Tianfu Cola, Changning Cola, Aolin Cola, Feichang Cola, Lechen Cola, Lanjian Cola, Jiuxing Cola, Yueguan Cola, Yinlu Cola, Fenhuang Cola... The 20-year journey of domestic colas is a tragic ballad.
The recent return of Chongqing Tianfu Cola to the market is encouraging. Many friends have asked if there are other domestic cola brands. According to the "2010-2015 China Beverage Industry Investment Analysis and Prospect Forecast Report" released by CIC Consulting, Coca-Cola and Pepsi hold 57.6% and 21.3% of the Chinese cola market respectively, totaling nearly 80%. The few domestic colas are fighting for the remaining market share.
Looking at the history of domestic colas, various Chinese brands have emerged, once ambitious to play the national card—"Chinese people's own cola"—but they could not escape the fate of being eliminated. They either fell in the wave of acquisitions, mergers, and alliances by Coca-Cola and Pepsi, or after joint ventures, products switched to foreign brands, handing over the market; or they remained small-scale and died out; or their products were ignored, leading to losses and insolvency, and they voluntarily exited the historical stage.
The editor has compiled a list of various domestic cola brands over the past 20 years (perhaps the most complete list of domestic cola brands). Some were fleeting, some unheard of... However, given the vast and complex number of domestic cola products, it is difficult to count them all. If you have seen other brands, please add them (see the last page for reader-provided cola brands).
Tianfu Cola
Tianfu Cola has been widely reported by News Watch. In short, it was born in 1981, and at its peak, it had 108 bottling plants nationwide, holding 75% of the Chinese cola market. In 1994, Tianfu Cola cooperated with Pepsi, but was gradually marginalized. Later, it successfully sued the American giant, recovered the ownership of the formula and production process, and announced its return with great fanfare.
In Chongqing, there was once a domestic cola brand that dominated the southwest market—Tianfu Cola.
Xingfu Cola
In 1979, the first TV commercial on the Chinese mainland appeared, which was for Xingfu Cola, with the slogan "Refreshing and tasty, fragrant and invigorating." The producer of Xingfu Cola was Shanghai Zhengguanghe Soda Factory, located at No. 400 Tongbei Road, Yangpu District. After the reform and opening up, Zhengguanghe introduced advanced equipment from abroad for making soda bottle caps, and developed new products such as canned and PET bottled Xingfu Cola. The Tianxiang brand Xingfu Cola was once rated as the most popular beverage. One reason for the disappearance of Xingfu Cola may be that it accepted OEM production for Coca-Cola, making it unable to resume production. Xingfu Cola was the closest in taste to Coca-Cola among all domestic colas.
In the 1980s, "Xingfu Cola" advertisements on Shanghai streets
Zhengguanghe brand Xingfu Cola
Fenhuang Cola
Fenhuang Cola, which appeared in 1998, was once one of the top three domestic beverage brands. Together with Feichang Cola and Jianlibao, it formed the pattern of "two giants, three teenagers" (the two giants referring to Coca-Cola and Pepsi). Many people may not know Fenhuang Cola, but its advertising spokesperson is well-known.
According to data, in 1999, Fenhuang Cola spent 150 million yuan on TV advertising alone, accounting for about 23% of that year's beverage advertising expenses, nearly 6% more than Coca-Cola's advertising. However, its main markets were in small and medium-sized cities and rural areas, and after a massive advertising campaign, it lacked follow-up strength. Fenhuang Cola, which mainly produced snack foods, faced a shortage of funds and disappeared from the market after 2001.
"Fenhuang Cola, everyone rejoices together"
Shaolin Kole
It is indeed "Shaolin Kole," not a typo.
I vaguely remember the TV commercial: the theme song of "Shaolin Temple" plays, and Jet Li swings a knife and staff in a background of bubbling cola... It is said that "Shaolin Cola" was a product of Zhangzhou Pharmaceutical Factory, a famous traditional Chinese medicine manufacturer that produced "Pien Tze Huang." In those days, it was a high-end beverage, much more expensive than ordinary soda. Unfortunately, it has long since disappeared.
Laoshan Cola
Laoshan Cola was founded in 1953 and was the first self-developed carbonated beverage in China. Before the 1990s, its production and sales ranked first among the "Eight Great Chinese Colas," with a market share of over 80% in Qingdao.
In the 1990s, it was acquired by Coca-Cola. In 1997, due to institutional drawbacks and the impact of foreign brands, the market for Laoshan Cola shrank sharply, and production was forced to stop. In March 2004, Qingdao Laoshan Mineral Water Company recovered the Laoshan Cola trademark, invested tens of millions of yuan to import Italian production equipment, and resumed production and market launch.
The healthy Laoshan Cola that made a comeback in 2004, while continuing the excellent quality of the original Laoshan Cola, followed the latest consumption trends by adding various Chinese herbal ingredients such as black dates, Angelica dahurica, galangal, cloves, and carbon dioxide gas to Laoshan mineral water, "giving the product more health connotations, with a refreshing and sweet taste that leaves a lasting aftertaste."
Laoshan Cola, which has returned to the market, focuses on a Chinese herbal formula?
Feichang Cola
In 1998, Hangzhou Wahaha Company, after more than two years of meticulous research and development, launched "Chinese people's own cola—Wahaha Feichang Cola," taking the lead in the beverage industry to challenge international big brands under the banner of national industry.
Since its birth, Feichang Cola leveraged the sales channels of Wahaha Group's other products, which had an average distribution rate of over 80% in major cities and rural areas, mainly targeting the rural market. Feichang Cola ultimately survived not because its taste and packaging were highly similar to the two major colas, but because it took a different market route from Coca-Cola and Pepsi, choosing to surround the cities from the countryside.
The following year, Feichang Cola's market share surpassed that of Pepsi, the second-largest, breaking the monopoly of the two foreign colas. In 2004, Feichang Cola ranked third in the domestic cola market, with shares of 30% of Coca-Cola and 60% of Pepsi. In 2006, Feichang Cola's annual output reached over 600,000 tons, firmly ranking third in China's carbonated beverage market.
However, to this day, Feichang Cola has not made further breakthroughs, with annual sales of about 2 billion yuan, far behind the tens of billions of Coca-Cola and Pepsi.
This cola is still quite popular in fifth-tier cities and townships.
Children's Cola
In the early 21st century, Wahaha developed a healthy cola specifically for children's growth and development. Children's Cola contained no caffeine or preservatives, filling the gap in the domestic children's carbonated beverage market, and was loved by consumers, especially teenagers. Unfortunately, after 2005, Children's Cola basically disappeared.
In addition to these influential colas, there are many non-mainstream colas.
============ Warning! High energy of knockoffs ahead! My eyes are blinded! ============
Yanjing Coffee Cola
Yanjing not only produces beer but also cola, and it's coffee cola.
When coffee meets cola, like romance meets passion, creativity extends infinitely, and happiness follows. Coffee cola perfectly interprets an extraordinary taste experience!
Long live our great Yanjing Beer Group. Long live Yanjing Beer! Long live Putin! Ah, I mean the regular large bottle of Yanjing.
Blue Ribbon Cola
You may know Blue Ribbon Martell and Blue Ribbon Beer, but have you heard of Blue Ribbon Cola?
High-end, foreign, and flashy.
Yinxiang Cola
Yinxiang Cola, since the character "xiang" was ruined by netizens, I wonder if anyone still drinks it.
Yinlu Cola
When it comes to Yinlu, most people might think of eight-treasure porridge. But when it comes to Yinlu beverages, few people know much. Yinlu Beverage has a rich product line, and Yinlu Cola is one of its carbonated beverages.
Is it a brother of Yinxiang?
Wanshi Cola
Pepsi, your grandfather is here.
Happy Cola
By the way, can it still be called cola without caramel?
Qianxiyuan Cola
Qianxiyuan Cola is produced by Henan Jiyuan Qianxiyuan Beverage Co., Ltd. Besides cola, it also produces almond milk, yogurt, fruit juice...
It was probably a brand created in 2000.
Chundong Cola
Chundong Cola is produced by Zhengzhou Youliyou Food and Beverage Co., Ltd.
"Fei Wu Mo Shu" Cola
This cola is produced by Hebei Huierwang Food and Beverage Co., Ltd.
Huikang Brand Cola Cool
Cola Cola
Yingdeli Cola
Huanle Cola
So happy!
"Ku e bai" Cola
Could it be that all names have been used up, so they started mixing in letters?
Zhenzhen Cola
This one looks more serious than the above.
Baisi...yuan Cola
I bow to the god-like layout.
Deyi Brand Ginger Cola
It seems not ginger juice, but ink juice.
OK Cola
I feel like there's something strange in the bottle.
Tiantanshan Cola
Tiantanshan Cola is produced by Jiyuan Tiantanshan Beverage Co., Ltd.
Tiantanshan has a product that reminds me of Minute Maid Pulpy Orange.
Shuangkou Cola
This "Shuangkou Cola" is produced by Hunan Wanghui Food Co., Ltd., and claims to be a Hunan famous brand.
I can vaguely see the words "Hunan Famous Brand."
This is another one... The shape, the packaging, and the blinding QQ penguin?
This seems to be yet another one.
Tongfei Woer Shidai Cola
Tongfei Woer Shidai Cola is produced by Tangshan Sitong Food Co., Ltd.
Its official website shows that Tongfei is a famous trademark in Hebei Province.
Xishi Cola
Xishi Cola is produced by Anqing Xinwangzai Food Co., Ltd.
"Xishi Cola" is also a famous trademark in Anhui Province.
Yinmei Cola
Yinmei Cola is produced by Yuzhou Yinmei Beverage Co., Ltd. Yinmei Company developed Yinmei Cola in the early 1980s and passed provincial technical appraisal.
Yinmei Cola is a fermented beverage product made by scientifically extracting and refining natural ingredients such as honeysuckle, dark plum, galangal, honey, and cloves, using modern fermentation technology and in accordance with national beverage production standards. It pioneered fermented beverages in Henan Province.
Yinmei Cola is a "Henan Province Famous Trademark."
Kexi Cola
In early 1985, the first batch of cola-type carbonated beverages produced by "Shanwei Kexi Cola Co., Ltd." successfully launched, pioneering cola production in Guangdong and becoming a pioneer of Chinese cola. The company owns dozens of brands including "Kexi," "Tonghesheng," "Meichengsi," "Tiandiquan," "Guoqimei," "Guanquan," "Yingyang Guli," and "Amazon," and in 2005 established "Shenzhen Kexi Cola Food Co., Ltd."
Guangdong Province Famous Product
Jianshilu Cola
Xueming Cola
What is CCTV doing here?
Xianjin Cola
Xianjin Cola is produced by Dongguan Xianjin Health Beverage Food Co., Ltd. In addition, it also produces Xianjin Soy Milk and Chenpi Sour Plum Soup.
Haomai Cola
Xueyang Coffee Cola
Just take a look; the original image is this small...
Yurui Xiangyun Cola
Yurun Xiangyun Cola is produced by Henan Xin Yurui Beverage Co., Ltd.
Xuefang Cola
Hongrun Cola
2.68 liters is the highlight.
Honglu Cola
The younger brother of the above.
Tianjin Cola
Although it looks like it was drawn in Windows Paint...
Guanfang Cola
Keke Cola
Hongzao Cola
Hongjun Cola
Actually, this is not cola but a type of wine called "Hongjun Cola."
"Hongjun Cola" is actually Hakka wine niang. Wine niang is also called old wine or yellow wine in Hakka areas. It is said to have a history of five thousand years. Every household brews it, and drinking wine niang is a common custom among Hakka people, with men, women, old, and young all able to drink a bowl or two. On festive occasions, Hakka people especially like to use wine niang to entertain guests.
On July 19, 1935, when the Red 9th Army Corps set out on the Long March, a rally was held in front of the Guanshou Gongci in Ninghua. The villagers offered farewell wine and red eggs to the Red Army soldiers. From then on, the Red Army soldiers embarked on the world-famous 25,000-li Long March. After drinking the wine niang of the Soviet area people, under the leadership of Chairman Mao Zedong, they were fearless in sacrifice, advanced wave after wave, marched forward courageously, and were unyielding, spreading the seeds of revolution across the country and composing an immortal heroic epic.
On this fiery land, during those years of blood and fire, countless Communists and revolutionaries in the Soviet area sacrificed their lives, forging a Soviet spirit stronger than steel. To inherit and carry forward this spirit, the Hakka people of western Fujian called wine niang "Hongjun Cola."
Origin of Hongjun Cola: Gutian, Shanghang, Fujian.
In addition to the above colas, there are many domestic colas known only by name: Lechen Cola, Lanjian Cola, Jiuxing Cola, Yueguan Cola, Sanya Xue Cola, Sufangzhai Cola...
Content reprinted from WeChat public account: Rabbit Commune
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