Salesman Lao Wang is set to visit eighteen stores today, but he is more concerned about this month's sales target of 200,000 yuan, as only sales performance directly affects his commission. Before he leaves, the distributor boss hints with meaning that tasks like shelf organization are equally important as distribution, but Lao Wang nods with a wry smile. By month's end, Lao Wang barely achieves half of the sales target. After spot-checking several outlets under Lao Wang's responsibility, the boss finds that Lao Wang indeed ignored his advice. In the stores, products on shelves are disorganized, with long-shelf-life items in front and short-shelf-life items behind; Promotional materials from the brand are torn, and the provided refrigerators are used by store owners to freeze meat and fish. In the storage room, competitors' products are piled on top of their own... If salespeople do not actively execute visit tasks and only focus on distribution, it affects sell-through; in FMCG sales, delivering goods to the terminal is not the end but the beginning. But why is Lao Wang unwilling to do visit tasks well? The distributor boss thought for a long time before understanding. "Salespeople do not do what you want, but what you incentivize." After realizing this, the boss immediately used a mobile tool to provide comprehensive incentives for Lao Wang. That day, Lao Wang visited as usual, exchanging pleasantries with the store owner, and just after leaving, a notification popped up on his phone: "You have been awarded 1 point via the points rule (visit reward)." "Points? What points?" Just as Lao Wang was puzzled, he found that after completing tasks like shelf organization, display inspection, and inventory reporting, he accumulated a lot of points, all of which could be exchanged for cash at a 1:1 ratio. Watching the points increase in his phone, Lao Wang felt his life was full of hope. That afternoon, the distributor boss went to the stores and found shelves cleaned, displays, posters, and pillars refreshed, and inventory reports updated. This is the power of immediate positive feedback. Traditional performance assessments cannot fully motivate salespeople; the [Employee Points] feature of the mobile tool can motivate salespeople from all aspects, creating a more flexible sales team and improving sales efficiency. For example, set up [Visit Rewards] for salespeople. When a salesperson visits terminal stores, if the number of visits exceeds five stores, each additional store earns 2 points. Administrators can set custom points rules based on the company's marketing strategy and market needs, and distribute points uniformly. The points rule engine will issue points to corresponding salespeople based on various business data, fully motivating employees. **The points rule engine of the mobile tool extends point incentives to every action of the employee; each approval, AI recognition, or new customer addition can trigger point issuance; **refined settings allow differentiated point rewards for different customer types, visit tasks, and products. Points calculation supports arithmetic formulas and multiple functions, and can set a daily points issuance cap! Additionally, store levels and types can be set, such as: the first five stores visited by a salesperson must be key accounts or KA stores; and visit duration must be at least 30 minutes for KA stores. On this basis, each additional store visit earns 2 more points. Furthermore, the distributor boss can set different points rules for different groups and individual salespeople in the sales department. Maximize terminal sell-through to the extreme! Scan the QR code to register and experience it now. Source: 外勤365AirPalm (ID: waiqin365) Author: 外勤365市场部 Tips will be paid 400-2000 yuan upon publication.