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Articles by 牛奔
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The 'Six Dimensions' for Provincial Sales Managers to Boost Sales
This article introduces the 'Six Dimensions' framework, a systematic thinking tool for provincial sales managers in the FMCG industry, particularly suitable for brands with monthly sales below 3-5 million in provinces with 50 million population. It outlines six key dimensions: monthly sales planning, market fundamentals, monthly sales achievement, channel construction, sales breakthrough, and tracking key work.
牛奔The Turbulent Milk Powder Market and the Anxious 2016
At this time of year, many in the milk powder industry are making year-end summaries. In 2015, everyone was entangled; in 2016, they are no longer entangled but 'anxious'. This year, products are the most anxious: brand owners speculate on the registration system, channel partners analyze which brands will survive, stores ponder which products to promote, and consumers are confused about why their usual milk powder is unavailable.
牛奔How Distributors Can Avoid Being Forced to Stock Up by Manufacturers
Distributors face increasing pressure from powerful manufacturers to stock up, especially during peak seasons. This article analyzes common excuses used by manufacturers to force inventory on distributors and provides practical strategies for distributors to avoid excessive stock while maintaining good relationships and controlling their terminal channels.
牛奔The "Six Dimensions" for Provincial Sales Managers to Boost Sales
This article discusses the role of provincial sales managers, who sit between management and execution. It introduces a systematic thinking tool called the "Six Dimensions" to help them improve sales. The six dimensions include monthly sales planning, market fundamentals, monthly sales achievement, channel building, sales breakthroughs, and tracking key tasks.
牛奔Business is Tough, Where Have Consumers Gone?
Consumption is declining, but where have consumers gone? While the amount and frequency of consumption haven't decreased, the demand for food products has, indicating a shift in consumer demand. This shift can be categorized into four directions: brand switching, channel switching, category switching, and upward migration. Understanding these shifts is crucial for reversing sales declines.
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