Articles by 外勤365市场部

Should Salespeople Be Paid Commission or Points?

Salesman Lao Wang is set to visit eighteen stores today, but he is more concerned about this month's sales target of 200,000 yuan, as only sales performance directly affects his commission. Before he leaves, the distributor boss hints that tasks like shelf organization are equally important as distribution, but Lao Wang nods with a wry smile. By month's end, Lao Wang barely achieves half of the sales target. After spot-checking several outlets, the boss finds that Lao Wang ignored his advice, with messy shelves and other issues. The boss realizes that salespeople do what is incentivized, not what is asked, and uses a mobile tool to implement a points system that rewards every task, leading to immediate improvements.