In recent years, as consumer habits become more diverse and casual, bulk snack foods have gradually become a new favorite in daily consumption. More and more companies are paying attention to the comprehensive benefits brought by bulk snacks, increasing their efforts, and even elevating them to a strategic level. 1 Bulk Snacks – A Force to Be Reckoned With Relevant data shows that the market demand for bulk snack foods in China is growing steadily, and the category scale is expanding at a geometric rate, making it a force to be reckoned with in the food industry. In recent years, seizing the development opportunities of bulk snacks, the extension of the concept has also been continuously expanded, forming eight categories: jelly, candy, chocolate, bakery, nuts and fried goods, meat products, fruits and vegetables, and soy products. With the increase in the variety of bulk snack products, the importance of bulk display cabinets has become prominent. Different from traditional foods, whether bulk snack products can effectively showcase their own characteristics and stimulate consumers' desire to purchase is closely related to product display techniques. It can be said that the strength of the display effect directly affects whether bulk snack products can achieve hot sales. 2 Four Golden Rules for Bulk Snack Display Generally speaking, the systematic design and planning of bulk display cabinets for bulk snacks should follow the following four golden rules: Principle 1: Highlight the characteristics of core or key products. For example, best-selling items, new products, products with distinctive features, and products on promotion should be displayed differently from other products to give a strong visual impression. Principle 2: Highlight the brand. The logo should be clear, and the advertising should be vivid, eye-catching, easy to understand and remember. Principle 3: Emphasize artistic techniques and clever conception. Fully utilize backgrounds, props, and other modeling tools to form a unique artistic language, perfect artistic modeling, and harmonious color contrast, thereby accurately and effectively expressing and highlighting the theme of the display. Principle 4: Emphasize individuality and avoid similarity. In the display of bulk products, uniqueness and innovation are precisely to cater to customers' pursuit of personalization. A distinct personalized style and unique design creativity can make people feel refreshed and unforgettable. Bulk display cabinets should be done like this! In the past two years, the display creativity and techniques of high-quality bulk snack enterprises in the market are not only worth summarizing but also worth learning from. Today, the editor has compiled excellent bulk display cabinets from the domestic jelly industry. Let's take a look together. First Technique Vertical Bulk Display Cabinet Second Technique Flat Bulk Display Cabinet Third Technique Stack Flat: This is the display method that best reflects product expressiveness, and can be used for combined display of multiple main products. Fourth Technique Single Pull Promotion Stack Four Grids: Used for single product promotion, can be spliced to the flat bulk cabinet to expand the display area of the single product. Fifth Technique Stack Step by Step: Suitable for positions against the wall in the store, can improve consumer visibility. Two step-by-step cabinets placed back to back achieve a trapezoidal effect. Sixth Technique Stack Deepening: The best golden display method for bulk cabinets, suitable for the promotion of main single products. Seventh Technique Bulk Insert Board: In addition to strengthening brand visuals, the main purpose is to distinguish categories and prices, allowing consumers to choose among products at different price points without confusion. Source: Huobao Grain, Oil, Condiment and Food Investment Network -END- Original Selection Click on the title below to read directly: [Line Sales Representative Practical Operation Guide (with full PPT download attached) Excellent Product Recommendation: The best FMCG distributor learning platform in China Focusing on providing professional, practical, and down-to-earth tutorials for enterprises and distributors Committed to helping Chinese FMCG distributors grow rapidly Reply with the number 「1」 to view 1067 articles that distributors must read Including 14 categories and 57 knowledge points From manufacturers to customers / practical combat and management All dry goods If you haven't followed yet, please long press the QR code below Project Consultation | Promotion Cooperation Please call To join the group, please click: Read Original
Brand Marketing · Distribution & Channels
Seven Bulk Food Display Techniques with Real Photos to Double Sales!
In recent years, as consumer habits become more diverse and casual, bulk snack foods have become a new favorite in daily consumption. More companies are focusing on the comprehensive benefits of bulk snacks and are increasing their efforts, even elevating them to a strategic level. 1 Bulk Snacks – A Force to Be Reckoned With Relevant data shows that the market demand for bulk snack foods in China is growing steadily, with the category expanding at a geometric rate, making it a force to be reckoned with in the food industry. In recent years, seizing the development opportunities of bulk snacks, the concept has expanded to include eight categories: jelly, candy, chocolate, bakery, nuts and fried goods, meat products, fruits and vegetables, and soy products.
