22 All-day check-in Afternoon 14:00-17:30 Distributor Same-city Logistics Parallel Forum Evening 18:30-21:00 New Distribution Night Gala Dinner 8.23 Theme: Marketing Digital Innovation Morning 9:00-12:00 Marketing Digital Innovation Main Forum Afternoon 14:00-17:30 Brand, Channel, Communication Parallel Forums 8.24 Theme: FMCG Supply Chain Digital Upgrade All day: FMCG Supply Chain Conference Registration Method Registration is now open. Long press the QR code below or click 'Read Original' to register. Limited-time group purchase discount is hot! Registration Consultation Ticket Inquiry: Media Cooperation Inquiry: New Distribution Previous Conference Highlights Click the links below to review the highlights of the 1st, 2nd, 3rd, and 4th FMCG + Internet Conferences: -END-