Many companies recruit new sales personnel, often expecting that a 2-3 day training session can bring benefits to the enterprise. Daily training lacks system, and morning meetings and weekly meetings become formalities. By referring to the checklist below, managers will find that there is too much content that can be integrated into daily cultivation, and sales personnel can also continuously improve themselves. Deliver value, achieve dreams, hope it is also useful to you. Sales Personnel Work Skills Checklist (Example, due to layout issues, you can copy and make it into a table, and add 3 columns after items and contents: self-check, manager acceptance, leader spot check) I. Market-related knowledge:

  1. Industry: Understand the industry's development situation, market size, and prospects.
  2. Enterprise: Understand the company's relevant situation.
  3. Competition: Understand the competitive situation and main competitors.
  4. Trends: Understand product application trends.
  5. Products: Understand relevant knowledge of various products.
  6. Technology: Master certain technical knowledge in product application.
  7. Value: Understand the value our products and services bring to customers.
  8. Pricing: Master the price system and quotation skills. II. Sales professional knowledge:
  9. Customer segmentation: Understand the needs of major customer segments.
  10. Customer value: 1. Understand the current demand value of customer segments of different sizes. 2. Understand the long-term demand value of customer segments of different sizes.
  11. Transaction process: Understand the transaction processes and typical cases of major customer segments.
  12. Planning: 1. Understand customer development and follow-up plans that ensure performance achievement. 2. Develop reasonable annual, quarterly, monthly, weekly, and daily work plans based on sales targets.
  13. Planning: Master the overall planning of regional market operations.
  14. Customer development: Master customer identification, development, and advancement skills.
  15. Customer relationships: Understand the roles of relevant internal personnel and relationship maintenance skills.
  16. Channels: Understand the characteristics and operational keys of various sales channels.
  17. Visits: Master customer visit skills and the use of visit tools.
  18. Proposals: Master corresponding proposal skills according to different stages of customer communication.
  19. Negotiation: Master certain business negotiation skills.
  20. Bidding: Master certain bidding skills.
  21. Contracts: Master the terms, principles, execution content, and performance process of contracts.
  22. After-sales service: Understand customer after-sales service processes and precautions.
  23. Customer guidance: Be able to quickly train customers to use products correctly.
  24. Payment collection: Understand payment collection processes and dunning skills.
  25. Financial knowledge: Understand financial knowledge related to customer transactions.
  26. Complaint handling: Master main complaint handling skills. III. Interpersonal skills:
  27. Expression ability: 1. Be able to express what you need to convey with clear logic and concise language. 2. Be able to introduce yourself, company, business, products, services, etc. concisely and proficiently.
  28. Communication ability: Master communication skills, improve communication level, and quickly establish good relationships.
  29. Copywriting: Be familiar with the writing formats and standards of various application documents, with a certain level of proficiency.
  30. Persuasion ability: Master persuasion skills to improve the ability to persuade customers.
  31. Public communication: Be able to introduce yourself, company, business, products, services, etc. in formal occasions.
  32. Internal relationships: Understand the functions of internal departments and various work processes, and collaborate efficiently.
  33. Professional etiquette: Master necessary professional etiquette and present a professional and appropriate professional image.
  34. Network maintenance: Master network relationship maintenance skills, including the use of various communication means. IV. Enterprise understanding:
  35. Corporate culture: Understand and identify with corporate culture.
  36. Corporate goals: Understand and identify with corporate development goals.
  37. Rules and regulations: Understand and identify with corporate rules and regulations.
  38. Income composition: Understand your income composition and have positive income goals.
  39. Team spirit: Have a cooperative spirit and actively help others.
  40. Department coordination: Understand the relationship between various departments and your position, and be familiar with relevant processes. V. Daily work management:
  41. Office software: Basic operation skills of Word, Excel, PPT.
  42. Work log: Effectively plan daily work and actively complete it.
  43. Work plan: Effectively formulate weekly and monthly work plans and actively complete them.
  44. Work summary: Regularly summarize and improve your work.
  45. Work report: Report and share your work concisely and clearly every time.
  46. Time management: Be able to effectively arrange time and make memos for important events.
  47. Mindset management: Be able to manage your emotions and continuously self-motivate.
  48. Customer management: Establish a customer management system and corresponding files to effectively manage various customers.
  49. Sales coaching: (Managers, supervisors) Master basic sales personnel training skills.
  50. Office systems: Master the use of company office OA systems or customer management systems.
  51. Performance appraisal: Understand the content of performance appraisal, discover your shortcomings through it, and make improvement plans for the next month. VI. Self-improvement and continuous improvement:
  52. Career planning: Have a clear career growth plan.
  53. Knowledge management: Have a knowledge management system for self-growth, and continuously collect, organize, and improve relevant knowledge.
  54. Learning plan: Plan self-learning and improvement. Statement: This article has been authorized by the author. For reprinting, please contact the author. -END- Content selection Reply with the following keywords to categorize and read related articles: Sales supervisor, second-tier management, regional manager, distributor management, new channels, city manager, competition, 2015, manufacturer-dealer game, product sluggish sales, terminal visit management, route management, deep distribution, internal management, sales skills, profit improvement, recruitment, distribution, daily management, team motivation, channel promotion, sales misunderstandings, new product launch, township market, new product pricing, sales target achievement, closing, market visit inspection, liquor, beer, sales volume improvement, agency products, cross-region sales, KA, terminal visualization, new market, market operation, learning, book recommendation, inventory management, new sales personnel, consumer promotion, execution, old products, expired product handling, model market, investment promotion, new media, distributor development, performance appraisal, assessment, annual planning, shopping guide, morning meeting, display, transformation, inventory pressure, holidays, distributor cost control channel operation, marketing theory and laws, brand truth, ordering meeting, team management, training, debriefing, debriefing report.