Meihua Info · Today

Whether you're interested in joining the marketing industry, boosting your current marketing career, seeking opportunities for self-recommendation, or exploring the emotional neuroscience behind consumer purchasing decisions, keeping these five books at hand will surely inspire you. Over the past few years, I've browsed valuable books on marketing and PR from my bookshelf. After reading dozens, the information from some books gradually merged together. Here are five books that left a deep impression on me and provided much help to my own marketing thinking. Whether you're interested in joining the marketing industry, boosting your current marketing career, seeking opportunities for self-recommendation, or exploring the emotional neuroscience behind consumer purchasing decisions, keeping these five books at hand will surely inspire you. "All Marketers Are Liars" —Seth Godin Seth Godin shook my long-held understanding of marketing. In "All Marketers Are Liars," Godin overturns fact-based marketing theory—to be an outstanding marketer, you need to tell your customers compelling and believable stories. In the book, Godin mentions: After reading this book, I hope you ask your boss, your colleagues, and your clients these three questions: What's your story? Will the audience listening to the story believe you? Is the story true? If you want to market yourself or your brand more intelligently and authentically, this is the first book I recommend. It contains rich case studies from real brands and offers advice on how to weave stories into marketing. If you have a great interest in how humans fake things, you'll love this book and its author!

"Start with Why: How Great Leaders Inspire Everyone to Take Action"

—Simon Sinek For marketers and brand leaders, it's often a struggle to know how to convey their message. Besides the most compelling information, what else should it include? I'd like to hear your answer. Sinek explains: "The word 'why' can inspire not only ourselves but also those around us." In "Start with Why," Sinek explains at the most fundamental level how leaders and brands inspire us most powerfully. Although they have strong marketing platforms, they all convey their message in the same way: by starting with asking "why." He further explains why we humans are naturally drawn to people or brands that ask why; how to find your own "why" that attracts others; and how to tailor your message around "why." Although the target audience for this book is leaders, every chapter offers a wealth of diverse advice for readers at any level seeking marketing or PR inspiration.

"Marketing: A Love Story: How to Matter to Your Customers"

—Bernadette Jiwa This is a book that always sits on my desk because I often need to refer to it. On Jiwa's award-winning blog (TheStoryofTelling.com), you can find a curated collection of her excellent work. "Marketing: A Love Story" teaches marketers how to retain their customers. (Note: Stop focusing solely on promotions; try to focus on helping them truly solve their problems.) In this book, Jiwa combines engaging anecdotes and storytelling tips, and at the end, presents readers with many thoughtful marketing suggestions.

"Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing"

—Roger Dooley I was hesitant about this book, especially when I read the summary: "100 Ways to Persuade and Convince Consumers with Neuromarketing." It seemed like a book about shady marketing, creepy, and something to stay away from, right? But I was drawn by the brain illustrated on the cover, so I read it and found it truly captivating. The book covers everything from how the brain processes different price points to the impact of body language on purchasing decisions. For example, research shows that when it comes to price, people are more likely to buy a product priced at $19.97 than the same product at $20, not just because it's cheaper, but because the lower price has a more noticeable precision. In other words, customers are more willing to believe it's worth $19.97 because it's a specific and precise price, rather than approximately $20. In short, this book contains a variety of excellent case studies that can help marketers, and it's worth keeping in a marketer's pocket. Additionally, the writing style allows non-neuroscience researchers to quickly digest and understand the content.

"What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story"

—Michael Bosworth and Ben Zoldan This is also a great book full of interesting marketing advice. The most important point in this book is that it emphasizes the need to build an emotional connection with customers and provides advice on how to do so. One of my favorite pieces of advice is: Remember, your customers are not rational thinking machines, but emotional machines that think. It also includes research related to the importance of storytelling in marketing, accompanied by excellent brand case studies to illustrate the points. Although each author's viewpoints, anecdotes, research, and advice differ, the key is that these five books teach us three similar things: 1. They clarify why our current marketing methods are more authentic and reliable than traditional marketing; 2. How to find the most human and brand-relevant stories; 3. How to use these stories as the cornerstone of our marketing. Source: Meihua Info Long press the QR code below, follow, and reply with number 1 to browse related articles by category.