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I. Value-Added Promotions
- Word-of-mouth promotions: Invite friends for rewards; invite friends for rebates; positive reviews for gifts; positive reviews for rebates.
- Ranking-based promotions: For example, a certain essential oil ranks first in online sales.
- Story-based promotions: She broke up.
- Commitment-based sales: Buy without regret.
- Brand-based promotions.
II. Reward Promotions 6. Free promotions: Free trials; free orders. 7. Rebate and cashback promotions: Spend more and save; cashback. 8. Group-buying discounts: Buy multiple items and get gifts; group purchase prices; free shipping on multiple items.
III. Designated Promotions 9. Target-specific promotions: Early bird discounts (first ten buyers get half price); role-specific prices (Mother's Day special); repeat customer discounts (second purchase special); new customer discounts. 10. Product-specific promotions: Gift promotions (e.g., buy A get B); add-on promotions (e.g., add one yuan for an extra item).
IV. Product Feature Promotions 11. Product selling point promotions: High-quality products; functional selling points. 12. Testimonial promotions: Recommended by netizens; everyone says it's good. 13. New product promotions: New product discounts. 14. Effect comparison promotions: A product with better effects than another product.
V. Combination Promotions 15. Bundled promotions: Gift promotions (e.g., buy A get B); add-on promotions (e.g., add one yuan for an extra item). 16. Matching promotions: A+B at a discounted price (e.g., buy a top and pants together, save ten yuan). 17. Sequential promotions: First purchase at full price, second purchase at half price.
VI. Critical Point Promotions 18. Maximum amount promotions: Storewide cap at 50 yuan. 19. Minimum amount promotions: Starting at 1% off; storewide minimum 20% off. 20. Extreme promotions: Lowest price on the entire internet.
VII. Leveraging Promotions 21. Celebrity promotions: For example, a certain star's favorite; a certain star's beloved model. 22. Current events promotions: For example, Thailand floods, hard drive prices rise. 23. Dependency promotions: For example, Olympic sponsor; sponsor of a certain event.
VIII. Limited Promotions 24. Limited quantity promotions: Limited sales. 25. Tiered promotions: Buy early, save more; buy more, save more. 26. Single product promotions: Exclusive sale of a single item. 27. Limited time promotions: Flash sales; valid today; timed promotions (free orders at the hour).
IX. Reward Promotions 28. Lottery promotions: Purchase to enter a draw; lucky customer draws. 29. Interactive promotions: Favorites for gifts; refer new customers for gifts; check-in for gifts. 30. Coupon promotions: Coupons; discount vouchers; cash vouchers; free shipping vouchers.
X. Nominal Theme Promotions 31. Public welfare promotions: Buy and donate. 32. Platform-specific "theme" promotions: "Juhuasuan" (Groupon platform), "Tmall New Fashion." 33. Joint promotions: Complementary promotions; same-category promotions (T-shirt promotion special). 34. Thematic promotions: Thanksgiving special sale. 35. Pioneering promotions.
XI. Gift Promotions 36. Gift promotions: Buy and get gifts; spend a certain amount and get gifts. 37. Bonus gift promotions: Buy one get one; buy more get one; buy more get more; buy and get red envelopes; buy and get points.
XII. Alternative Promotions 38. Scarcity promotions: Out of print; unique items; exclusive agency. 39. Vague promotions: Storewide promotions. 40. Pure visual impact promotions. 50. Announcement promotions: Pre-sale day promotions. 51. Anti-promotion promotions: Sell at original price, never discount. 52. Suspense promotions: Price guessing.
XIII. Seasonal Promotions 53. Clearance promotions: Seasonal clearance; end-of-season clearance; off-season promotions. 54. Seasonal promotions: Seasonal hot sale promotions.
XIV. Commemorative Promotions 55. Membership promotions: VIP prices; member day specials; spend a certain amount to upgrade to VIP. 56. Holiday promotions: Women's Day promotions, Christmas promotions. 57. Anniversary promotions: Birthday specials; store anniversary specials. 58. Specific cycle promotions: Tuesday new product promotions; monthly half-price day.
XV. Pricing Promotions 59. Spend threshold promotions: Spend and get gifts; spend and save. 60. Special price promotions: One-yuan auction; only sold at a certain price. 61. Uniform price promotions: Everything for two yuan.
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